What Memetica does

Memetica was a specialist threat intelligence consultancy founded in 2019 by Ben Decker, a former investigative journalist at The New York Times. The firm built an AI-driven threat detection platform that monitored social media, deep web, and dark web channels to identify, assess, and mitigate emerging reputational and operational risks for enterprise clients. Core capabilities included early warning detection of hostile narratives, tipping point analysis to flag when online discourse reaches critical mass, and threat mitigation strategies targeting AI-generated disinformation, cybersecurity incidents, SEO manipulation, doxxing, and violent threats. The underlying technology stack combined anomaly detection, predictive analytics, and natural language processing applied to text-based online content.

Memetica operated as a horizontal B2B professional services consultancy, generating revenue through per-engagement consulting fees for bespoke threat intelligence work. Its primary customer segment was enterprise organizations — including corporations, financial institutions, and major brands — facing AI-augmented reputational risk. Pricing was not publicly disclosed and was negotiated per engagement. The firm maintained a deliberately small delivery team of 1-10 employees, with the founder's investigative journalism background and proprietary access to deep and dark web monitoring infrastructure serving as the principal differentiators.

On January 20, 2026, Memetica was acquired by FGS Global, the world's leading stakeholder strategy firm formed from the combination of Finsbury, The Glover Park Group, Hering Schuppener, and Sard Verbinnen & Co. Memetica was a long-term partner of FGS Global prior to the acquisition and was integrated into FGS Global's newly launched AI Advisory practice, led by Global Head of AI and Innovation Aaron Kwittken. The practice is supported by 200+ specialists and connects Memetica's threat intelligence capabilities to FGS Global's broader offerings across Generative Engine Optimization, AI Risk & Crisis Management, Strategic Intelligence & Analytics, and Organizational AI Transformation, delivered globally across 31 cities.

Name

Memetica

Legal name

Memetica

Website

https://memetica.co

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

1–10 employees

Short description

AI-driven threat intelligence consultancy that monitored social, deep, and dark web platforms to detect reputational and operational risks for enterprise clients. Founded in 2019 by former NYT journalist Ben Decker, it was acquired by FGS Global in January 2026 and integrated into the firm's AI Advisory practice.

Ownership category

akta.pro rank

Product category

AI-Driven Online Threat Intelligence

NAICS

Other Computer Related Services (541519)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Threat Intelligence Services (BPAEADAC)

akta.pro secondary industries

Spam, Fake Engagement & Content Abuse Prevention (HDADALAG), Insider Threat Program Design & Risk Assessments (BPAKADAM)

Keywords

• Threat intelligence services
• AI threat detection
• Dark web monitoring
• Disinformation mitigation
• Reputational risk management

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Threat Intelligence Consulting Services: Memetica generated revenue through professional consulting services providing AI-driven threat detection and mitigation across social, dark web and fringe platforms. The company served enterprise clients requiring sophisticated monitoring and analysis of online channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Memetica delivers AI-driven threat intelligence and monitoring services for enterprise clients, specializing in the analysis of social media, "deep" web, and "dark" web platforms. Its platform identifies, assesses, and mitigates emerging online threats—including AI-generated disinformation campaigns, hostile narratives, cybersecurity incidents, SEO manipulation, doxxing, and violent threats—through early warning detection, tipping point analysis, and bespoke threat mitigation strategies. The offering is delivered through professional consulting engagements tailored to each client's reputational and operational risk profile.

Product overview

Memetica operates as a single, unified threat intelligence platform specializing in AI-driven monitoring and analysis of online environments. Founded in 2019 and acquired by FGS Global in January 2026, Memetica's core offering provides sophisticated bespoke monitoring of deep web, dark web, and social media platforms to help clients identify, assess, and mitigate situations where online narratives can quickly escalate into real-world consequences. The platform integrates advanced AI capabilities for early warning detection, tipping point analysis, and comprehensive threat mitigation strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Memetica Threat Intelligence Platform A specialist AI-driven threat intelligence and monitoring offering providing bespoke analysis of online channels—including social media, deep web, and dark web platforms—to identify, assess, and mitigate emerging threats. Capabilities include deep and dark web monitoring, early warning detection, tipping point analysis, and threat mitigation strategies addressing AI-generated disinformation campaigns, cybersecurity incidents, hostile online narratives, SEO manipulation, doxxing, and violent threats. The offering is delivered to enterprise organizations such as corporations, financial institutions, and major brands.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• FGS GlobalcoreStrategic or Co-development Partner · 20 January 2026FGS Global acquired Memetica in January 2026. Memetica was a long-term partner of FGS Global before the acquisition. Following the acquisition, Memetica has been integrated into FGS Global's newly formed AI Advisory practice, enhancing the firm's capabilities in AI-driven threat detection, early warning detection, tipping point analysis, and threat mitigation strategies. The acquisition strengthens FGS Global's ability to help clients counter AI-generated disinformation, cybersecurity incidents, and hostile online narratives.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Recorded Future: One of the largest pure-play threat intelligence platforms, offering dark-web monitoring, brand protection, and AI-driven risk analytics — directly comparable to Memetica's threat detection and tipping-point analysis capabilities.
• ZeroFox: External cybersecurity and digital risk protection platform specializing in social media threat monitoring, disinformation, and brand protection — overlapping almost identically with Memetica's enterprise use cases.
• Dataminr: Real-time AI-driven event and risk detection across public data streams including social media and the deep web; comparable predictive analytics and enterprise early-warning positioning.
• Blackbird.AI: Narrative intelligence platform specifically focused on detecting harmful narratives, disinformation, and bot activity — highly comparable to Memetica's hostile-narrative and AI-disinformation detection focus.
• Flashpoint: Threat intelligence firm with deep specialization in deep and dark web monitoring, illicit community tracking, and finished intelligence reporting — direct overlap with Memetica's core dark-web expertise.
• Babel Street: OSINT and analytics platform providing multilingual dark-web, social media, and identity intelligence for enterprise and government — comparable text-analyis-first threat detection approach.

Emerging players

• Cyabra: Specialized in detecting bots, deepfakes, and disinformation campaigns across social platforms — narrower focus than Memetica but directly comparable on the AI-generated content abuse dimension.
• Recorded Future News / Insikt Group competing boutique: Nisos: Boutique managed threat intelligence provider combining analyst-driven dark-web/OSINT monitoring with finished intelligence reports — comparable boutique-services-plus-platform model to Memetica.

Broad incumbents

• CrowdStrike (Falcon Intelligence): Endpoint security leader with an integrated threat intelligence module (Falcon Intelligence) covering dark-web and adversary monitoring — broad incumbent offering overlapping capabilities as part of a wider portfolio.
• Mandiant (Google Cloud): Premium threat intelligence and incident response firm covering deep/dark web adversary tracking — comparable threat intel depth but positioned as a broader cybersecurity consultancy inside Google Cloud.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/memetica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memetica