Yorkville University

What Yorkville University does

Yorkville University is a privately held Canadian degree-granting institution headquartered in Fredericton, New Brunswick, with additional campuses in Toronto, Vancouver, and New Westminster. Founded in 2003/2004 and operating with 501-1,000 employees, the university delivers both on-campus and online programs across undergraduate (Bachelor of Business Administration with five specializations, Bachelor of Interior Design, Bachelor of Creative Arts) and graduate (MBA, Master of Arts in Counselling Psychology, three M.Ed. streams, Doctor of Counselling and Psychotherapy, and two Graduate Certificates) levels. Its delivery infrastructure is built on a Moodle-based Learning Management System supporting asynchronous and synchronous online instruction, with year-round January, May, and September intake.

The university's commercial model is tuition-driven, charging per-credit rates that vary by program (BBA at $127/credit post-bursary, M.Ed. at $890/credit, DCP at $915/credit) plus ancillary application and seat fees. Revenue is generated through distributed, multi-year student commitments rather than enterprise contracts, with no concentration in any single customer account. The Doctor of Counselling and Psychotherapy (DCP) is positioned as Canada's first and only professional doctorate of its kind, and the MACP holds recognized-program status with 10+ provincial regulatory bodies, enabling graduates to register as counsellors/psychotherapists across Canada. The institution is backed by private equity from Birch Hill Equity Partners and has accumulated 16,000+ alumni and students since inception.

Yorkville's go-to-market blends advisor-assisted enrollment, content marketing, social media, convocation events, and articulation partnerships (Ontario Principals' Council, CPCO, Canadian Armed Forces, Ambrose University) to recruit working professionals and adult learners across Canada. Its primary customer segments are working professionals pursuing career advancement, behavioural sciences and counselling students seeking regulatory-recognized credentials, education professionals seeking master's-level advancement, and business/management students seeking professional certifications. The institution's competitive positioning rests on regulatory recognition density, clinical practicum depth, and flexible online delivery rather than on proprietary technology or AI differentiation.

Name

Yorkville University

Legal name

Yorkville University

Website

https://yorkvilleu.ca

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Yorkville University is a private Canadian degree-granting institution headquartered in Fredericton, NB, offering undergraduate and graduate programs in business, education, counselling psychology, interior design, and creative arts across four campuses and online, primarily serving working professionals and adult learners.

Ownership category

akta.pro rank

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Fees: Yorkville University generates revenue primarily through tuition fees charged per credit or program for undergraduate, graduate, and doctoral programs. Programs are offered online, on-campus, or in blended formats with varying tuition rates. Additional fees include application fees ($150 CAD for graduate programs), seat fees, and graduation fees. The university also offers scholarships and bursaries including the Canada's Future Leaders Bursary offering up to $15,000 for domestic BBA students.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Yorkville University is a Canadian degree-granting institution that sells undergraduate, graduate, and doctoral degree programs in business, arts, interior design, education, and behavioural sciences. Programs are delivered through online, on-campus (Toronto, Vancouver, New Westminster), and blended formats with three start dates per year. The portfolio includes CIDA-accredited interior design, Canada's premier online MACP counselling program, the country's first professional Doctor of Counselling and Psychotherapy, and an MBA grounded in sustainability.

Product overview

Yorkville University is a Canadian higher education institution offering a portfolio of undergraduate and graduate degree programs across business, arts, interior design, education, and behavioural sciences. The university provides both on-campus and online delivery options, with its graduate programs (including the MACP, MBA, M.Ed. programs, and DCP) primarily delivered online. Key programs include the Bachelor of Business Administration with five specializations (Accounting, Energy Management, General, Project Management, Supply Chain Management), the Bachelor of Interior Design (CIDA-accredited), the Bachelor of Creative Arts, the Master of Arts in Counselling Psychology (Canada's premier online counselling program), the Master of Business Administration, three Master of Education programs (Adult Education, Educational Leadership, Curriculum and Pedagogy), the Doctor of Counselling and Psychotherapy (Canada's first professional doctorate in the field), and two Graduate Certificates in Education. The university emphasizes flexible, accelerated programs designed for working professionals with year-round start dates and transfer credit options.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor of Business Administration An accelerated undergraduate business degree offered on-campus and online with five specializations (Accounting, Energy Management, General, Project Management, Supply Chain Management), designed to help working professionals achieve career advancement, entrepreneurship, or professional certification.
• Bachelor of Interior Design A CIDA-accredited interior design degree featuring more studio courses than peer programs and a 180-hour internship, preparing graduates for human-centric design across hospitality, healthcare, corporate, educational, and residential sectors.
• Bachelor of Creative Arts An accelerated undergraduate creative arts degree offered under the mentorship of award-winning industry professionals, with career outcomes in filmmaking, acting, screenwriting, fashion design, game development, and graphic design.
• Master of Arts in Counselling Psychology (MACP) Canada's premier online graduate counselling psychology program featuring 53 weeks of skills practice and a 400-hour practicum, with CRPO Recognized Program status and recognition by 10+ provincial regulatory bodies enabling graduates to apply for registration as qualified counsellors and psychotherapists.
• Master of Business Administration A comprehensive MBA offered on-campus and online, grounded in sustainability and actionable impact, focused on purpose-driven leadership with an 18-month program duration including a one-term break.
• Master of Education in Adult Education An online Master of Education program transforming students into experts in adult education, with course-based and research-based pathways preparing graduates for careers in universities, colleges, and training departments. Total tuition $26,700 at $890 per credit; 30 credits; completable in as few as 20 months.
• Master of Education in Educational Leadership An online Master of Education program for aspiring K-12 and post-secondary leaders with two specializations: Educational Administration (for principals and vice-principals) and Leadership in Learning (for post-secondary and organizational contexts); offered with course-based and research-based pathways.
• Master of Education in Curriculum and Pedagogy A fully online Master of Education program equipping education professionals to design inclusive, innovative learning experiences across K-12, higher education, nonprofits, and corporate settings; completable in as few as 20 months.
• Doctor of Counselling and Psychotherapy (DCP) The first and only professional doctoral degree of its kind in Canada: a 3.5-year online program for experienced counselling practitioners focused on leadership, applied scholarship, and professional identity development in the counselling and psychotherapy profession. Total tuition $54,900 at $915 per credit.
• Graduate Certificate in Education: Leadership in Social Justice A 10.5-month graduate certificate teaching leaders to develop policies and practices fostering equity, diversity, inclusion, and decolonization (EDID) across public, private, non-profit, healthcare, and educational sectors.
• Graduate Certificate in Education: Teaching & Learning A graduate certificate for educators with advanced skills or trades backgrounds offering practical approaches to program development, pedagogical strategy, and assessment, with credits potentially laddering into master's programs.

Quantifiable outcome

• 91% of MACP students agree the practicum helped them gain clinical counselling competencies required to work successfully with clients
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Ambrose UniversitycoreStrategic or Co-development PartnerArticulation partner enabling credit transfers and pathway agreements for education programs. Ambrose University and Yorkville University have established partnership for M.Ed. program recognition and student pathways.
• Canadian Armed ForcescoreStrategic or Co-development PartnerArticulation partner providing educational pathways for military personnel. The partnership supports professional development and credential completion for Canadian Armed Forces members through recognized degree programs.
• CPCO (Canadian Principals' Council for Catholic Education)coreStrategic or Co-development PartnerArticulation partner for Catholic education leadership programs. CPCO has established Masters accreditation recognition for Yorkville's M.Ed. programs serving Catholic school administrators and educators.
• Ontario Principals' CouncilcoreStrategic or Co-development PartnerArticulation partner providing professional learning and credential recognition for Ontario school principals. OPC has partnership arrangements with Yorkville University for M.Ed. program accreditation and leadership development.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Athabasca University: Canada's largest online public university, headquartered in Alberta. Athabasca is a direct competitor in the online, flexible, working-professional segment that Yorkville targets, with comparable undergraduate and graduate online programs delivered nationally.
• Royal Roads University: British Columbia-based public university with a strong portfolio of online and blended graduate programs, including education and leadership streams. Comparable to Yorkville's M.Ed. and MBA offerings in target audience (working professionals) and delivery model (hybrid).
• Adler University: Canadian-headquartered graduate school specializing in counselling psychology, psychotherapy, and organizational psychology with campuses in Vancouver, Toronto, and online. Directly competes with Yorkville's MACP and DCP programs in the Canadian counselling credential market.
• University of Phoenix: Large US-based for-profit online university serving working-adult learners with career-focused undergraduate and graduate programs. Comparable in business model (private, tuition-driven, online-first) and target segment (adult professionals seeking accelerated credentials).
• Southern New Hampshire University: US private nonprofit university with one of the largest online enrollments in North America, offering undergraduate, graduate, and doctoral programs targeted at working adults. Closely comparable in product breadth, online delivery scale, and adult-learner positioning.
• Western Governors University: US nonprofit, competency-based online university serving working adults with flexible, accelerated degree pathways. Comparable to Yorkville's flexible, accelerated, multi-start-date model and emphasis on industry-aligned credentials.
• City University of Seattle: US private nonprofit university offering online and on-campus programs with a strong international student base and counselling/education graduate offerings. Comparable in business model (private, online-led, career-focused graduate programs) and target learner profile.
• Capella University: US-based for-profit online university owned by Strategic Education, with extensive graduate and doctoral programs in counselling, business, and education. Closely comparable to Yorkville's online MACP, M.Ed., and DCP portfolio in delivery and target audience.

Regional players

• Ambrose University: Calgary-based private Christian university offering undergraduate and graduate programs including education. Directly comparable as a regional Canadian private university; also a current Yorkville articulation partner, making it both competitor and partner depending on program.
• Trinity Western University: British Columbia-based private university with graduate programs in education, counselling, and business. Comparable as a Canadian private university competing for similar working-professional and graduate-learner cohorts in Western Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/YorkvilleU
• YouTubeyoutube.com/@YorkvilleUniversity
• Facebookfacebook.com/YorkvilleUniversity
• LinkedInca.linkedin.com/school/yorkville-university/?trk=nav_type_overview
• Instagraminstagram.com/yorkvilleu

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yorkville University