Robinhood
Robinhood is a New Zealand-founded Australasian home appliance manufacturer (est. 1983) that designs and distributes kitchen and laundry products — rangehoods, ovens, cooktops, dishwashers, laundry, and waste disposers — through retail partners including Mitre 10 and Harvey Norman and direct e-commerce, serving household consumers across New Zealand and Australia.
- Company typePrivate
- Founded1983
- HeadquartersAlbany, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Robinhood does
Robinhood is a privately held Australasian home appliance manufacturer founded in 1983 and headquartered in Albany, Auckland, New Zealand, with operations extending to Australia through SHRIRO Australia Pty Limited. The company designs and distributes a full kitchen and laundry appliance portfolio including rangehoods, ovens, cooktops, dishwashers, refrigeration, washing machines, dryers, ironing centres, waste disposers (Scrapeater), and ducting systems (Uniduct), supported by a portfolio of registered trademarks and patented technologies such as Dual Wing extractor fans and Cleaningless filters. Technology is sourced from a global supplier base including Italian Defendi burners and European Schott/Eurokera glass, with the premium ATALA sub-brand offering higher-specification appliances for the design-conscious consumer segment.
The business model is hardware sales of consumer appliances distributed through a multi-channel network: exclusive retail partnerships with Mitre 10 (Supertub and core range), Harvey Norman (premium collection), independent appliance retailers, and a direct-to-consumer Shopify e-commerce storefront. Revenue also derives from extended warranties (1-5 years) and recurring consumables such as replacement charcoal filters, grease filters, and ducting accessories that tie back to the installed base. The end customer is the household consumer across New Zealand and Australia, with primary segments being modern urban residents in apartments and smaller homes, busy family households, design-conscious homeowners, and serious home chefs.
The company employs 11-50 people, making it a small-to-mid independent player. There is no disclosed parent company, no venture capital or private equity funding, and no public listing. The competitive position rests on 40+ years of brand recognition, an established distribution network, and a complete ecosystem of complementary products rather than on any single category-leading product.
Robinhood firmographics
Firmographics- Name
- Robinhood
- Legal name
- Monaco Corporation Limited
- Website
- https://robinhood.co.nz
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Robinhood is a New Zealand-founded Australasian home appliance manufacturer (est. 1983) that designs and distributes kitchen and laundry products — rangehoods, ovens, cooktops, dishwashers, laundry, and waste disposers — through retail partners including Mitre 10 and Harvey Norman and direct e-commerce, serving household consumers across New Zealand and Australia.
- Ownership category
- akta.pro rank
Robinhood industry classification
Industry- Product category
- Home Appliances
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- General Variety & Household Basics Stores (CRAGAJAH)
- akta.pro secondary industries
- Laundry & Cleaning Storage Organization Retail (Hampers, Caddies, Utility Shelving) (CRAIAJAG), Garment Care Appliances Retail (Irons, Steamers, Sewing Machines) (CRACADAH)
Keywords
Where Robinhood is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Robinhood business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Appliance Sales: Primary revenue from one-time sale of kitchen and laundry appliances including rangehoods, ovens, cooktops, dishwashers, refrigeration, and laundry products. Products sold through retail partners and direct e-commerce with average transaction values ranging from entry-level to premium segments.
- Extended Warranties: Revenue from extended warranty programs. Every Robinhood product carries 1-5 year warranty with options for extended coverage through customer support.
- Accessories and Consumables: Sales of replacement filters, ducting kits, ironing board covers, and other accessories. Includes charcoal filters requiring regular replacement every 2-4 months for recirculating rangehoods.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Robinhood product offering
Product offeringCore offering
Robinhood designs, manufactures, and distributes a range of kitchen and laundry appliances — including rangehoods, ovens, cooktops, dishwashers, refrigeration, laundry equipment, and waste disposers — for consumers in New Zealand and Australia. The company sells these products under the Robinhood master brand and sub-brands such as ATALA, Supertub, Scrapeater, Uniduct, Ironing Centre, and Alto through big-box retailers, independent retailers, and its own e-commerce store.
Product overview
Robinhood is a New Zealand-based home appliance manufacturer offering a comprehensive portfolio of kitchen and laundry products. The product lineup centers on core categories including rangehoods (wall canopies, island canopies, compact canopies, tilterhoods, slideout, and powerpack/undermount models), ovens (built-in and freestanding), cooktops (ceramic, gas, and induction), dishwashers, refrigeration (fridges, freezers, wine cabinets), and laundry appliances (washing machines, dryers, ironing centers). The portfolio includes specialized accessories such as Uniduct ducting systems and Scrapeater food waste disposers. A premium sub-brand called ATALA offers sleek black appliances featuring European-made glass components. Products are designed to solve problems of space, clutter, and noise with efficient, quiet technology. The company provides 1-5 year warranties on all products.
Differentiator
Problem solved
Functional benefit
Brands
- Supertub®: Laundry tub brand under the Robinhood family
- Scrapeater®
- Uniduct®
- Ironing Centre®
- Alto®
- ATALA
Products and services
- Rangehoods
Quantifiable outcome
- Noise levels as low as 39dB on premium rangehoods
- +4 more outcomes
Companies that use Robinhood
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles1 record
Robinhood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Robinhood partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Mitre 10coreMitre 10 is a major New Zealand hardware and home improvement retailer and the exclusive retail partner for Robinhood's Supertub laundry product line and other Robinhood appliances. Products are featured in Mitre 10 stores nationwide and exclusive brochures.
- Harvey NormancoreHarvey Norman is a premium retail partner for Robinhood's premium collection including the Duke Pure Black Box Canopy and ATALA range. Products are sold through Harvey Norman's extensive showroom network across Australia and New Zealand.
- SHRIRO AustraliacoreSHRIRO AUSTRALIA PTY LIMITED manages Robinhood operations in Australia from offices in Chatswood NSW, handling distribution, sales, and customer support for the Australian market.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Robinhood competitors and assessment
Company assessmentDirect peers
- Fisher & Paykel: Iconic New Zealand-founded kitchen and laundry appliance brand with a full premium kitchen suite across rangehoods, ovens, cooktops, refrigeration, dishwashers and laundry. Most directly comparable peer given shared NZ heritage, overlapping product lines, and similar Australasian distribution footprint.
- Westinghouse: Household appliance brand with established AUS/NZ presence across cooking, cooling and laundry — owned by Electrolux. Closely comparable mid-market positioning to Robinhood's core range, distributed through the same large retailers.
Broad incumbents
- Electrolux: Global major appliance group with full kitchen and laundry suites sold in Australasia under Electrolux, Westinghouse and AEG brands. Comparable product breadth to Robinhood but at vastly larger scale and with vertically integrated manufacturing.
- Panasonic: Japanese consumer electronics manufacturer with a presence in Australasian kitchen and laundry categories including refrigeration and washing machines. Overlaps with Robinhood's broader household appliance positioning.
- Samsung: Global consumer electronics and appliance manufacturer with a full premium kitchen and laundry lineup in Australasia. Competes with Robinhood's premium ATALA tier on smart features and design.
- Miele: Premium German appliance manufacturer spanning kitchen and laundry categories with a focus on durability, quiet operation and engineering — directly overlapping with Robinhood's high-spec value propositions like 39dB rangehoods and 6-star washing machines.
- Bosch Home Appliances: Premium European appliance brand with broad kitchen and laundry suite including rangehoods, ovens, dishwashers, washing machines and dryers. Competes with Robinhood's ATALA premium tier in the Australasian market.
- Haier: Global appliance manufacturer with significant AUS/NZ presence across refrigeration, laundry and kitchen categories. Competes with Robinhood in the volume and value segments of the Australasian market.
- LG Electronics: Global consumer electronics and appliance brand offering full kitchen and laundry suites in Australasia. Competes with Robinhood across price points, particularly in refrigeration, laundry and dishwashers.
- Smeg: Premium Italian appliance manufacturer offering ovens, cooktops, rangehoods, dishwashers, refrigeration and laundry with strong design-led positioning. Comparable premium-kitchen overlap with Robinhood's ATALA range and similar minimalist European aesthetic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Robinhood social profiles
Digital presenceRobinhood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robinhood leadership team
Management profileNumber of profiles
Robinhood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robinhood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robinhood
What does Robinhood do?
Robinhood designs, manufactures, and distributes a range of kitchen and laundry appliances — including rangehoods, ovens, cooktops, dishwashers, refrigeration, laundry equipment, and waste disposers — for consumers in New Zealand and Australia. The company sells these products under the Robinhood master brand and sub-brands such as ATALA, Supertub, Scrapeater, Uniduct, Ironing Centre, and Alto through big-box retailers, independent retailers, and its own e-commerce store.
Is Robinhood a public or private company?
Robinhood is a private company. It is classified as unknown and is currently operating.
When was Robinhood founded?
Robinhood was founded in 1983. It employs 11 to 50 people.
Where is Robinhood based?
Robinhood is headquartered in Albany, New Zealand, in the Oceania region.
How does Robinhood make money?
Three revenue lines are on record. Appliance Sales are the primary driver. The others are extended Warranties and accessories and Consumables.
Who are Robinhood's main competitors?
Direct peers on record are Fisher & Paykel and Westinghouse. Broad incumbents are Electrolux, Panasonic, Samsung, Miele, Bosch Home Appliances, Haier, LG Electronics and Smeg.
Does Robinhood have an API?
No public API is recorded for Robinhood.
What industry is Robinhood in?
Robinhood's product category is Home Appliances. Its primary akta.pro industry code is CRAGAJAH, General Variety & Household Basics Stores, with a secondary code of CRAIAJAG, Laundry & Cleaning Storage Organization Retail (Hampers, Caddies, Utility Shelving). Its NAICS code is 449 and its SIC code is 5331.