Mr. Steam
Mr. Steam is a U.S. manufacturer of residential and commercial steam shower systems — generators, smart controls, steam heads, and therapy accessories — sold exclusively through an authorized dealer network to homeowners, design professionals, and commercial spa facilities.
- Company typePrivate
- Founded1917
- HeadquartersLong Island City, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mr. Steam does
Mr. Steam, operating as a subsidiary of American Bath Group and tracing corporate lineage to Sussman-Automatic Corporation (founded mid-1940s to manufacture pressure steam boilers) and a brand heritage dated to 1917, is a manufacturer of residential and commercial steam shower systems. From its Long Island City, NY headquarters (with a West Coast office in Inglewood, CA), the company builds steam generators, smart and traditional controls (iSteamX, iTempo, iTempo Plus, TempoFlex, TempoTouch, AirTempo), electronic shower valves (SPAH2O), and accessory steam heads, including the patented Linear SteamHead, together with therapy modules (AromaSteam, ChromaSteam, MusicTherapy, HydroTherapy) and towel warmers. In October 2024 the company extended the catalog with Saunas by MrSteam (INDO, BARREL, CUBIST rooms and heating systems). Selected premium designs have been recognized by Red Dot (2024) and GOOD DESIGN (2016, 2021, 2023).
The company sells exclusively through a U.S. authorized dealer network of decorative plumbing showrooms and premiere steam dealers, supported by independent regional sales representatives (covering Midwest/Central, Northwest, Southern, and Eastern/Western U.S.) and an independent certified service locator for installation and maintenance; export agents handle limited international distribution. Pricing is not publicly disclosed and customers are routed to dealers for quotes. The customer base spans three segments: residential homeowners seeking spa-quality wellness and aging-in-place bathroom upgrades; trade professionals (architects and interior designers) who specify products and are reached via CEU courses and Designhounds Bootcamps; and commercial spas, hotels, health clubs, and gyms served by heavy-duty CX Systems and CT Day Spa systems. Revenue is not publicly disclosed; the firm operates with 51-100 employees and reports no external funding rounds, consistent with a privately held cash-generative subsidiary within the ABG portfolio.
Mr. Steam firmographics
Firmographics- Name
- Mr. Steam
- Legal name
- MrSteam (operating as subsidiary of American Bath Group)
- Website
- https://mrsteam.com
- Company type
- Private
- Founded year
- 1917
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mr. Steam is a U.S. manufacturer of residential and commercial steam shower systems — generators, smart controls, steam heads, and therapy accessories — sold exclusively through an authorized dealer network to homeowners, design professionals, and commercial spa facilities.
- Ownership category
- akta.pro rank
Mr. Steam industry classification
Industry- Product category
- Steam Shower Systems
- NAICS
- Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Industrial Boilers, HRSGs & Steam Generators (IMAHAFAF)
- akta.pro secondary industries
- Sauna & Steam Bath Facilities (HSADAKAC), Boiler Installation & Replacement (HSAOACAC)
Keywords
Where Mr. Steam is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mr. Steam business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Sales: MrSteam's primary revenue is generated through the sale of steam shower hardware including generators, controls (iSteamX, AirTempo, TempoFlex, TempoTouch), steam heads, aromatherapy, chromatherapy, musictherapy accessories, towel warmers, and shower seating. Products are sold through authorized dealers, and the company offers bundled steam shower packages (Bliss, XDream, xButler, ButlerFlex, Basic Butler, ButlerTouch, SteamHome).
- Commercial Steam Systems: Revenue from heavy-duty commercial steam systems (CX Systems) for gyms, hotels, and other commercial facilities, and CT Day Spa systems for smaller commercial spa environments.
- Saunas: Revenue from Saunas by MrSteam product line including sauna rooms (Indoor, Barrel, Cubist collections), heating systems, and sauna accessories.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Mr. Steam product offering
Product offeringCore offering
Mr. Steam manufactures and sells steam shower generators, electronic controls (iSteamX, AirTempo, TempoFlex, TempoTouch, iTempo), steam heads, and integrated wellness accessories including aromatherapy, chromatherapy, music therapy, and SteamLinx smart-home/Alexa integration modules. The company also offers commercial-grade steam systems (CX Systems for heavy-duty use, CT Systems for day spas) and a Saunas by MrSteam product line covering sauna rooms, heating systems, and accessories.
Product overview
Mr. Steam is a market leader in steam shower systems and experiences, offering a comprehensive portfolio of products centered around steam generation and steam shower experiences. The core product line includes steam generators (for residential and commercial applications), smart steam shower controls (iSteamX, iTempo, iTempo Plus, TempoFlex, TempoTouch, AirTempo), and steam delivery accessories (Linear SteamHead, AromaSteam SteamHead). The ecosystem is enhanced through therapy add-ons including MusicTherapy audio systems, ChromaTherapy mood lighting, Aromatherapy infusion, and HydroTherapy. Smart home integration is enabled through SteamLinx with Amazon Alexa support. The company offers curated steam shower packages (Bliss, XDream, XButler, ButlerFlex, Basic Butler, ButlerTouch, SteamHome) that bundle controls with accessories. Commercial solutions include CT Systems for day spas and CX Systems for heavy-duty commercial use. The product portfolio has expanded to include Saunas by MrSteam (INDO, BARREL, CUBIST models) and a full line of towel warmers in Tribeca, Metro, and Broadway Collections. Parent company is Sussman-Automatic Corporation, now part of American Bath Group.
Differentiator
Problem solved
Functional benefit
Brands
- Saunas by MrSteam: Complete sauna rooms, heating systems, and sauna accessories made with premium softwoods including Cedar, Aspen, and Spruce.
Products and services
- iSteamX Advanced WiFi-connected steam shower control with capacitive waterproof touch screen, media streaming app integration (Netflix, Spotify, Amazon Prime, Pandora, Audible), Bluetooth audio, Chroma and Aroma controls, six-language support, multiple user profiles, and AUTOSTART functionality.
- iTempo / iTempo Plus Steam shower control bridging traditional and modern design with customizable finishes including Matte Black.
- TempoFlex Flexible steam control that can be mounted almost anywhere, providing versatile installation options for residential steam showers.
- TempoTouch Touch-enabled steam shower control allowing on/off temperature adjustment via touch or swipe gesture.
- AirTempo Industry's first wireless control for residential steam shower applications, offering remote-mount installation convenience.
- iTempoplus Steam shower control with enhanced features and customization options.
- SPAH2O Electronic Shower Valve Thermostatic, pressure-balancing electronic valve enabling smooth transition between shower and steam modes for an integrated shower/steam experience.
- Linear SteamHead Award-winning patented horizontal steam head with flush-to-wall design that disperses steam evenly and smoothly; available in seven designer finishes with optional aroma tray.
- AromaSteam SteamHead Steam head with integrated aroma dispensing capability for in-shower aromatherapy.
- MusicTherapy In-shower audio system providing high-quality sound during steam bathing sessions with Bluetooth connectivity.
- ChromaTherapy Chromatic mood lighting system for steam shower environment enhancement.
- Aromatherapy Aromatic oil infusion system for steam shower, including the TALA Argan Oil product line.
- HydroTherapy Water-based therapy system for enhanced steam shower wellness experience.
- SteamLinx Smart home module and mobile app enabling remote control of steam shower via smartphone, with Amazon Alexa voice integration support.
- Steam Generators Steam generators for residential and commercial applications featuring industrial-quality components, serviceable heating elements, and self-diagnostics.
- CT Systems (Day Spa) Commercial-grade steam systems designed specifically for day spa environments.
- CX Systems (Heavy Duty Commercial) Heavy-duty commercial steam systems built for high-use commercial applications such as health clubs, hotels, resorts, and gyms.
- Saunas by MrSteam Portfolio of sauna products including Sauna Rooms (INDO, BARREL, CUBIST models), Heating Systems, and Sauna Accessories made with Cedar, Aspen, and Spruce softwoods.
- Towel Warmers (Tribeca, Metro, Broadway Collections) Heated towel warming racks in designer collections (Tribeca, Metro, Broadway) for spa-style bathroom luxury.
- LED Light LED lighting accessory for steam shower installations.
- Drip Pan Drip pan accessory for steam shower installation.
- Shower Seating In-shower seating for enhanced steam bathing comfort and accessibility.
- AutoFlush Automatic flushing system for steam generator maintenance.
- SpaNet Hub Hub product introduced in June 2025 designed to enhance personalization of the steam shower experience through connected control functionality.
Quantifiable outcome
- MrSteam generators feature industrial-quality components, serviceable heating elements and self-diagnostics designed to deliver utmost reliability
Companies that use Mr. Steam
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Mr. Steam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
Mr. Steam partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Designhounds / M2 ConnectminorMrSteam participates as a brand partner in the Designhounds Bootcamps program organized by M2 Connect — a nationwide series of hands-on training workshops for interior designers, architects, and design professionals. The inaugural Bootcamp was held May 15 in New York City with 20-30 design professionals, marking a shift from traditional CEUs toward technically focused, real-world training. Additional events are planned across key U.S. markets throughout 2026.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Mr. Steam competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Mr. Steam social profiles
Digital presenceMr. Steam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr. Steam leadership team
Management profileNumber of profiles
Profiles10 records
Mr. Steam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr. Steam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr. Steam
What does Mr. Steam do?
Mr. Steam manufactures and sells steam shower generators, electronic controls (iSteamX, AirTempo, TempoFlex, TempoTouch, iTempo), steam heads, and integrated wellness accessories including aromatherapy, chromatherapy, music therapy, and SteamLinx smart-home/Alexa integration modules. The company also offers commercial-grade steam systems (CX Systems for heavy-duty use, CT Systems for day spas) and a Saunas by MrSteam product line covering sauna rooms, heating systems, and accessories.
Is Mr. Steam a public or private company?
Mr. Steam is a private company. It is classified as corporate owned and is currently operating.
When was Mr. Steam founded?
Mr. Steam was founded in 1917. It employs 51 to 100 people.
Where is Mr. Steam based?
Mr. Steam is headquartered in Long Island City, United States, in the North America region.
How does Mr. Steam make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are commercial Steam Systems and saunas.
Does Mr. Steam have an API?
No public API is recorded for Mr. Steam.
What industry is Mr. Steam in?
Mr. Steam's product category is Steam Shower Systems. Its primary akta.pro industry code is IMAHAFAF, Industrial Boilers, HRSGs & Steam Generators, with a secondary code of HSADAKAC, Sauna & Steam Bath Facilities. Its NAICS code is 333414 and its SIC code is 3430.