Mr. Steam

Steam Shower Systemsmrsteam.com

Mr. Steam is a U.S. manufacturer of residential and commercial steam shower systems — generators, smart controls, steam heads, and therapy accessories — sold exclusively through an authorized dealer network to homeowners, design professionals, and commercial spa facilities.

Company typePrivate
Founded1917
HeadquartersLong Island City, United States
Headcount51–100
GTM typeB2B and B2C
OfferingHardware or Manufacturing

What Mr. Steam does

Mr. Steam, operating as a subsidiary of American Bath Group and tracing corporate lineage to Sussman-Automatic Corporation (founded mid-1940s to manufacture pressure steam boilers) and a brand heritage dated to 1917, is a manufacturer of residential and commercial steam shower systems. From its Long Island City, NY headquarters (with a West Coast office in Inglewood, CA), the company builds steam generators, smart and traditional controls (iSteamX, iTempo, iTempo Plus, TempoFlex, TempoTouch, AirTempo), electronic shower valves (SPAH2O), and accessory steam heads, including the patented Linear SteamHead, together with therapy modules (AromaSteam, ChromaSteam, MusicTherapy, HydroTherapy) and towel warmers. In October 2024 the company extended the catalog with Saunas by MrSteam (INDO, BARREL, CUBIST rooms and heating systems). Selected premium designs have been recognized by Red Dot (2024) and GOOD DESIGN (2016, 2021, 2023).

The company sells exclusively through a U.S. authorized dealer network of decorative plumbing showrooms and premiere steam dealers, supported by independent regional sales representatives (covering Midwest/Central, Northwest, Southern, and Eastern/Western U.S.) and an independent certified service locator for installation and maintenance; export agents handle limited international distribution. Pricing is not publicly disclosed and customers are routed to dealers for quotes. The customer base spans three segments: residential homeowners seeking spa-quality wellness and aging-in-place bathroom upgrades; trade professionals (architects and interior designers) who specify products and are reached via CEU courses and Designhounds Bootcamps; and commercial spas, hotels, health clubs, and gyms served by heavy-duty CX Systems and CT Day Spa systems. Revenue is not publicly disclosed; the firm operates with 51-100 employees and reports no external funding rounds, consistent with a privately held cash-generative subsidiary within the ABG portfolio.

Mr. Steam firmographics

Firmographics

Name: Mr. Steam
Legal name: MrSteam (operating as subsidiary of American Bath Group)
Website: https://mrsteam.com
Company type: Private
Founded year: 1917
Operating status: Operating
Headcount range: 51–100 employees
Short description: Mr. Steam is a U.S. manufacturer of residential and commercial steam shower systems — generators, smart controls, steam heads, and therapy accessories — sold exclusively through an authorized dealer network to homeowners, design professionals, and commercial spa facilities.
Ownership category
akta.pro rank

Mr. Steam industry classification

Industry

Product category: Steam Shower Systems
NAICS: Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)
SIC: Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
akta.pro primary industry: Industrial Boilers, HRSGs & Steam Generators (IMAHAFAF)
akta.pro secondary industries: Sauna & Steam Bath Facilities (HSADAKAC), Boiler Installation & Replacement (HSAOACAC)

Keywords

Steam shower systems
Residential steam generators
Bath wellness equipment
Sauna products
Steam shower controls

Where Mr. Steam is headquartered

Location

Headquarters

HQ city: Long Island City
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Mr. Steam business model

Business model

GTM type: B2B and B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

Hardware Sales: MrSteam's primary revenue is generated through the sale of steam shower hardware including generators, controls (iSteamX, AirTempo, TempoFlex, TempoTouch), steam heads, aromatherapy, chromatherapy, musictherapy accessories, towel warmers, and shower seating. Products are sold through authorized dealers, and the company offers bundled steam shower packages (Bliss, XDream, xButler, ButlerFlex, Basic Butler, ButlerTouch, SteamHome).
Commercial Steam Systems: Revenue from heavy-duty commercial steam systems (CX Systems) for gyms, hotels, and other commercial facilities, and CT Day Spa systems for smaller commercial spa environments.
Saunas: Revenue from Saunas by MrSteam product line including sauna rooms (Indoor, Barrel, Cubist collections), heating systems, and sauna accessories.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Mr. Steam product offering

Product offering

Core offering

Mr. Steam manufactures and sells steam shower generators, electronic controls (iSteamX, AirTempo, TempoFlex, TempoTouch, iTempo), steam heads, and integrated wellness accessories including aromatherapy, chromatherapy, music therapy, and SteamLinx smart-home/Alexa integration modules. The company also offers commercial-grade steam systems (CX Systems for heavy-duty use, CT Systems for day spas) and a Saunas by MrSteam product line covering sauna rooms, heating systems, and accessories.

Product overview

Mr. Steam is a market leader in steam shower systems and experiences, offering a comprehensive portfolio of products centered around steam generation and steam shower experiences. The core product line includes steam generators (for residential and commercial applications), smart steam shower controls (iSteamX, iTempo, iTempo Plus, TempoFlex, TempoTouch, AirTempo), and steam delivery accessories (Linear SteamHead, AromaSteam SteamHead). The ecosystem is enhanced through therapy add-ons including MusicTherapy audio systems, ChromaTherapy mood lighting, Aromatherapy infusion, and HydroTherapy. Smart home integration is enabled through SteamLinx with Amazon Alexa support. The company offers curated steam shower packages (Bliss, XDream, XButler, ButlerFlex, Basic Butler, ButlerTouch, SteamHome) that bundle controls with accessories. Commercial solutions include CT Systems for day spas and CX Systems for heavy-duty commercial use. The product portfolio has expanded to include Saunas by MrSteam (INDO, BARREL, CUBIST models) and a full line of towel warmers in Tribeca, Metro, and Broadway Collections. Parent company is Sussman-Automatic Corporation, now part of American Bath Group.

Differentiator

Problem solved

Functional benefit

Brands

Saunas by MrSteam: Complete sauna rooms, heating systems, and sauna accessories made with premium softwoods including Cedar, Aspen, and Spruce.

Products and services

iSteamX Advanced WiFi-connected steam shower control with capacitive waterproof touch screen, media streaming app integration (Netflix, Spotify, Amazon Prime, Pandora, Audible), Bluetooth audio, Chroma and Aroma controls, six-language support, multiple user profiles, and AUTOSTART functionality.
iTempo / iTempo Plus Steam shower control bridging traditional and modern design with customizable finishes including Matte Black.
TempoFlex Flexible steam control that can be mounted almost anywhere, providing versatile installation options for residential steam showers.
TempoTouch Touch-enabled steam shower control allowing on/off temperature adjustment via touch or swipe gesture.
AirTempo Industry's first wireless control for residential steam shower applications, offering remote-mount installation convenience.
iTempoplus Steam shower control with enhanced features and customization options.
SPAH2O Electronic Shower Valve Thermostatic, pressure-balancing electronic valve enabling smooth transition between shower and steam modes for an integrated shower/steam experience.
Linear SteamHead Award-winning patented horizontal steam head with flush-to-wall design that disperses steam evenly and smoothly; available in seven designer finishes with optional aroma tray.
AromaSteam SteamHead Steam head with integrated aroma dispensing capability for in-shower aromatherapy.
MusicTherapy In-shower audio system providing high-quality sound during steam bathing sessions with Bluetooth connectivity.
ChromaTherapy Chromatic mood lighting system for steam shower environment enhancement.
Aromatherapy Aromatic oil infusion system for steam shower, including the TALA Argan Oil product line.
HydroTherapy Water-based therapy system for enhanced steam shower wellness experience.
SteamLinx Smart home module and mobile app enabling remote control of steam shower via smartphone, with Amazon Alexa voice integration support.
Steam Generators Steam generators for residential and commercial applications featuring industrial-quality components, serviceable heating elements, and self-diagnostics.
CT Systems (Day Spa) Commercial-grade steam systems designed specifically for day spa environments.
CX Systems (Heavy Duty Commercial) Heavy-duty commercial steam systems built for high-use commercial applications such as health clubs, hotels, resorts, and gyms.
Saunas by MrSteam Portfolio of sauna products including Sauna Rooms (INDO, BARREL, CUBIST models), Heating Systems, and Sauna Accessories made with Cedar, Aspen, and Spruce softwoods.
Towel Warmers (Tribeca, Metro, Broadway Collections) Heated towel warming racks in designer collections (Tribeca, Metro, Broadway) for spa-style bathroom luxury.
LED Light LED lighting accessory for steam shower installations.
Drip Pan Drip pan accessory for steam shower installation.
Shower Seating In-shower seating for enhanced steam bathing comfort and accessibility.
AutoFlush Automatic flushing system for steam generator maintenance.
SpaNet Hub Hub product introduced in June 2025 designed to enhance personalization of the steam shower experience through connected control functionality.

Quantifiable outcome

MrSteam generators feature industrial-quality components, serviceable heating elements and self-diagnostics designed to deliver utmost reliability

Companies that use Mr. Steam

Customer profile

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Mr. Steam technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Mr. Steam partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Designhounds / M2 ConnectminorGTM or Marketing Partner · 6 May 2026MrSteam participates as a brand partner in the Designhounds Bootcamps program organized by M2 Connect — a nationwide series of hands-on training workshops for interior designers, architects, and design professionals. The inaugural Bootcamp was held May 15 in New York City with 20-30 design professionals, marking a shift from traditional CEUs toward technically focused, real-world training. Additional events are planned across key U.S. markets throughout 2026.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Mr. Steam competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

Mr. Steam financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mr. Steam leadership team

Management profile

Number of profiles

Profiles10 records

Mr. Steam funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mr. Steam M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Steam

What does Mr. Steam do?

Is Mr. Steam a public or private company?

Mr. Steam is a private company. It is classified as corporate owned and is currently operating.

When was Mr. Steam founded?

Mr. Steam was founded in 1917. It employs 51 to 100 people.

Where is Mr. Steam based?

Mr. Steam is headquartered in Long Island City, United States, in the North America region.

How does Mr. Steam make money?

Three revenue lines are on record. Hardware Sales are the primary driver. The others are commercial Steam Systems and saunas.

Does Mr. Steam have an API?

No public API is recorded for Mr. Steam.

What industry is Mr. Steam in?

Mr. Steam's product category is Steam Shower Systems. Its primary akta.pro industry code is IMAHAFAF, Industrial Boilers, HRSGs & Steam Generators, with a secondary code of HSADAKAC, Sauna & Steam Bath Facilities. Its NAICS code is 333414 and its SIC code is 3430.