Superbet Interactive
Superbet Interactive is a privately held Romanian online sports betting operator, founded in 2008 and headquartered in Bucharest, serving end-user bettors in Romania through its Superbet România brand and the superbet.ro platform.
- Company typePrivate
- Founded2008
- HeadquartersBucharest, Romania
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Superbet Interactive firmographics
Firmographics- Name
- Superbet Interactive
- Website
- https://superbet.ro
- Company type
- Private
- Founded year
- 2008
- Headcount range
- 1,001–5,000 employees
- Short description
- Superbet Interactive is a privately held Romanian online sports betting operator, founded in 2008 and headquartered in Bucharest, serving end-user bettors in Romania through its Superbet România brand and the superbet.ro platform.
- Ownership category
- akta.pro rank
Superbet Interactive industry classification
Industry- Product category
- Sports Betting
- NAICS
- Gambling Industries (7132), Other Gambling Industries (71329)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
- akta.pro secondary industries
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), Gaming, Betting & Prize Winnings Payouts (FSAMAKAN), Retail Sportsbooks (On-Premise, Kiosks & In-Venue) (MPAEACAB)
Keywords
Where Superbet Interactive is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Markets served
Superbet Interactive business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Superbet Interactive product offering
Product offeringCore offering
Superbet Interactive operates a sports betting network headquartered in Bucharest, Romania, providing wagering services on sporting events to consumers under the Superbet România brand. The company runs an online sportsbook accessible at superbet.ro, serving the Romanian market with a workforce of 1,001–5,000 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Superbet România Sportsbook
Companies that use Superbet Interactive
Customer profileIdeal customer profiles1 record
Superbet Interactive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Superbet Interactive competitors and assessment
Company assessmentOthers
- Playtech plc: Major B2B gambling software and platform provider supplying sportsbook, casino, and poker technology to operators — relevant adjacent peer given Superbet's need for trading, risk, and platform infrastructure.
- Evolution AB: Leading supplier of live casino and gaming content to online gambling operators — adjacent ecosystem participant whose content typically populates sportsbook-adjacent casino lobbies comparable to those Superbet would offer.
Broad incumbents
- Flutter Entertainment: Owner of Paddy Power, Betfair, FanDuel, PokerStars and other gaming brands — operates a leading online sportsbook globally and is a comparable large-scale sportsbook operator, though broader in geography and product.
- Entain plc: Global gambling group operating sportsbook (Ladbrokes, Coral, BetCity, bwin) and gaming brands worldwide — comparable sportsbook and casino offerings but with a much broader international portfolio than Superbet.
- Novomatic AG: Austrian gaming equipment manufacturer and operator with retail and online sportsbook/casino exposure across Europe — broader incumbent with overlapping sports betting and gaming product.
Direct peers
- Bet365: Privately held global online sportsbook and gaming operator with deep European market presence — closely comparable in product (online sportsbook + casino) and in serving similar European consumer segments.
- Kindred Group (Unibet): Malmö-based operator of Unibet and other sportsbook/casino brands with pan-European presence and a strong digital focus — comparable online sportsbook proposition and regulatory exposure across European markets.
- Kaizen Gaming (Stoiximan / Betano): Greek-headquartered operator of the Stoiximan and Betano sportsbook and casino brands, with active operations in Romania and other CEE/SEE markets — directly comparable geography, product mix, and target customer to Superbet Interactive.
- Betsson AB: Stockholm-listed online gaming operator running sportsbook, casino, and poker across multiple European and Latin American jurisdictions, including Central/Eastern Europe — directly comparable online sportsbook-led model and multi-market strategy.
Regional players
- Superbet Group (holding-level competitor): Larger Superbet Group, which has historically operated across Romania, Brazil, Poland and other markets — adjacent group-level peer reflecting how Superbet Interactive compares to its own broader parent/affiliated operations and to similarly positioned regional roll-ups.
Market position
Customer concentration
Superbet Interactive social profiles
Digital presenceSuperbet Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superbet Interactive leadership team
Management profileNumber of profiles
Superbet Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superbet Interactive M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superbet Interactive
What does Superbet Interactive do?
Superbet Interactive operates a sports betting network headquartered in Bucharest, Romania, providing wagering services on sporting events to consumers under the Superbet România brand. The company runs an online sportsbook accessible at superbet.ro, serving the Romanian market with a workforce of 1,001–5,000 employees.
When was Superbet Interactive founded?
Superbet Interactive was founded in 2008. It employs 1,001 to 5,000 people.
Where is Superbet Interactive based?
Superbet Interactive is headquartered in Bucharest, Romania, in the Europe region.
Who are Superbet Interactive's main competitors?
Others on record are Playtech plc and Evolution AB. Broad incumbents are Flutter Entertainment, Entain plc and Novomatic AG. Direct peers are Bet365, Kindred Group (Unibet), Kaizen Gaming (Stoiximan / Betano) and Betsson AB. Superbet Group (holding-level competitor) is listed as a regional player.
Does Superbet Interactive have an API?
No public API is recorded for Superbet Interactive.
What industry is Superbet Interactive in?
Superbet Interactive's product category is Sports Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 7132 and its SIC code is 7990.