Eco Store
Eco Store is an Italian franchise retail chain selling regenerated printer cartridges, toners, and printing supplies to consumers and small businesses across 35+ Italian cities, offering in-store refilling, printer rental, and e-commerce with a sustainability-focused circular-economy model.
- Company typePrivate
- Founded2001
- HeadquartersMuggiò, Italy
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Eco Store does
Eco Store Srl is an Italian private company founded in 2001 and headquartered in Muggiò (Monza-Brianza), operating a franchise retail chain specializing in the regeneration, sale, and recycling of printer cartridges and toners. The company employs 101-250 people and runs a network of franchise stores across 35+ Italian cities, concentrated in Lombardy, Piedmont, and Lazio, complemented by an e-commerce storefront at ecostore.it and home delivery service. Its product range covers regenerated and compatible ink cartridges and laser toners for all major OEM brands (Brother, Canon, HP, Epson, Lexmark, Ricoh, Samsung, Xerox, and others), plus paper, printers, and accessories, with a catalog of 670+ toner SKUs and 727+ cartridge SKUs.
The core technology is the proprietary Ink Evolution system used in the Ricarica Express in-store refilling service (priced from €4.90 per cartridge), which collects empty cartridges, refills them with carefully selected ink, and retests for quality before resale under the 'Testato e garantito' (Tested and Guaranteed) mark. Adjacent services extend the platform: Re-Box cartridge disposal, Noleggio Stampanti printer rental, ReSpack returnable eco-packaging that delivers discounts on future purchases, and Eco Card, a free loyalty program with a points-based Catalogo Premi prize catalog. More recently, Eco Store has extended beyond printing into smartphone repair and refurbished smartphone resale, reusing the sustainability narrative and existing store footfall.
The business operates five revenue streams: one-time sales of regenerated cartridges and toners, hardware sales of printers and accessories, pay-as-you-go refilling services, managed printer rental, and refurbished-smartphone hardware sales and repair services. Go-to-market is a hybrid of franchise retail (primary) and e-commerce (secondary), targeting two horizontal segments: individual/home users seeking low-cost printing supplies and SMBs seeking economical printing solutions and rental options. Marketing relies on the corporate website, social media (Facebook, Twitter, Google Plus), a geolocated store locator, newsletter email marketing, and franchise-led local word-of-mouth. The company is privately held with €400,000 of registered share capital and no disclosed external investors, M&A, or funding history.
Eco Store firmographics
Firmographics- Name
- Eco Store
- Legal name
- Eco Store srl
- Website
- https://ecostore.it
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Eco Store is an Italian franchise retail chain selling regenerated printer cartridges, toners, and printing supplies to consumers and small businesses across 35+ Italian cities, offering in-store refilling, printer rental, and e-commerce with a sustainability-focused circular-economy model.
- Ownership category
- akta.pro rank
Eco Store industry classification
Industry- Product category
- Printing Consumables Retail
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Dollar Store Franchises & Independent Operators (CRAEAAAO)
Keywords
Where Eco Store is headquartered
LocationHeadquarters
- HQ city
- Muggiò
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Eco Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Cartridges and Toner: Sale of regenerated and compatible cartridges and toners under the Eco Store brand. Products are tested and guaranteed with the 'Testato e garantito' (Tested and guaranteed) mark.
- Product Sales - Printers and Accessories: Sale of printers and printing accessories including paper products.
- Ricarica Express Service: In-store professional cartridge refilling service. Prices start from €4.90 for cartridge refilling.
- Printer Rental (Noleggio Stampanti): Rental service for printers as part of the service offering.
- Smartphone Sales and Repair: Sale of refurbished smartphones and smartphone repair services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ricarica Express cartridge refilling service starting price |
| Unit Pricing | Pay-as-you-go | Toner products (drum units) |
| Unit Pricing | Pay-as-you-go | Printers |
| Subscription | Annual | Eco Card loyalty program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Eco Store product offering
Product offeringCore offering
Eco Store srl is an Italian retail chain that sells regenerated and compatible ink cartridges and toners, printers, paper and printing accessories, primarily under its own Eco Store brand. It complements these product sales with value-added services including in-store cartridge refilling (Ricarica Express using the Ink Evolution system), exhausted-cartridge disposal (Re-Box), printer rental, smartphone repair and refurbished smartphone resale, distributed through a franchise network across more than 35 Italian cities and an online shop.
Product overview
Eco Store is an Italian retail chain specializing in the re-use and sale of printing consumables. The company operates a franchise network offering a portfolio of products including ink cartridges, toners, paper, printers, and accessories, complemented by value-added services such as cartridge refilling (Ricarica Express via Ink Evolution), printer rental, and proper disposal/recycling (Re-Box). The business model emphasizes environmental sustainability through regeneration of original cartridges, the ReSpack eco-friendly packaging system, and a loyalty program (Eco Card). Additional services include smartphone repair and refurbished smartphone sales, extending the sustainable tech footprint beyond printing. The offering is a unified retail-and-services concept combining product sales with circular economy services, rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Ink Cartridges (Cartucce) Eco Store brand ink cartridges (compatible and regenerated) for major printer brands including Brother, Canon, HP and Epson, tested and guaranteed under the 'Testato e garantito' mark. Targeted at home users and small businesses.
- Toner Cartridges (Toner) Eco Store brand toner cartridges for laser printers, compatible with Brother, Canon, Dell, Epson, HP, Konica Minolta, Kyocera Mita, Lexmark, Oki, Panasonic, Ricoh, Samsung, Sharp and Xerox. Over 670 toner SKUs listed.
- Paper (Carta) Photographic paper (glossy, satin, matte), copy paper and specialty papers (watercolor, adhesive, cardstock) in formats from A5 to A3.
- Printers (Stampanti) Inkjet and laser multifunction printers, color and monochrome, from Brother, Canon, Epson and Ricoh, sold through the Eco Store online shop and physical stores.
- Printer Accessories (Accessori) Complementary printer accessories sold through the Eco Store catalog alongside cartridges, toners and printers.
- Ricarica Express (Ink Evolution cartridge refilling) In-store professional cartridge refilling service using the proprietary Ink Evolution system. Empty cartridges are collected, refilled with selected ink and retested before return. Pricing starts at €4.90 per cartridge.
- Re-Box Cartridge Disposal (Smaltimento) Service for proper disposal and recycling of exhausted ink cartridges and toners, supporting environmental compliance and circular-economy recycling.
- Printer Rental (Noleggio Stampanti) Rental service allowing customers to lease printing equipment rather than purchase outright, targeted at home offices and small businesses.
- Smartphone Repair (Riparazione Smartphone) Smartphone repair service offered in Eco Store locations.
- Refurbished Smartphones (Smartphone Ricondizionati) Sale of refurbished smartphones through Eco Store locations, extending the circular-economy concept beyond printing consumables.
Quantifiable outcome
- 40-80% cost savings compared to original products
- +1 more outcomes
Companies that use Eco Store
Customer profileSegments2 records
Ideal customer profiles2 records
Eco Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Eco Store partnerships and signals
Strategic signalScale indicators6 records
Recent moves1 record
Expansion highlights5 records
Eco Store competitors and assessment
Company assessmentDirect peers
- Prink: Italian retail chain specializing in printer cartridges, toners, and printing supplies with a similar franchise retail model and product portfolio. Direct competitor across Italy in regenerated and compatible cartridges with comparable in-store refilling services.
- Cartucce.it: Italian online retailer of compatible and remanufactured printer cartridges serving the same consumer and SMB segments. Competes directly with Eco Store's e-commerce channel on compatible cartridges for major printer brands.
Broad incumbents
- Cartridge World: Global franchise chain for printer cartridge refilling and remanufactured cartridges. Operates a comparable franchise retail model for cartridge re-use but at significantly larger international scale than Eco Store's domestic Italian footprint.
- HP (Hewlett-Packard): Dominant OEM printer manufacturer whose original cartridges compete with Eco Store's regenerated and compatible products. HP's Instant Ink subscription service and chip-based DRM directly target the third-party cartridge value proposition Eco Store relies on.
- Canon: OEM printer manufacturer whose original cartridges compete with Eco Store's compatible and regenerated products. Canon is one of the major printer brands supported in Eco Store's catalog and increasingly deploys chip authentication that affects third-party cartridge compatibility.
- Brother: OEM printer and consumables manufacturer. One of the major printer brands whose cartridges Eco Store regenerates and resells, while also competing against Eco Store through original consumables sales to Italian consumers and SMBs.
- Epson: OEM printer manufacturer whose original ink cartridges are a core target of Eco Store's regeneration service. Competes as an incumbent supplier of original consumables across Eco Store's customer segments in Italy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Eco Store social profiles
Digital presenceEco Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eco Store leadership team
Management profileNumber of profiles
Eco Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eco Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eco Store
What does Eco Store do?
Eco Store srl is an Italian retail chain that sells regenerated and compatible ink cartridges and toners, printers, paper and printing accessories, primarily under its own Eco Store brand. It complements these product sales with value-added services including in-store cartridge refilling (Ricarica Express using the Ink Evolution system), exhausted-cartridge disposal (Re-Box), printer rental, smartphone repair and refurbished smartphone resale, distributed through a franchise network across more than 35 Italian cities and an online shop.
Is Eco Store a public or private company?
Eco Store is a private company. It is classified as unknown and is currently operating.
When was Eco Store founded?
Eco Store was founded in 2001. It employs 101 to 250 people.
Where is Eco Store based?
Eco Store is headquartered in Muggiò, Italy, in the Europe region.
How does Eco Store make money?
Five revenue lines are on record. Product Sales - Cartridges and Toner is the primary driver. The others are product Sales - Printers and Accessories, ricarica Express Service, printer Rental (Noleggio Stampanti) and smartphone Sales and Repair.
Who are Eco Store's main competitors?
Direct peers on record are Prink and Cartucce.it. Broad incumbents are Cartridge World, HP (Hewlett-Packard), Canon, Brother and Epson.
Does Eco Store have an API?
No public API is recorded for Eco Store.
What industry is Eco Store in?
Eco Store's product category is Printing Consumables Retail. Its primary akta.pro industry code is CRAEAAAO, Dollar Store Franchises & Independent Operators. Its NAICS code is 4492 and its SIC code is 5734.