What 10Pines does

10Pines (legal entity 10-Pines SRL) is an Argentine custom software development and consulting firm headquartered in Buenos Aires that has operated since 2009 with a team of 80+ software engineers and other professionals. The company delivers three interconnected service lines: (i) custom software development through close, embedded collaboration with client teams using agile practices and automated testing; (ii) Product Delivery, which begins with a Product Discovery workshop that uses Story Mapping and Minimum Viable Product definition to compress time-to-market, followed by iterative design, build, and launch; and (iii) Training & Coaching, covering Agile methodologies, Object-Oriented Design, Test-Driven Development, and broader engineering best practices, including a dedicated 10Pines Academy program.

The firm's technology footprint is broad and stack-agnostic rather than productized. Front-ends are built with Ember.js, AngularJS, React, Vue.js, JavaScript, CSS, and TypeScript; back-ends on Elixir, Ruby, Java, Node.js, .NET, Scala, and Go; mobile on React Native, Xamarin, Kotlin, Flutter, Ionic, Android, iOS, and Cordova; and DevOps via Terraform, Docker, Kubernetes, AWS, Google Cloud Platform, and Heroku. Its primary differentiation is operational: a software craftsmanship methodology emphasizing clean architecture and high automated-test coverage, an apprenticeship and mentoring program, and a policy allocating roughly 10% of time to non-billable learning and open-source contributions. The firm is also a Certified B Corporation.

Go-to-market is sales-led and direct: 10Pines engages enterprise clients and startups across the Americas and Europe on quote-based, project-by-project professional services terms, working side-by-side with client teams in an agile model rather than acting as a product platform with discrete modules. Marquee publicly referenced engagements span a wide cross-section — Starbucks and Burger King in food & beverage, JPMorgan and Supervielle in financial services, Claro Americas in telecom, Lattice and Hoopla in HR technology, Ualá in personal finance, WAX Insurance, Satellogic, Turner Latam, Medinas Health, Spring, Jacobs Ladders, and Fundación Huésped — with case-study evidence of over 100 projects delivered across the two regions.

Name

10Pines

Legal name

10-Pines SRL

Website

https://10pines.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

10Pines is an Argentine custom software development firm with 80+ engineers in Buenos Aires that delivers agile custom builds, Product Discovery-led product delivery, and Agile/TDD training for enterprise and startup clients across the Americas and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Software Development Services: Providing custom software development services where 10Pines teams work side-by-side with client teams to build solutions using agile practices. Revenue is generated through consulting and development service fees.
2. Training and Coaching Services: Training and coaching services for client teams in Agile methodologies, Object Oriented Design, Test Driven Development and development practices. Programs available through their Academy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

10Pines provides custom software development services by embedding its engineering teams side-by-side with client teams using agile practices to deliver high-quality, tested software. It also offers end-to-end Product Delivery starting from a Product Discovery workshop, Story Mapping, and MVP definition through iterative design, build, and launch, plus Training and Coaching in Agile methodologies, Object-Oriented Design, and Test-Driven Development through its Academy.

Product overview

10Pines is a custom software development services company offering three interconnected service offerings: Software Development Services (core custom development with agile practices), Product Delivery (end-to-end product discovery through launch including MVP definition), and Training and Coaching (skill development in agile and development practices). They operate alongside client teams rather than as a product platform with separate modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Software Development Services Custom software development services delivered through close collaboration with client teams, using agile practices to build solutions with high-quality, tested code. Targeted at startups, large corporations, and multinationals across America and Europe.
• Product Delivery End-to-end product development starting with a Product Discovery workshop, Story Mapping, and MVP definition, followed by iterative design, build, and launch to minimize time-to-market. Aimed at clients who need a partner to take a product from idea to release.
• Training and Coaching Skill development services for client teams covering Agile methodologies, Object-Oriented Design, Test-Driven Development, and other development practices, delivered through the 10Pines Academy.

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• BairesDev: Largest Argentine nearshore software development company with a similar staff-augmentation and dedicated-team model serving US and European enterprises; directly comparable geography, size class, and service offering to 10Pines.
• Andela: Marketplace/talent platform connecting enterprises with vetted remote software engineers from emerging markets; comparable business model of selling dedicated engineering talent to US/UK enterprises, albeit with a different geographic mix.
• Toptal: Premium freelance talent network supplying vetted software engineers, designers, and finance experts to enterprises; competes with 10Pines for the same enterprise custom-development engagements through a marketplace model.
• Pentalog: European-headquartered IT outsourcing and dedicated development teams provider with nearshore/offshore delivery centers; comparable dedicated-team service model and similar SMB-to-enterprise customer mix to 10Pines.

Broad incumbents

• Globant: Argentina-headquartered global IT services firm delivering digital transformation, custom software, and consulting for large enterprises; broader portfolio and significantly larger scale than 10Pines but directly overlapping in core custom development services.
• Thoughtworks: Global custom software and consulting firm with strong emphasis on agile engineering and craftsmanship culture; comparable methodology (agile, TDD, pairing) and enterprise customer profile to 10Pines.
• EPAM Systems: Large global provider of custom software engineering, digital platform, and product design services with significant Latin American delivery; overlaps with 10Pines on custom dev and product delivery for enterprise clients.
• Accenture: Global professional services giant offering custom application development, agile transformation, and technology consulting at scale; relevant broad incumbent competing for the same enterprise digital-transformation budgets as 10Pines.
• Cognizant Softvision: Global IT services provider with major custom software and agile delivery practices serving enterprise clients; comparable in custom development and agile coaching services though at much larger scale.

Regional players

• Genbeta: Argentine custom software development and consulting firm serving regional and international clients; comparable Buenos Aires-based software services profile, though typically serving a smaller, more local client mix than 10Pines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/10pines
• GitHubgithub.com/10Pines
• YouTubeyoutube.com/channel/UCn3py9voyd6orxeGgBMjGZg
• Facebookfacebook.com/10pines
• LinkedInlinkedin.com/company/10pines
• Instagraminstagram.com/10pines.ba

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10Pines