What Daiber does

Daiber (Gustav Daiber GmbH) is a German family-owned B2B promotional textiles company founded in 1912 and headquartered in Albstadt, Germany, with 101-250 employees. The company sells customizable apparel (T-shirts, polos, jackets, caps, accessories, workwear) and headwear to commercial buyers, registered dealers, corporate workwear clients, sports teams, and event/promotional customers across Germany and selected European markets (France, UK). Its commercial operations sit within a multi-brand corporate umbrella alongside sister companies James & Nicholson (workwear) and myrtle beach (caps), with a separate private-customer shop (daiber.shop / james-nicholson.de) handling retail overstock.

The company's core offering combines a blank-apparel catalog with integrated in-house textile decoration services, executed through four transfer-printing technologies (DTF-Transfer, Digital-Offset-Transfer, Sublistop, Siebdruck-Transfer) and two embroidery techniques (Flat Embroidery, 3D Embroidery), supported by OEKO-TEX Standard 100 product certification. Customer-facing digital infrastructure includes a real-time pricing Configurator, a visual design Editor with embedded AI inspiration image generation, and downloadable PDF catalogs. Specialized custom cap production is sourced through a Far East manufacturing facility requiring a 576-piece minimum order with multi-month lead times. The technology stack is purpose-built B2B e-commerce rather than an enterprise SaaS platform, with no public API, SDK, or developer-facing resources.

The business model is one-time B2B unit sales of apparel and decoration services with volume-tiered pricing (e.g., JN800 T-shirt declining from €13.80 to €11.48 per unit at 3,000+ quantity), 30-day net payment terms, and freight-free shipping within Germany. Go-to-market combines a self-service B2B online shop, a registered dealer network with dedicated portal access, field sales representatives available on request, and active trade fair participation. A factory outlet provides a secondary revenue stream from overstock and discontinued items. Pricing is publicly disclosed for catalog items and configuration outputs, while special production requires individual quotation.

Name

Daiber

Legal name

Gustav Daiber GmbH

Website

https://daiber.de

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

101–250 employees

Short description

Daiber (Gustav Daiber GmbH) is a German B2B promotional textiles company, founded 1912 in Albstadt, selling customizable apparel, workwear, and caps with integrated in-house decoration services (transfer printing and embroidery) to commercial dealers, corporate buyers, and sports teams across Germany and selected European markets.

Ownership category

akta.pro rank

Product category

Promotional Textiles

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA)

akta.pro secondary industries

Hats, Caps & Headwear (CRAAAJAE), Apparel Dyeing, Printing, Finishing & Laundries (CRAAAAAM)

Keywords

• Promotional textiles
• Corporate apparel
• Textile decoration
• Custom embroidery
• Transfer printing

Headquarters

HQ city

Albstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Promotional Textiles Sales: B2B sales of apparel products (T-shirts, polos, jackets, caps, accessories) with volume-based pricing. Products available plain or with customization. Transaction is one-time purchase with no minimum order for online orders.
2. Textile Decoration Services: Value-added decoration services including embroidery (flat and 3D) and transfer printing (DTF, Digital-Offset, Sublistop, Screen Print). Customers can order customized products with branding applied.
3. Special Production (Far East): Custom cap production from Far East manufacturing with minimum 576 pieces, offering specialized decoration techniques including 3D embroidery, badges, and labels.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Daiber (Gustav Daiber GmbH) operates a B2B e-commerce platform that supplies customizable promotional textiles and corporate apparel — including T-shirts, polos, jackets, workwear, sportswear, caps, and headwear — to commercial customers and dealers. The company integrates in-house textile decoration services (embroidery and multiple transfer printing technologies) and Far East special production, supported by self-service online tools for real-time pricing and design visualization.

Product overview

Daiber (Gustav Daiber GmbH) operates a B2B e-commerce platform for corporate fashion and promotional textiles, offering customizable apparel and headwear across Ladies, Men, Kids, and Unisex categories. The product portfolio includes Workwear Collection (with COLOR, SOLID, STRONG tiers), Corporate Workwear, Sports Collection, Caps Collection, and Sustainable Products line (organic cotton, OCS, RCS certified). The company functions as a full-service provider combining an online catalog platform with textile decoration services including four transfer printing technologies (DTF-Transfer, Digital-Offset-Transfer, Sublistop, Siebdruck-Transfer) and two embroidery techniques (Flat Embroidery, 3D Embroidery). Product customization is supported through the Editor tool (with AI inspiration image generation) and Configurator for real-time pricing. Special custom manufacturing is available through the Far East production facility for caps with minimum 576 pieces. The company is headquartered in Albstadt, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• James & Nicholson: Workwear collection brand offering professional workwear apparel for businesses.
• myrtle beach

Products and services

• Apparel (Promotional Textiles) Complete range of customizable apparel and textile products — T-shirts, polos, shirts, blouses, tank tops, pullovers, jackets, vests, coats, pants, shorts, socks, and accessories — offered plain or with decoration for B2B promotional and corporate use.
• Headwear and Caps Collection (myrtle beach) Headwear products including caps, beanies, hats, sunvisors, scarves, bandanas, wristbands, and gloves — sold for promotional customization and branding.
• Workwear Collection Professional workwear collection offered in Work-Level COLOR, SOLID, and STRONG tiers for different industrial and commercial requirements.
• Corporate Workwear Business and corporate fashion collection designed for professional company presentations and branded work attire, marketed under James & Nicholson and Daiber lines.
• Sports Collection Sportswear and athletic apparel collection offered for promotional, team, and athletic purposes.
• Sustainable Products (Organic and Recycled Textiles) Eco-friendly textile products including organic cotton items certified to OCS (Organic Content Standard) and RCS (Recycled Claim Standard).
• Transfer Printing Decoration Service Textile decoration service using multiple transfer printing technologies — DTF-Transfer, Digital-Offset-Transfer, Sublistop Transfer, and Siebdruck-Transfer (Screen Print) — to apply customer logos, designs, and motifs to apparel and headwear.
• Embroidery Decoration Service High-quality embroidery finishing service including flat embroidery and 3D embroidery for textiles and caps, with options up to 12 colors per motif.
• Special Production (Far East Custom Manufacturing) Custom cap production through Daiber's Far East manufacturing facility allowing free individual design with various decoration techniques including 3D embroidery, badges, and labels. Minimum order quantity 576 pieces with delivery from 6 months after sample approval.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• James & NicholsoncoreOthersSister company under the same corporate umbrella (Gustav Daiber GmbH). Shares product lines including Workwear Collections. Operates separate retail shop (james-nicholson.de) for private customers.
• myrtle beachcoreOthersSister company brand under Gustav Daiber GmbH. Featured in Workwear Collections alongside James & Nicholson. Part of the same corporate family.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daiber