What O3+ does

O3+ (legally Visage Beauty & Health Care Pvt. Ltd.) is an Indian direct-to-consumer skincare and personal care brand founded in 2005 and headquartered in Noida, operating its own e-commerce platform at o3plus.com alongside a professional recommendation channel through Indian salons. The company sells a comprehensive product portfolio spanning facial kits, de-tan products, face washes, serums, moisturizers, sunscreens, sheet masks, eye care, hair care, and lip care — with active ingredients including Vitamin C, Niacinamide, Hyaluronic Acid, Snail Mucin, AHA/BHA, Bakuchiol, and Ceramides, marketed as clinically and dermatologically tested. The portfolio is organized under five sub-brands: Derma Cult (actives-focused), Mijoo Korea (K-Beauty-inspired glass skin), O3+ Men (men's grooming), Facialist (professional sheet masks), and Pedilogix (manicure/pedicure).

The business model is direct-to-consumer e-commerce on o3plus.com, layered with a salon-channel credibility mechanism: over 75,000 salons reportedly trust O3+ products and over 100,000 beauticians recommend the brand, which functions as a top-of-funnel trust signal that converts into DTC purchases. Pricing is in Indian Rupees, ranging from ₹155 entry-level sheet masks to ₹9,200 premium facial kits, with a standing promotion of FLAT 15% OFF plus free shipping above ₹599. The company also maintains support phone lines for India, Nepal, and the UAE, indicating nascent cross-border consumer operations. Revenue is generated through one-time product sales rather than subscriptions or licensing.

The company is privately held with no disclosed institutional funding, no parent company, and a small reported headcount of 1–10 employees (likely undercounting the broader sales and contract manufacturing footprint). In 2025 the company launched multiple new products across K-Beauty, haircare, lip care, and 'glass skin' categories, and won the Elle India Beauty Awards 2025 for its Brightening Face Wash with Niacinamide. Diversified sub-brands, two decades of brand equity, and a claims-backed professional salon network form the core of its market position, though the absence of disclosed financials, AI/technology capabilities, or external capital raises questions about long-run competitive durability against well-funded Indian beauty startups.

Name

O3+

Legal name

Visage Beauty & Health Care Pvt. Ltd.

Website

https://o3plus.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

O3+ is an Indian D2C skincare and personal care brand operating since 2005, selling through o3plus.com and a network of 75,000+ Indian salons and 100,000+ beauticians, targeting women consumers, men, and bridal customers with facial kits, serums, sunscreen, and haircare.

Ownership category

akta.pro rank

Product category

Skincare and Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Professional Skincare & Facial Treatments (CRABALAF), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Conditioners & Hair Masks (CRABABAB)

Keywords

• Skincare products
• Beauty products
• Facial kits
• Hair care products
• Professional salon skincare

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: O3+ generates revenue through one-time product sales of skincare and haircare products. Products are sold directly to consumers through their e-commerce platform with pricing ranging from entry-level to premium tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

O3+ manufactures and sells a comprehensive range of skincare, haircare and beauty products directly to consumers through its own e-commerce platform and through a salon distribution network. Core offerings include facial kits, D-tan packs, face washes, serums, moisturizers, sheet masks, sunscreens, scrubs, toners, eye care products, hair masks and bridal skincare packages formulated with active ingredients like Vitamin C, Niacinamide, Hyaluronic Acid, Snail Mucin, Bakuchiol and Salicylic Acid.

Product overview

O3+ is an Indian skincare and beauty products company offering a comprehensive range of personal care products. The portfolio includes facial kits (Bridal Facial Kit, Gold Infusion Facial Peel, Power Brightening Facial Kit, D Tan Facial Kit), de-tan products (D Tan Pack, Blueberry D Tan, Cranberry D Tan), face washes and cleansers (Brightening Face Wash, Vitamin C Face Wash, Tea Tree Face Wash), moisturizers and creams (Night Repair Cream, Radiant Day Cream SPF 30, Moisture Boost Glow Cream), serums (Brightening Serum, Vitamin C Serum, Derma Cult Hyaluronic Acid Serum, Bakuchiol Serum), eye care products (Eye Circle Cream, Caffeine Bomb Eye Patch), scrubs (Volcano Scrub, Milk Scrub, D Tan Scrub), toners (Whitening Toner, Derma Cult Vitamin C Tonic), sheet masks (Snail Mucin Glass Sheet Mask, Power Brightening Bubble Mask), and specialized sub-brands including Derma Cult (professional actives), Mijoo K-Beauty (Korean-inspired glass skin products), O3+ Men (men's grooming), Facialist (professional sheet masks), and Pedilogix (manicure/pedicure). The company operates through salons (trusted by 75,000+ salons) and direct-to-consumer e-commerce, positioning itself as both a professional salon brand and retail skincare solution.

Differentiator

Problem solved

Functional benefit

Brands

• Derma Cult: Dermatologist-formulated skincare line featuring actives like hyaluronic acid, niacinamide, bakuchiol, and salicylic acid for targeted skin concerns.
• Mijoo
• Pedilogix

Products and services

• O3+ Bridal Facial Kit for Radiant & Glowing Skin
• O3+ D Tan Pack
• O3+ Shine & Glow Mono Dose Kit
• O3+ Brightening Serum
• Moisture Boost Glow Moisturiser Cream
• Radiant Day Cream SPF 30
• Bridal Facial Kit Vitamin C Glowing Skin
• O3+ Mijoo Korea Sun Comfort Sunscreen SPF 50
• O3+ Lip Sleeping Mask
• O3+ Mijoo Korea Legacy Cushion Cream Rice Moisturizer
• O3+ Dewy Glass Skin Sleeping Mask
• O3+ Mijoo Korea Rice Water Bright Foaming Cleanser
• O3+ Glass Hair Collagen Hair Mask Shot
• O3+ Snail 98 Mucin Essence
• Vitamin-C Serum Glow
• Eye Circle Cream
• O3+ D Tan Scrub
• Whitening Face Toner
• Power Brightening Bubble Sheet Mask
• O3+ Glow Boosting Glycolic Acid Brightening Face Wash
• Night Repair Cream
• Derma Cult (sub-brand)
• Mijoo Korea (K-Beauty sub-brand)
• O3+ Men (sub-brand)

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Plum: India-based vegan, cruelty-free D2C skincare and haircare brand selling directly to consumers through its own e-commerce site with a similar product breadth (serums, moisturizers, cleansers, masks). Closely comparable in product categories, GTM (D2C-led), and target consumer (urban Indian women seeking actives-led skincare at accessible price points).
• Minimalist: Indian D2C skincare brand focused on actives-led formulations (Niacinamide, Salicylic Acid, Hyaluronic Acid, Retinol, Vitamin C) — the same actives core to O3+'s Derma Cult line. Direct head-to-head competitor in serum and treatment skincare, with similar target consumer and digital-first distribution model.
• mCaffeine: Indian D2C personal care brand spanning skincare, haircare, and men's grooming, sold primarily through its own e-commerce platform. Comparable to O3+ in product breadth (face care, body care, men's line) and India-centric D2C distribution, with overlapping consumer targeting.
• Mamaearth (Honasa Consumer): One of India's largest D2C beauty and personal care brands with a broad skincare, haircare, and baby-care portfolio sold through its own website, marketplaces, and offline retail. Comparable to O3+ in multi-category beauty strategy, India-centric GTM, and consumer segmentation (women + men's + sub-brands).
• WOW Skin Science: India-headquartered D2C beauty and wellness brand offering skincare, haircare, and body care with actives-led positioning. Comparable to O3+ across product categories, price tier, and D2C-first distribution, with similar promotional intensity on its own website.
• Forest Essentials: Indian luxury Ayurvedic skincare brand selling through its own e-commerce site, premium retail stores, and salon/spa channels. Comparable to O3+ in salon-channel endorsement and Indian heritage positioning, though operating at a substantially higher price tier.

Broad incumbents

• Lakmé (Hindustan Unilever): Mass-market Indian skincare and cosmetics brand owned by Hindustan Unilever, sold through department stores, salons, and online. Comparable to O3+ in product breadth and salon-channel distribution, but operates with substantially greater marketing, retail, and capital scale.
• Pond's (Unilever): Iconic mass-market skincare brand (Unilever) with strong salon endorsement in India and a face-wash/cream-led portfolio. Comparable to O3+ in salon-channel reach and target consumer (mass Indian women seeking brightening and moisturization), though at global FMCG scale.

Emerging players

• COSRX: South Korean skincare brand popular among Indian D2C consumers for actives-led, K-Beauty formulations (snail mucin, AHA/BHA, hyaluronic). Comparable to O3+'s Mijoo K-Beauty sub-brand and Derma Cult serum range in ingredient positioning and target consumer (actives-aware Indian skincare buyers).
• The Ordinary (DECIEM): Globally distributed actives-led skincare brand sold direct-to-consumer, with a portfolio of single-ingredient serums (Niacinamide, Hyaluronic Acid, AHA/BHA, Retinol, Vitamin C) that directly overlaps O3+'s Derma Cult line in formulation philosophy and target consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/o3plus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O3+