What VMI Studio does

VMI Studio is a London-headquartered creative technology practice specializing in CGI visualization, animation, immersive experiences, and real-time 3D digital twins for the real estate and architecture sector. The studio's core service portfolio spans Visualization (photorealistic CGI stills), Animation & Film (pure CGI, live-action, and hybrid content), Immersion (projection-mapped and multi-sensory environments including scent and directional audio), and Digital Twin (Unreal Engine-powered real-time 3D environments for desktop, VR, and gallery deployment). Luna, the studio's flagship proprietary product, is an interactive sales platform that consolidates 3D models, virtual tours, floorplans, availability, pricing, and marketing assets into a single interface deployed across web, tablet, and large-scale touchscreens, with native integrations into Salesforce CRM and WhatsApp/WeChat sharing.

VMI serves enterprise clients globally, with a primary focus on luxury real estate developers (Corcoran Sunshine, Omniyat, Endurance Land, Six Senses/Les Bordes, Essex Crossing), government and civic bodies (Diriyah Company for Saudi Arabia's cultural capital masterplan), and select entertainment accounts (TSXE/Roc Nation). The business operates as a project-based professional services studio supplemented by Luna platform licensing, with bespoke pricing and no public tiers. The company is a founding studio of Journey, the global design and innovation agency network that also encompasses 59, Dimension, ICRAVE, Scruffy Dog Creative, and Squint/Opera, and recently rebranded to "VMI, a Journey studio" in 2025.

The studio is led by co-founders Nick Byrne (Creative Director) and Fergus Byrne (Managing Director), with offices in London, New York, and Abu Dhabi. Differentiated outcomes include the Threshholds VR experience (60,000+ first-exhibition visitors, toured 15 gallery and museum spaces), Diriyah's Outernet London activations (estimated 3 million visitors over three years with dwell time 112.8% above venue average), and an Architizer Award for the Crescent Seas visualization. The revenue model combines high-value enterprise creative services with a productized Luna platform, positioning the company at the intersection of creative agency, technology vendor, and immersive experience integrator — a hybrid structure uncommon among competitors.

Name

VMI Studio

Legal name

VMI Studio

Website

https://vmistudio.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

VMI Studio is a London-based creative technology practice that produces CGI visualization, animation, immersive environments, and Unreal Engine digital twins for global luxury real estate developers, architects, and government clients, with Luna as a proprietary interactive sales platform.

Ownership category

akta.pro rank

Product category

Architectural Visualization Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB)

akta.pro secondary industries

Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB), Virtual Production Production Management & Collaboration Tools (MPAHADAK)

Keywords

• Architectural visualization services
• CGI real estate rendering
• Immersive experience design
• Digital twin technology
• Interactive sales platforms

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Services and Professional Services: VMI Studio generates revenue through bespoke creative services including CGI visualization, animation and film production, immersive experience design, digital twin creation, and sales gallery design and installation. These are project-based engagements typically priced as professional services for enterprise real estate and architecture clients.
2. Luna Platform Licensing and Deployment: Revenue from the Luna interactive sales platform includes licensing fees for the proprietary technology, customization services, CRM integration, CMS tools, and API connections. The platform is deployed across web, tablet, and large-scale touchscreen environments.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

VMI Studio is a creative technology practice that delivers photorealistic CGI visualization, CGI and live-action animation and film, Unreal Engine-powered real-time digital twins, projection-mapped immersive environments, and physical sales gallery design and installation for major real estate developers, architects, and government entities. The proprietary Luna Interactive Sales Platform integrates 3D models, virtual tours, floorplans, availability, pricing, and marketing assets into a unified customizable interface deployable via web, tablet, and large-scale touchscreens, with native Salesforce CRM integration and WhatsApp/WeChat sharing.

Product overview

VMI Studio operates as a creative technology practice offering an integrated portfolio of services for architecture and real estate clients. The core offerings consist of Visualization (photorealistic CGI stills), Animation & Film (motion content production), Immersion (projection-mapped environments), and Digital Twin (Unreal Engine-powered real-time 3D environments). Luna serves as the flagship interactive sales platform, integrating 3D models, virtual tours, floorplans, availability, pricing, and marketing assets into a unified customizable interface deployed across web, tablet, and large-scale touchscreen environments. Sales Gallery Design provides physical installations combining models, AV systems, and interactive tools. The portfolio is unified through a narrative-driven approach that combines CGI artistry with real-time technology to support clients from planning through final marketing collateral.

Differentiator

Problem solved

Functional benefit

Brands

• Luna: Interactive sales platform bridging physical and digital real estate experiences. A web-based platform for sales galleries, tablets, and large-scale touchscreens that brings together 3D models, views, finishes, floorplans, availability, pricing, and marketing assets in one seamless interface.

Products and services

• Visualization Architectural visualization service producing photorealistic CGI stills and day/night landscapes that convey design intent for real estate developers, architects, and master planners.
• Animation & Film Motion content production encompassing pure CGI animation, live-action videography, and hybrid CGI/filmed elements for project storytelling and promotion across real estate, hospitality, and cultural projects.
• Luna Proprietary interactive sales platform bridging physical and digital real estate experiences, integrating 3D models, virtual tours, floorplans, availability, pricing, and marketing assets into a unified customizable interface deployable across web, tablet, and large-scale touchscreens for sales galleries, broker events, and remote access.
• Immersion Projection-mapped and sensory environment design for sales galleries and exhibitions, engineering curved wall projections, multi-surface environments, and fully enclosed 360-degree rooms synchronized with dynamic lighting, directional audio, and scent systems.
• Digital Twin Unreal Engine-powered real-time 3D environment creation for masterplan exploration, review, and coordination, enabling spatially accurate interactive environments deployed across desktop, VR, and gallery-based setups.
• Sales Gallery Design Design and installation of immersive sales gallery environments combining physical models, touchscreens, projection, scent, sound, and interactive tools to create cohesive storytelling spaces for property developments.

Quantifiable outcome

• Threshholds VR experience attracted over 60,000 visitors at first exhibition and has toured 15 gallery and museum spaces
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Journey StudioscoreStrategic or Co-development PartnerVMI is a founding studio of Journey, the global design and innovation agency shaping the future through multidimensional experiences (MDX). Journey brings together multiple specialized studios including 59, Dimension, ICRAVE, Scruffy Dog Creative, and Squint/Opera under a unified creative and technological platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mir: Norwegian architectural visualization studio known for award-winning CGI stills and animation serving international architects and developers. Comparable craft-driven boutique serving similar luxury real estate clientele.
• Hayes Davidson: London-based architectural visualization and imagery specialist serving UK and European luxury residential and commercial developers. Direct competitor in the high-end UK real estate CGI market with comparable craft positioning.
• Dimension Studio: Sister Journey studio and one of the world's leading virtual production and volumetric capture studios. Directly comparable in real-time 3D and immersive content production, with broader virtual production scope but overlapping real estate/architectural client work.
• Kilograph: Los Angeles-based visualization studio delivering CGI, animation, and interactive experiences for real estate developers and architecture firms. Direct competitor in CGI and immersive storytelling for premium US real estate.
• DBOX: New York-based creative agency producing CGI, film, and interactive content for luxury real estate developers worldwide. Closely comparable in luxury condo marketing film and CGI animation services for the same enterprise developer buyers.
• Squint/Opera: Sister studio within the Journey network, specializing in 3D animation, CGI, and immersive experiences for architecture, cultural institutions, and brands. Directly comparable as a creative visualization practice serving real estate and cultural clients, sharing Journey's strategic platform.
• Brick Visual: Berlin-based architectural visualization studio producing CGI stills, animation, and VR for international real estate developers and architecture firms. Comparable CGI-first craft studio serving global luxury and commercial real estate clients.
• Binyan Studios: US-based architectural visualization and interactive media studio producing CGI, animation, and VR experiences for residential and commercial developers. Closely matches VMI in targeting real estate sales and marketing use cases.
• Neoscape: Boston-based architectural visualization studio producing CGI, animation, and interactive experiences for luxury real estate developers and architects across the US. Closely matches VMI's core service offering and luxury developer target market.

Broad incumbents

• Unreal Engine (Epic Games) Enterprise: Platform provider whose Unreal Engine underpins VMI's digital twin and Luna technology. Not a direct competitor but a foundational incumbent whose evolving enterprise tooling and partner ecosystem shape VMI's competitive landscape and licensing economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/vmi-studio
• Instagraminstagram.com/vmistudio/?hl=en-gb
• Xx.com/vmistudio
• Facebookfacebook.com/vmistudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VMI Studio