Atlona

What Atlona does

Atlona, founded in 2003 and headquartered in Coppell, Texas, is a professional AV infrastructure manufacturer that designs and sells switching, extension, distribution, control, audio, and AV-over-IP (AVoIP) solutions for enterprise, education, government, healthcare, and hospitality customers. Its product portfolio is organized under a multi-brand architecture: the core Atlona brand covers switching and extension for large spaces, multiple rooms, and campus-wide AV/IT ecosystems; Omega addresses USB-C conferencing for meeting rooms and classrooms; Velocity delivers IT-friendly control systems and room management; and Hallway provides network-based AV-over-IP distribution for digital signage, overflow, and building-wide content sharing. Additional sub-brands (Hall Tech, HallVision, Captivate, Gain Audio, Javelin) operate under the immediate parent entity Hall Research, while Panduit is the ultimate strategic parent.

The company operates on a hardware-led revenue model, with products sold through channel partners including regional manufacturer's representatives (e.g., Midwest AV across five Midwestern US states), authorized online resellers, and professional systems integrators. Pricing is quote-based, consistent with project-driven enterprise AV deployments, and the company does not publish standard pricing. Its go-to-market targets complex AV infrastructure projects spanning large spaces, multi-room deployments, and campus-wide installations where IT manageability, AV/IT ecosystem integration, and end-user simplicity are key buying criteria.

Atlona has 51-100 employees and is led by CEO Ken Eagle, with leadership including Ruslan Asadov (VP IT and BI) and Michael Khain (VP Engineering and Product Manager). The company is actively investing in regional channel expansion (Midwest AV partnership, January 2025) and sub-brand portfolio breadth, while operating within the broader global video distribution switcher market valued at approximately $1.2 billion in 2025 with industry gross margins of 27-35%.

Name

Atlona

Legal name

Hall Research

Website

https://atlona.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Atlona is a Panduit-owned professional AV infrastructure manufacturer (founded 2003, Coppell, TX) selling switching, extension, USB-C conferencing, control, and AV-over-IP solutions through channel partners to enterprise, education, government, healthcare, and hospitality customers.

Ownership category

akta.pro rank

Product category

Professional Audio-Visual (AV) Distribution Hardware

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Other Communications Equipment Manufacturing (33429), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Other Communications Equipment Manufacturing (334290)

SIC

Computer Communications Equipment (3576), Household Audio & Video Equipment (3651), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)

akta.pro secondary industries

Console Connectivity & AV Accessories (Cables, Adapters, Capture Devices) (HDACANAI), Embedded & Industrial Network Interfaces (PCIe/M.2/SOM/SoC NICs) (HDAFAEAI)

Keywords

• AV distribution solutions
• Professional AV hardware
• USB-C conferencing systems
• AV-over-IP networking
• Matrix switchers and extenders

Headquarters

HQ city

Coppell

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Product Sales: Sale of professional AV hardware including matrix switchers, extenders, USB-C conferencing equipment, control systems, and AVoIP solutions. Products are sold through channel partners and integrators to commercial and enterprise customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Atlona manufactures and sells professional AV distribution hardware and related control platforms for commercial and enterprise customers. Its portfolio encompasses matrix switchers, extenders, USB-C conferencing devices, room control systems, and AV-over-IP networking gear, organized under sub-brands such as Omega, Velocity, and Hallway. Products are deployed through channel partners in corporate, education, government, healthcare, and hospitality environments to connect meeting spaces and users with AV and IT systems.

Product overview

Atlona is a Panduit company specializing in AV solutions that connect people with meeting spaces and technology. The company operates a platform-plus-sub-brands architecture with Atlona as the umbrella brand for core switching, distribution, control, audio, and infrastructure products. Supporting sub-brands include Omega (USB-C conferencing), Velocity (control systems and room management), and Hallway (AV-over-IP networking). Additional sub-brands under the Hall Research parent include Captivate (collaboration), Gain Audio (audio solutions), Javelin (cables and connectors), Hall Tech (medical and monitors), and HallVision (healthcare displays). The portfolio addresses government, education, corporate, healthcare, and hospitality verticals.

Differentiator

Problem solved

Functional benefit

Brands

• Omega: USB-C Conferencing brand for meeting room or classroom AV systems covering modern laptops, tablets, mobile devices, USB-cameras/webcams and high-resolution displays.
• Velocity
• Hallway

Products and services

• Atlona Switchers and Extenders Atlona brand covering switching, distribution, control, audio, and infrastructure solutions for large spaces, multiple rooms, campus-wide AV systems, and deep integration with AV/IT ecosystems, serving integrators and end customers through its Panduit-backed channel.
• Omega USB-C Conferencing USB-C conferencing solution for meeting rooms and classrooms, supporting modern laptops, tablets, mobile devices, USB cameras/webcams, and high-resolution displays with plug-and-present simplicity for end users and IT-friendly management for integrators.
• Velocity Control Systems Control systems platform for managing multiple meeting rooms, huddle spaces, and classrooms with intuitive touch panels and BYOD control, offering scalable configuration, monitoring, and scheduling for integrators and IT staff.
• Hallway AV-over-IP (AVoIP) AV-over-IP solution that leverages the network as an AV backbone for training, overflow, multi-room collaboration, digital signage, and building-wide content sharing beyond a single room.
• AVance HDR HDR video distribution solution designed for professional AV applications requiring high dynamic range signal management and extension.
• Javelin Cables and Connectors Cables and connectors brand providing connectivity solutions for AV system installations.
• Gain Audio Audio brand offering professional audio solutions for AV installations across Atlona's target verticals.
• Captivate Collaboration Collaboration brand focused on meeting and classroom collaboration technologies that complement Atlona's AV distribution platform.
• HallVision Medical and Monitors Medical and monitors brand offering displays and monitoring solutions for healthcare environments, including patient-facing display applications.
• Hall Tech Medical and Monitors Medical and monitors brand offering healthcare-focused AV solutions complementing Atlona's healthcare vertical offerings.

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Midwest AVcoreOthers · 29 January 2025Midwest AV appointed as Atlona's manufacturer's representative for the Midwest region covering Nebraska, Iowa, Wisconsin, Illinois, and Minnesota. Based in Illinois, Midwest AV drives Atlona's presence in education and corporate verticals by promoting collaboration, connectivity, and control products to systems integrators and end users.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Visionary Solutions: Visionary Solutions is a focused AVoIP encoder/decoder vendor (PacketAV/DuetE) that competes in the same IP-distribution niche as Atlona's Hallway, particularly for AV/IT-converged deployments in education and corporate.
• ZeeVee: ZeeVee is an AV-over-IP specialist (ZyPer series) competing directly with Atlona's Hallway line for IP-based video distribution in enterprise and education markets. Smaller and more focused than Atlona, but a credible AVoIP pure-play.

Direct peers

• Kramer Electronics: Kramer is a direct competitor in AV signal management, switching, and control, with a comparable global channel-partner model and a growing AVoIP portfolio (Kramer K-NET) that competes with Atlona's Hallway.
• Extron Electronics: Extron is a direct competitor specializing in professional AV signal processing, switching, and distribution — overlapping directly with Atlona's core switching/extender portfolio. Extron also offers the NAV AV-over-IP encoder/decoder family, mirroring Atlona's Hallway.
• AMX (Harman): AMX by Harman is a long-standing direct competitor in commercial AV control systems and signal distribution, targeting the same enterprise, education, and government verticals with an integrated hardware-plus-software control stack that competes with Atlona's Velocity brand.
• Biamp Systems: Biamp is a direct competitor in professional audio and conferencing for meeting rooms and classrooms, with Tesira and Devio product lines that overlap with Atlona's Gain Audio sub-brand and broader meeting-room AV solutions.
• Lightware Visual Engineering: Lightware is a direct competitor in professional matrix switchers, extenders, and USB-C conferencing — overlapping tightly with Atlona and Omega. Both brands serve the same integrator channel and corporate/education use cases.
• Crestron Electronics: Crestron is the dominant direct competitor in commercial AV control and distribution, offering matrix switchers, room control (similar to Velocity), and the NVX AV-over-IP platform that competes head-on with Atlona's Hallway line. Same integrator channel, same verticals (corporate, education, government).
• QSC (Q-SYS): QSC's Q-SYS platform is a software-based audio, video, and control ecosystem that competes with Atlona's Velocity and Hallway lines, particularly in enterprise and education deployments seeking IT-converged AV architectures.

Broad incumbents

• Christie Digital: Christie is a larger, diversified pro AV incumbent whose content distribution and processing products overlap with parts of Atlona's portfolio, especially in large-venue and enterprise environments. Broader portfolio than Atlona, but a relevant competitor for enterprise video distribution deals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Atlona
• Facebookfacebook.com/47099138613
• LinkedInlinkedin.com/company/atlona-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlona