Metelli Group

What Metelli Group does

Metelli Group (legal name: Metelli Gianluigi) is an Italian sole proprietorship headquartered in Roccafranca, in the province of Brescia, operating as the exclusive concessionary dealer of GEA Farm Technologies for western Brescia province and the entire Bergamo province. Founded by Gianluigi Metelli, who began developing technical expertise in dairy cattle systems in the early 1980s, the company distributes, installs, and provides after-sales support for GEA's full portfolio of dairy farming equipment, including robotic milking systems (MIone, MONObox / DairyRobot R9500, DairyProQ rotary carousel), conventional milking installations (Autorotor, Side by Side, EuroClass, Tandem, SwingOver), milking clusters and components, milk refrigeration units (TCool, VCool, PCool), herd management software (Dairy Plan C21, CowScout, CowView, Rescounter III), automated feeding (DairyFeed C 8000, MOOV 2.0), robotic manure scrapers (SRone), stall equipment, and hygiene products.

The company's revenue is generated through three streams: one-time equipment sales of GEA systems, professional installation services delivered by qualified in-house technicians, and recurring maintenance, consumables, and 24/7 emergency support contracts. Go-to-market is direct-to-customer via a technical field sales team that designs projects, quotes, and commissions installations on farm, complemented by participation in regional and international agricultural trade shows (Fiera Zootecnica di Cremona, FAZI Montichiari, EuroTier) and customer open-day events. Its sole customer segment is dairy cattle farmers in Lombardy, with named enterprise accounts such as Azienda Agricola San Giovanni (four robotic milking robots) and Azienda Agricola Negrini Renato (three MONObox units) anchoring its project pipeline. In 2024 the company received an EUR 8,000 grant under the PR FESR 2021-2027 programme to participate in international trade fairs in Lombardy, the only disclosed funding event.

Operationally, Metelli Group is a small regional equipment distributor and service firm rather than a technology developer; the AI/ML capabilities embedded in its product set are GEA-developed and resold, not proprietary. The business carries moderate customer and geographic concentration risk tied to dairy farming economics in two Italian provinces, and its growth trajectory appears steady rather than exponential, supported by multi-robot enterprise installations and active technician recruitment but constrained by sole-proprietorship ownership and limited disclosed financial scale.

Name

Metelli Group

Legal name

Metelli Gianluigi

Website

https://metelligroup.eu

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Metelli Group is an Italian sole proprietorship headquartered in Roccafranca (Brescia) that serves as the exclusive GEA Farm Technologies concessionary for western Brescia and Bergamo provinces, distributing, installing, and maintaining robotic and conventional dairy milking systems, herd management software, and barn automation equipment for dairy cattle farmers in Lombardy.

Ownership category

akta.pro rank

Product category

Dairy Farm Equipment

NAICS

Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Dairy Housing, Milking Systems & On-Farm Infrastructure Operations (AFAEACAG)

akta.pro secondary industries

Milk Cooling, Storage & Transfer Equipment (Bulk Tanks, Plate Coolers, Pumps) (AFAAAIAC), Milking Parlor & Dairy Farm Support Services (Non-veterinary) (AFAEALAK)

Keywords

• Dairy farm equipment
• Milking systems
• Herd management software
• Livestock automation
• Agricultural technology

Headquarters

HQ city

Roccafranca

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of GEA Farm Technologies milking equipment, robotic systems, refrigeration units, stall equipment, and herd management technology to dairy farmers
2. Installation Services: Technical installation services by qualified technicians for milking systems and related equipment
3. Maintenance and Support: Ongoing maintenance, troubleshooting, and 24/7 emergency technical support services for installed systems, including consumption products for stalls and animals

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Metelli Group is the exclusive concessionary dealer of GEA Farm Technologies for western Brescia province and the entire Bergamo province in Italy. The company sells, installs, and maintains dairy farming equipment including robotic milking systems, conventional milking parlors, milk refrigeration units, herd management software, automated feeding systems, stall equipment, and manure treatment systems. The company also provides 24/7 technical support, installation, and after-sales services through its in-house team of qualified technicians.

Product overview

Metelli Group is an exclusive dealer of GEA Farm Technologies for western Brescia and Bergamo provinces in Italy, offering a comprehensive portfolio of dairy farming solutions. Their product range centers on automated and conventional milking systems — including the MIone modular milking robot, the DairyRobot R9500 (MONObox) single-station robot, and the DairyProQ fully robotized rotary carousel — complemented by conventional milking installations (Autorotor, Side By Side, EuroClass, Tandem, SwingOver), milking clusters (IQ, Classic 300, IQ Apollo, OviTwin/CapriTwin, TopFlow), and cluster positioning systems. Beyond milking, the portfolio spans the full dairy operation lifecycle: milk refrigeration (T-Cool, V-Cool, P-Cool), barn automation (SRone scraper robot, MOOV 2.0 feed pusher, automatic straw dispenser), herd management software (Dairy Plan C21, CowScout, CowView, Rescounter III), automated feeding (DairyFeed C 8000), stall equipment (cubicles, water troughs, brushes, self-locking racks, sorting gates), manure treatment, and hygiene/cleaning products. Metelli Group positions itself as a single-source provider capable of equipping and managing both conventional and robotized dairy farms.

Differentiator

Problem solved

Functional benefit

Products and services

• MIone Milking Robot
• DairyRobot R9500 (MONObox)
• DairyProQ Rotary Milking Carousel
• Conventional Milking Installations
• Milk Refrigeration Systems
• Milking Clusters
• Herd Management Systems
• SRone Robotic Manure Scraper
• MOOV 2.0 Robotic Feed Pusher
• DairyFeed C 8000 Automated Feeding System
• Manure Treatment Systems
• Installation and Technical Services
• Maintenance and 24/7 Support Services

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• GEA Farm TechnologiescoreChannel Partner/ Reseller/ DistributorMetelli Group is the exclusive concessionary of GEA Farm Technologies for western Brescia province and the entire Bergamo province. The partnership involves distribution, installation, and after-sales support of the full range of GEA agricultural technology products including robotic milking systems, milking parlors, milk cooling systems, herd management software, and barn automation equipment.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fullwood Packo: European dairy equipment manufacturer (UK/Belgium) producing milking parlors, milk cooling tanks, and robotic systems. Fullwood Packo serves the same Italian dairy farm customer base via its own dealer network.
• Lely: Dutch manufacturer of the Lely Astronaut milking robot and a broad dairy automation portfolio. Lely has an active dealer/distributor presence in Italy and is the principal direct rival to GEA in robotic milking installations.
• DeLaval: Direct competitor to GEA in milking robots (VMS), conventional parlors, and herd management. DeLaval operates through its own dealer network in Italy and competes head-to-head with Metelli for the same dairy farm customers in Lombardy.
• BouMatic: North American dairy equipment manufacturer offering rotary parlors, milking robots, and cooling systems. BouMatic competes with GEA for the same conventional and automated milking equipment purchases by Italian dairy farms.
• SAC (S.A. Christensen & Co.): Danish manufacturer of milking systems, milk cooling, and dairy farm automation equipment. SAC operates through European dealers and competes with GEA in the conventional and rotary parlor segments relevant to Italian dairy farms.

Emerging players

• Afimilk: Israeli provider of dairy herd management software, sensors, and milking technology. Afimilk competes with the GEA DairyPlan/CowScout/CowView stack that Metelli distributes, particularly in larger Italian herd management accounts.
• Dairymaster: Irish dairy technology company offering milking parlors, milk cooling, and automated feeding systems. Dairymaster has been expanding its dealer footprint in Europe and competes with GEA's portfolio for Italian dairy farm modernization projects.

Broad incumbents

• GEA Farm Technologies: Global manufacturer of milking systems, herd management software, and dairy farm automation. Metelli Group is an exclusive concessionary of GEA, making GEA its principal and the dominant incumbent in the category. GEA's strategic distribution decisions directly determine Metelli's addressable market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/watch?v=mFSl1jEj5rE
• Facebookfacebook.com/MetelliGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metelli Group