What MJM Magic does

MJM Magic, Inc. is a privately held US direct-to-consumer e-commerce retailer headquartered in Tracy, California, that sells magic tricks, props, playing cards, mentalism effects, books, and accessories to professional and amateur magicians, mentalists, and playing card collectors worldwide. The company operates as an authorized dealer/reseller for Murphy's Magic Supplies and runs a single storefront on mjmmagic.com, powered by Zen Cart shopping-cart software, supplemented by an owned mobile app, blog, dedicated "MJM Hangout" Facebook Group, and active handles on YouTube, Instagram, Twitter/X, and Facebook. It is a founder/owner-led operation with 11–50 employees (Jeff Mash referenced on the customer-service email), no parent company, no outside funding, and no known M&A activity.

The catalog spans hundreds of SKUs across beginner-to-professional price points (roughly $2 to $500+), with an unusually large share of limited-edition and creator-anchored releases (e.g., Shin Lim's EVOLUSHIN OF CARD MAGIC, Kingsley Xu's X-Light Pro stage prop, TCI Clubhouse and Seafarers Mediterraneo limited decks). MJM Magic differentiates through service features rather than technology: personalized video messages sent at shipment, automatic 2.5%–10% discount tiers accrued on 30-day spend, a $300 Monthly Achievement cash-back program yielding up to ~$360/year per active customer, a lowest-price guarantee with competitor price-matching, and US free shipping above $59 — visibly below typical competitors' thresholds.

Commercially the company runs a transactional, ship-to-home retail model (one-time product sales) with worldwide fulfilment. It operates without disclosed revenue, external capital, or public-company financial filings; founder/owner involvement is evident from email and contact details, but no management team or board is publicly listed. Strategic activity is concentrated in catalog expansion (multi-SKU refreshes every few weeks), partnership deepening with Murphy's Magic, and retention-oriented pricing programs rather than in fundraising, hiring, or geographic expansion beyond shipping reach.

Name

MJM Magic

Legal name

MJM Magic, Inc.

Website

https://mjmmagic.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

MJM Magic is a US-based direct-to-consumer e-commerce retailer selling magic tricks, props, playing cards, and mentalism supplies to magicians, mentalists, and playing card collectors worldwide, operating as an authorized Murphy's Magic dealer.

Ownership category

akta.pro rank

Product category

Magic Supplies Retail

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Board Game & Puzzle Specialty Retailers (CRALALAA)

akta.pro secondary industry

Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI)

Keywords

• Magic tricks retail
• Playing cards sales
• Mentalism supplies
• Magic props store
• Close-up magic

Headquarters

HQ city

Tracy

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: MJM Magic generates revenue through direct sales of magic tricks, props, playing cards, DVDs, books, and accessories. Products range from beginner-level items to professional-grade magic props, with prices ranging from approximately $2 to $500+ per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MJM Magic operates the mjmmagic.com online store selling physical magic tricks, props, playing cards, books, DVDs, accessories, and instant digital downloads to magicians, mentalists, jokesters, and playing card collectors worldwide. As an authorized Murphy's Magic Supplies dealer, the company curates a catalog spanning beginner to professional effects priced from roughly $2 to $500+, supported by services such as personalized shipment videos, automatic tiered discounts, and a cash-back Monthly Achievement program.

Product overview

MJM Magic is an authorized Murphy's Magic dealer operating an e-commerce platform for magic supplies. The company offers a diverse catalog of magic products including physical tricks, props, and illusions (card magic, coin magic, levitation, mentalism), specialty playing cards (custom decks, limited editions, gaffed cards), magic books and instructional materials, and accessories (storage cases, deck protectors). Featured products include EVOLUSHIN OF CARD MAGIC by Shin Lim, X-Light Pro stage lighting prop, The Complete Hidden Gems reference book, and Postcards from Paradise card force sets. The company differentiates through services including personalized video messages with orders, automatic discount tiers (2.5%-10% based on 30-day spending), and a Monthly Achievement program offering $30 cash back on $300 monthly spend. The store is powered by Zen Cart e-commerce software.

Differentiator

Problem solved

Functional benefit

Products and services

• Magic Tricks and Props Core catalog of physical magic tricks, effects, and props including card magic, coin magic, levitation effects, and mentalism props available for purchase through the online store.
• Playing Cards Specialty and custom playing cards, including limited editions, themed decks, magician's gaffed cards, and luxury cardistry decks for collectors and performers.
• Mentalism Mentalism effects and props including prediction devices, mind-reading effects, and psychological illusions for stage and close-up mentalists.
• Instant Downloads Digital downloads of magic instructions, tutorials, and video content delivered immediately after purchase through the My Downloads Area.
• Beginner Magic Magic tricks and sets curated for beginners and those new to magic, often bundled with instructional training.
• Levitation Magic Levitation effects and props for stage and close-up performances.
• Realistic FAKE MONEY Realistic prop money for magic performances and productions.
• 40% Overstock Sale Discounted magic products and overstock inventory at reduced prices.
• EVOLUSHIN OF CARD MAGIC by Shin Lim Beginner-targeted card magic set from America's Got Talent Champion Shin Lim, featuring custom-designed decks, secret gimmicks, and bundled online training hours.
• X-Light Pro by Kingsley Xu Stage magic prop with a 3-stage lighting system, integrated smoke effects, and built-in light-to-feather transformation routine.
• Passage by Mickael Chatelain (Red and Blue versions) Card magic trick in which linked cards visually separate without damage; ultra-easy performance with instant reset, available in red and blue versions.
• Gunslingers Poker Playing Cards (Blue and Red) Luxury Wild West-themed poker deck with hand-illustrated court cards; available in blue and red Standard and Outlaw editions.
• TCI Clubhouse Playing Cards (White and Black) Limited-edition luxury playing cards (limited to 500 copies) with cold-foil backs, embossed tuck cases, and gilded edges; available in white and black colorways.
• Seafarers: Mediterraneo Blue Edition Playing Cards Nautical-themed limited-edition playing cards designed in collaboration with Gustavo Magalhaes; limited to 248 decks.
• The Complete Hidden Gems by Mark Elsdon Reference book referencing 1,000+ magic effects drawn from forgotten literature, covering cards, coins, close-up, mentalism, stage, and cabaret magic.
• Know Brainer by Michael Breggar Comedy mentalism book featuring stand-up, parlor, and close-up routines using everyday objects.
• Postcards from Paradise by Bill Abbott Card force effect using 54 vintage postcards per theme, employing bulletproof force methodology; available in Thailand, Italy, and Hawaii themes.
• The Halloween Fusion Mosaic Phenomenon by Phill Smith Self-contained card mentalism effect featuring a retro horror comic aesthetic with a mosaic climax reveal.
• Personal Video Messaging Service Personalized video message sent to customers when their order ships, providing a thank-you and shipping confirmation unique to the buyer's order.
• Automatic Discount Program Automatic discount tiers ranging from 2.5% to 10% off every order, applied automatically based on cumulative trailing-30-day spending without coupon codes.
• Monthly Achievement Program Cash-back rewards program that returns $30 to customers who spend $300 in a month, returning up to $360 per year to frequent shoppers.

Quantifiable outcome

• Customers can earn up to 10% off every order automatically through the discount program
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Murphy's Magic SuppliescoreChannel Partner/ Reseller/ DistributorMJM Magic is an authorized Murphy's Magic Supplies dealer, indicating a distribution/reseller relationship that provides access to Murphy's extensive catalog of magic products.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Theory11: Designer and retailer of premium custom playing cards and magic products with a strong collector and cardist brand. Comparable to MJM in playing-card category focus, limited-edition drops, and direct-to-consumer specialty positioning.
• Art of Magic: Long-standing online magic retailer stocking tricks, props, books, and playing cards for amateur and professional magicians. Direct competitor in the same specialty e-commerce niche as MJM Magic, with overlapping catalog and global shipping.
• Magic Inc. Established brick-and-mortar and online magic retailer carrying professional magic apparatus, playing cards, and books. Compares to MJM through shared product categories and magician audience, while adding a physical showroom alternative.
• Murphy's Magic Supplies: Manufacturer and retailer of magic props (e.g., Pillow Squeaker) and a major supplier whose catalog MJM resells under an authorized-dealer relationship. Competes head-to-head on retail sales to magicians while simultaneously serving as supplier, making it both ally and direct competitor.
• Magic Warehouse: Online specialty magic retailer carrying tricks, illusions, props, and accessories for hobbyist and professional magicians. Directly comparable to MJM Magic in catalog mix, target audience, and discount-driven pricing strategy.
• Penguin Magic: One of the largest online magic retailers globally, selling tricks, props, playing cards, and instructional downloads to amateur and professional magicians. Directly competes with MJM Magic across catalog breadth, pricing, and worldwide shipping, with a more developed video-on-demand platform.
• Ellusionist: Specialty online retailer of premium playing cards, card magic, and magic accessories targeted at cardists and magicians. Overlaps with MJM in playing cards and card-magic categories and competes for the same enthusiast buyer.
• Vanishing Inc. Magic retailer and publisher offering tricks, props, playing cards, and original instructional content to magicians worldwide. Directly comparable to MJM Magic in product mix, professional audience targeting, and DTC e-commerce distribution.

Emerging players

• Fantasma Magic: Wholesale magic manufacturer and online retailer with growing direct-to-consumer presence. Comparable to MJM in magic-prop catalog and DTC focus, but positioned more upstream as a manufacturer/brand.
• Joker and the Thief: Boutique playing-card designer (e.g., Seafarers Mediterraneo sold via MJM) that also sells direct. Comparable to MJM in the limited-edition card-collectible subcategory and as a potential supplier and overlapping DTC competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/follow
• YouTubeyoutube.com/user/mjmmagic
• Facebookfacebook.com/pages/MJM-Magic/200128094935
• Instagraminstagram.com/mjmmagic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MJM Magic