Rock Point Advisors

What Rock Point Advisors does

Rock Point Advisors LLC is a privately held, fee-only wealth advisory firm headquartered in Burlington, Vermont, founded in 2004 by Michael L. Huffman, CFA. The firm delivers personalized financial planning and investment management services to two primary segments: individual investors pursuing long-term wealth accumulation and retirement outcomes, and institutional clients including endowments, foundations, and corporations requiring professional portfolio management aligned to formal investment policies. Core offerings include high-conviction portfolio management built on asset allocation and fundamental security selection, a passive index fund portfolio option, comprehensive financial planning with periodic reporting, and a responsible (ESG) investing overlay.

The firm's underlying technology stack is a traditional wealth advisory platform rather than a software product. Portfolio management, trading, and client reporting are operated through a Tamarac portal (client login hosted at rockpoint.portal.tamaracinc.com), supported by an in-house Trading & IT Specialist who maintains the portfolio management and trading systems and oversees performance calculations. Investment decision-making relies on fundamental research conducted by the firm's Investment Committee, with no disclosed use of quantitative, algorithmic, or AI-driven models.

Rock Point earns revenue exclusively through asset-based fees charged as a percentage of assets under management, billed annually, with very limited exceptions and no commission income. Go-to-market is direct advisory: prospective clients engage through personalized conversations and the firm operates as a fiduciary under SEC regulation. The firm is regionally focused on New England, does not pursue national advertising, and supports brand visibility through quarterly market commentary published on its website alongside community sponsorships in the Burlington area. The firm is explicitly not affiliated with Rockpoint Group in Boston.

Name

Rock Point Advisors

Legal name

Rock Point Advisors LLC

Website

https://rockpointadvisors.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

akta.pro secondary industries

Fee-Based Advisory (FSAEAAAM), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Directed Trust & Trust Advisory Services (FSAAANAK)

Keywords

• Wealth advisory services
• Investment management
• Financial planning
• Portfolio management
• Fiduciary asset management

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Assets Under Management Fees: Rock Point Advisors earns money exclusively from client fees, charging a percentage of assets under management based on the size of each relationship, with very few exceptions. They do not receive commissions or compensation from other sources.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Rock Point Advisors is a fee-only wealth advisory firm that delivers personalized financial planning and discretionary investment management to individuals and institutions. Portfolios are built using a proprietary asset allocation framework with either individual high-conviction securities or index fund exposure, supported by fundamental research and ongoing client review. The firm operates as a fiduciary and earns revenue exclusively through asset-based advisory fees, with no commissions or product-sourcing compensation.

Product overview

Rock Point Advisors is a wealth advisory firm offering financial planning and investment management services. The core offering consists of personalized financial planning and high-conviction portfolio management services, with options for individual stock selection or index fund portfolios. The firm also incorporates responsible investing principles into its investment approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Management Discretionary portfolio management focused on long-term investing for individuals and institutions, with high-conviction portfolios emphasizing asset allocation and careful security selection.
• Financial Planning Comprehensive planning service that defines client goals, inventories assets and liabilities, creates individualized investment plans, and includes periodic reporting and review.
• Index Fund Portfolios Passive portfolio option providing broad market exposure through index funds for clients who prefer not to use individual security selection.
• Responsible Investing ESG-based investment approach that considers long-term sustainability factors alongside financial performance in investment decision-making.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• King Street CenterminorOthersRock Point Advisors is honored to sponsor the King Street Center, a community organization in Burlington, Vermont supporting local youth and community development.
• Boys & Girls Club of BurlingtonminorOthersRock Point Advisors supports the Boys & Girls Club of Burlington, providing charitable sponsorship to benefit local youth programs.
• Vermont Children's Trust FoundationminorOthersRock Point Advisors is a proud supporter of the Vermont Children's Trust Foundation, contributing to child welfare and prevention programs in Vermont.
• Lake Champlain Community Sailing CenterminorOthersRock Point Advisors is a proud supporter of the Lake Champlain Community Sailing Center, supporting community sailing and water recreation programs.
• Vermont Community Loan FundminorOthersRock Point Advisors is a proud supporter of the Vermont Community Loan Fund, which provides financing for affordable housing and community development in Vermont.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Carson Wealth: National RIA platform serving individuals and families through financial planning and investment management. Comparable in fiduciary model and holistic planning approach, though materially larger with a corporate support infrastructure.
• Mercer Advisors: Large national RIA providing wealth management, tax, estate, and investment advisory services to HNW individuals and institutions. Overlaps in fee-only fiduciary model and institutional client base, with substantially greater geographic and service breadth.
• Edelman Financial Engines: Large national RIA combining financial planning with investment management for individuals, including workplace plan participants. Comparable in fee-only advisory and goals-based planning, but at far greater scale and with digital delivery capabilities Rock Point lacks.
• Creative Planning: One of the largest independent fee-only RIAs in the U.S., offering financial planning, investment management, tax, and estate services to HNW individuals and institutions. Much larger scale but overlapping fiduciary-only model and service offering.

Direct peers

• SageView Advisory Group: Mid-sized fee-only RIA providing retirement plan consulting and wealth management to individuals and institutions. Comparable in fee-only fiduciary model and dual retail/institutional client base, with greater geographic reach.
• Buckingham Wealth Partners: Fee-only RIA serving individuals and families with financial planning and investment management. Comparable in service model (fiduciary, fee-only) and client segment, though larger in scale than Rock Point.
• Fraser Management Associates: Burlington, Vermont-based wealth management firm where Rock Point's founders (Huffman and Wulfson) served as VPs from 1997-2004 prior to founding Rock Point. Same regional New England market, similar fee-based advisory model, and overlapping leadership lineage make it the closest direct comparable.
• Plante Moran Wealth Advisors: Fee-only wealth advisory firm affiliated with a larger professional services platform, serving individuals and institutions with financial planning and investment management. Comparable in fee structure and HNW focus, though part of a broader accounting/consulting firm.

Others

• Commonwealth Financial Network: Independent broker-dealer and RIA services platform that supports hundreds of small advisory practices with custody, compliance, and technology. Relevant as a potential partner/affiliation path for boutique RIAs like Rock Point seeking back-office scale.

Emerging players

• Facet Wealth: Digital-first RIA providing financial planning and investment management to mass-affluent and HNW clients at lower fees via a hybrid technology-advisor model. Represents the digital competitive threat to traditional small RIAs like Rock Point, particularly for younger clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/559587

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock Point Advisors