Boyaa Interactive

What Boyaa Interactive does

Boyaa Interactive (博雅互动) is a publicly listed (Hong Kong Stock Exchange: 0434.HK) developer and operator of online card and board games founded in 2004 and headquartered in Shenzhen, China. The company operates a portfolio of 65+ online games including flagship titles Boyaa Texas Hold'em Poker, Fight the Landlord, Mahjong Collection, Sichuan Mahjong, and Chinese Chess, deployed across iOS, Android, PC, and smart TV platforms with 17+ language localizations. The underlying technology stack includes a proprietary cross-platform game engine, distributed network architecture, and patents in storage technology, data mining, and engine technology, supported by a workforce that is 70%+ technical staff. The company has accumulated 700M+ registered users across 100+ countries, with dedicated regional operations in Thailand and Indonesia producing localized card game variants such as Pokdeng, 9K, Domino QiuQiu, and Capsa Susun.

The business model is primarily freemium, with users downloading games for free and generating revenue through virtual currency purchases (gold coins and chips) via SMS billing, Alipay, WeChat Pay, and operator billing. Supplementary revenue streams include in-game advertising and tournament entry fees, with the annual BPT (Boyaa Poker Tournament) in Macau serving as both a monetization channel and brand-building flagship event. Distribution is multi-channel, leveraging Apple App Store, Google Play, Facebook, an own web platform (boyaa.com), and pre-installation agreements with 22+ smart TV manufacturers including Alibaba YunOS, Hisense, Skyworth, TCL, and Konka.

In recent years, Boyaa has pivoted strategically toward Web3 and digital assets, announcing plans for a 'Boyaa Network' public blockchain targeted for mid-2026 and pursuing a $70 million cryptocurrency treasury mandate (primarily Bitcoin and Ether) approved in 2026. The company holds official strategic partnership status with China's National General Administration of Sports for chess and card sports, granting authority to host nationally recognized competitive poker tournaments. Headquartered in Shenzhen with regional offices in Hong Kong, Bangkok, and Jakarta, Boyaa reported HK$940 million in revenue for the year ended December 31, 2024.

Name

Boyaa Interactive

Legal name

Boyaa Interactive International Limited (博雅互动国际有限公司)

Website

https://boyaa.com

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Boyaa Interactive (博雅互动) is a Hong Kong-listed (0434.HK) developer of online card and board games including Texas Hold'em, Fight the Landlord, and Mahjong, serving 700M+ registered users across 100+ countries via freemium virtual currency monetization on mobile, PC, and smart TV platforms.

Ownership category

akta.pro rank

Product category

Online Card and Board Games

NAICS

Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sweepstakes/Free-to-Play & Social Poker Apps (MPAEAEAD)

akta.pro secondary industry

Web3 Game Publishing & Distribution Platforms (FSAPAGAA)

Keywords

• Online card games
• Mobile board games
• Multi-platform game publishing
• Social poker games
• Smart TV gaming

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Virtual Currency and In-Game Purchases: Users purchase virtual currency (gold coins/chips) for gameplay features, with various payment methods including SMS billing, Alipay, WeChat Pay, and operator billing
2. In-Game Advertising: Advertising placements within games for third-party brands
3. Tournament Entry Fees: Revenue from organized tournaments like BPT with prize pools

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Boyaa Interactive develops, publishes, and operates a multi-platform portfolio of online card and board games for casual and competitive players. Flagship titles include Texas Hold'em Poker and Fight the Landlord, complemented by Mahjong, Chinese Chess, and regional variants for Thailand and Indonesia, distributed across iOS, Android, PC, web, and smart TV in 17+ languages. Revenue is generated through a freemium model with virtual currency purchases, in-game advertising, and tournament entry fees.

Product overview

Boyaa Interactive operates a multi-platform network棋牌 (card and board) gaming portfolio spanning web, mobile, and smart TV devices. The core product lineup includes flagship titles like Boyaa Texas Hold'em Poker and Fight the Landlord, supported by complementary games including Mahjong Collection, Sichuan Mahjong, Chinese Chess, and regional variants. The company maintains distinct regional platforms for Thailand (Thai Card & Board Games Hall) and Indonesia (Indonesia Card & Board Games Hall) featuring localized games like Pokdeng, 9K, Dummy, Domino QiuQiu, Domino Gaple, Cangkulan, and Remi. A TV version (Boyaa Chess) bundles multiple games for smart TV play. The company is undergoing a Web3 transformation with plans for the 'Boyaa Network' public blockchain expected mid-2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Boyaa Texas Hold'em Poker (博雅德州扑克) Flagship online Texas Hold'em poker game available in multiple language versions across web, mobile, and smart TV platforms.
• Fight the Landlord (斗地主) Popular three-player Chinese card game based on 'doudizhu' gameplay, available across multiple platforms with various game modes.
• Little Fight the Landlord (小小斗地主) Simplified version of Fight the Landlord designed for casual players.
• Mahjong Collection (博雅麻将全集) Collection of mahjong games featuring various regional Chinese mahjong styles, combining casual entertainment with competitive gameplay.
• Sichuan Mahjong (四川麻将) Mahjong game based on Sichuan regional rules including 'blood war to the end' gameplay mechanics.
• Boyaa Chinese Chess (博雅中国象棋) Traditional Chinese chess game with professional anti-cheat systems and competitive tournament modes.
• Boyaa Chess (博雅棋牌) Multi-game card and chess platform for smart TV devices, bundling multiple Boyaa games for television play.
• Zhaotong Card Games (昭通棋牌) Regional card game platform featuring local Zhaotong area card game variations.
• Pokdeng (TH) Thai popular card game available in Thai market through localized app.
• 9K (TH) Thai card game variant available in Thailand market.
• Dummy (TH) Thai card game available in Thailand localized version.
• Kingslave (TH) Thai card game localized for Thailand market.
• Domino QiuQiu (INA) Indonesian domino card game localized for Indonesia market.
• Domino Gaple (INA) Indonesian domino gaple game available in Indonesia localized app.
• Cangkulan (INA) Indonesian traditional card game available in Indonesia market.
• Remi (INA) Indonesian card game remi available in localized Indonesia version.
• Capsa Susun (INA) Indonesian stacking card game (Capsa) available in Indonesia market.
• Texas Poker Vietnam Vietnamese localized version of Boyaa Texas Poker for Vietnam market.
• Thailand Card & Board Games Hall Localized game hall featuring multiple Thai card and board games including Hilo, 9K, Pokdeng for Thai players.
• Indonesia Card & Board Games Hall Localized game hall featuring Indonesian card and board games including Capsa Susun, Domino Gaple, Cangkulan for Indonesian players.

Quantifiable outcome

• 700 million+ registered users across 100+ countries
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor, flagship and core.

• TOP Board & Card Smart Game Alliance (TOP棋牌智力游戏联盟)minorStrategic or Co-development Partner · 23 February 2017Boyaa participated as founding board member in China's first card game alliance alongside nearly 20 gaming companies to promote healthy competitive gaming standards and industry cooperation.
• National General Administration of Sports of China (国家体育总局)flagshipStrategic or Co-development Partner · 7 September 2016Strategic partnership for chess and card sports development. Boyaa obtained official authorization to host national competitive poker tournaments (竞技二打一全国锦标赛). The partnership enables Boyaa to organize officially recognized esports competitions under the national sports administration.
• LeTV Sports (乐视体育)coreStrategic or Co-development Partner · 29 April 2016Co-publishing partnership for customized game 'LeTV Happy Fight the Landlord' with integrated live streaming of tournaments. This partnership pioneered a new model combining gaming with sports broadcasting.
• Smart TV Manufacturers (22 partners)coreChannel Partner/ Reseller/ Distributor · 18 November 2015Distribution partnerships with 22 smart TV manufacturers including Alibaba YunOS (天猫魔盒), Hisense, Skyworth, LeTV, TCL, Konka for pre-installation of Boyaa TV games on smart TV platforms.
• Poker King Club (扑克王俱乐部)minorStrategic or Co-development Partner · 25 September 2015Partnership for hosting BPT tournament events in Macau, combining offline casino operations with Boyaa's online tournament platform.
• Alibaba Games (阿里游戏)coreChannel Partner/ Reseller/ Distributor · 1 August 2014Cooperation for Taobao Cup TV Card Game Tournament and smart TV game distribution. Partnership involved launching Boyaa games on Alibaba's smart TV platform and joint marketing for the inaugural TV-based poker tournament.
• Platform Distribution PartnerscoreChannel Partner/ Reseller/ DistributorPartnerships with major app stores and social platforms for game distribution including Apple Store, Google Play, Facebook, and regional app stores in Thailand, Indonesia, and other markets.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BoyaaGame
• Facebookfacebook.com/boyapoker
• LinkedInlinkedin.com/company/boyaa-interactive-international-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boyaa Interactive