What Malacca Securities does

Malacca Securities Sdn Bhd is a privately held Malaysian retail stockbroker headquartered in Melaka and incorporated in 1992 (operating continuously since the firm was founded in 1963 as Malacca Traders). The company is licensed by the Securities Commission Malaysia for dealing in securities, advising on corporate finance and providing investment advice, and is a Participating Organisation of Bursa Malaysia Securities Berhad. Its core function is intermediating Malaysian retail investors into Bursa Malaysia, US (NYSE/Nasdaq) and Hong Kong stock markets via the M+Global digital trading app — available on iOS, Android, Windows, macOS and Huawei — supported by 200+ licensed Dealer Representatives and 15 physical branches plus concept stores nationwide.

The product architecture is anchored by M+Global, a single Universal Account platform providing real-time market data (including Nasdaq Basic for US stocks and Level 2 for HK), Shariah screening across US and HK equities (claimed first in Malaysia for HK), pre/post-market US trading for 16 hours daily, margin financing up to 3x on Malaysian stocks and 5x on HK stocks, and an IPO financing service marketed as Malaysia's first, allowing investors to apply for more shares with no upfront cost if not allotted. Supporting modules include Bursa IPO subscription, MULA Advisory for financial planning, and Corporate Finance advisory for capital raising, restructuring and M&A.

Revenue is generated principally through transactional brokerage commissions (0.05% / RM8 minimum on Malaysian stocks, 0.10% / US$3 minimum on US stocks, flat HK$18 on HK stocks), margin interest (8% annual on US margins), IPO financing fees, and corporate finance advisory fees. Distribution is omnichannel: digital self-serve via mobile and desktop apps, supported by physical branches for in-person guidance, plus content marketing through Telegram/WhatsApp/news/research channels and promotional campaigns (New User Welcome Offer, Refer a Friend, Macquarie Warrants Campaign) for customer acquisition.

Name

Malacca Securities

Legal name

Malacca Securities Sdn Bhd

Website

https://msec.com.my

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Malacca Securities is a privately held Malaysian retail stockbroker (founded 1963) that intermediates individual investors into Bursa Malaysia, US and Hong Kong equity markets via its M+Global trading app, supported by 200+ licensed dealer representatives, 15 branches, IPO financing, margin trading and corporate finance advisory services.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (52315)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

Keywords

• Securities brokerage services
• Online trading platform
• IPO financing
• Corporate finance advisory
• Shariah-compliant investing

Headquarters

HQ city

Melaka

HQ country

Malaysia

HQ region

Asia

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Trading Commissions: Brokerage fees charged on stock trades across MY, US, and HK markets with competitive rates
2. Margin Interest: Interest earned on margin financing for leveraged trading positions, with 8% annual rate for US stocks
3. IPO Financing Fee: Financing fee for IPO subscription service that allows investors to boost allotment chances with no charge if no shares are allotted

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Malacca Securities is a Malaysian stockbroking firm that provides retail and institutional investors with brokerage access to Bursa Malaysia, US, and Hong Kong stock markets via the M+Global digital trading platform. Its core offerings include multi-market trading, Bursa IPO subscription, Malaysia's first IPO financing service, margin financing, and corporate finance advisory for capital raising, restructuring, and M&A transactions.

Product overview

Malacca Securities operates a unified platform-plus-modules architecture anchored by the M+Global app (available on iOS, Android, Windows, macOS), which provides access to Bursa Malaysia, US, and Hong Kong markets in a single account. Supporting modules include Bursa IPO Subscription and Malaysia's first IPO Financing service (both accessible within M+Global), Corporate Finance advisory services, MULA Advisory for financial planning, and physical M+Global Concept Stores. The company also maintains legacy M+Online (being phased out) and a network of 15 branches across Malaysia. The ecosystem positions itself as a 'hybrid broker' combining a 200+ licensed dealer representative team with digital-first platform capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• M+Global: Online trading platform to trade Bursa Malaysia and foreign stock exchanges (US and HK markets).
• M+Online
• Corporate Finance
• MULA Advisory
• IPO Financing

Products and services

• M+Global Trading Platform All-in-one trading app offering access to Bursa Malaysia, US, and Hong Kong markets in a single Universal Account, available on iOS, Android, Windows, and macOS for Malaysian retail investors.
• M+Online (Legacy Platform) Legacy digital stockbroking platform used for online trading services, now being phased out in favor of M+Global.
• Bursa IPO Subscription Online subscription service for Bursa Malaysia IPOs enabling investors to subscribe to Initial Public Offerings directly through M+Global.
• IPO Financing Malaysia's first IPO financing service that lets investors apply for more Bursa Malaysia IPO shares with zero upfront cost — fee is charged only if shares are allotted.
• Corporate Finance Advisory Advisory services for companies looking to raise capital, restructure, or engage in mergers and acquisitions across various sectors; operated under the company's Securities Commission Malaysia licence.
• MULA Advisory (Financial Planning) Financial planning advisory service offering personalised wealth planning guidance to Malaysian investors.
• M+Global Concept Store Physical concept stores offering guided investment support and personalised service, with flagship location at KL Eco City Mall and presence across branch network.

Quantifiable outcome

• 77% of Bursa IPOs have been profitable with 35% average return on listing day
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Macquarie Capital Securities Malaysia Sdn BhdminorGTM or Marketing Partner · 8 June 2026Promotional campaign partnership where Macquarie sponsors trading voucher rewards for qualified trades in Macquarie-issued Structured Warrants during the campaign period (8 June 2026 to 8 September 2026). Eligible M+Global users can receive up to RM100 in trading rewards when trading Macquarie warrants worth over RM1,000.
• Bursa Malaysia Securities BerhadcoreOthersMalacca Securities Sdn Bhd is a Participating Organisation of Bursa Malaysia Securities Berhad, authorized to deal in securities on the exchange
• Securities Commission MalaysiacoreOthersLicensed by Securities Commission Malaysia for dealing in securities, advising on corporate finance and providing investment advice
• Association of Stockbroking Companies MalaysiaminorOthersMember of the industry association representing stockbroking companies in Malaysia

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Kenanga Investment Bank Berhad: One of Malaysia's largest investment banks offering stockbroking, corporate finance, derivatives, and wealth management. Comparable to Malacca Securities as a full-service Malaysian broker with overlapping retail and corporate finance advisory business.
• CGS-CIMB Securities: Major Malaysian securities arm of CIMB Group offering retail brokerage, institutional dealing, and corporate finance. Direct competitor in Malaysian stockbroking with similar multi-market trading capabilities and corporate finance advisory lines.
• Public Invest (Public Bank subsidiary): Bank-affiliated Malaysian broker with retail brokerage, margin financing, and corporate finance advisory. Comparable hybrid model combining physical branch distribution with digital trading, though with materially larger balance sheet backing.
• Maybank Investment Bank: Investment banking arm of Malaysia's largest bank, offering stockbroking, ECM/DCM, and M&A advisory. Largest Malaysian broker by trading volume; comparable Corporate Finance advisory capabilities and multi-market retail access.
• Hong Leong Investment Bank: Malaysian investment bank offering stockbroking, margin financing, and corporate finance. Comparable full-service offering with retail brokerage and corporate advisory lines, competing in the same Malaysian institutional and retail market.
• Affin Hwang Investment Bank: Malaysian investment bank with retail stockbroking, institutional dealing, and corporate finance advisory. Comparable hybrid offering to Malacca Securities across both retail brokerage and ECM/DCM advisory services.
• Interactive Brokers: Global low-cost electronic broker with comprehensive multi-market access. Competitive threat to Malacca Securities' US and HK market access business, as Malaysian retail investors can access global markets directly via IB's platform.

Direct peers

• Rakuten Trade: Malaysian digital-first broker offering low-cost trading on Bursa Malaysia and US markets. Direct competitor targeting the same Malaysian retail segment with a pure digital (no-dealer-rep) model, putting pressure on commission pricing.

Regional players

• Phillip Capital (Malaysia): Malaysian arm of Singapore-based Phillip Capital group offering stockbroking, derivatives, and wealth management. Comparable multi-market retail brokerage with regional cross-border capabilities across ASEAN markets.

Emerging players

• Tiger Brokers (Singapore): Singapore-headquartered digital broker with Malaysian presence offering multi-market trading (US, HK, MY, China). Direct competitor in Malaysian retail cross-border trading, particularly with tech-savvy younger investors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/malaccasecurities

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malacca Securities