Kivid
Kivid is a Bahia-based healthcare discount passport platform selling annual subscriptions (R$ 178.80) that give consumers and families access to 90+ credenced clinics and labs across Salvador and Lauro de Freitas at up to 70% off private prices.
- Company typePrivate
- Founded2018
- HeadquartersCamaçari, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Kivid does
Kivid (legal entity: Kivid Saúde e Tecnologia) is a Brazilian health-tech company that operates a healthcare discount passport serving consumers and families in the state of Bahia. Founded in 2018 and headquartered in Camaçari/Salvador, Kivid sells an annual subscription (Passaporte Individual at R$ 178.80/year, or 12x R$ 14.90/month) that grants members access to a credenced network of 90+ clinics, laboratories, and hospitals across Salvador and Lauro de Freitas — anchored by Labchecap (lab/imaging), Hospital da Bahia (consultations), and Clivale (multi-specialty). The platform is mobile-first (iOS/Android app) and includes Teleconsulta 24h, a price-comparison tool (Rede Credenciada Digital), and a savings simulator that recommends a tier based on user profile.
The company monetizes exclusively through consumer subscriptions rather than per-transaction provider fees or commissions, which structurally separates it from regulated health-plan operators (planos de saúde) and avoids ANS oversight. A Family add-on (Passaporte Família) extends coverage to additional household members at R$ 89.40/year per member with no kinship or headcount cap, lifting household ARPU. Distribution is digital-direct via website (kivid.com.br / compre.kivid.com.br), mobile app stores, and WhatsApp support, with referral-driven word-of-mouth as the primary lower-funnel channel.
Kivid reports 68,000+ users in Bahia across 40+ specialties and claims up to 70% discounts on private-sector prices. The company is privately held, has 1–10 employees, and per available sources has raised only a single nominal round from Lighthouse (2020), implying a bootstrapped or minimally diluted capital structure. Stack is conventional — Google Analytics 4, Microsoft Clarity, Brevo for CRM, LGPD-compliant data handling — with no disclosed AI/ML or API/SDK surface.
Kivid firmographics
Firmographics- Name
- Kivid
- Legal name
- Kivid Saúde e Tecnologia
- Website
- https://kivid.com.br
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kivid is a Bahia-based healthcare discount passport platform selling annual subscriptions (R$ 178.80) that give consumers and families access to 90+ credenced clinics and labs across Salvador and Lauro de Freitas at up to 70% off private prices.
- Ownership category
- akta.pro rank
Kivid industry classification
Industry- Product category
- Healthcare Discount Subscription Services
- NAICS
- Other Personal Services (8129)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Membership/Subscription Concierge Virtual Care (HLALAAAH)
Keywords
Where Kivid is headquartered
LocationHeadquarters
- HQ city
- Camaçari
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Kivid business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Passaporte Individual: Annual subscription passport providing access to discounted healthcare network. Users pay upfront annually (R$ 178.80) or in 12 monthly installments (R$ 14.90/month). Revenue recognized over subscription period.
- Passaporte Família: Family passport add-on at R$ 89.40/year per additional member (R$ 7.45/month in 12x). No limit on number of family members or relationship requirement. Generates incremental subscription revenue per family member.
- Network Transaction Revenue: Healthcare services (consultations, exams) are paid directly to the credenced network. Kivid earns revenue from membership subscriptions rather than per-transaction fees from providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Passaporte Individual - Annual membership with access to entire healthcare network |
| Subscription | Annual | Passaporte Família - 50% discount per additional family member |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Kivid product offering
Product offeringCore offering
Kivid sells the Passaporte Kivid, an annual healthcare discount subscription that gives individual consumers and families in Bahia immediate access to a network of 90+ clinics, laboratories, and hospitals offering medical consultations from R$ 80 and up to 70% off exams, plus included 24/7 teleconsultation and optional family add-on pricing. Members purchase via the company's website or mobile app, receive a digital passport, and book directly with in-network providers who are paid by the member.
Product overview
Kivid is a healthcare discount platform offering the Passaporte Kivid as its core product, providing access to consultations, exams, and medical procedures through a network of affiliated providers in Bahia. The platform includes the App Kivid for mobile scheduling and the Passaporte Família add-on for family coverage. The ecosystem enables users to book appointments, compare prices, and access teleconsultation services, all with discounts up to 70% on standard prices.
Differentiator
Problem solved
Functional benefit
Products and services
- Passaporte Kivid (Kivid Passport) Annual healthcare discount passport for individual consumers in Bahia granting immediate access to a network of 90+ clinics, laboratories, and hospitals with medical consultations from R$ 80, up to 70% discount on exams, 24/7 teleconsultation included, plus discounts on vaccines and pharmacies.
- App Kivid (Kivid Mobile App) Mobile application (iOS and Android) for members to access the credentialed network, schedule medical consultations and exams, initiate 24-hour teleconsultations, and manage their passport benefits.
- Passaporte Família (Family Passport add-on) Add-on family plan offering 50% discount per additional household member, with no limit on the number of members and no kinship requirement, priced at R$ 89.40/year or 12x R$ 7.45/month per additional member.
Quantifiable outcome
- Users save up to 70% on consultations and exams compared to private prices
- +2 more outcomes
Companies that use Kivid
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Kivid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Kivid partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- LabchecapcorePrimary laboratory and imaging partner providing diagnostic services including lab tests and imaging exams through Kivid's discount network. Located across multiple units in Salvador and Lauro de Freitas. Key testimonials cite significant savings on lab work through this partnership.
- Hospital da BahiacoreHospital partner providing medical consultations through Kivid's discount network. Part of the core credenced network offering consultations across multiple specialties.
- ClivalecoreMedical clinic partner providing consultations across various specialties through Kivid's discount network. One of three main healthcare providers in the credenced network.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
Kivid competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kivid social profiles
Digital presenceKivid compliance and trust
Trust signalCompliance1 record
Kivid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kivid leadership team
Management profileNumber of profiles
Kivid funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kivid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kivid
What does Kivid do?
Kivid sells the Passaporte Kivid, an annual healthcare discount subscription that gives individual consumers and families in Bahia immediate access to a network of 90+ clinics, laboratories, and hospitals offering medical consultations from R$ 80 and up to 70% off exams, plus included 24/7 teleconsultation and optional family add-on pricing. Members purchase via the company's website or mobile app, receive a digital passport, and book directly with in-network providers who are paid by the member.
Is Kivid a public or private company?
Kivid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kivid founded?
Kivid was founded in 2018. It employs 1 to 10 people.
Where is Kivid based?
Kivid is headquartered in Camaçari, Brazil, in the Latin America region.
How does Kivid make money?
Three revenue lines are on record. Passaporte Individual is the primary driver. The others are passaporte Família and network Transaction Revenue.
Does Kivid have an API?
No public API is recorded for Kivid.
What industry is Kivid in?
Kivid's product category is Healthcare Discount Subscription Services. Its primary akta.pro industry code is HLALAAAH, Membership/Subscription Concierge Virtual Care. Its NAICS code is 8129 and its SIC code is 8090.