Al Mawashi
Al Mawashi is a privately held halal meat importer and retailer operating e-commerce storefronts in the UAE, Kuwait, and South Africa. It sells premium Australian-sourced lamb, beef, mutton, and goat to individual consumers, HORECA buyers, and corporate accounts, supported by NLIS/LPA traceability and a multi-vendor marketplace.
- Company typePrivate
- Founded1973
- HeadquartersKuwait, Kuwait
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Al Mawashi does
Al Mawashi is a privately held food company that imports, trades, and retails premium halal red meat across the UAE, Kuwait, and South Africa. Founded in 1973 and headquartered with primary e-commerce operations in Dubai, the company sells lamb, beef, mutton, and goat sourced primarily from Australia and regional suppliers, and serves both individual consumers and HORECA (Hotels, Restaurants, Catering) buyers. Its flagship product is the almawashistore.com e-commerce platform, which supports per-unit pricing in AED, cut customization, country-specific storefronts, corporate account registration, and a multi-vendor marketplace hosting third-party sellers such as Banna Brothers and Tamayuz alongside Al Mawashi-branded products.
The business model combines direct B2C meat retail, B2B corporate procurement for HORECA accounts, marketplace commissions from third-party vendors, and seasonal/CSR revenue through Food Bank donation baskets and the Adahi (Eid Sacrifice) service. Supporting modules on the platform include a recipes section, a Dine In Al Mawashi restaurant discovery program, a livestock trading service, and curated specialty categories such as Burgers & Sausages, Marinated Meat, Dry Meat, Cheese & Deli, and BBQ Tools. The company's stated competitive differentiation rests on Australian grading standards, air-freighted chilled carcases, and a traceability infrastructure built on Australia's National Livestock Identification System (NLIS) and Livestock Production Assurance (LPA) program.
The company is privately held with no disclosed ownership structure, funding history, or investor base. Recent strategic activity includes a CEO appointment (Ahmad Abdullatif Al Ateeqi), the conversion of the storefront into a multi-vendor marketplace, and October 2025 discussions with Kazakhstan on agro-industrial cooperation that could extend the sourcing and distribution footprint into Central Asia. No AI/ML capabilities, proprietary software platforms beyond the e-commerce storefront, patents, or regulatory licenses are disclosed in the available data.
Al Mawashi firmographics
Firmographics- Name
- Al Mawashi
- Legal name
- Al Mawashi
- Website
- https://almawashistore.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Al Mawashi is a privately held halal meat importer and retailer operating e-commerce storefronts in the UAE, Kuwait, and South Africa. It sells premium Australian-sourced lamb, beef, mutton, and goat to individual consumers, HORECA buyers, and corporate accounts, supported by NLIS/LPA traceability and a multi-vendor marketplace.
- Ownership category
- akta.pro rank
Al Mawashi industry classification
Industry- Product category
- Premium Meat Retail and Distribution
- NAICS
- Meat Retailers (445240), Animal Slaughtering and Processing (3116), Meat Processed from Carcasses (311612)
- SIC
- Food And Kindred Products (2000), Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Halal & Middle Eastern Grocery Stores (CRAHAFAC)
- akta.pro secondary industries
- Halal & Kosher Meat Wholesale (AFAIADAH), Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC), Certified Butchery, Fabrication & Portioning (Halal/Kosher) (AFANAIAB)
Keywords
Where Al Mawashi is headquartered
LocationHeadquarters
- HQ city
- Kuwait
- HQ country
- Kuwait
- HQ region
- Middle East
Offices3 records
Markets served
Al Mawashi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Meat Product Sales: Direct B2C and B2B sales of premium red meat including lamb, beef, mutton, and goat. Products sold as whole cuts, portioned cuts, minced meat, and specialty preparations. Revenue generated through per-unit pricing on individual items with pricing in AED.
- Vendor Marketplace Commission: Multi-vendor marketplace model featuring third-party vendors (Banna Brothers, Tamayuz) selling alongside Al Mawashi branded products, suggesting a marketplace or consignment revenue model.
- Food Bank and Charitable Programs: Food Bank donation program offering pre-packaged meal boxes and meat baskets (e.g., 7kg basket at AED 350, 10 Meals Biryani at AED 140), potentially serving corporate social responsibility and government/ngo customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer per-plate/per-piece pricing |
| Unit Pricing | Pay-as-you-go | Food Bank pre-packaged offerings |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Al Mawashi product offering
Product offeringCore offering
Al Mawashi is a food company that imports, trades, and retails halal meat and livestock through a direct-to-consumer e-commerce platform serving UAE, Kuwait, and South Africa. The company sells premium red meat including lamb, beef, mutton, and goat sourced from Australia and local suppliers, alongside live animal trading services, seasonal Adahi (Eid Sacrifice) offerings, and a multi-vendor marketplace for third-party meat sellers.
Product overview
Al Mawashi operates a comprehensive e-commerce meat retail platform in the UAE, Kuwait, and South Africa, offering fresh and processed meat products (lamb, beef, mutton, goat) sourced primarily from Australia and local suppliers. The platform combines direct retail with a multi-vendor marketplace, enabling third-party vendors like Banna Brothers and Tamayuz to sell alongside the company's own products. Key supporting services include a Food Bank charity initiative, a Recipes section for meal inspiration, a Livestock trading service, and an Adahi-Eid Sacrifice seasonal offering. The platform features product customization capabilities for cut selection, country of origin filtering, and a restaurant discovery service for dine-in options. The product architecture consists of a core e-commerce platform with integrated specialty modules for charity, recipes, vendor management, and seasonal offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Al Mawashi E-Commerce Platform Online meat retail platform enabling individual consumers and corporate customers to browse, select, customize cuts, and order fresh and processed meat products for delivery across UAE, Kuwait, and South Africa.
- Lamb Meat Products Fresh and processed lamb meat products sourced from Australia and local suppliers, available in various cuts including minced (e.g., 250gr at AED 15.13/plate), shoulder whole bone-in (AED 125.84/piece), lamb kufta (250gr at AED 13.95/plate), and other specialty preparations for retail and HORECA customers.
- Beef and Veal Products Fresh beef and veal products including minced (e.g., local veal minced 250gr at AED 11.91/plate), cubes, kufta, and escalope cuts sourced locally and internationally for retail and HORECA customers.
- Mutton Products Fresh mutton meat products available in various cuts and preparations for retail customers purchasing through the e-commerce platform.
- Goat Meat Products Fresh goat meat products available for retail purchase through the e-commerce platform across UAE, Kuwait, and South Africa.
- Livestock Trading Service Live animal trading service allowing customers to purchase livestock through the platform, supporting traditional live animal procurement alongside processed meat retail.
- Adahi - Eid Sacrifice Service Seasonal religious service for Eid al-Adha allowing customers to pre-order sacrificial animals for ritual observance, targeting Muslim communities across the operating geographies.
- Al Mawashi Food Bank Charitable initiative offering pre-packaged food baskets and meal options at fixed prices for community support, including a 7kg basket at AED 350 (Beit Al Khair) and 10 Meals Biryani at AED 140 (Food Bank).
Quantifiable outcome
- Approximately 70% of premium red meat in UAE region consumed within HORECA sector, positioning Al Mawashi as the preferred B2B supplier for the largest consumption channel
Companies that use Al Mawashi
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Al Mawashi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Al Mawashi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kazakhstan (Government/Trade Representatives)minorKuwait's Al Mawashi and Kazakhstan exploring cooperation prospects in the agro-industrial sector. Meeting between Kazakh and Kuwaiti representatives occurred on October 8, 2025, to discuss developing trade and economic cooperation in agriculture and livestock.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Al Mawashi competitors and assessment
Company assessmentBroad incumbents
- BRF S.A. Brazilian global food company with a large halal-certified meat portfolio exporting to the Middle East. Comparable as a mass-scale halal meat supplier into the same HORECA and wholesale channels, though operating from a different origin.
- JBS S.A. World's largest meat processor with halal-certified operations and significant Middle East exports. Comparable in halal red meat supply at scale, though operates across a much broader portfolio of proteins and geographies.
- Tyson Foods: Global protein giant with halal product lines serving international markets. Comparable as a large-scale halal meat exporter with similar downstream retail and foodservice channels, though much broader in product scope.
- Americana Group: Major Middle East food operator with restaurants, packaged foods, and protein distribution. Comparable as a broad Gulf food company serving HORECA at scale, though diversified across many food categories rather than meat-specialized.
- Marfrig Global Foods: Brazilian beef producer with significant halal-certified capacity serving Middle East markets. Comparable as a premium red meat halal exporter competing in the same HORECA supply chain, though without Al Mawashi's regional retail footprint.
Direct peers
- Tanmiah Food Company: Leading Saudi poultry and meat producer expanding into red meat and value-added products across the Gulf. Comparable as a vertically integrated halal protein company serving HORECA and retail channels in the same regional geography.
- Halwani Bros. Co. Major Saudi Arabian processed and fresh meat producer with strong halal credentials and regional retail distribution. Directly comparable as a halal-focused meat brand selling into Middle East HORECA and consumer channels with similar product breadth.
- Sunbulah Food Group: Saudi Arabian food manufacturer and distributor with processed meat, frozen, and consumer food products. Comparable in halal processed-meat range, regional Gulf distribution, and B2B/B2C dual-channel model.
- Al Kabeer Group: One of the largest halal meat processors and exporters globally, with significant presence in the Middle East. Comparable in halal meat processing, multi-species product range, and HORECA/wholesale customer focus.
Emerging players
- ButcherBox: US-based direct-to-consumer meat subscription company specializing in premium and ethically sourced proteins. Comparable as a digital-first premium meat retailer targeting consumers seeking traceability, though operating in a different geography and category mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Al Mawashi social profiles
Digital presenceAl Mawashi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Al Mawashi leadership team
Management profileNumber of profiles
Profiles1 record
Al Mawashi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Al Mawashi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Al Mawashi
What does Al Mawashi do?
Al Mawashi is a food company that imports, trades, and retails halal meat and livestock through a direct-to-consumer e-commerce platform serving UAE, Kuwait, and South Africa. The company sells premium red meat including lamb, beef, mutton, and goat sourced from Australia and local suppliers, alongside live animal trading services, seasonal Adahi (Eid Sacrifice) offerings, and a multi-vendor marketplace for third-party meat sellers.
Is Al Mawashi a public or private company?
Al Mawashi is a private company. It is classified as unknown and is currently operating.
When was Al Mawashi founded?
Al Mawashi was founded in 1973. It employs 501 to 1,000 people.
Where is Al Mawashi based?
Al Mawashi is headquartered in Kuwait, Kuwait, in the Middle East region.
How does Al Mawashi make money?
Three revenue lines are on record. Meat Product Sales are the primary driver. The others are vendor Marketplace Commission and food Bank and Charitable Programs.
Who are Al Mawashi's main competitors?
Broad incumbents on record are BRF S.A., JBS S.A., Tyson Foods, Americana Group and Marfrig Global Foods. Direct peers are Tanmiah Food Company, Halwani Bros. Co., Sunbulah Food Group and Al Kabeer Group. ButcherBox is listed as an emerging player.
Does Al Mawashi have an API?
No public API is recorded for Al Mawashi.
What industry is Al Mawashi in?
Al Mawashi's product category is Premium Meat Retail and Distribution. Its primary akta.pro industry code is CRAHAFAC, Halal & Middle Eastern Grocery Stores, with a secondary code of AFAIADAH, Halal & Kosher Meat Wholesale. Its NAICS code is 445240 and its SIC code is 2000.