Dögel

Name

Dögel

Legal name

Dögel GmbH

Website

https://doegel.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Custom Computer Programming Services (541511), Management Consulting Services (54161), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)

akta.pro secondary industry

Veterinary Analytics, Reporting & Business Intelligence (HLAMAMAH)

Keywords

• Digital transformation consulting
• Custom software development
• AI implementation services
• Process automation solutions
• Community platform development

Headquarters

HQ city

Dölbau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Consulting & Advisory Services: Dögel operates primarily as a Trusted Advisor providing strategic digital transformation consulting. Services include DOpE analysis, digital maturity assessments, and ongoing advisory engagement to drive measurable operational impact.
2. Custom Software Development: Software development services including web applications, mobile apps, IoT solutions, and AI integrations. The company develops both client-specific solutions and proprietary products (Eigenentwicklung) such as LMS.rocks, Dögel.rocks, HEAROX, and platform solutions like working-dog, rimondo, and Caniva.
3. Proprietary Software Products: Self-developed products (Eigenentwicklung) including LMS.rocks (learning management), Dögel.rocks (office software), working-dog platform (dog sports community), rimondo platform (horse sports community), Caniva (event management), CaniClub (breed club management), and Wilhelm Grill (IoT smart grill).
4. Community Building Services: Development and operation of community platforms for specialized audiences, including B2B and B2C digital platforms in verticals like animal sports (dogs, horses), agriculture, and professional services.
5. Events & Training: Webinars, workshops, and training programs on digital transformation, DOpE methodology, AI implementation, and robotics topics.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dögel GmbH operates as a Trusted Advisor for digital transformation, providing strategic consulting combined with hands-on software development for German mid-market companies. Its core service portfolio includes the proprietary DOpE (Digital Operational Excellence) methodology for continuous transformation, AI implementation advisory, process automation, IoT integration, and humanoid robotics readiness analysis. In parallel, Dögel develops and operates proprietary software products and community platforms (LMS.rocks, Dögel.rocks, HEAROX, KI Call Agent, LSG-K.I., Schweißroboter, working-dog, rimondo, Caniva, CaniClub, Wilhelm Grill).

Product overview

Dögel is a digital transformation and technology consulting company offering a portfolio of proprietary products, methodologies, and platforms. The core offering is DOpE (Digital Operational Excellence), a standardized methodology for continuous digital transformation combining strategy with operational execution across software, AI, automation, and robotics. Key products include AI-powered solutions (HEAROX voice AI, KI Call Agent sales automation, LSG-K.I. data analytics, Schweißroboter weld inspection), IoT products (Wilhelm Grill smart grill), and specialized community platforms (working-dog, rimondo, Caniva, CaniClub). Assessment tools (KI-Ready Check, Effizienz-CheckUp, ROBY Ready) help evaluate digital and AI readiness. Add-on modules include LMS.rocks learning management and Dögel.rocks office software. The product ecosystem is unified through DOpE's framework for measuring and achieving digital effectiveness.

Differentiator

Problem solved

Functional benefit

Brands

• DOpE (Digital Operational Excellence): Methodology and framework for digital operational excellence, analyzing and optimizing business processes
• KI Ready
• Roby Ready
• HEAROX
• Caniva
• CaniClub
• karrero
• rimondo
• working-dog
• KI Call Agent

Products and services

• DOpE (Digital Operational Excellence) Proprietary standard and methodology for Digital Operational Excellence that identifies where productivity is lost, which measures create the greatest impact, and which technologies deliver results. Includes the DOpE Advisor for anchoring change permanently. Targeted at German mid-market companies undergoing digital transformation.
• LMS.rocks Adaptable learning management system enabling creation of internal and external digital learning content and courses without license dependency. For companies seeking flexible, modern corporate training platforms.
• Dögel.rocks Custom office software solutions that integrate seamlessly with business processes, designed for efficient and adaptable support of mid-sized companies to optimize office operations.
• HEAROX Speech AI Voice AI platform that automatically converts spoken content into structured data, documentation, and workflows. GDPR-compliant, available on-premise, and integrates with Microsoft 365 and HR platforms.
• KI Call Agent AI-powered sales automation tool that automatically contacts, qualifies, and transfers leads to the sales team through conversational AI needs analysis and structured documentation.
• LSG-K.I. AI Platform AI platform with AI data miner for intelligent analysis of large kynological/genetic datasets using Machine Learning and NLP for pattern recognition, including health risk detection and breeding recommendations.
• Schweißroboter (AI Weld Seam Inspection) AI-powered welding inspection system using DCNN for automated weld seam quality control, combining thermographic imaging and visual analysis for real-time defect detection in industrial manufacturing.
• working-dog International digital community platform connecting dog sports enthusiasts, breeders, and clubs worldwide with databases, community features, and event information.
• rimondo Interactive web platform combining tournament data, breeding information, and community functions for equestrian sports enthusiasts. Database, marketplace, and social network with 160,000+ members.
• Caniva Modular software solution for managing dog events of all types — tournaments, breeding events, seminars — unifying registration, participant management, results services, and archiving in a multilingual application.
• CaniClub Digital platform for structuring dog breed club and association processes, managing members, dogs, breeding data, health and finance modules with GDPR-compliant data processing.
• Wilhelm Grill Connected charcoal grill combining classic grilling with digital control — precise temperature regulation, intelligent sensors for grill and core temperatures, and full smartphone app integration with voice control capability.

Quantifiable outcome

• K-PI Projekt GmbH achieved up to 40% reduction in documentation effort
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability13 records

Feature11 records

Partnerships

One partnership is on record.

• Landwirtschaftsverlag MünstercoreStrategic or Co-development PartnerLandwirtschaftsverlag Münster is a leading media company in the agricultural sector for which Dögel developed multiple digital platforms including karrero (career platform for agribusiness), rimondo (equestrian sports platform), and other digital solutions. This represents a long-term strategic partnership involving ongoing platform development and digital expansion.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• valantic: valantic is a German digital transformation consultancy combining strategy, technology implementation, and AI/data services for Mittelstand and enterprise - among the closest direct competitors to Dögel's Trusted Advisor + implementation positioning.
• adesso SE: adesso SE is a German IT services and custom software development company with comparable Mittelstand focus, similar mix of consulting, custom development, and proprietary software products (e.g., adesso insurance solutions).
• CGI Deutschland: CGI's German operations provide IT consulting, system integration, and custom software development with a similar client profile in industrial and process-oriented German Mittelstand companies.
• Allgeier SE: Allgeier SE is a German IT consulting, software development, and talent services group with comparable consulting/software offerings serving enterprise IT transformation projects across Germany and DACH.
• msg systems AG: msg systems AG is an independent German IT consulting and software house with deep focus on insurance, banking, automotive, and public sector - a comparable German-rooted consultancy combining industry consulting with custom software implementation.
• MHP - a Porsche company: MHP is a German management and IT consultancy focused on automotive and manufacturing Mittelstand, offering similar combined strategy + SAP/technology implementation services for digital and operational transformation.

Broad incumbents

• Atos Deutschland: Atos is a global IT services provider with German Mittelstad-oriented digital transformation practices - a broader incumbent with comparable AI/automation capabilities but at significantly larger scale and geographic reach.
• NTT Data Deutschland: NTT Data's German operations deliver IT consulting, system integration, and digital transformation services - a larger global incumbent with the resources of a global IT services parent competing for similar enterprise accounts.
• Capgemini Invent: Capgemini's German consulting arm (including Invent) offers digital transformation services including AI, data, and operations transformation - a broader global incumbent competing for similar Mittelstand and enterprise clients with deeper delivery scale.
• T-Systems (Deutsche Telekom): T-Systems is Deutsche Telekom's IT services subsidiary serving German enterprise and Mittelstand with digital transformation, cloud, and SAP consulting - a major German incumbent competing for similar transformation engagements.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/d-gel-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dögel