Danco

What Danco does

Danco Incorporated, headquartered at 2727 Chemsearch Blvd., Irving, Texas, is a plumbing repair, replacement, and remodel parts supplier operating as a division of NCH, a diversified conglomerate with more than 90 years of manufacturing and marketing history. Founded in 1989, Danco offers over 2,000 SKUs across bathroom (tub and shower, sink, faucet, toilet parts), kitchen (faucet and sink parts), and mobile-home/RV plumbing categories, plus water-saving aerators and HammerSTOP connector hoses. The company sells exclusively through retail and wholesale channels — Home Depot, Lowe's, Ace Hardware, Walmart, Target, QVC, and Amazon domestically, with additional distribution in Canada and Mexico — and does not sell directly to consumers.

Danco's underlying technology centers on physical plumbing components, supported by a compatibility catalog covering major faucet brands (Delta, Moen, American Standard, Kohler, Price Pfister, Gerber) with both universal and brand-specific parts. The company has layered digital tooling on top of the catalog: an AI-powered Leaky Faucet Guide using computer vision to identify replacement parts from photos, the StemFinder tool for stem and cartridge sizing, and a Danco mobile app on iOS and Android. Trademarks include HammerSTOP, StemFinder, Disposal Genie, and Next™ by Danco. The Seventy wellness sub-brand, launched in October 2025 through The Home Depot, extends the line into premium showerheads with full-face spray coverage, handheld functionality, and magnetic mounting.

Danco's revenue model is wholesale hardware sales into retail channels, with pricing set by retailers. Customer end-markets span DIY homeowners (primary), professional plumbers, mobile-home and RV owners, and the retailers themselves. Marketing channels include a DIY Center with how-to content, a Plumbing 101 glossary, social media (Facebook, Twitter, YouTube, Pinterest, LinkedIn), and the mobile app. Operating leadership includes David Furman as Chief Operating Officer.

Name

Danco

Legal name

Danco Incorporated

Website

https://danco.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Danco is a plumbing repair, replacement, and remodel parts supplier offering 2,000+ SKUs across bathroom, kitchen, and mobile-home categories, distributed through major retailers including Home Depot, Lowe's, Walmart, Target, Ace, Amazon, and QVC. It operates as a division of NCH.

Ownership category

akta.pro rank

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Plumbing Parts Sales: Danco generates revenue through the manufacture and sale of physical plumbing repair and replacement parts. Products include faucet parts, toilet parts, showerheads, tub/shower parts, sink parts, kitchen faucet parts, supply lines, and components. The company sells to retailers and does not sell directly to consumers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Danco manufactures and supplies more than 2,000 plumbing repair, replacement, and remodel parts covering bathroom, kitchen, and mobile home/RV fixtures. The product line spans faucet repair parts (stems, cartridges, O-rings, washers, rebuild/repair kits), toilet parts (fill valves, flappers, wax rings, supply lines), tub and shower components, sink drains and strainers, kitchen supply lines, water-saving aerators, and specialty items such as HammerSTOP™ connector hoses and Disposal Genie strainers. Danco sells exclusively through retail and e-commerce channel partners in the United States, Canada, and Mexico, and does not sell directly to consumers.

Product overview

Danco is a plumbing repair, replacement, and remodel parts supplier offering over 2,000 products across bathroom, kitchen, and mobile home/RV categories. The product portfolio centers on repair parts for faucets, toilets, sinks, and tubs/showers, organized into distinct product categories including Tub & Shower Parts (drain trim kits, spouts, handles, flanges, rebuild kits, repair kits, showerheads), Sink Parts (drain assemblies, stoppers, strainers), Faucet Parts (stems, cartridges, O-rings, washers, seats), Toilet Parts (fill valves, flush valves, flappers, wax rings), Kitchen Faucet Parts, Kitchen Sink Parts (strainers, garbage disposal accessories, soap dispensers), and Repair Parts (general components, supply lines). Core tools include the AI-powered Leaky Faucet Guide Tool using computer vision for part identification, and the StemFinder™ tool. The company also offers sub-brands including HammerSTOP™ technology hoses and the wellness brand Seventy launched in October 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Seventy: A modern wellness brand specializing in premium shower products, backed by Danco's plumbing innovation. Launched in October 2025 with products distributed through The Home Depot.

Products and services

• Bathroom Plumbing Repair Parts Comprehensive line of bathroom repair parts including tub and shower components, sink parts, faucet parts, and toilet repair components sold through retail and e-commerce channel partners for DIY homeowners and professional plumbers.
• Kitchen Plumbing Repair Parts Comprehensive line of kitchen repair parts including kitchen faucet parts (spray heads, handles, cartridges, aerators), kitchen sink parts (strainers, garbage disposal accessories, soap dispensers, side sprays, sink hole covers), and supply lines sold through retail and e-commerce channel partners.
• Mobile Home/RV Plumbing Parts Specialized plumbing parts for mobile homes and recreational vehicles including bathroom faucets, tub/shower parts, kitchen faucets, strainers, and HVAC repair parts, addressing the non-standard plumbing systems used in manufactured housing.
• Water-Saving Plumbing Products Eco-friendly plumbing repair and replacement parts including water-saving aerators (0.5–1.8 GPM) and other low-flow components designed to reduce water consumption.
• HammerSTOP™ Connector Hoses Specialty connector hoses with HammerSTOP™ water-hammer-prevention technology for dishwashers and ice makers, designed to prevent water-hammer noise and damage.
• Disposal Genie Garbage Disposal Strainers Branded garbage disposal strainers designed to prevent food waste from clogging garbage disposals.
• Seventy Shower Products Modern wellness sub-brand specializing in premium shower products including showerheads with full-face spray coverage, handheld functionality, and magnetic mounting, distributed through The Home Depot stores and online.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Home DepotcoreChannel Partner/ Reseller/ Distributor · 1 October 2025Home Depot is the primary retail distribution partner for Danco plumbing products. In October 2025, Danco launched the Seventy brand through Home Depot, featuring premium shower products including showerheads with full-face spray coverage, handheld functionality, and magnetic mounting.
• NCHcoreOthersDanco operates as a division of NCH, a company with over 90 years of success in manufacturing and marketing. NCH provides the organizational strength and expertise that supports Danco's operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fernco: Manufacturer of plumbing repair couplings, connectors, and flexible fittings sold through plumbing wholesalers and home improvement retailers. Directly comparable to Danco as a maker of replacement plumbing components distributed to trade and retail.
• Oatey Co. Manufacturer of plumbing repair products including drain, waste, and vent components, solvent cements, and faucet/valve repair parts sold through wholesale and retail channels. Closely overlaps Danco in DIY plumbing repair parts and wholesale distribution.
• Fluidmaster: Leading manufacturer of toilet repair parts (fill valves, flappers, connectors) sold through home improvement and hardware retailers. Directly comparable to Danco's toilet parts category and shares the same big-box retail channels.
• Keeney Manufacturing: Manufacturer of plumbing specialty products including bath drains, toilet connectors, and repair parts, sold through home improvement retailers. Overlaps with Danco in bathroom plumbing repair and replacement components.
• Jones Stephens Corp. Distributor and manufacturer of plumbing repair parts, specialty products, and replacement components for the plumbing trade. Comparable to Danco in product breadth and wholesale/retail distribution model.
• Sioux Chief Manufacturing: Manufacturer of plumbing repair parts, rough-in products, and water heater accessories sold through plumbing wholesalers and home improvement retailers. Comparable to Danco in plumbing repair/replacement manufacturing with similar channel mix.
• Matco-Norca: Manufacturer and master distributor of plumbing fittings, valves, and repair parts serving wholesalers and plumbing professionals. Overlaps with Danco in repair components and multi-channel distribution to trade buyers.
• IPS Corporation: Manufacturer of plumbing repair products including solvent cements, primers, and pipe repair products sold through wholesale and retail. Comparable to Danco in plumbing repair consumables sold at big-box and hardware retailers.
• Korky: Specialty brand focused on toilet repair parts (flappers, valves, handles) sold through home improvement retail. Directly comparable to Danco's toilet parts category and the same big-box retail distribution channels.

Broad incumbents

• Watts Water Technologies: Public manufacturer of plumbing, water safety, and flow control products serving wholesale, OEM, and retail channels. A broader incumbent than Danco with similar product adjacencies (valves, connectors, repair components) but at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dancoplumbing1
• YouTubeyoutube.com/user/DancoHomeSolutions
• Facebookfacebook.com/dancohomesolutions
• LinkedInlinkedin.com/company/nch-danco
• Pinterestpinterest.com/dancoplumbing/pins

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danco