Storstrøm Forsikring

What Storstrøm Forsikring does

Storstrøm Forsikring g/s is a Danish customer-owned mutual insurance company (gensidigt selskab), with operating roots traceable to 1845 and formal incorporation through the 2003 merger of Møns Brandforsikring g/s and Marker Madsen g/s. The company is supervised by Finanstilsynet and is a member of Garantifonden for skadesforsikringsselskaber; there are no external shareholders, and surplus is reinvested for the benefit of policyholders-who-are-owners.

The firm's product portfolio covers personal lines (auto, motorcycle, moped, camper, home, contents, holiday home, boat, accident, child accident, travel, dental, dog, legal aid, electronics) and commercial lines (property, business interruption, liability, commercial vehicles, transport, work equipment, workers' compensation, health insurance, pensions). Operations are supported by a MitID-secured self-service portal (Mit Storstrøm), an AI knowledge-retrieval chatbot (Stofus, launched January 2025), and the Storstrøm Bilglas car-glass service operated via partnership with Dansk Bilglas (launched autumn 2024). Underwriting and policy administration run on conventional insurance policy-management systems; the firm employs ~35 staff.

Distribution and revenue are anchored in a regional go-to-market: phone-based inside sales, an online quote portal (tilbud.storstrom.dk), in-person advisory meetings at the Farø headquarters or customer location, and the Storstrøm Støtter referral program with local sports clubs and associations. The company's geographic scope is Region Sjælland and Sydhavsøerne (Møn, Lolland, Falster, Bogø). Premiums are risk-based subscriptions billed annually with indexation; the company reached a 100 million DKK gross premium income milestone in 2021 (up from ~50M DKK in 2015). Leadership was refreshed in 2024-25 with a new chairman (Claus Winther Larsen) and new CEO (Mark Gramstrup Wriedt, effective February 1, 2025).

Name

Storstrøm Forsikring

Legal name

Storstrøm Forsikring g/s

Website

https://storstrom.dk

Company type

Private

Founded year

1845

Operating status

Operating

Headcount range

11–50 employees

Short description

Storstrøm Forsikring is a Danish mutual (customer-owned) property-and-casualty insurer serving private individuals and small local businesses across Region Sjælland and Sydhavsøerne, offering auto, home, contents, accident, travel, and commercial insurance supported by a self-service portal, an AI chatbot, and a car-glass repair partnership.

Ownership category

akta.pro rank

Product category

Property and Casualty Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Commercial Auto & Fleet Insurance (FSAJAMAB)

Keywords

• Property and casualty insurance
• Personal insurance products
• Commercial insurance services
• Mutual insurance company
• Vehicle and home insurance

Headquarters

HQ city

Bogø By

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance Premiums: Revenue generated from insurance premiums paid by customers for property and casualty insurance coverage including auto, home, contents, accident, travel, pet, and business insurance products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Storstrøm Forsikring is a mutual (customer-owned) property and casualty insurance company selling personal and commercial insurance products to residents and small businesses in Region Sjælland and the Sydhavsøerne of Denmark. Its offering covers vehicles (car, motorcycle, moped, camper, trailer, commercial), home and contents (house, contents, holiday home, boat, farm, ownership transfer), personal lines (accident, children, travel, dental, dog, legal aid, electronics), and commercial lines (property, business interruption, liability, transport, work equipment, workers' compensation, health, pension). Customers access policies via in-person advisors, phone, online quotes, and the Mit Storstrøm self-service portal.

Product overview

Storstrøm Forsikring is a mutual, customer-owned insurance company offering a comprehensive portfolio of personal and commercial insurance products. The product lineup includes vehicle insurances (car, motorcycle, moped, camper, trailer), home and property coverages (house, contents, holiday home, boat, farm), personal protection products (accident, children's accident, travel, dental, dog, legal aid), and business insurance solutions (property, liability, commercial vehicles, workers' compensation, health, pension). Supporting the core insurance offerings are digital services including Mit Storstrøm (customer self-service portal), Stofus (AI chatbot for 24/7 support), and Storstrøm Bilglas (car glass repair service through Dansk Bilglas partnership). The company operates primarily in Region Sjælland and the South Sea Islands (Sydhavsøerne) of Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• Storstrøm Bilglas: Automotive glass repair and replacement service launched in autumn 2024 in partnership with Dansk Bilglas, offering glass damage repair and windscreen replacement with online booking.
• Mit Storstrøm
• Storstrøm Støtter

Products and services

• Bilforsikring (Car Insurance)

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• HELP ForsikringcoreStrategic or Co-development Partner · 6 October 2025Partnership for extended legal aid insurance coverage. Through this partnership, customers with legal aid coverage can receive free assistance with creating important documents including Future Power of Attorney (Fremtidsfuldmagt), Co-ownership Agreement (Samejekontrakt), Will (Testamente), and Marriage Contract (Ægtepagt) without costly lawyer fees.
• Dansk BilglascoreStrategic or Co-development Partner · 10 April 2025Partnership to operate Storstrøm Bilglas, providing customers with quick glass repair services including stone chip repair and windshield replacement. New workshop opened in Nykøbing Falster. Customers receive complimentary windshield wipers (399 DKK value) or car care package (299 DKK value) with glass service. Loaner VW ID3 EV available from May 20 at all locations.
• IngenCO2minorOthersMember of CO2 neutral website program. Company compensates for total CO2 emissions from website operation by investing in long-term CO2 reduction projects, wind and solar energy installations through IngenCO2.
• Local Sports Clubs and AssociationscoreGTM or Marketing PartnerStorstrøm Støtter program partners with local sports clubs, associations and initiatives. Clubs refer potential customers and receive financial support per referral that becomes a customer. Compensation provided for both completed referrals and meetings held.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• If Skadeforsikring: Nordic P&C insurer (part of Sampo Group) with Danish operations across personal and commercial insurance. Overlaps with Storstrøm in vehicle, home, and small-business insurance, and competes for the same Danish regional customers.
• GF Forsikring: Danish mutual insurer focused on private and small-business P&C, with cooperative ownership structure. Most closely matches Storstrøm's mutual model and Danish regional orientation.
• Alm. Brand: Danish insurance and banking group with P&C operations serving both private and commercial customers. Comparable in product set and Danish-only geographic scope, and historically has roots as a mutual similar to Storstrøm.
• TopDanmark: Largest Danish non-life insurer with a broad personal and commercial P&C portfolio. Directly competes with Storstrøm across auto, home, and commercial lines and serves as the dominant scale benchmark in the Danish market.
• Codan: Major Danish P&C insurer (part of Intact Financial) competing across personal auto, home, contents, and commercial lines. Comparable product breadth and Danish customer base make it a direct competitor for both private and SMB customers in Region Sjælland.
• Nordjysk Forsikring: Regional Danish mutual insurer serving Northern Jutland with comparable cooperative ownership, local-community emphasis, and P&C product set. Closest geographic-peer analog to Storstrøm's regional mutual model.
• Tryg Forsikring: Leading Nordic P&C insurer with significant Danish operations, competing across personal, commercial, and corporate lines. Comparable in product mix (motor, property, accident, commercial) and target segments to Storstrøm's offerings.
• Lokal Forsikring: Danish regional mutual insurer with a similar local-community positioning, mutual ownership structure, and P&C product focus. Closest structural peer in terms of regional mutual model.

Broad incumbents

• Folksam: Swedish cooperative insurance group with P&C, life, and health offerings across the Nordics. Comparable mutual/cooperative ownership model and broad product portfolio, though operating at significantly larger scale.
• Gjensidige Forsikring: Large Norwegian mutual insurer with Nordic footprint including Denmark. Comparable mutual ownership structure and P&C focus, but operates at much larger scale and broader geographic scope than Storstrøm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@StorstromForsikring
• Facebookfacebook.com/storstroemforsikring
• LinkedInlinkedin.com/company/storstrom-forsikring
• Instagraminstagram.com/storstromforsikring

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storstrøm Forsikring