The LeverEdge
The LeverEdge is a Florida-based specialty distributor, founded in 1979, that sells whole-home water treatment, medical-grade air purification, and solar pool and water heating hardware through an independent dealer network serving residential and small commercial customers across the Southeastern United States.
- Company typePrivate
- Founded1979
- HeadquartersOdessa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The LeverEdge does
The LeverEdge is a privately held specialty distributor founded in 1979 and headquartered in Odessa, Florida, that markets and distributes residential water treatment and solar heating hardware to homeowners and small commercial properties. Its catalog spans whole-home water refiners and conditioners (Maytag, Westinghouse, Nuvis, Guardian, Avian, extraPURE, SteelTec), point-of-entry filtration (Iron Boss), point-of-use drinking water systems including reverse osmosis (Maytag M550, Westinghouse D550/P550/A450, Nuvis RO), ultraviolet sterilizers (UV Light SL-E/SL-8), air purification (HealthWay DFS medical-grade, Qualitair UV/ozone), solar pool heating systems (SwimMaster Plus, iSwim, Hi-Tec, Nuvis), solar domestic hot water systems (Nuvis, Guardian DHW Direct/Drainback/Indirect), variable speed pool pumps (IntelliFlo 2 VST, SuperFlo VS), salt chlorination (IntelliChlor, AquaRite), heat pumps (GulfStream HI-5), and solar attic fans (Venti).
Technically, the company does not appear to manufacture most of its core products in-house; it functions as a brand owner and distributor aggregating third-party and partner-manufactured hardware. Differentiated elements include SwimMaster Plus collectors manufactured by Solar Hydronics Corp since 1977 (over-molded header, tube-on-fin absorber, flexible zip joints, high-resolution imaging inspection) and exclusive distribution of HealthWay DFS air purification (99% filtration efficiency at 0.007 microns, used in hospitals including Mount Sinai).
The LeverEdge operates as a B2B2C channel business: pricing is quote-based and not publicly disclosed, free estimates and financing are offered, and revenue is generated from hardware sales to a network of independent water dealers, plumbers, and entrepreneurs who resell and install at the homeowner level. Primary customer segments are residential homeowners and independent dealer/installers, with smaller commercial exposure; the company also channels dealer contributions to Homes For Our Troops, a charity partner since 2012 ($545,255+ cumulative as of October 2025). Operations are concentrated in the Southeastern United States with stated expansion into additional states.
The LeverEdge firmographics
Firmographics- Name
- The LeverEdge
- Legal name
- The LeverEdge
- Website
- https://theleveredge.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The LeverEdge is a Florida-based specialty distributor, founded in 1979, that sells whole-home water treatment, medical-grade air purification, and solar pool and water heating hardware through an independent dealer network serving residential and small commercial customers across the Southeastern United States.
- Ownership category
- akta.pro rank
The LeverEdge industry classification
Industry- Product category
- Residential Water Treatment and Solar Heating Equipment
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers (4237), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Pumps & Pumping Equipment (3561), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Home Improvement & DIY (Tools, Hardware, Paint) Distribution (CRAOAFAC)
- akta.pro secondary industries
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Filter, Pump & Heater Maintenance/Repair (HSAIALAC)
Keywords
Where The LeverEdge is headquartered
LocationHeadquarters
- HQ city
- Odessa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The LeverEdge business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Water Treatment Equipment Sales: The LeverEdge sells water purification products including refiners/conditioners (Maytag, Westinghouse, Nuvis, Guardian, Avian, extraPURE, SteelTec brands), filters (Iron Boss), drinking water systems (Nuvis RO, Maytag M550, Westinghouse D550/P550/A450), UV sterilizers, and air purification systems (Qualitair, HealthWay). Products are sold through a dealer network to homeowners.
- Solar Pool Heating Systems: Sales of complete solar pool heating solutions including SwimMaster Plus collectors, iSwim, Hi-Tec, Nuvis Solar Pool Heating, Solar Hydronics Corp systems, along with supporting controls (SolarTouch, AquaSolar), variable speed pool pumps (IntelliFlo 2 VST, SuperFlo VS), salt chlorination systems (IntelliChlor, AquaRite), and heat pumps (GulfStream HI-5 Series).
- Solar Water Heating Systems: Domestic hot water solar heating systems including Nuvis Solar Water Heater, Guardian DHW (Direct, Drainback, Indirect configurations), and solar attic fans (Venti).
- Dealer Network Distribution: Products distributed exclusively through a network of independent water dealers, plumbers, and entrepreneurs who purchase equipment for resale and installation to end customers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The LeverEdge product offering
Product offeringCore offering
The LeverEdge distributes a multi-brand portfolio of residential water treatment hardware (whole-home refiners/conditioners, point-of-use drinking water systems, iron and sulfur filters, UV sterilizers, and medical-grade air purifiers) and solar heating equipment (solar pool collectors and controls, variable-speed pool pumps, salt chlorination systems, heat pumps, solar domestic water heaters, and solar attic fans). The company sells exclusively through a recruited independent dealer and installer network, capturing homeowner leads through its website and phone lines and routing them to local dealer partners for sale and installation.
Product overview
The LeverEdge is a product distributor specializing in whole-home water purification and solar energy solutions. The portfolio consists of two core product categories: (1) Water Purification including whole-home refiners/conditioners (Maytag AP/IT, Westinghouse Dynamic/Progressive, Nuvis Water, Guardian Water, Avian Water, extraPURE Water, SteelTec Water), point-of-use filters (Iron Boss), drinking water systems (Maytag M550, Westinghouse D550/P550/A450, Nuvis RO), UV sterilizers (UV Light SL-E/SL-8), air purification (Healthway with medical-grade DFS technology, Qualitair with UV/ozone), and environmentally friendly cleaning products (Natural Visions); and (2) Solar Pool Heating including solar collectors (iSwim, Hi-Tec, SwimMaster Plus, Solar Hydronics Corp, Nuvis), controls (SolarTouch, AquaSolar), variable speed pumps (IntelliFlo 2 VST, SuperFlo VS), salt chlorination (IntelliChlor, AquaRite), and heat pumps (GulfStream HI-5 Series); and (3) Solar Water Heating including domestic hot water systems (Nuvis Solar Water Heater, Guardian DHW Direct/Drainback/Indirect) and solar attic fans (Venti). The company sells through a network of independent dealer/installer partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Whole-Home Water Refiners and Conditioners Multi-stage point-of-entry water refining and conditioning systems sold under multiple brands (Maytag, Westinghouse, Nuvis, Guardian, Avian, extraPURE, SteelTec) to reduce contaminants and address hard water at every tap in the home; for residential homeowners via dealer installation.
- Iron Boss Water Filter Iron and hydrogen sulfide water filtration system using forced natural air oxidation with Diamonite filtration media, addressing staining and odor without synthetic chemical additives; for residential well-water homeowners.
- Point-of-Use Drinking Water Systems Point-of-use drinking water systems including reverse osmosis (Nuvis RO, up to 50 gallons per day) and Maytag/Westinghouse under-sink filtration units for residential drinking and cooking water; installed via the dealer network.
- UV Light Ultraviolet Sterilizers (SL-E, SL-8) Ultraviolet water sterilizers (SL-E and SL-8 models) that neutralize waterborne microorganisms in residential water supplies; for homeowners concerned with microbiological contamination.
- Healthway Air Purification Systems Medical-grade air purification systems using patented HealthWay DFS Technology with 99% filtration efficiency down to 0.007 microns, including ultrafine particles and viruses; distributed exclusively by The LeverEdge for residential and healthcare facility customers.
- Qualitair Whole-Home Air Purification Whole-home air purification system combining ultraviolet energy and ozone technology to clean indoor air; for residential ducted HVAC systems.
- Natural Visions Environmentally Friendly Cleaning Products Organic household cleaning products with 90% natural constitution, complementary to LeverEdge's water treatment and air purification offerings; for residential consumers.
- SwimMaster Plus Solar Pool Heating System Premium solar pool heating system manufactured by Solar Hydronics Corp featuring patented over-molded header, tube-on-fin absorber, flexible zip joints, and universal mounting; can lift pool temperature 10-15°F, eliminating monthly fuel costs versus gas or electric heaters.
- Solar Pool Heating Systems (iSwim, Hi-Tec, Nuvis, Solar Hydronics Corp) Multi-brand solar pool heating collector product line (iSwim, Hi-Tec, Nuvis, Solar Hydronics Corp) for residential pools, extending swim season using free solar energy.
- Solar Pool Heating Controls (SolarTouch, AquaSolar) Digital control systems (SolarTouch with 1-degree temperature precision; AquaSolar) for managing solar pool heating operation and pool temperature.
- Energy-Efficient Variable Speed Pool Pumps (IntelliFlo 2 VST, SuperFlo VS) Variable-speed energy-efficient pool pumps (Pentair IntelliFlo 2 VST and SuperFlo VS) for residential pool circulation, designed for compatibility with solar pool heating systems.
- Salt Chlorination Systems (IntelliChlor, AquaRite) Automated salt chlorination systems (Pentair IntelliChlor and Hayward AquaRite) for residential pool sanitation, reducing chlorine costs by up to 50% annually.
- GulfStream HI-5 Series Swimming Pool Heat Pump Swimming pool heat pump featuring a four-sided evaporator coil, 56 dB quiet operation, smart-home interconnection for remote management, 5-year labor warranty and 10-year parts warranty.
- Solar Domestic Water Heaters (Nuvis, Guardian DHW Direct/Drainback/Indirect) Solar thermal domestic hot water heating systems — Nuvis Solar Water Heater and Guardian DHW family in Direct, Drainback (freeze-protected), and Indirect (heat-exchanger) configurations; for residential homeowners seeking to displace conventional water-heating fuel.
- Venti Solar Attic Fan Solar-powered residential attic ventilation fan that extends roof life, reduces HVAC load, prevents ice damming, and mitigates attic moisture.
Quantifiable outcome
- Salt chlorination systems can reduce chlorine costs by 50% or more annually
- +3 more outcomes
Companies that use The LeverEdge
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The LeverEdge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
The LeverEdge partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Homes For Our Troops (HFOT)corePartnership since 2013 with HFOT, a charity building specially adapted homes for severely injured veterans. The LeverEdge provides water treatment hardware donations for these homes. Dealers can elect to have a percentage of their sales allocated to the charity. Total contributions have exceeded $545,000 since 2012.
- Water Quality Association (WQA)minorIndustry association partnership for water treatment standards and disaster response coordination. The LeverEdge participates alongside WQA in hurricane relief efforts to ensure affected communities have access to clean drinking water.
- HealthWaycoreExclusive distribution partnership for HealthWay air purification products featuring patented DFS Technology. HealthWay systems are medical-grade purifiers trusted by hospitals including Mount Sinai, Cleveland Clinic, and Mayo Clinic for ultrafine particle removal including viruses.
- Solar Hydronics CorpcoreLong-standing manufacturing partnership for SwimMaster Plus solar pool heating collectors. Solar Hydronics Corp has manufactured SwimMaster Plus since 1977, using advanced engineering and high-resolution imaging inspection systems for quality control.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The LeverEdge competitors and assessment
Company assessmentBroad incumbents
- Pentair: Pentair is a global pool equipment and water treatment major. The LeverEdge integrates Pentair's IntelliFlo 2 VST pool pumps and IntelliChlor salt chlorinators, and competes in the same residential pool equipment and water flow categories.
- Hayward Pool Products: Hayward is a leading manufacturer of residential and commercial pool equipment. The LeverEdge distributes Hayward's AquaRite salt chlorination system and competes directly in pool pumps, heaters, and sanitation sold through dealer networks.
- Culligan Water: Culligan is a major water treatment franchise and direct competitor in whole-home water refiners, conditioners, and drinking water systems - a core product area for The LeverEdge.
- Watts Water Technologies: Watts manufactures and distributes plumbing, water quality, and water treatment products to dealers and wholesalers. Directly comparable in the wholesale-distribution model and overlapping in water treatment and hot water categories.
- A.O. Smith Corporation: A.O. Smith is a leading water heater and water treatment manufacturer, including residential solar water heating and whole-home filtration - directly overlapping with The LeverEdge's solar water heating and water refiner product lines.
- Rheem Manufacturing: Rheem is a major manufacturer of water heaters, pool/spa heaters, and HVAC equipment sold through dealer networks. Overlaps with The LeverEdge's solar water heating and pool heat pump categories.
Direct peers
- EcoWater Systems: EcoWater is a nationwide dealer-distributed water treatment franchise selling whole-home refiners, water softeners, and drinking water systems. Closely matches The LeverEdge's water purification dealer channel and product mix.
- SunTrekk Solar Pools: SunTrekk is a regional installer/distributor of solar pool heating systems, closely matching The LeverEdge's SwimMaster Plus solar pool heating business in product, channel, and customer base.
- Solar Hydronics Corp: Solar Hydronics Corp is the manufacturer of The LeverEdge's flagship SwimMaster Plus solar pool heating collectors and a long-standing technology partner, with overlapping product IP in solar pool thermal collectors.
Emerging players
- Aquasana: Aquasana is a direct-to-consumer whole-home and point-of-use water filtration brand. While primarily DTC, it competes with The LeverEdge's drinking water systems and refiners in residential water treatment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The LeverEdge social profiles
Digital presenceThe LeverEdge financial estimates
Financial estimateRevenue estimate
Valuation estimate
The LeverEdge leadership team
Management profileNumber of profiles
Profiles1 record
The LeverEdge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The LeverEdge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The LeverEdge
What does The LeverEdge do?
The LeverEdge distributes a multi-brand portfolio of residential water treatment hardware (whole-home refiners/conditioners, point-of-use drinking water systems, iron and sulfur filters, UV sterilizers, and medical-grade air purifiers) and solar heating equipment (solar pool collectors and controls, variable-speed pool pumps, salt chlorination systems, heat pumps, solar domestic water heaters, and solar attic fans). The company sells exclusively through a recruited independent dealer and installer network, capturing homeowner leads through its website and phone lines and routing them to local dealer partners for sale and installation.
Is The LeverEdge a public or private company?
The LeverEdge is a private company. It is classified as unknown and is currently operating.
When was The LeverEdge founded?
The LeverEdge was founded in 1979. It employs 11 to 50 people.
Where is The LeverEdge based?
The LeverEdge is headquartered in Odessa, United States, in the North America region.
How does The LeverEdge make money?
Four revenue lines are on record. Water Treatment Equipment Sales are the primary driver. The others are solar Pool Heating Systems, solar Water Heating Systems and dealer Network Distribution.
Who are The LeverEdge's main competitors?
Broad incumbents on record are Pentair, Hayward Pool Products, Culligan Water, Watts Water Technologies, A.O. Smith Corporation and Rheem Manufacturing. Direct peers are EcoWater Systems, SunTrekk Solar Pools and Solar Hydronics Corp. Aquasana is listed as an emerging player.
Does The LeverEdge have an API?
No public API is recorded for The LeverEdge.
What industry is The LeverEdge in?
The LeverEdge's product category is Residential Water Treatment and Solar Heating Equipment. Its primary akta.pro industry code is CRAOAFAC, Home Improvement & DIY (Tools, Hardware, Paint) Distribution, with a secondary code of HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers). Its NAICS code is 42372 and its SIC code is 5070.