Shoppercentric
Shoppercentric is a UK-based shopper insight consultancy founded in 2004, serving FMCG brands, retailers, and leisure/culture organisations with bespoke quantitative and qualitative research, biometric/eye tracking, and longitudinal WindowOn tracking studies.
- Company typePrivate
- Founded2004
- HeadquartersWitney, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Shoppercentric firmographics
Firmographics- Name
- Shoppercentric
- Legal name
- Shoppercentric Ltd
- Website
- https://shoppercentric.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shoppercentric is a UK-based shopper insight consultancy founded in 2004, serving FMCG brands, retailers, and leisure/culture organisations with bespoke quantitative and qualitative research, biometric/eye tracking, and longitudinal WindowOn tracking studies.
- Ownership category
- akta.pro rank
Shoppercentric industry classification
Industry- Product category
- Market Research Consultancy
- akta.pro primary industry
- Market, Shopper & Category Insights / Research Services (CRAOAOAI)
- akta.pro secondary industry
- Shopper Insights & Path-to-Purchase Research (MPAAAJAL)
Keywords
Where Shoppercentric is headquartered
LocationHeadquarters
- HQ city
- Witney
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Shoppercentric business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Research and Consultancy Services: Professional services providing shopper insight, market research, brand research, NPD research, category management insight, and strategic consultancy to FMCG brands, retailers, and leisure sector clients. Revenue generated through project-based consulting engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based consulting services |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Shoppercentric product offering
Product offeringCore offering
Shoppercentric is a full-service shopper insight consultancy that delivers bespoke shopper research and strategic consultancy to FMCG brands, retailers, and leisure-sector clients. Offerings span concept and product development, packaging evaluation, pricing research, range optimisation, and category management, complemented by the proprietary WindowOn research publication series that tracks UK shopper behaviour, financial wellbeing, and market trends.
Product overview
Shoppercentric is a full-service shopper insight consultancy established in 2004, providing research-based services rather than a software product. The company's primary offerings include WindowOn (a periodic research publication exploring shopping trends and shopper behaviour), annual Shopper StockTake reports, and bespoke shopper research consultancy services covering concept development, packaging evaluation, pricing research, and range optimisation. Their offering is centred on human expertise and research methodology rather than automated AI-powered platforms, positioning them as a specialist consultancy practice serving FMCG, leisure, and culture sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopper Research and Insight Consultancy Full-service, director-led shopper insight consultancy providing brand owners and retailers with the perspective that drives shopper marketing and retail strategies, including concept and product development, packaging evaluation, pricing research, and range optimisation.
- WindowOn Research Publication Widely read periodic research publication exploring shopping trends in the marketplace, providing insights into shopper behaviour, category trends, and consumer attitudes through periodic reports.
- WindowOn Shopper StockTake Annual Report Annual comprehensive report providing a stocktake of shopper behaviour trends, including analysis of the cost of living crisis, sustainability, sources of shopper inspiration, and emerging shopping habits across demographic groups.
Quantifiable outcome
- Research helps brands invest wisely during economic downturns - brands investing in ESOV saw 5 times as many very large business effects
- +1 more outcomes
Companies that use Shoppercentric
Customer profileSegments3 records
Ideal customer profiles3 records
Shoppercentric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shoppercentric partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Touchstone Partners LtdcoreShoppercentric Ltd is a wholly owned subsidiary of Touchstone Partners Ltd. Touchstone provides expertise across all types of B2C and B2B research from finance, technology to insight and consulting for both Leisure and FMCG sectors. Founded in 2002 by Jon Darby (Managing Director) and Tim Baker (Chairman).
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Shoppercentric competitors and assessment
Company assessmentDirect peers
- Hall & Partners: Global brand and shopper insight consultancy serving FMCG, retail and leisure clients. Comparable boutique positioning and methodology mix, though larger and more international.
- Walnut Unlimited: UK-based shopper insight agency specialising in behavioural research, shopper marketing, and category insight for FMCG and retail clients. Most directly comparable specialist peer in size, geography and category focus.
- Human8 (formerly InSites Consulting): International consumer insight and shopper research consultancy with strong UK presence. Competes directly with Shoppercentric on FMCG and retail insight briefs using both qualitative and quantitative techniques.
- Savanta: UK-headquartered full-service research and insights consultancy serving FMCG and retail clients; former employer of two Shoppercentric directors. Closest size/scale and methodology peer, competing for similar UK FMCG shopper insight briefs.
- Mando Research: UK-based full-service market and shopper research agency serving retail and FMCG clients. Tight size and geography match to Shoppercentric, with overlapping service offering.
- Trajectory Inc. US-headquartered shopper and retail insight consultancy serving consumer brands and retailers; works across adjacent disciplines like shelf-level analytics and shopper journey research. Compares with Shoppercentric on category and methodology, though regional.
Broad incumbents
- Ipsos: Global market research and shopper insights group active across the UK with both syndicated and bespoke shopper research offerings. Comparable in deliverable type to Shoppercentric but at very different scale and breadth.
- GfK: Global consumer intelligence firm serving FMCG and retail clients with shopper behaviour analytics; one of the previous employers of Shoppercentric's Dr Marie Screene. Competes directly on consumer/shopper research engagements.
- Kantar: World-leading marketing and shopper intelligence group whose Worldpanel division is the dominant UK FMCG/retail shopper data provider. Overlaps with Shoppercentric on shopper insight consulting for FMCG brands, but offers vastly broader portfolio including syndicated panels.
- Nielsen: Global consumer and shopper insights measurement giant offering retail measurement, consumer panels and analytics. Direct competitive overlap with Shoppercentric on shopper insight work, but operates at vastly larger scale with broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Shoppercentric social profiles
Digital presenceShoppercentric compliance and trust
Trust signalCompliance7 records
Shoppercentric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoppercentric leadership team
Management profileNumber of profiles
Profiles7 records
Shoppercentric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoppercentric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoppercentric
What does Shoppercentric do?
Shoppercentric is a full-service shopper insight consultancy that delivers bespoke shopper research and strategic consultancy to FMCG brands, retailers, and leisure-sector clients. Offerings span concept and product development, packaging evaluation, pricing research, range optimisation, and category management, complemented by the proprietary WindowOn research publication series that tracks UK shopper behaviour, financial wellbeing, and market trends.
Is Shoppercentric a public or private company?
Shoppercentric is a private company. It is classified as corporate owned and is currently operating.
When was Shoppercentric founded?
Shoppercentric was founded in 2004. It employs 1 to 10 people.
Where is Shoppercentric based?
Shoppercentric is headquartered in Witney, United Kingdom, in the Europe region.
How does Shoppercentric make money?
One revenue line is on record: research and Consultancy Services.
Who are Shoppercentric's main competitors?
Direct peers on record are Hall & Partners, Walnut Unlimited, Human8 (formerly InSites Consulting), Savanta, Mando Research and Trajectory Inc.. Broad incumbents are Ipsos, GfK, Kantar and Nielsen.
Does Shoppercentric have an API?
No public API is recorded for Shoppercentric.
What industry is Shoppercentric in?
Shoppercentric's product category is Market Research Consultancy. Its primary akta.pro industry code is CRAOAOAI, Market, Shopper & Category Insights / Research Services, with a secondary code of MPAAAJAL, Shopper Insights & Path-to-Purchase Research.