Quantifi
Quantifi Lending is a Calgary-based fintech providing AI-driven non-prime auto financing in Canada. It lends through 1,000+ dealerships, using alternative data to serve newcomers, thin-credit borrowers, and self-employed customers underserved by banks.
- Company typePrivate
- Founded2015
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Quantifi does
Quantifi Lending Inc. is a Calgary-based private fintech operating as a bank alternative lender in the Canadian non-prime auto financing market. The company provides financing to creditworthy borrowers who are underserved by traditional banks, including newcomers to Canada, individuals with thin or blemished credit, self-employed and gig-economy workers, and visa holders. Its underwriting relies on predictive analytics and AI to incorporate alternative data — such as rent, insurance, and utility payments — beyond standard credit scores, enabling personalized loan terms and approvals returned in under five minutes.
The company distributes exclusively through a B2B2C model via automotive dealerships, currently spanning 1,000+ dealer relationships across Canada (excluding Quebec). Dealers submit applications through the CreditApp F&I portal, supported by a dedicated dealer relations team reachable by phone and text. Customer-facing infrastructure includes a self-service payout and lien-release portal at payouts.quantifi.ca, monthly credit-bureau reporting to both Canadian bureaus to support credit building, and digital income verification accessible by phone or computer. The platform is SOC II Type 2 certified, with the same standard required of partners.
Quantifi generates revenue primarily through interest income on auto loans, with pricing and terms customized to borrower profile and not publicly disclosed. Operational scale signals include $150M+ cumulatively funded to customers and a headcount of 11-50 employees. The company is privately held, has not disclosed funding rounds, and operates under the leadership of CEO Evan Ferguson and VP of Engineering Olivier Aubin.
Quantifi firmographics
Firmographics- Name
- Quantifi
- Legal name
- Quantifi Lending Inc.
- Website
- https://quantifi.ca
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Quantifi Lending is a Calgary-based fintech providing AI-driven non-prime auto financing in Canada. It lends through 1,000+ dealerships, using alternative data to serve newcomers, thin-credit borrowers, and self-employed customers underserved by banks.
- Ownership category
- akta.pro rank
Quantifi industry classification
Industry- Product category
- Non-Prime Auto Lending
- NAICS
- Sales Financing (522220)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industries
- Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC), Alternative / Non-Traditional Credit Data Providers (FSAKAKAB), Pricing, Risk-Based Offer & Limit Management (FSAGAHAE)
Keywords
Where Quantifi is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Quantifi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Auto Loan Interest: Quantifi Lending generates revenue through interest charged on auto loans provided to customers. As a bank alternative lender, they provide financing for vehicle purchases and earn interest income over the loan term.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Quantifi product offering
Product offeringCore offering
Quantifi Lending provides non-prime automotive financing to Canadian consumers through a network of 1,000+ automotive dealership partners. The company uses AI-driven predictive analytics to assess creditworthiness beyond traditional credit scores, incorporating alternative data such as rent, insurance, and utility payments, and serving borrowers underserved by banks including newcomers, the self-employed, gig workers, and thin-file customers. Revenue is earned primarily through interest on auto loans, with the CreditApp F&I portal enabling dealers to submit and manage applications and the QLI Customer Portal supporting existing loan servicing.
Product overview
Quantifi Lending Inc. operates a unified auto financing platform comprising the CreditApp F&I portal for dealers, the QLI Customer Portal for existing loan holders, and integrated dealer/customer solutions. The core offering is an AI-powered non-prime lending platform that uses predictive analytics to evaluate creditworthiness beyond traditional credit scores, supporting diverse borrower profiles including new Canadians, self-employed individuals, and those with limited credit history. The platform integrates digital income verification, fast approval processes (under 5 minutes), and direct funding capabilities, with additional dealer support tools and a referral incentive program.
Differentiator
Problem solved
Functional benefit
Products and services
- Quantifi Lending Auto Financing Platform
- CreditApp (F&I Portal) Innovative Finance & Insurance (F&I) portal for automotive dealers to process applications, manage deals, and access dealer tools. Quantifi Lending is available exclusively through this platform.
- QLI Customer Portal Self-service portal for existing customers to request payout quotes or lien release letters by providing the last 8 digits of the vehicle VIN and date of birth.
Quantifiable outcome
- Funding process completed in under 3 hours from income submission to funding
- +2 more outcomes
Companies that use Quantifi
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Quantifi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Quantifi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Leaders in Canadian Innovation (unnamed)unclearQuantifi Lending has partnered with leaders in Canadian innovation to bring the fastest and most efficient lending experience to customers. Partners provide technology infrastructure supporting digital lending capabilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Quantifi competitors and assessment
Company assessmentDirect peers
- Canada Drives: Canadian online used-car retailer with in-house financing for subprime and near-prime customers; comparable in addressing credit-constrained auto buyers through technology-led underwriting.
- Flexiti Financial: Canadian POS lender offering installment credit at retailers and dealerships including automotive; comparable dealer-channel model and target customer segment.
- LendCare: Canadian fintech lender offering POS and dealer-channel financing across auto, healthcare, and home improvement; competes directly with Quantifi in non-prime auto lending through dealer partnerships.
- goEasy (EasyFinancial / Cash Money): Canadian non-prime consumer and auto lender with a national branch and digital footprint; comparable target customer (near-prime, alternative income) and overlapping dealer/indirect auto channel.
Regional players
- AutoCanada: Large Canadian automotive dealership group with in-house F&I and finance offerings; comparable Canadian dealer-channel context and shared customers though it owns dealerships rather than lending capital.
Broad incumbents
- Fairstone Financial: One of Canada's largest non-prime consumer lenders offering personal loans and auto financing; broader product portfolio but overlaps heavily with Quantifi's alternative-income and near-prime borrower focus.
Emerging players
- Carly (Canada Inc.): Canadian fintech that finances used-vehicle purchases for borrowers with limited credit history; directly comparable use case (new-to-Canada and thin-file borrowers) and dealer/online hybrid distribution.
- Clutch (Canadian online used car retailer): Canadian online used-car retailer offering in-house financing to non-prime and thin-file buyers; comparable customer profile and tech-led underwriting approach in the Canadian auto-credit market.
- Caribou Financial: Canadian fintech lender serving near-prime and non-prime consumers with personal and auto loans; comparable alternative-data underwriting approach and dealer-channel partnerships.
Others
- Dealertrack Canada (Cox Automotive): Technology platform powering credit applications, desking, and lender routing at Canadian dealerships; overlapping dealer workflow and indirect-channel infrastructure with Quantifi's CreditApp.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Quantifi social profiles
Digital presenceQuantifi compliance and trust
Trust signalCompliance1 record
Quantifi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quantifi leadership team
Management profileNumber of profiles
Profiles2 records
Quantifi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quantifi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quantifi
What does Quantifi do?
Quantifi Lending provides non-prime automotive financing to Canadian consumers through a network of 1,000+ automotive dealership partners. The company uses AI-driven predictive analytics to assess creditworthiness beyond traditional credit scores, incorporating alternative data such as rent, insurance, and utility payments, and serving borrowers underserved by banks including newcomers, the self-employed, gig workers, and thin-file customers. Revenue is earned primarily through interest on auto loans, with the CreditApp F&I portal enabling dealers to submit and manage applications and the QLI Customer Portal supporting existing loan servicing.
Is Quantifi a public or private company?
Quantifi is a private company. It is classified as unknown and is currently operating.
When was Quantifi founded?
Quantifi was founded in 2015. It employs 11 to 50 people.
Where is Quantifi based?
Quantifi is headquartered in Calgary, Canada, in the North America region.
How does Quantifi make money?
One revenue line is on record: auto Loan Interest.
Who are Quantifi's main competitors?
Direct peers on record are Canada Drives, Flexiti Financial, LendCare and goEasy (EasyFinancial / Cash Money). AutoCanada is listed as a regional player. Fairstone Financial is listed as a broad incumbent. Emerging players are Carly (Canada Inc.), Clutch (Canadian online used car retailer) and Caribou Financial. Dealertrack Canada (Cox Automotive) is listed as an others.
Does Quantifi have an API?
No public API is recorded for Quantifi.
What industry is Quantifi in?
Quantifi's product category is Non-Prime Auto Lending. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAGAHAC, Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking). Its NAICS code is 522220 and its SIC code is 6141.