Røde Kors
Røde Kors is the Norwegian Red Cross, a non-profit humanitarian organization founded in 1865, mobilizing 50,000 volunteers across 400+ branches to deliver disaster preparedness, healthcare, refugee integration, and international humanitarian aid in Norway and 10+ countries.
- Company typePrivate
- Founded1865
- HeadquartersOslo, Norway
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Røde Kors does
Røde Kors (Norwegian Red Cross) is a non-profit humanitarian aid organization founded in 1865 and headquartered at Hausmannsgata 7 in Oslo, Norway. As one of 192 National Societies within the global International Red Cross and Red Crescent Movement, it operates both domestically through 400+ local branches with approximately 50,000 volunteers and internationally in conflict and disaster-affected countries including Ukraine, Sudan, Gaza, Syria, Lebanon, Pakistan, Afghanistan, Myanmar, Nepal, and Haiti. Its domestic service portfolio spans disaster preparedness and search and rescue, first aid training and supplies, healthcare services, visiting services for the elderly (22,000 people served annually), Norwegian language practice for refugees and immigrants, social inclusion programs, and support for children and youth. Internationally, it provides emergency medical care, mobile health teams, water and sanitation rehabilitation, and maternal health services through partner National Societies.
The organization's revenue model is diversified across individual donations and memberships (with over 90% of donations going to charitable activities, 5% to fundraising, and 2% to administration), government and institutional grants (notably from NORAD and the EU under the 2021-2027 Humanitarian Partnership Certificate), and an e-commerce store (Røde Kors Nettbutikk) selling first aid kits (199-529 NOK), seven-day emergency preparedness packages (1,999-3,499 NOK), digital gift cards tied to humanitarian causes (from 175 NOK), and Røverkaffe coffee. Distribution is multi-channel: nationwide branch network, the online store, Vipps and Klarna mobile payments, bank transfers (account 8200.06.10190), and partnerships with Norwegian municipalities and hospitals.
Underlying technology consists of standard enterprise tools including Microsoft Dynamics CRM for donor and volunteer management, Oracle Eloqua for marketing automation, and web analytics platforms (Google Analytics, Plausible, Siteimprove, Episerver) for digital engagement. The organization maintains regulatory compliance under GDPR, holds memberships in Norwegian fundraising oversight (Innsamlingskontrollen), and operates under a governance structure led by President Siri Hatlen and Secretary General Grete Herlofson (appointed October 2025) with a functional management team across international programs, national programs, communications, HR, income generation, and finance.
Røde Kors firmographics
Firmographics- Name
- Røde Kors
- Legal name
- Norges Røde Kors
- Website
- https://rodekors.no
- Company type
- Private
- Founded year
- 1865
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Røde Kors is the Norwegian Red Cross, a non-profit humanitarian organization founded in 1865, mobilizing 50,000 volunteers across 400+ branches to deliver disaster preparedness, healthcare, refugee integration, and international humanitarian aid in Norway and 10+ countries.
- Ownership category
- akta.pro rank
Røde Kors industry classification
Industry- Product category
- Humanitarian Aid Services
- NAICS
- Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242)
- akta.pro primary industry
- Disaster Preparedness, Risk Reduction & Early Warning (DRR) (BPAGAAAB)
- akta.pro secondary industries
- Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH), Disaster Risk Reduction (DRR) & Preparedness (BPADADAK), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)
Keywords
Where Røde Kors is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices6 records
Markets served
Røde Kors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Membership: Norwegian Red Cross generates revenue primarily through donations from members, donors, sponsors, and business partners. Over 90% of all donations go directly to charitable activities, with 5% used for fundraising and 2% for administration.
- Product Sales: The organization operates an e-commerce store selling first aid kits, emergency preparedness packages, gift cards, and coffee (Røverkaffe). Products range from 175 NOK gift cards to 3,499 NOK emergency packages.
- Membership Fees: Individuals can become members of Norwegian Red Cross, paying membership dues that support local activities and international humanitarian work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | First aid kits ranging from 199 NOK to 529 NOK |
| Unit Pricing | Pay-as-you-go | Emergency preparedness packages from 1,999 NOK to 3,499 NOK |
| Unit Pricing | Pay-as-you-go | Gift cards starting from 175 NOK |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Røde Kors product offering
Product offeringCore offering
Røde Kors (Norwegian Red Cross) is a nonprofit humanitarian organization that delivers disaster preparedness and response, search and rescue operations, first aid training and supplies, healthcare services in crisis zones, refugee integration support, and social inclusion programs. The organization also operates an e-commerce store selling first aid kits, emergency preparedness packages, digital gift cards, and coffee (Røverkaffe) to generate revenue supporting humanitarian work, and accepts donations and membership fees through multiple channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Førstehjelpsskrin (First Aid Kits)
Quantifiable outcome
- 4.3 million people gained access to healthcare through Norwegian Red Cross programs
- +2 more outcomes
Companies that use Røde Kors
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Røde Kors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Røde Kors partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- European UnioncoreNorwegian Red Cross holds EU Humanitarian Partnership Certificate 2021-2027, enabling collaboration on humanitarian aid projects within EU framework.
- International Federation of Red Cross and Red Crescent Societies (IFRC)coreNorwegian Red Cross is part of the world's largest humanitarian network, working with 192 National Societies and approximately 13 million volunteers globally.
- International Committee of the Red Cross (ICRC)coreCollaboration with ICRC on international conflict zone operations, prisoner of war services, and humanitarian assistance programs.
- Norwegian Agency for Development Cooperation (NORAD)majorGovernment agency providing funding for humanitarian foreign aid and development projects carried out by Norwegian Red Cross internationally.
- Bergen KommunemajorBergen Røde Kors has signed emergency preparedness agreement with Bergen Municipality for disaster response support.
- UNN (University Hospital of Northern Norway)minorTromsø Røde Kors operates volunteer services at UNN hospital, providing support to patients and visitors.
- Syrian Arab Red Crescent (SARC)majorNorwegian Red Cross supports SARC in water system rehabilitation projects in Syria, helping restore clean water access to affected populations.
- Lebanon Red CrossmajorFunding Mobile Medical Units operated by Lebanon Red Cross to provide primary healthcare to vulnerable displaced Syrians and host communities.
- Pakistan Red CrescentminorNorwegian Red Cross supports health awareness projects in Jacobabad, Pakistan, training volunteers to address priority health needs in local communities.
- Afghanistan Red CrescentmajorSupport for maternal health clinics in Afghanistan, providing basic healthcare services to communities including approximately 100-110 patients daily.
- Palestinian Red CrescentmajorNorwegian Red Cross supports Al-Amal Hospital in Gaza, operated by Palestinian Red Crescent, providing medical treatment and rehabilitation services.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Røde Kors competitors and assessment
Company assessmentDirect peers
- Médecins Sans Frontières (MSF): International medical-humanitarian organization operating in many of the same conflict and disaster contexts as Norwegian Red Cross (Gaza, Sudan, Ukraine), with similar conflict-zone healthcare delivery model and comparable donor-funded cost structure.
- British Red Cross: UK national Red Cross society with a comparable mix of domestic social services (refugee support, mobility aids, visiting services) and international humanitarian operations — a key benchmark on European national-society scaling.
- Danish Red Cross (Røde Kors Danmark): Denmark's national Red Cross society and direct sister organization; shares the Scandinavian operating context, Nordic volunteer-driven model, and similar mix of domestic social services plus international humanitarian programming.
- Finnish Red Cross (Suomen Punainen Risti): Finland's national Red Cross society, another Nordic sister organization with overlapping domestic mandates (disaster preparedness, refugee support, first aid training) and IFRC coordination role.
- Swedish Red Cross (Svenska Röda Korset): Sweden's national Red Cross society, the closest structural and operational peer to Norwegian Red Cross: same Nordic welfare context, sister national society within the IFRC network, similar domestic programs (visiting services, refugee integration, first aid training) and international deployment footprint.
- Norwegian People's Aid (Norsk Folkehjelp): A large Norwegian humanitarian and solidarity organization with overlapping domestic first-aid, search-and-rescue, and refugee-integration work plus international mine-action and disaster response — comparable Norwegian-headquartered peer.
- Caritas Norway (Caritas Norge): Norwegian Catholic confederation operating humanitarian and development programs domestically and internationally; closely comparable in geographic footprint, funding mix (donations + institutional grants), and target beneficiary populations.
Broad incumbents
- International Committee of the Red Cross (ICRC): The Geneva-based body that leads the international Red Cross movement in armed conflict; Norwegian Red Cross coordinates closely with ICRC on conflict-zone operations, making ICRC the central institutional partner / super-ordinate incumbent.
- American Red Cross: The largest national Red Cross society and a broad incumbent operating across disaster response, blood services, training, and international programs; substantially larger scale, useful as a structural benchmark rather than a direct competitor.
- International Federation of Red Cross and Red Crescent Societies (IFRC): Umbrella federation coordinating 192 National Societies including Norwegian Red Cross; sets standards, channels multilateral funding, and orchestrates large-scale disaster appeals that flow partly back to national societies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Røde Kors social profiles
Digital presenceRøde Kors compliance and trust
Trust signalCompliance3 records
Røde Kors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Røde Kors leadership team
Management profileNumber of profiles
Profiles10 records
Røde Kors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Røde Kors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Røde Kors
What does Røde Kors do?
Røde Kors (Norwegian Red Cross) is a nonprofit humanitarian organization that delivers disaster preparedness and response, search and rescue operations, first aid training and supplies, healthcare services in crisis zones, refugee integration support, and social inclusion programs. The organization also operates an e-commerce store selling first aid kits, emergency preparedness packages, digital gift cards, and coffee (Røverkaffe) to generate revenue supporting humanitarian work, and accepts donations and membership fees through multiple channels.
Is Røde Kors a public or private company?
Røde Kors is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Røde Kors founded?
Røde Kors was founded in 1865. It employs 501 to 1,000 people.
Where is Røde Kors based?
Røde Kors is headquartered in Oslo, Norway, in the Europe region.
How does Røde Kors make money?
Three revenue lines are on record. Donations and Membership is the primary driver. The others are product Sales and membership Fees.
Who are Røde Kors's main competitors?
Direct peers on record are Médecins Sans Frontières (MSF), British Red Cross, Danish Red Cross (Røde Kors Danmark), Finnish Red Cross (Suomen Punainen Risti), Swedish Red Cross (Svenska Röda Korset), Norwegian People's Aid (Norsk Folkehjelp) and Caritas Norway (Caritas Norge). Broad incumbents are International Committee of the Red Cross (ICRC), American Red Cross and International Federation of Red Cross and Red Crescent Societies (IFRC).
Does Røde Kors have an API?
No public API is recorded for Røde Kors.
What industry is Røde Kors in?
Røde Kors's product category is Humanitarian Aid Services. Its primary akta.pro industry code is BPAGAAAB, Disaster Preparedness, Risk Reduction & Early Warning (DRR), with a secondary code of BPAGAAAH, Refugee, IDP & Migration Humanitarian Assistance. Its NAICS code is 624230.