Røde Kors

What Røde Kors does

Røde Kors (Norwegian Red Cross) is a non-profit humanitarian aid organization founded in 1865 and headquartered at Hausmannsgata 7 in Oslo, Norway. As one of 192 National Societies within the global International Red Cross and Red Crescent Movement, it operates both domestically through 400+ local branches with approximately 50,000 volunteers and internationally in conflict and disaster-affected countries including Ukraine, Sudan, Gaza, Syria, Lebanon, Pakistan, Afghanistan, Myanmar, Nepal, and Haiti. Its domestic service portfolio spans disaster preparedness and search and rescue, first aid training and supplies, healthcare services, visiting services for the elderly (22,000 people served annually), Norwegian language practice for refugees and immigrants, social inclusion programs, and support for children and youth. Internationally, it provides emergency medical care, mobile health teams, water and sanitation rehabilitation, and maternal health services through partner National Societies.

The organization's revenue model is diversified across individual donations and memberships (with over 90% of donations going to charitable activities, 5% to fundraising, and 2% to administration), government and institutional grants (notably from NORAD and the EU under the 2021-2027 Humanitarian Partnership Certificate), and an e-commerce store (Røde Kors Nettbutikk) selling first aid kits (199-529 NOK), seven-day emergency preparedness packages (1,999-3,499 NOK), digital gift cards tied to humanitarian causes (from 175 NOK), and Røverkaffe coffee. Distribution is multi-channel: nationwide branch network, the online store, Vipps and Klarna mobile payments, bank transfers (account 8200.06.10190), and partnerships with Norwegian municipalities and hospitals.

Underlying technology consists of standard enterprise tools including Microsoft Dynamics CRM for donor and volunteer management, Oracle Eloqua for marketing automation, and web analytics platforms (Google Analytics, Plausible, Siteimprove, Episerver) for digital engagement. The organization maintains regulatory compliance under GDPR, holds memberships in Norwegian fundraising oversight (Innsamlingskontrollen), and operates under a governance structure led by President Siri Hatlen and Secretary General Grete Herlofson (appointed October 2025) with a functional management team across international programs, national programs, communications, HR, income generation, and finance.

Name

Røde Kors

Legal name

Norges Røde Kors

Website

https://rodekors.no

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Røde Kors is the Norwegian Red Cross, a non-profit humanitarian organization founded in 1865, mobilizing 50,000 volunteers across 400+ branches to deliver disaster preparedness, healthcare, refugee integration, and international humanitarian aid in Norway and 10+ countries.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242)

akta.pro primary industry

Disaster Preparedness, Risk Reduction & Early Warning (DRR) (BPAGAAAB)

akta.pro secondary industries

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH), Disaster Risk Reduction (DRR) & Preparedness (BPADADAK), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)

Keywords

• Humanitarian aid services
• Disaster preparedness
• First aid supplies
• Volunteer emergency response
• Humanitarian organization

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Membership: Norwegian Red Cross generates revenue primarily through donations from members, donors, sponsors, and business partners. Over 90% of all donations go directly to charitable activities, with 5% used for fundraising and 2% for administration.
2. Product Sales: The organization operates an e-commerce store selling first aid kits, emergency preparedness packages, gift cards, and coffee (Røverkaffe). Products range from 175 NOK gift cards to 3,499 NOK emergency packages.
3. Membership Fees: Individuals can become members of Norwegian Red Cross, paying membership dues that support local activities and international humanitarian work.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Røde Kors (Norwegian Red Cross) is a nonprofit humanitarian organization that delivers disaster preparedness and response, search and rescue operations, first aid training and supplies, healthcare services in crisis zones, refugee integration support, and social inclusion programs. The organization also operates an e-commerce store selling first aid kits, emergency preparedness packages, digital gift cards, and coffee (Røverkaffe) to generate revenue supporting humanitarian work, and accepts donations and membership fees through multiple channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Førstehjelpsskrin (First Aid Kits)

Quantifiable outcome

• 4.3 million people gained access to healthcare through Norwegian Red Cross programs
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• European UnioncoreStrategic or Co-development Partner · 1 January 2021Norwegian Red Cross holds EU Humanitarian Partnership Certificate 2021-2027, enabling collaboration on humanitarian aid projects within EU framework.
• International Federation of Red Cross and Red Crescent Societies (IFRC)coreStrategic or Co-development PartnerNorwegian Red Cross is part of the world's largest humanitarian network, working with 192 National Societies and approximately 13 million volunteers globally.
• International Committee of the Red Cross (ICRC)coreStrategic or Co-development PartnerCollaboration with ICRC on international conflict zone operations, prisoner of war services, and humanitarian assistance programs.
• Norwegian Agency for Development Cooperation (NORAD)majorStrategic or Co-development PartnerGovernment agency providing funding for humanitarian foreign aid and development projects carried out by Norwegian Red Cross internationally.
• Bergen KommunemajorStrategic or Co-development PartnerBergen Røde Kors has signed emergency preparedness agreement with Bergen Municipality for disaster response support.
• UNN (University Hospital of Northern Norway)minorStrategic or Co-development PartnerTromsø Røde Kors operates volunteer services at UNN hospital, providing support to patients and visitors.
• Syrian Arab Red Crescent (SARC)majorStrategic or Co-development PartnerNorwegian Red Cross supports SARC in water system rehabilitation projects in Syria, helping restore clean water access to affected populations.
• Lebanon Red CrossmajorStrategic or Co-development PartnerFunding Mobile Medical Units operated by Lebanon Red Cross to provide primary healthcare to vulnerable displaced Syrians and host communities.
• Pakistan Red CrescentminorStrategic or Co-development PartnerNorwegian Red Cross supports health awareness projects in Jacobabad, Pakistan, training volunteers to address priority health needs in local communities.
• Afghanistan Red CrescentmajorStrategic or Co-development PartnerSupport for maternal health clinics in Afghanistan, providing basic healthcare services to communities including approximately 100-110 patients daily.
• Palestinian Red CrescentmajorStrategic or Co-development PartnerNorwegian Red Cross supports Al-Amal Hospital in Gaza, operated by Palestinian Red Crescent, providing medical treatment and rehabilitation services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Médecins Sans Frontières (MSF): International medical-humanitarian organization operating in many of the same conflict and disaster contexts as Norwegian Red Cross (Gaza, Sudan, Ukraine), with similar conflict-zone healthcare delivery model and comparable donor-funded cost structure.
• British Red Cross: UK national Red Cross society with a comparable mix of domestic social services (refugee support, mobility aids, visiting services) and international humanitarian operations — a key benchmark on European national-society scaling.
• Danish Red Cross (Røde Kors Danmark): Denmark's national Red Cross society and direct sister organization; shares the Scandinavian operating context, Nordic volunteer-driven model, and similar mix of domestic social services plus international humanitarian programming.
• Finnish Red Cross (Suomen Punainen Risti): Finland's national Red Cross society, another Nordic sister organization with overlapping domestic mandates (disaster preparedness, refugee support, first aid training) and IFRC coordination role.
• Swedish Red Cross (Svenska Röda Korset): Sweden's national Red Cross society, the closest structural and operational peer to Norwegian Red Cross: same Nordic welfare context, sister national society within the IFRC network, similar domestic programs (visiting services, refugee integration, first aid training) and international deployment footprint.
• Norwegian People's Aid (Norsk Folkehjelp): A large Norwegian humanitarian and solidarity organization with overlapping domestic first-aid, search-and-rescue, and refugee-integration work plus international mine-action and disaster response — comparable Norwegian-headquartered peer.
• Caritas Norway (Caritas Norge): Norwegian Catholic confederation operating humanitarian and development programs domestically and internationally; closely comparable in geographic footprint, funding mix (donations + institutional grants), and target beneficiary populations.

Broad incumbents

• International Committee of the Red Cross (ICRC): The Geneva-based body that leads the international Red Cross movement in armed conflict; Norwegian Red Cross coordinates closely with ICRC on conflict-zone operations, making ICRC the central institutional partner / super-ordinate incumbent.
• American Red Cross: The largest national Red Cross society and a broad incumbent operating across disaster response, blood services, training, and international programs; substantially larger scale, useful as a structural benchmark rather than a direct competitor.
• International Federation of Red Cross and Red Crescent Societies (IFRC): Umbrella federation coordinating 192 National Societies including Norwegian Red Cross; sets standards, channels multilateral funding, and orchestrates large-scale disaster appeals that flow partly back to national societies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rodekorsnorge
• YouTubeyoutube.com/user/rodekorsnorge
• Facebookfacebook.com/rodekors
• LinkedInlinkedin.com/company/715852
• Instagraminstagram.com/rodekorsnorge

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Røde Kors