KWB Pathology Associates

What KWB Pathology Associates does

KWB Pathology Associates is a physician-owned, independent anatomic and clinical pathology laboratory founded in 1949 (originally as Ketchum, Wood & Burgert Pathology Associates) and headquartered in Tallahassee, Florida, with a satellite office in Panama City. The company provides diagnostic pathology services to healthcare providers across North Florida and South Georgia, including surgical pathology, cytology (with ThinPrep Pap testing), dermatopathology, hematopathology, gastrointestinal pathology, women's health diagnostics, fine needle aspiration, and molecular testing. Service is delivered through a B2B model in which private couriers perform daily specimen pickup across the Florida panhandle (Fort Walton Beach/Niceville to Macclenny/Gainesville) and electronic pathology reports are returned via EMR interfaces integrated with EMA/Modernizing Medicine, Allscripts, eClinicalWorks, and Athena, supplemented by an IPWebLink practitioner portal and a Cerebro specimen tracking system for chain-of-custody integrity. The laboratory is staffed by 9 board-certified, fellowship-trained pathologists licensed in Florida, Georgia, and Alabama, and holds CAP accreditation and CLIA certification.

The company monetizes services on a transaction-fee basis, billing insurance companies directly as an in-network provider with most major payers including Capital Health Plan and Blue Cross/Blue Shield of Florida, with patient responsibility limited to applicable co-pays, co-insurance, and deductibles. A secondary revenue stream comes from clinical laboratory oversight and medical direction services provided to facilities throughout the region. Operational technology rests on vendor platforms (Hologic's Panther system for automated molecular diagnostics, the ThinPrep Imager for dual-scanning cervical screening, and the Cerebro tracking system) rather than proprietary AI/ML assets, with all final diagnostic interpretation performed by the in-house pathologist team.

Name

KWB Pathology Associates

Legal name

KWB Pathology Associates

Website

https://kwbpathology.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

251–500 employees

Short description

KWB Pathology Associates is an independent, physician-owned pathology laboratory founded in 1949 in Tallahassee, Florida, providing anatomic, cytology, dermatopathology, hematopathology, and molecular diagnostic services to healthcare providers across North Florida and South Georgia.

Ownership category

akta.pro rank

Product category

Pathology Laboratory Services

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215), Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071), Services-Health Services (8000)

akta.pro primary industry

Anatomic Pathology (Histopathology & Cytopathology) (HLAFAMAA)

akta.pro secondary industries

Cytology & Histopathology Diagnostics (IHC, ISH, tissue-based assays) (HLAAALAI), Specialty & Biomarker Laboratory Services (Immunoassays/Flow/Cytometry) (HLAGAEAB)

Keywords

• Anatomic pathology services
• Clinical laboratory diagnostics
• Dermatopathology services
• Molecular diagnostic testing
• Pathology laboratory services

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Laboratory Diagnostic Services: KWB Pathology Associates provides anatomic pathology and cytology diagnostic services. They bill insurance companies directly as an in-network provider with most major insurance companies. Services include examination of specimens (biopsies, cytology, surgical pathology) to detect abnormalities such as cancer. The company also provides oversight of hospital laboratories including blood tests related to hospital stays or surgeries.
2. Clinical Laboratory Services: Provides consultation and medical direction of clinical laboratories to facilities and practices throughout the region. Oversight includes blood test related to hospital stays or surgery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

KWB Pathology Associates is an independent, physician-owned pathology laboratory providing anatomic pathology, cytology, surgical pathology, dermatopathology, hematopathology, gastrointestinal pathology, women's health pathology, fine needle aspiration, and molecular diagnostic services to healthcare providers across North Florida and South Georgia. The laboratory also offers clinical laboratory oversight and medical direction for hospital and practice labs, supported by private courier services, EMR-integrated reporting, and the Cerebro specimen tracking system. Services are billed as in-network with major insurance companies, with rapid turnaround times (24-48 hours) for most diagnostics.

Product overview

KWB Pathology Associates is a local, independent pathology laboratory offering a unified suite of diagnostic pathology services since 1949. The core offering includes surgical pathology, cytology (including ThinPrep Pap testing with imaging), molecular diagnostics (via the Hologic Panther system), and dermatopathology services. Supporting infrastructure includes the Cerebro specimen tracking system, IPWebLink practitioner portal, and ThinPrep Imager for enhanced cervical screening. The laboratory provides subspecialty expertise in dermatopathology, hematopathology, gastrointestinal pathology, and women's health, with courier services for specimen pickup across North Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Dermatopathology Services Specialized diagnostic interpretation of skin biopsies and dermatologic specimens for referring dermatologists, with 24-hour turnaround times and direct dermatologist-pathologist consultation access.
• Hematopathology Services Diagnostic evaluation of blood, bone marrow, and lymph node disorders including anemia, leukemia, lymphoma, and coagulation disorders, with molecular testing support.
• Gastrointestinal Pathology Diagnostic interpretation of digestive system biopsies for colon cancer, celiac disease, ulcerative colitis, and Crohn's disease, supported by immunohistochemical staining.
• Women's Health Pathology Diagnostic services for women's health including ThinPrep cervical cancer screening, Aptima-based STI testing (swab and urine), and breast cancer diagnosis.
• Cytology Pap Test Cervical cancer screening through microscopic examination of cervical cell samples, detecting precancerous abnormalities and infections.
• Fine Needle Aspiration Minimally invasive diagnostic sampling of lumps and lesions in any body area, providing pathological diagnosis without hospitalization or surgery.
• Surgical Biopsy Pathology Microscopic examination of tissue biopsies by pathologists for diagnosis, with typical turnaround times of 24 to 48 hours.
• Molecular Testing Molecular diagnostic testing services including STI testing, HPV detection, and other nucleic acid-based analyses, performed on the Hologic Panther automated platform.
• Clinical Laboratory Oversight and Medical Direction Consultation and medical direction of clinical laboratories for hospitals and practices throughout the region, including oversight of blood tests related to inpatient stays and surgeries.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Capital Health PlancoreOthersCapital Health Plan is a contracted anatomic pathology and cytology laboratory provider for CHP, serving as their exclusive or preferred pathology partner for diagnostic services.
• Blue Cross / Blue Shield of FloridacoreOthersIn-network provider for PPO/PPS and Blue Medicare PPO/Medicare Advantage PPO plans. Serves insured patients through Blue Cross/Blue Shield network.
• EMA/Modernizing MedicinecoreTechnology or IntegrationActive EMR interface partnership for electronic ordering and delivery of pathology reports. Integrated with practice management systems.
• AllscriptscoreTechnology or IntegrationActive EMR interface partnership for electronic ordering and delivery of pathology reports.
• eClinicalWorkscoreTechnology or IntegrationActive EMR interface partnership for electronic ordering and delivery of pathology reports.
• AthenacoreTechnology or IntegrationActive EMR interface partnership for electronic ordering and delivery of pathology reports.
• Hologic (The Panther System)coreTechnology or IntegrationPartnership for The Panther molecular diagnostics platform - a state-of-the-art automated system for molecular testing providing fast turnaround times and consistent, high-quality results.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PathGroup: PathGroup is one of the largest private, physician-led anatomic and clinical pathology practices in the U.S., headquartered in Nashville. It is a direct peer to KWB in business model (independent pathology group serving regional healthcare providers) and in subspecialty coverage across dermatopathology, hematopathology, GI, and women's health.
• Inform Diagnostics: Inform Diagnostics (formerly Caris Life Sciences' Irving-based pathology business, later independent) is a national subspecialty anatomic pathology lab focused on dermatopathology, GI, GU, and breast. It is a direct peer to KWB in anatomic pathology subspecialty services and B2B physician-customer model.
• ProPath Services: ProPath is a physician-owned, full-service anatomic and clinical pathology practice based in Dallas, TX, offering subspecialty expertise to hospitals and referring physicians nationwide. It is a direct peer to KWB in independent physician-owned pathology delivery and subspecialty anatomic services.
• Avero Diagnostics (formerly Dianon/LabCorp specialty): Avero Diagnostics is an independent anatomic pathology lab serving dermatology, gastroenterology, urology, and OB/GYN practices with subspecialty reads. Directly comparable to KWB in serving community-based specialty physician offices with anatomic pathology.
• Bakotic Pathology Associates: Bakotic Pathology Associates (BPA) is an independent, subspecialty anatomic pathology lab focused on dermatopathology and podiatric pathology. Comparable to KWB as a smaller independent pathology practice serving community-based referring providers.
• Aurora Diagnostics: Aurora Diagnostics operated a national network of independent community-based anatomic pathology practices before being acquired by Quest; it is directly comparable to KWB as a multi-site independent pathology group with regional labs serving community physicians.

Broad incumbents

• Quest Diagnostics: Quest Diagnostics is the largest U.S. clinical and anatomic pathology lab with national reach, broad insurance contracts, and a full test menu. It is a broad incumbent competing with KWB for hospital and reference lab volume across Florida and the Southeast.
• Laboratory Corporation of America (LabCorp): LabCorp is one of the two largest U.S. clinical and anatomic pathology providers, with national payor contracts and integrated diagnostics. It is a broad incumbent competing with KWB on price, scale, and test menu breadth in regional markets.
• NeoGenomics: NeoGenomics is a publicly traded specialty oncology-focused pathology and molecular diagnostics company with national reach. It is a broad incumbent competitor to KWB in molecular and cancer diagnostics serving community oncologists.
• Sonic Healthcare USA: Sonic Healthcare USA operates a federated network of regional anatomic and clinical pathology practices (e.g., CBLPath, Sunrise Medical Labs) across the U.S. It is a broad incumbent whose multi-regional roll-up strategy directly mirrors the consolidation path KWB could take as an acquisition target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbmSvPED3URtxfjhp8T8iOA
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Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KWB Pathology Associates