Eaten Alive
Eaten Alive is a London-based, founder-owned artisanal producer of unpasteurised, bio-live fermented foods — kimchi, sauerkrauts, fermented hot sauces, pickles and preserved ingredients — sold via DTC e-commerce with subscription, foodservice bulk supply, and UK retail partnerships including Ocado.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Eaten Alive does
Eaten Alive is a London-based, founder-owned manufacturer and distributor of artisanal fermented foods. Founded in 2015 by Pat and Glyn — both with over 20 years of restaurant and culinary experience — the company produces unpasteurised, bio-live kimchi, sauerkrauts, fermented hot sauces, pickles, and preserved ingredients from a production facility in Battersea, London.
The core technology is a lacto-fermentation process in which vegetables, fruits and chillies are salted and fermented at cool room temperature for up to six months, with readiness judged on taste and acidity, before transfer to cold storage that slows fermentation while preserving live cultures. The product catalogue spans roughly 30 SKUs across four core categories — kimchi (Classic, Mild, White Cabbage, Massive 775g), sauerkraut (Classic, Smoky Pink), a range of 11 fermented hot sauces (Smoked Sriracha, Jalapeño & Lime, Scotch Bonnet, Preserved Lemon, Champagne Citrus XO, Cacao & Lime, Raw Kimchi, Chipotle, Pineapple BOMB, Mango Inferno), and ferments/pickles (Fresh Pickled Cucumbers, Brined Purple Carrots, Fermented Jerk Seasoning, preserved lemons) — plus discovery boxes and gift bundles.
Eaten Alive earns revenue through three channels: direct-to-consumer e-commerce on its own Shopify storefront with one-time purchase and Seal Subscriptions recurring orders (5% subscription discount), foodservice/bulk direct supply to restaurants, cafes, and wholesalers, and retail distribution via Ocado and other stockists. Pricing ranges from £3.90 for preserved lemons to £31.99 for the 7-sauce Discovery Box. Marketing emphasises content (gut-health and recipe blogs), Instagram (@eatenaliveldn), email, and earned media coverage in The Times, The Guardian, The Independent, and Edinburgh News. A 5/5 Wandsworth Council food safety rating and 322 customer reviews averaging 4.79/5 indicate operational and product-quality credibility at modest scale.
Eaten Alive firmographics
Firmographics- Name
- Eaten Alive
- Legal name
- Eaten Alive Limited
- Website
- https://eatenalive.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eaten Alive is a London-based, founder-owned artisanal producer of unpasteurised, bio-live fermented foods — kimchi, sauerkrauts, fermented hot sauces, pickles and preserved ingredients — sold via DTC e-commerce with subscription, foodservice bulk supply, and UK retail partnerships including Ocado.
- Ownership category
- akta.pro rank
Eaten Alive industry classification
Industry- Product category
- Artisan Fermented Foods
- NAICS
- Fruit and Vegetable Canning, Pickling, and Drying (31142)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Fermented & Pickled Fruit & Vegetable Products (Pickles, Kimchi, Sauerkraut) (AFAKAFAF)
Keywords
Where Eaten Alive is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Eaten Alive business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Products sold directly to consumers through the company website with one-time purchase or subscription options. Delivery via DPD with £4.99 shipping charge and £12.95 minimum order.
- Foodservice/Bulk Supply: Custom bulk solutions for kimchi, krauts, pickles and hot sauces supplied to restaurants, cafes, and foodservice companies across the UK.
- Retail/Wholesale Distribution: Products stocked by wholesalers and direct retail supply. Available through Ocado and other stockists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time purchase for individual products |
| Subscription | Monthly | Subscription with 5% discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Eaten Alive product offering
Product offeringCore offering
Eaten Alive manufactures and sells artisan, unpasteurised, bio-live fermented foods including kimchi, sauerkraut, fermented hot sauces, pickles, brined vegetables, fermented jerk seasoning, and preserved lemons. Products are made in London using a proprietary lacto-fermentation process lasting up to six months, and are sold direct-to-consumer via the company's website as well as through foodservice partners, wholesalers, and retailers such as Ocado across the United Kingdom.
Product overview
Eaten Alive is a London-based artisanal food company specialising in handmade kimchi, krauts, fermented hot sauces, pickles, and preserved ingredients. The product portfolio consists of four core categories: Kimchi products (Classic Kimchi, Mild Kimchi, White Cabbage Kimchi, and Massive Classic Kimchi in 375g and 775g sizes), Sauerkraut products (Classic Kraut and Smoky Pink Kraut), a range of 11 fermented hot sauces (including Smoked Sriracha, Jalapeno & Lime, Scotch Bonnet, Preserved Lemon, Champagne Citrus XO, Cacao & Lime, Raw Kimchi, Chipotle, Pineapple BOMB, and Mango Inferno), and pickles/ferments (Fresh Pickled Cucumbers, Brined Purple Carrots, Fermented Jerk Seasoning). The company also offers preserved lemon ingredients and various gift bundles including discovery boxes and curated packs. All products are made in London, are 100% natural, vegan, bio-live (unpasteurised), and typically gluten-free, emphasising gut health benefits through live cultures and probiotics.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Products teeming with gut-boosting bacteria that support healthy digestive system
- +2 more outcomes
Companies that use Eaten Alive
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Eaten Alive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eaten Alive partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Ann's PastiesminorLimited edition kimchi pasty collaboration with Ann's Pasties. A unique partnership combining Eaten Alive's kimchi with traditional Cornish pasties.
- OcadocoreMajor UK online grocery retailer stocking Eaten Alive products. Products available through Ocado's online platform including the Norteño Mexican collaboration bundle.
- Norteño MexicanminorAuthentic Mexican food partnership featuring traditional tacos ready in under 10 minutes with Eaten Alive fermented hot sauces. Bundle available on Ocado.
- Love Sum DumplingsminorCollaborative dumpling bowl featuring Chicken & Kimchi Mandu and Prawn Hargow dumplings with spicy noodles and Eaten Alive Smoked Sriracha and Scotch Bonnet sauces.
- School Food MattersminorEducational partnership for hands-on fermentation and nutrition workshops teaching children about the power of fermentation and gut health.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Eaten Alive competitors and assessment
Company assessmentDirect peers
- The London Fermenting Company: UK-based artisan producer of live, unpasteurised ferments including kimchi, sauerkraut, hot sauces and condiments, with overlapping DTC and foodservice distribution. Directly competes with Eaten Alive on product format, live-culture positioning, and London-based craft credentials.
- Rubies in the Rubble: UK artisan food brand built around chutneys, pickles and condiments with a sustainability/upcycling narrative and grocery distribution including Ocado and Tesco. Comparable as a premium UK CPG challenger brand competing for the same fermented/preserved shelf-set as Eaten Alive.
- The Cultured Kitchen: UK-based producer of traditional live-culture fermented vegetables including kimchi and sauerkraut, sold DTC and via independent retailers. Direct competitor to Eaten Alive's kimchi and kraut SKUs in the UK artisan fermented foods niche.
Broad incumbents
- Belazu: Established UK premium condiments and sauces brand (pesto, sauces, vinegars) sold through major grocers and foodservice. Overlaps with Eaten Alive as a premium UK CPG condiments brand but operates at a much larger scale and broader product range.
- Tracklements: Long-standing UK specialist in premium condiments, mustards and preserves with national grocery distribution. Comparable as a UK artisanal condiments brand but with a much broader, non-fermented portfolio and established grocery relationships.
- Tabasco: Iconic global hot sauce brand and category-defining incumbent. Competes with Eaten Alive's fermented hot sauce range for the same foodservice and grocery fixture space, but at a vastly larger scale and with mass-market distribution.
- Cholula: Major premium-positioned hot sauce brand distributed globally and across UK grocery. Overlaps directly with Eaten Alive's hot sauce assortment at retail and foodservice but with substantially greater marketing and shelf-share presence.
- Brindisa: UK specialist food importer and brand owner with a broad portfolio of Mediterranean sauces, condiments and pantry products in grocery and foodservice. Comparable as a UK specialty foods operator competing for premium grocer real estate, though not specialised in fermentation.
- Maille: Major global premium mustard and pickled/preserved condiments brand owned by Unilever. Partially comparable as a premium-positioned pickled/preserved grocery brand, though it does not compete in the live-culture fermentation niche.
Emerging players
- Fable Ferments: Emerging UK small-batch fermented foods producer (kimchi, sauerkraut, hot sauces) with DTC distribution. Compares to Eaten Alive on craft fermentation process and product mix, but at a smaller distribution scale and earlier stage of brand awareness.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Eaten Alive social profiles
Digital presenceEaten Alive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eaten Alive leadership team
Management profileNumber of profiles
Profiles2 records
Eaten Alive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eaten Alive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eaten Alive
What does Eaten Alive do?
Eaten Alive manufactures and sells artisan, unpasteurised, bio-live fermented foods including kimchi, sauerkraut, fermented hot sauces, pickles, brined vegetables, fermented jerk seasoning, and preserved lemons. Products are made in London using a proprietary lacto-fermentation process lasting up to six months, and are sold direct-to-consumer via the company's website as well as through foodservice partners, wholesalers, and retailers such as Ocado across the United Kingdom.
Is Eaten Alive a public or private company?
Eaten Alive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eaten Alive founded?
Eaten Alive was founded in 2015. It employs 11 to 50 people.
Where is Eaten Alive based?
Eaten Alive is headquartered in London, United Kingdom, in the Europe region.
How does Eaten Alive make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are foodservice/Bulk Supply and retail/Wholesale Distribution.
Who are Eaten Alive's main competitors?
Direct peers on record are The London Fermenting Company, Rubies in the Rubble and The Cultured Kitchen. Broad incumbents are Belazu, Tracklements, Tabasco, Cholula, Brindisa and Maille. Fable Ferments is listed as an emerging player.
Does Eaten Alive have an API?
No public API is recorded for Eaten Alive.
What industry is Eaten Alive in?
Eaten Alive's product category is Artisan Fermented Foods. Its primary akta.pro industry code is AFAKAFAF, Fermented & Pickled Fruit & Vegetable Products (Pickles, Kimchi, Sauerkraut). Its NAICS code is 31142 and its SIC code is 2030.