Digi

What Digi does

Digi Telecommunications Sdn Bhd was founded in 1990 as a Malaysian mobile telecommunications operator headquartered in Shah Alam. In 2022 the company merged with Celcom to form CelcomDigi, creating what management describes as Malaysia's widest and fastest mobile network and combining both operators' postpaid, prepaid, and emerging fibre operations under a unified brand. The combined entity is now one of Malaysia's largest telecommunications providers with 5,001-10,000 employees.

CelcomDigi operates a 5G and 4G LTE mobile network infrastructure as its core platform, monetized through a multi-tier portfolio: CelcomDigi Postpaid 5G (including SE and Family variants), CelcomDigi Prepaid 5G, Home Fibre plans (300Mbps for RM97), and Mobile Broadband. Add-on modules include Streaming Pass and One-Time Pass data packs, international Roaming and IDD services, AirSIM travel SIMs, eSIM digital provisioning, and the Easy360 device installment and Pakej MegaJimat financing programs. The MyDigi mobile application provides self-service account management across iOS, Android, and Huawei. Specialized sub-brand plans (Pakej Rahmah, Pakej 5G Rahmah, Digi Postpaid Senior Citizen, Digi Postpaid OKU) address government-subsidized and underserved segments.

The business model is a classic telecom subscription model: recurring postpaid ARPU, prepaid top-ups, fibre broadband monthly fees, and device financing income, distributed through Digi Stores, the online store, the MyDigi app, authorized dealers, and a dedicated business.digi.com.my enterprise channel. Customer segmentation is horizontal across Consumer Individual (primary), Business/Corporate, and Home/Family segments. The company operates exclusively in Malaysia, with no disclosed international operations beyond outbound roaming and travel-SIM products.

Name

Digi

Legal name

Digi Telecommunications Sdn Bhd

Website

https://new.digi.com.my

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

CelcomDigi (formerly Digi Telecommunications, founded 1990) is a Malaysian mobile and fibre telecommunications operator formed via the 2022 Celcom-Digi merger, serving consumer, business, and home customers nationwide with 5G/4G plans, fibre broadband, and device financing.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)

akta.pro secondary industries

Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG), VoIP Access & ITSP Services (HDAIAHAD), Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE)

Keywords

• Mobile telecommunications
• Wireless network services
• Postpaid mobile plans
• Prepaid mobile plans
• Fiber broadband internet

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales

Distribution channels4 records

Marketing channels5 records

Core offering

Digi (operating as CelcomDigi) sells mobile telecommunications services to consumers and businesses in Malaysia, including 5G and 4G LTE postpaid and prepaid mobile plans, home fiber and mobile broadband internet, international roaming and IDD services, and device installment financing (Easy360). The company also offers subsidized Pakej Rahmah connectivity packages and runs the MyDigi app for self-service account management.

Product overview

CelcomDigi operates a unified platform-plus-services architecture combining mobile telecommunications (postpaid and prepaid plans), fixed-line fiber broadband, and device financing under the merged CelcomDigi brand following the 2022 merger of Celcom and Digi Malaysia. The core product portfolio centers on mobile plans including CelcomDigi Postpaid 5G, Postpaid 5G SE, Postpaid 5G Family, and CelcomDigi Prepaid 5G, supplemented by Home Fibre and Mobile Broadband. Add-on modules include data passes (Streaming Pass, One-Time Pass), international services (Roaming, IDD), device plans (Easy360, Pakej MegaJimat), and the MyDigi self-service app. Sub-brand offerings include Pakej Rahmah and Pakej 5G Rahmah (subsidized connectivity under Malaysia's Madani initiative), Digi Postpaid Senior Citizen, and Digi Postpaid OKU for persons with disabilities. The Signature Programme serves as the loyalty rewards tier, while Gadget SIM, eSIM, and AirSIM address specialized connectivity needs.

Differentiator

Problem solved

Functional benefit

Brands

• MyDigi: Mobile application for customers to manage their accounts, pay bills, and access services

Products and services

• CelcomDigi Postpaid 5G Postpaid mobile plan offering 5G and 4G connectivity with data, calls, and SMS allowances for Malaysian consumers.
• CelcomDigi Postpaid 5G SE Entry-level postpaid 5G plan providing 4G and 5G internet access for Malaysian consumers seeking an affordable postpaid option.
• CelcomDigi Postpaid 5G Family Family-oriented postpaid 5G plan with shared data allowances and family benefits for Malaysian households.
• Digi Postpaid Senior Citizen Specialized postpaid plan offering discounted rates for senior citizens in Malaysia.
• Digi Postpaid OKU Discounted postpaid plan for persons with disabilities (OKU/PWD) in Malaysia.
• CelcomDigi Prepaid 5G Prepaid mobile plan with 5G and 4G connectivity requiring upfront credit purchase by Malaysian consumers.
• Pakej Rahmah Subsidized prepaid mobile package offered under Malaysia's Madani government initiative for affordable connectivity to lower-income consumers.
• Pakej 5G Rahmah Subsidized postpaid 5G package offered under Malaysia's affordable connectivity initiative for eligible consumers.
• Home Fibre Plans (CelcomDigi Fibre) Fixed-line fiber broadband internet service for residential customers across Malaysia, including speed tiers such as 300Mbps at RM97.
• Mobile Broadband Plans Portable mobile broadband plans providing flexible connectivity for devices without fixed-line access.
• CelcomDigi Easy360 Device installment plan that allows customers to purchase smartphones with flexible monthly payments, often bundled with a postpaid plan.
• CelcomDigi Pakej MegaJimat Value-focused smartphone package with bundled savings when purchased alongside a CelcomDigi plan.
• Roaming Services International roaming services enabling Malaysian consumers to stay connected while traveling abroad.
• IDD (International Direct Dial) International calling service for Malaysian customers to make direct-dial calls to overseas numbers.
• Pay via Digi Mobile payment and billing service that lets customers pay bills and make purchases via the Digi platform.

Quantifiable outcome

• 5G coverage available nationwide

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maxis: Maxis is Malaysia's other large incumbent MNO and the closest direct competitor to CelcomDigi, offering comparable postpaid, prepaid, fiber, and 5G services across consumer and enterprise segments in Malaysia.
• Telekom Malaysia: TM is the incumbent Malaysian fixed-line and mobile (Unifi Mobile) operator with a dominant fiber footprint via Unifi, directly competing with CelcomDigi's mobile + Home Fibre convergence strategy.
• U Mobile: U Mobile is a Malaysian MNVO challenger MNO focused on aggressive prepaid and postpaid pricing as well as 5G rollout, directly contesting CelcomDigi in the prepaid-heavy segments.

Emerging players

• YTL Communications (Yes 5G): YTL/Yes is a Malaysian 5G-led challenger building a nationwide wholesale 5G network with mobile and broadband offerings, putting pricing pressure on CelcomDigi in the 5G segment.

Broad incumbents

• Axiata Group: Axiata is the former parent of Celcom and a regional Southeast Asian telecom conglomerate (Celcom, XL, Dialog, Robi); it is comparable as a multi-country mobile operator and as a counterparty in the Celcom-Digi merger.
• Telenor Group: Telenor is the Norwegian-based parent group of Digi/celcomdigi and operates MNOs across the Nordics and Asia; it is directly comparable as CelcomDigi's ultimate owner and a large-scale MNO group.
• Singtel: Singtel is a regional Southeast Asian telecom incumbent with mobile and fiber operations across Singapore, Australia, and associates; it is comparable as a regional mobile + broadband operator with similar ARPU and convergence dynamics.

Regional players

• AIS (Advanced Info Service): AIS is Thailand's leading MNO; it is comparable as a Southeast Asian postpaid/prepaid/5G operator competing in a saturated market with similar regulatory and ARPU dynamics.
• Globe Telecom: Globe is a major Filipino MNO with mobile, broadband, and digital financial services (GCash); comparable as a Southeast Asian operator with a similar mobile-plus-fintech product mix.
• Indosat Ooredoo Hutchison: Indosat is one of Indonesia's largest MNOs post-merger with Hutchison; directly comparable to CelcomDigi in market structure (post-merger consolidation), prepaid-heavy mix, and 5G rollout phase.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/digitelco
• YouTubeyoutube.com/channel/UC8V5pPv6yvG9avlGBtYLLzA
• Facebookfacebook.com/digi
• LinkedInlinkedin.com/company/digi-telecommunications
• Instagraminstagram.com/digitelco/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digi