Name

Liberty Pumps

Legal name

Liberty Pumps

Website

https://libertypumps.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Pumping Equipment for Wastewater Management

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)

akta.pro secondary industries

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG), Positive Displacement Pumps (IMAHANAB)

Keywords

• Sump pump manufacturing
• Wastewater pumping products
• Sewage pump systems
• Grinder pump equipment
• Plumbing wholesale distribution

Headquarters

HQ city

Bergen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pumping Equipment Sales: Sale of pumping products including sump pumps, sewage pumps, effluent pumps, drain pumps, grinder pumps, and related equipment for residential and commercial wastewater removal applications.
2. Pre-assembled Pump Systems: Sale of complete pre-assembled sewage packages and pump systems including Simplex, Duplex, and Quadplex configurations.
3. Replacement Parts: Sale of replacement parts through distributor portal and direct ordering. Parts available via parts.libertypumps.com for end customers and distributors.
4. Pump Accessories: Sale of accessories including alarms, batteries, basins, control panels, float controls, and other components.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Liberty Pumps designs and manufactures a broad line of pumping products for groundwater and wastewater removal in residential and commercial applications. The product portfolio includes sump pumps, sewage pumps, effluent pumps, grinder pumps, drain/condensate pumps, macerating toilet systems, battery backup systems, and pre-assembled pump packages. Over 90% of products are manufactured in the USA. The company sells exclusively through a network of plumbing wholesalers and pump distributors serving professional contractors.

Product overview

Liberty Pumps is a leading U.S. manufacturer of pumping products for groundwater and wastewater removal in residential and commercial applications. The company produces over 90% of its products in the USA. The product portfolio includes sump pumps, sump pump systems, back-up sump pumps, drain/condensate pumps, utility and specialty pumps, effluent pumps, sewage pumps, sewage systems (Pro370-Series, Pro380-Series, LowPro-Series), grinder pumps and systems, engineered pump systems (EPS), macerating toilet systems (Ascent II), explosion-proof pumps, control panels, accessories, and basins. Smart monitoring is provided through NightEye (Wi-Fi enabled remote monitoring system) and StormCell products. The LSS-Series and LSG300-Series represent new commercial wastewater and grinder pump innovations, while the DS260 is a descaling pump kit for tankless water heaters. Products are distributed through a network of plumbing wholesalers and pump distributors.

Differentiator

Problem solved

Functional benefit

Products and services

• Sump Pumps Pumps designed to remove water that has accumulated in water-collecting sump basins, commonly used in residential basement applications.
• Sump Pump Systems Complete pre-assembled sump pump systems including basin, pump, and float switch for residential groundwater removal.
• Back-Up Sump Pumps Secondary backup pumps including battery-powered and water-powered options to protect against flooding during power outages or primary pump failure.
• Drain / Condensate Pumps Pumps for removing grey water from sinks, showers, washing machines, and HVAC condensate collection.
• Utility & Specialty Pumps Specialized pumps including utility pumps for general water transfer, elevator sump pump systems, and high temperature sump pumps for demanding applications.
• Effluent Pumps Pumps designed to move grey wastewater from septic tanks to leach fields, handling solids up to 3/4 inch diameter.
• Sewage Pumps Pumps for transferring sewage with soft solids up to 2 inches in diameter from basins to sewer or septic systems.
• Sewage Systems Complete pre-assembled sewage packages including basin, pump, and controls available in simplex and duplex configurations with basin accessories.
• Pro380-Series Sewage System Large capacity shallow sewage system with 24 x 24 inch basin, 41 gallon capacity, 2 or 3 inch discharge. Features QuickTree float technology and alarm-ready options.
• Pro370-Series Sewage System Flagship residential sewage package with 21 x 30 inch basin, 40% more capacity than standard basins. Features QuickTree technology for easy float switch access without disturbing pump or plumbing.
• LowPro-Series Sewage System Low profile sewage system designed to sit directly on floor without breaking concrete. Features 2 inch solids handling, internal spray for solids breakdown, and split cover design.
• Grinder Pumps Commercial-grade pumps that grind solids into fine slurry before pumping, typically used where local codes mandate or for high-head/long-distance applications.
• Grinder Systems Complete pre-assembled grinder pump packages in simplex, duplex, and quadplex configurations for commercial applications.
• Engineered Pump Systems (EPS) Custom engineered pump solutions for commercial and industrial applications requiring specialized specifications.
• Ascent II Macerating Toilet System Macerating toilet system with 1.28 GPF high efficiency toilet featuring RazorCut technology for maceration, capable of pumping 25 feet vertically and 150 feet horizontally through 1 inch discharge pipe.
• Explosion-Proof (Hazardous Location) Pumps Specially designed pumps for use in hazardous locations where flammable gases or vapors may be present.
• Control Panels Pump control panels available in simplex, duplex, and quadplex configurations for managing pump operations and systems.
• Basins Pump basins and tanks for containing sump, sewage, and effluent pump systems in residential and commercial installations.
• NightEye Smart Monitoring System Wi-Fi enabled remote monitoring system for sump and sewage pump systems that provides real-time alerts and pump status monitoring via smartphone app, with support for multiple notification contacts.
• StormCell Battery Backup System Storm monitoring and notification system with battery backup/inverter for uninterrupted pump operation during power outages.
• LNV-Series Battery Backup/Inverter Automatic battery backup/inverter systems for pump protection during power outages.
• LSS-Series Commercial Wastewater Pump New product featuring innovative commercial wastewater pump technology delivering unmatched power and reliability.
• LSG300-Series Commercial Grinder Pump Powerful and innovative commercial grinder wastewater pump for demanding commercial applications.
• DS260 Descaling Pump Kit Descaling pump kit designed to clean and restore efficiency to tankless water heaters.

Quantifiable outcome

• Products relied on by hundreds of professional contractors daily

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered minor.

• SSPMA (Sump and Sewage Manufacturers Association)minorOthersMember organization providing industry representation and standards development for sump and sewage pump manufacturers.
• ASA (American Supply Association)minorOthersIndustry trade association representing wholesale distribution companies in the plumbing, heating, and cooling sector.
• ASPE (American Society of Plumbing Engineers)minorOthersProfessional engineering society dedicated to the science of plumbing engineering.
• SWPA (Submersible Wastewater Pump Association)minorOthersTrade association representing manufacturers of submersible wastewater pumps and related equipment.
• CIPH (Canadian Institute of Plumbing and Heating)minorOthersCanadian trade association representing plumbing and heating manufacturers and distributors.
• PHCC (Plumbing-Heating-Cooling Contractors Association)minorOthersNational trade association for plumbing, heating, and cooling contractors.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zoeller Pump Company: Family-owned U.S. manufacturer of submersible pumps, sump pumps, sewage and grinder pumps for residential and commercial markets. Direct overlap with Liberty's core product portfolio and channel (plumbing wholesalers).

Broad incumbents

• Wayne Water Systems (a Pentair brand): Wayne is a long-standing residential sump and utility pump brand owned by Pentair, a global water solutions conglomerate. Comparable on residential sump/utility SKUs and wholesale channel, but operates within Pentair's much broader portfolio.
• Xylem (Goulds Water Technology): Xylem is a global water technology leader; its Goulds Water Technology line covers residential and commercial water and wastewater pumps. Overlaps with Liberty on residential/commercial sewage and effluent categories, but at vastly greater scale and with municipal/industrial depth.
• Franklin Electric (Little Giant): Franklin Electric's Little Giant brand covers utility, sump, effluent, and sewage pumps sold through wholesale distribution. Comparable product set and channel, with parent company adding water systems, fueling, and industrial exposure.
• Grundfos: Global pump manufacturer with a strong North American presence across domestic, commercial, and industrial water and wastewater pumping. Competes with Liberty in residential sewage and effluent segments, though Liberty remains more U.S.-centric and residential-skewed.
• Pentair: Global water treatment and flow solutions company with residential sump and sewage pump offerings (including Wayne). Competes with Liberty at the wholesale channel level and brings scale advantages in pricing, distribution, and adjacent categories like filtration.
• KSB SE & Co. KGaA: German global pump and valve manufacturer serving water, wastewater, energy, and industrial markets. Overlaps with Liberty on sewage and wastewater submersibles, though KSB's portfolio skews heavily industrial and municipal.

Regional players

• Davey Water Products: Australian-headquartered water pump and treatment company with residential, commercial, and industrial pump lines. Similar product breadth to Liberty in residential water handling, but primarily serves Australia, New Zealand, and Europe rather than North America.
• Tsurumi Pump: Japanese manufacturer of submersible pumps for construction, mining, and wastewater applications. Comparable on submersible pump engineering and sewage/dewatering categories, with primary geographic strength in Asia.

Emerging players

• Hypro / Pentair Pumps: Specialty pump manufacturer serving agricultural, industrial, and cleaning applications with diaphragm, centrifugal, and roller pumps. Less direct overlap with Liberty on residential sump/sewage, but a relevant adjacent player in fluid handling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/liberty-pumps

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Pumps