World Electric Supply

What World Electric Supply does

World Electric Supply is a wholesale electrical products distributor serving electrical contractors, electricians, maintenance professionals, and tradespeople across Florida and Georgia. The company operates approximately 19 branch locations throughout these two states, supported by a Regional Distribution Center in Atlanta, enabling local inventory availability and same-day pickup for trade customers. Product offerings span 20+ major categories including wiring and cables, conduit and raceway, electrical fittings and boxes, power distribution, lighting and lighting controls, control and automation, electric vehicle charging equipment, solar products, safety products, and tools, sourced from manufacturers such as Pass & Seymour/Legrand, Klein Tools, Milwaukee, Siemens, Acuity, and Atkore.

The company runs an e-commerce platform with an account-based pricing model, where customers must register and log in to view personalized pricing, access order history, and use reorder functionality. Underlying technology is described as an e-commerce distribution platform with branch inventory management. Go-to-market is sales-led and B2B, with customers able to purchase through branch pickup, the website, phone-based customer service, or direct sales for larger accounts. Two acquisitions completed in 2022 and 2023 (Advance Electrical & Industrial Supply and Electric Supply) indicate a programmatic M&A strategy to grow the regional footprint.

World Electric Supply is a privately held subsidiary of Sonepar USA Holdings, Inc., itself part of the global Sonepar electrical distribution conglomerate headquartered in France. As a locally managed operating company, it benefits from Sonepar's purchasing power, supply chain scale, and corporate governance infrastructure. The company was founded in 1999, is headquartered in Jacksonville, Florida, and employs between 101 and 250 people.

Name

World Electric Supply

Legal name

World Electric Supply (operating as Sonepar USA Holdings, Inc.)

Website

https://worldelectricsupply.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

World Electric Supply is a B2B wholesale distributor of electrical products serving contractors, electricians, and maintenance professionals across Florida and Georgia through 19 branch locations, an Atlanta regional distribution center, and an account-based e-commerce platform, operating as a subsidiary of Sonepar USA Holdings, Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical Product Distribution: Revenue generated through the sale of electrical components, supplies, and equipment to professional contractors, electricians, and maintenance professionals. Products span categories including wiring, conduit, lighting, automation controls, safety equipment, solar products, and tools. Pricing is account-based, requiring login to view specific prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

World Electric Supply is a wholesale distributor of electrical products serving professional contractors, electricians, and maintenance professionals through 19 branch locations across Florida and Georgia, plus an e-commerce platform. The company sells a broad catalog spanning wiring devices, conduit and raceway, lighting and controls, power distribution, automation controls, safety products, solar products, EV charging, data and communication, tools, and welding supplies sourced from manufacturers such as Pass & Seymour/Legrand, Siemens, Klein Tools, Milwaukee, Acuity, and Atkore. Customers access account-based pricing, branch inventory lookup, and order management through the website and direct sales support.

Product overview

World Electric Supply is an electrical supplies distributor operating as an e-commerce platform with physical branch locations in Florida and Georgia. The company offers a comprehensive catalog of electrical products organized into major categories: Data & Communication (including Audio & Video Systems with A/V Distribution Amplifiers and accessories from Pass & Seymour/Legrand and On-Q), Control & Automation (PLCs, HMI, drives, sensors, motor controls), Electric Vehicle Charging equipment, Conduit & Raceway systems, Electrical Fittings and Boxes, Power Distribution (circuit breakers, transformers, panelboards), Power Sources & Motors, Solar Products, Safety Products, Lighting & Controls, Tools & Instruments, and Wire/Cables. The company sells products from multiple manufacturers including Pass & Seymour/Legrand (On-Q sub-brand), Primex Manufacturing, Klein Tools, Milwaukee, Siemens, Acuity, and Atkore. Their primary products relevant to technology offerings include Audio & Video Distribution Amplifiers, Distribution Modules, and Audio/Video System Accessories for residential and commercial structured wiring applications.

Differentiator

Problem solved

Functional benefit

Products and services

• On-Q CO1045 10 x 8 Video/Voice Combination Module
• Pass & Seymour CO1110 Video/Voice Combination Module An 8x10 video/voice combination module with RJ31X line seizure port for home security system configuration. Distributes up to four telephone lines to ten network locations and one digital video line to eight locations from a cable company approved Antronix splitter. UL listed and RoHS compliant.
• OnQ WP1014BKV1 Cable Access Wall Plate A pre-configured cable access wall plate providing clean cable access from any wall to the source, supporting multimedia applications where A/V connections are needed. Plastic construction in black finish.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• McNaughton-McKay Electric Company: Regional electrical distributor with branches across the Midwest and Mid-Atlantic, serving electrical contractors and industrial customers. Comparable in business model and product assortment to World Electric, though operating in different geographic markets.
• Independent Electric Supply (IES): Independent electrical distributor serving the San Francisco Bay Area and Northern California with similar product categories and contractor-focused service model. Comparable in size and operations but operates in a different U.S. region.
• Elliott Electric Supply: Regional electrical distributor with locations across the southern U.S., serving electrical contractors with similar product assortments and account-based service. Comparable in scale and regional focus, though primarily operating in Texas and adjacent markets.

Direct peers

• Rexel USA: U.S. subsidiary of Rexel Group, a global electrical distribution leader. Rexel USA operates extensive branch networks with overlapping product categories and target customers (electrical contractors, industrial accounts), making it a direct competitor in the same wholesale distribution space.
• Consolidated Electrical Distributors (CED): One of the largest privately held electrical distributors in the U.S. with a multi-state branch network and similar focus on serving electrical contractors with broad product assortments. CED competes directly with World Electric across overlapping geographies and customer segments.
• Border States Electric: Employee-owned electrical distributor with branches across the central and southern U.S., serving electrical contractors, utilities, and industrial customers with similar product categories. Directly comparable in business model and customer base to World Electric Supply.
• Graybar Electric Company: One of the largest B2B electrical distributors in North America with hundreds of branch locations across the U.S. Graybar competes directly with World Electric in serving electrical contractors with similar product categories (wiring, lighting, controls, tools) and account-based service models.

Broad incumbents

• WESCO International: Large publicly traded distributor of electrical, communications, and utility products with a national footprint. WESCO competes in overlapping categories (electrical apparatus, wiring, controls) but operates at significantly greater scale and serves broader end-markets including utility and broadband infrastructure.
• Sonepar (parent organization): Global parent company of World Electric Supply and one of the largest electrical distribution groups worldwide. Sonepar operates dozens of subsidiary distributors globally with overlapping product offerings, providing a structural comparison point for World Electric's role within a global distribution network.

Others

• Hubbell Incorporated: Major manufacturer of electrical products (wiring devices, connectors, lighting) that supplies products through distributors like World Electric. While not a direct distributor, Hubbell is a key supplier/partner in the same electrical value chain and a useful comparable for category-level economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/World.Electric.Supply
• LinkedInlinkedin.com/company/world-electric-supply

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Electric Supply