Distillerie Mariana inc

What Distillerie Mariana inc does

Distillerie Mariana is a Quebec-based craft distillery founded in 2014, originally in Louiseville and relocated in 2023 to the L'Ouvrage agri-food innovation centre in downtown Trois-Rivières, where it operates production, a restaurant, a cocktail bar, a microbrewery, and experiential tourism services. The company produces a portfolio of 13+ spirits across nine categories — gin (Canopée forest gin, Violette wild flower gin), rum (Morbleu Épicé, Morbleu Cacao, Morbleu Blanc), liqueurs (Avril amaretto, Zeste citrus), vodka (Azimut), absinthe (Balzac), cream liqueur (Saint-Crème), and maple whisky liqueur (Grands Voyageurs) — plus ready-to-drink cocktails and a rotating lineup of craft beers. Its production technology centers on small-batch distillation using Quebec-sourced boreal botanicals (black spruce, cedar, oak, maple, wildflowers, comptonia peregrina), with proprietary formulations that have earned the company the distinction of being the most awarded Canadian distillery at the 2023 San Francisco World Spirits Competition and SIP Awards.

The company generates revenue across four streams: wholesale spirit sales through the Société des alcools du Québec (SAQ) retail network across Quebec, direct-to-consumer sales via its on-site souvenir boutique, hospitality revenue from the on-site restaurant and cocktail bar, and experiential tourism revenue from guided tours ($35/person), mixology workshops, and the newly launched Masterclass Whisky. Its primary customer is the Quebec individual spirit enthusiast seeking terroir-driven craft products, with secondary segments including restaurants and bars, corporate groups, and tourists visiting Trois-Rivières. Products are also exported to France, with stated ambitions for broader European and Asian market entry.

Ownership is private and individually controlled: Philippe Leblanc acquired the company in 2019 and, per company disclosure, has more than doubled revenue since. The 2019 acquisition was supported by Desjardins Venture Capital, Fonds de solidarité FTQ (as lead), Maskinongé MRC, SADC Maskinongé, and The Quebec Business Transfer Fund. The company is planning a new production site to support national and international scale ambitions. The firm has 1-10 employees and operates without disclosed institutional VC or PE backing beyond the 2019 transaction.

Name

Distillerie Mariana inc

Legal name

Distillerie Mariana inc.

Website

https://distilleriemariana.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Distillerie Mariana is a Quebec craft distillery producing terroir-driven spirits, ready-to-drink cocktails, and craft beers using local boreal botanicals, distributed through the SAQ retail network and sold direct-to-consumer via its integrated Trois-Rivières distillery, restaurant, and experiential tourism site.

Ownership category

akta.pro rank

Headquarters

HQ city

Louiseville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Spirit Sales: Sale of distilled spirits (gin, rum, liqueur, amaretto, absinthe, cream, vodka, whisky liqueur) through SAQ retail locations across Quebec. Also direct sales through distillery boutique.
2. Restaurant and Bar Services: On-site restaurant offering contemporary cuisine using local products, cocktail bar services, and private event hosting. Located at the distillery in downtown Trois-Rivières.
3. Experiential Tourism: Guided distillery tours, Masterclass Whisky sessions, mixology workshops, and group activity packages (Be a Distiller for a Day). Tour pricing at $35 per person.
4. Microbrewery: Production and sale of craft beers (ephemeral/seasonal brews) sold exclusively on-site at the distillery location.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Distillerie Mariana is a Quebec microdistillery that produces and sells artisanal spirits (gin, spiced rum, amaretto, absinthe, vodka, cream liqueur, citrus liqueur, maple whisky liqueur), ready-to-drink pre-bottled cocktails, and craft beers made with locally foraged boreal botanicals. Its products are sold through the SAQ retail network across Quebec, on-site at its Trois-Rivières distillery boutique, restaurant, and cocktail bar. The company also operates experiential tourism offerings including guided distillery tours, mixology workshops, and whisky masterclasses.

Product overview

Distillerie Mariana is a Quebec micro-distillery producing a diverse portfolio of spirits, ready-to-drink cocktails, and craft beers, complemented by on-site restaurant, bar, and experiential tourism services. The core spirit lineup includes gins (Canopée forest gin, Violette wild flower gin), rums (Morbleu spiced rum, Morbleu Cacao chocolate rum), liqueurs (Avril amaretto, Zeste citrus liqueur), vodka (Azimut), absinthe (Balzac), cream liqueur (Saint-Crème), and whisky liqueur (Grands Voyageurs maple whisky). The ready-to-drink collection features pre-bottled cocktails including Avril Amaretto Fizz, Morbleu Jungle Bird, and Violette Pamplemousse. A growing microbrewery operation produces seasonal beers including pilsners, IPAs, and stouts. The company also operates a restaurant-bar offering fusion cuisine and provides distillery tours, mixology workshops, and whisky masterclasses at its downtown Trois-Rivières location.

Differentiator

Problem solved

Functional benefit

Brands

• Avril: Amaretto liqueur made with maple syrup and balsam myrtle, inspired by Quebec terroir.
• Canopée
• Morbleu
• Saint-Crème
• Balzac
• Violette
• Zeste
• Azimut
• Grands Voyageurs
• LOOP

Products and services

• Canopée Forest Gin A dry forest gin with woody, balsam, and light smoke notes inspired by Quebec nature, made with juniper berries, black spruce, cedar, oak, and maple woods. Sold through SAQ and on-site.
• Violette Wild Flowers Gin A dry gin with floral and citrus aromas featuring juniper berries, wild flowers, cardamom, coriander, bergamot, rosemary, and grapefruit peel. Sold through SAQ and on-site.
• Morbleu Épicé Spiced Rum An authentic spiced rum blending cardamom, star anise, rosemary, cinnamon, comptonia peregrina, and vanilla. Sold through SAQ and on-site.
• Morbleu Cacao Chocolate Rum A chocolate-flavoured spiced rum combining rich chocolate with the Morbleu rum profile. Sold through SAQ and on-site.
• Morbleu Blanc White Rum A white rum variant in the Morbleu line. Sold through SAQ and on-site.
• Avril Amaretto Liqueur An amaretto liqueur made with maple syrup and balsam myrtle, offering a Quebec terroir twist on the Italian classic. Sold through SAQ and on-site.
• Zeste Citrus Liqueur A bitter citrus liqueur blending grapefruit, pomelo, kumquat, orange, and Quebec herbs. Sold through SAQ and on-site.
• Saint-Crème Cream Liqueur An alcoholized cream reminiscent of Quebec traditional sugar cream, featuring brown sugar, cream, vanilla, and white chocolate. Sold through SAQ and on-site.
• Balzac Absinthe A Quebec absinthe with traditional herbal flavors enhanced by hoppy bitterness and citrus notes at 70% alcohol. Sold through SAQ and on-site.
• Azimut Vodka A Quebec vodka embodying the purity of the boreal sky, made from grain and potato. Sold through SAQ and on-site.
• Grands Voyageurs Maple Whisky Liqueur A maple whisky liqueur combining Canadian whisky with pure maple syrup, featuring caramel and vanilla notes. Sold through SAQ and on-site.
• Avril Amaretto Fizz A sparkling ready-to-drink cocktail blending Avril amaretto with lemonade. Sold through SAQ and on-site.
• Morbleu Jungle Bird A ready-to-drink version of the classic Jungle Bird cocktail with Morbleu spiced rum, pineapple, and lime. Sold through SAQ and on-site.
• Violette Pamplemousse A spirit-based cooler made with Violette gin, grapefruit juice, and lightly sweetened sparkling water. Sold through SAQ and on-site.
• Jos Duval Pilsner A German-style pilsner paying tribute to the cart driver whose barn started the Great Fire of 1908, featuring white bread and floral hop bitterness. Sold exclusively on-site.
• Whisky Jack Red Ale

Quantifiable outcome

• 14 awards won across 2 major international spirits competitions in 2023
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• HookécoreStrategic or Co-development PartnerCo-development of HOOKÉ gin by CANOPÉE, a limited edition product celebrating Hooké's 10th anniversary. Both companies share strong Quebec roots - Hooké dresses and equips hunting, fishing and outdoor enthusiasts. The partnership features black spruce and cedar from Mauricie region, with the gin aged in oak barrels previously used for Canadian whisky. Available at SAQ as limited edition.
• Société des alcools du Québec (SAQ)coreChannel Partner/ Reseller/ DistributorPrimary retail distribution partner for Mariana spirits across Quebec. Distributes 13+ products including Canopée, Violette, Morbleu rums, Avril amaretto, Saint-Crème, Zeste, and ready-to-drink products through SAQ retail locations and online store.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxfS9xKvTtHbJ04OqXGhSkg
• Facebookfacebook.com/distilleriemariana
• Instagraminstagram.com/distillerie.mariana

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distillerie Mariana inc