Valitor
Valitor was an Icelandic payment acquirer founded in 1983 that processed card payments in-store and online for merchants in Iceland, the UK and Ireland. Post-December-2024 it operates as Rapyd Europe hf., extending those merchants into a global fintech-as-a-service platform covering 100+ countries.
- Company typePrivate
- Founded1983
- HeadquartersHafnarfjörður, Iceland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Valitor does
Valitor was an Icelandic payment-processing company headquartered in Hafnarfjörður and founded in 1983, operating in the acquiring, issuing and merchant-services segment of European payments. Its core technology stack comprised real-time card-acquiring and issuing authorization systems, the Saga backoffice portal for transaction monitoring and settlements, a virtual terminal for manual card entry, hosted-checkout and 3D Secure components for online acceptance, and POS terminal infrastructure supporting Ingenico and PAX devices. The platform processed in-store and online card payments, supported mail-order/telephone-order flows, and offered issuing backend services to fintechs and banks, with a separate online-gaming processing capability.
Valitor served five primary customer segments: in-store retail merchants, e-commerce merchants, MOTO merchants, fintechs and banks (as issuing clients), and online-gaming merchants, primarily across Iceland, the UK and Ireland. Go-to-market was enterprise field sales complemented by a self-serve portal (saga.valitor.is) and a partner-referral channel; revenue was generated through transaction-based interchange and processing fees, hardware sale and short-term rental of card machines, and recurring virtual-terminal subscription fees. Pricing was custom per merchant with monthly billing, and explicit pricing tiers were not publicly disclosed.
In December 2024 Valitor hf. completed a legal merger with Rapyd Europe hf. under Icelandic law, with Valitor hf. as the surviving entity renamed to Rapyd Europe hf. and the combined business operating under the Rapyd brand. Valitor.com was redirected to Rapyd.net on 23 December 2024 and existing customers retained the same card machines, virtual terminal, pricing and Valitor support team, while gaining access to Rapyd's global network spanning 100+ countries and additional fintech-as-a-service capabilities (payouts, card issuing, multi-currency accounts, stablecoin acceptance, cross-border payments). Within the merged structure, Valitor hf./Rapyd Europe hf. holds Central Bank of Iceland Electronic Money Institution licensing, while related Rapyd entities hold FCA EMI authorization (CashDash UK Limited, licence 900769), a Singapore Major Payment Institution licence (Rapyd Holdings Pte Ltd., PS20200311) and US FinCEN registration.
Valitor firmographics
Firmographics- Name
- Valitor
- Legal name
- Valitor hf.
- Website
- https://valitor.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Valitor was an Icelandic payment acquirer founded in 1983 that processed card payments in-store and online for merchants in Iceland, the UK and Ireland. Post-December-2024 it operates as Rapyd Europe hf., extending those merchants into a global fintech-as-a-service platform covering 100+ countries.
- Ownership category
- akta.pro rank
Where Valitor is headquartered
LocationHeadquarters
- HQ city
- Hafnarfjörður
- HQ country
- Iceland
- HQ region
- Europe
Offices3 records
Markets served
Valitor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Payment Processing Services: Transaction-based fees for processing card payments, both in-store and online. Revenue generated through interchange fees, transaction margins, and monthly service charges.
- Card Machine Sales and Rental: Sale and short-term hire of countertop and portable card machines (Ingenico and PAX terminals) to merchants
- Virtual Terminal Services: Web-based payment terminal services for merchants requiring manual payment entry capabilities
- Merchant Services: Additional merchant services including multi-currency support and business account management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Custom pricing based on merchant volume and transaction types |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Valitor product offering
Product offeringCore offering
Valitor operates a merchant acquiring and payment processing platform offering in-store card payment acceptance via countertop and portable card machines, online payment processing supporting multiple payment methods, a browser-based virtual terminal for manual card entry, and a merchant backoffice portal (Saga) for transaction and settlement management. The company also provides card-issuing authorization services for fintechs and banks. Following its 2024 legal merger with Rapyd Europe hf., Valitor hf. (now Rapyd Europe hf.) integrates with Rapyd's global fintech-as-a-service network spanning 100+ countries.
Product overview
Valitor, now merged into Rapyd, operates as a payment processing and fintech-as-a-service company offering a unified platform for accepting and sending payments. The product portfolio consists of card machines (countertop and portable for purchase or hire), online payment processing across 100+ countries, a Virtual Terminal for manual card processing, and a Customer Portal (Backoffice Saga) for managing transactions and settlements. All Valitor services remain uninterrupted under the Rapyd brand, with customers maintaining access to the same card machines, virtual terminal, and support team, while gaining expanded global payments network capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Card Machines Countertop and portable card machines for in-store payment processing, available for purchase or short-term hire. Supports Ingenico and PAX terminals across UK, Ireland, and Iceland.
- Online Payments Online payment acceptance enabling merchants to accept credit cards, e-wallets, bank transfers, and cash across 100+ countries via Rapyd's global payments network.
- Virtual Terminal Browser-based virtual terminal enabling merchants to process card payments manually, supporting phone orders, mail orders, and back-office transactions.
- Customer Portal (Backoffice Saga) Client portal for managing transactions, settlements, account queries, and merchant services. Available to Valitor customers via saga.valitor.is.
- Merchant Services Comprehensive merchant services including card acquiring, payment processing, settlement services, multi-currency support, and business account management for merchants.
Quantifiable outcome
- 196% average return on investment for Rapyd clients
- +2 more outcomes
Companies that use Valitor
Customer profileSegments5 records
Ideal customer profiles5 records
Valitor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Valitor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rapyd Europe hf.coreValitor hf. merged with Rapyd Europe hf. in a legal merger under Icelandic law. Valitor hf. is the surviving entity, and the merged entity operates under the Rapyd brand. This merger combines Valitor's Icelandic payment infrastructure with Rapyd's global fintech-as-a-service platform.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Valitor competitors and assessment
Company assessmentDirect peers
- Rapyd: Global fintech-as-a-service platform and payment processor that acquired Valitor in December 2024. Operates the same acquiring, issuing, and disbursement infrastructure that Valitor's merchants and partners now plug into across 100+ countries.
- SumUp: European-headquartered payment processor focused on SMB merchants via card readers (its own hardware line) and integrated online payments. Closely comparable to Valitor's countertop/portable card machine and online payment offering for SMEs.
- Trust Payments: European payment processor and acquirer with strong iGaming, e-commerce, and high-risk merchant focus plus card issuing capabilities. Highly comparable to Valitor on customer verticals (including iGaming) and multi-jurisdictional acquiring.
- Adyen: European-headquartered global payment processor offering unified online, in-store, and acquiring services to enterprise merchants. Directly comparable to Valitor's merchant acquiring and POS terminal capabilities, though at materially greater scale.
- Stripe: Global payment infrastructure platform with online payment processing, issuing, and embedded fintech APIs. Competes with Valitor/Rapyd Europe for European merchant acquiring and developer-led payment integration workloads.
- Checkout.com: Cloud-based payment processor serving global enterprise and SMB merchants with acquiring, card issuing, and alternative payment method coverage across Europe and beyond. Comparable in product breadth to Valitor's post-Rapyd offering.
- Mollie: European payment service provider offering online payment processing, multi-currency settlement, and POS solutions primarily to SMBs and mid-market merchants. Comparable target customer profile and product mix to Valitor's UK/Ireland SMB book.
Broad incumbents
- Worldline: Large European payment processor and merchant acquirer with extensive POS terminal fleet and cross-border processing capabilities. Overlaps with Valitor's card-present acquiring and merchant services across UK/Ireland and broader EEA.
- Nexi: Major European payments company providing acquiring, issuing, and merchant services across multiple countries. Overlaps with Valitor's acquiring and merchant services portfolio, particularly in cross-border European card processing.
- Block (Square): Global payments and financial services company offering Square card-present hardware, online checkout, and Cash App issuing. Comparable on the SMB card-present acquiring and integrated online/offline payment stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Valitor social profiles
Digital presenceValitor compliance and trust
Trust signalCompliance4 records
Valitor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valitor leadership team
Management profileNumber of profiles
Profiles1 record
Valitor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valitor M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valitor
What does Valitor do?
Valitor operates a merchant acquiring and payment processing platform offering in-store card payment acceptance via countertop and portable card machines, online payment processing supporting multiple payment methods, a browser-based virtual terminal for manual card entry, and a merchant backoffice portal (Saga) for transaction and settlement management. The company also provides card-issuing authorization services for fintechs and banks. Following its 2024 legal merger with Rapyd Europe hf., Valitor hf. (now Rapyd Europe hf.) integrates with Rapyd's global fintech-as-a-service network spanning 100+ countries.
Is Valitor a public or private company?
Valitor is a private company. It is classified as corporate owned and is currently acquired.
When was Valitor founded?
Valitor was founded in 1983. It employs 51 to 100 people.
Where is Valitor based?
Valitor is headquartered in Hafnarfjörður, Iceland, in the Europe region.
How does Valitor make money?
Four revenue lines are on record. Payment Processing Services are the primary driver. The others are card Machine Sales and Rental, virtual Terminal Services and merchant Services.
Who are Valitor's main competitors?
Direct peers on record are Rapyd, SumUp, Trust Payments, Adyen, Stripe, Checkout.com and Mollie. Broad incumbents are Worldline, Nexi and Block (Square).
Does Valitor have an API?
Yes. Rapyd (formerly Valitor) offers a comprehensive payment API that enables developers to integrate payment processing, payout capabilities, and fintech services. The API supports accepting payments online and in-store, sending payouts, issuing cards, and managing multi-currency business accounts. Available via docs.rapyd.net with code samples and guides. Developer documentation is at docs.rapyd.net/en/merchant-api-reference.html.