Hastings Deering

What Hastings Deering does

Hastings Deering is the authorized Caterpillar equipment dealer for Queensland and Northern Territory in Australia, and also operates dealerships in Papua New Guinea, Solomon Islands, and New Caledonia through Hastings Deering Pacific Islands. Founded in 1932 and holding the Caterpillar agency since 1947, the company is a subsidiary of Sime Darby Industrial and is described as one of the largest Caterpillar dealers globally. Its core offering spans the full Cat equipment lifecycle: new equipment sales (dozers, backhoe loaders, skid steer and compact track loaders, motor graders, attachments), Cat Certified Used equipment, daily/weekly/long-term rentals with on-site delivery, and a genuine Cat parts catalog of 1.4 million SKUs available through parts.cat.com and the Cat Central mobile app.

Revenue is generated through a diversified mix of streams: one-time equipment sales (new and used), usage-based rentals, transaction-based parts sales, subscription-based Customer Value Agreements and Equipment Protection Plans, professional services (workshop and field servicing, certified rebuilds, training), and finance and insurance services. Primary customer segments are construction, mining (surface to underground), and power and energy, plus equipment rental customers across QLD and NT. Distribution is executed via a direct branch and field service network complemented by digital channels including the HD360 customer portal, VisionLink fleet management, and Cat Central mobile app for parts ordering and machine health monitoring.

The company employs 1,001–5,000 people, has a dedicated General Manager for Technology, Automation and Electrification, and continues to invest in post-sale digital infrastructure and next-generation equipment launches (e.g., Next Gen Cat 140 Motor Grader in 2025). Recent executive changes in 2024 include a new COO and CFO, while the Salmon Earthmoving subsidiary supports the dedicated rental solutions business line.

Name

Hastings Deering

Legal name

Hastings Deering

Website

https://hastingsdeering.com.au

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hastings Deering is the authorized Caterpillar equipment dealer for Queensland and Northern Territory (plus Pacific Islands), selling new/used/rental Cat machinery, genuine parts, and providing lifecycle servicing and certified rebuilds to construction, mining, and power and energy customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Equipment Sales: Sale of new Cat machines and equipment including dozers, backhoe loaders, skid steer loaders, compact track loaders, motor graders, wheel dozers, and attachments.
2. Used Equipment Sales: Sale of Cat Certified Used equipment offering Caterpillar reliability, technology and performance with value pricing.
3. Rental Equipment: Cat rental equipment available for daily, weekly and long-term hire with on-site delivery across QLD and NT.
4. Genuine Cat Parts: Sale of genuine Cat parts, oils, fluids, and filters through parts.cat.com and Cat Central. 1.4 million genuine Cat parts available.
5. Equipment Servicing and Repair: Workshop and field-based maintenance and repair services including 24/7 field service availability.
6. Customer Value Agreements (CVA): Capped price servicing and planned maintenance kits providing planned maintenance programs.
7. Equipment Protection Plans: Cat CVA Equipment Protection Plans designed specifically for Cat machines.
8. Machine Rebuild & Components: Certified Cat rebuilds engineered to maximise uptime, lower cost, and extend equipment life.
9. Training Solutions: Training solutions for equipment operators and technicians.
10. Finance & Insurance Services: Finance and insurance services for equipment purchases and operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hastings Deering is the authorized Caterpillar dealer for Queensland and Northern Territory, selling new, certified used, and rental Cat equipment (backhoe loaders, dozers, skid steer and compact track loaders, motor graders, attachments) alongside genuine Cat parts, workshop and 24/7 field servicing, certified rebuilds, customer value agreements, equipment protection plans, finance and insurance, and operator/technician training. The offering is wrapped with Cat's digital ecosystem including HD360, VisionLink, Cat Central, and SOS Fluid Analysis to manage the full equipment lifecycle.

Product overview

Hastings Deering is an official Caterpillar equipment dealer offering a comprehensive portfolio of Cat equipment, technology solutions, and after-market services. The core offering consists of Cat equipment sales (new, used, rental) across the full Caterpillar range including backhoe loaders, dozers (small, medium, large, wheel), skid steer loaders, compact track loaders, and attachments. This equipment portfolio is supported by a technology platform ecosystem comprising HD360 (customer portal), VisionLink (fleet management), Cat Central (mobile app), SOS Fluid Analysis, and Oil Commander for equipment monitoring and management. After-market services include equipment servicing, Customer Value Agreements (capped price servicing), equipment protection plans, Cat Certified Rebuilds, and genuine Cat parts (oils, fluids, filters, hoses, ground engaging tools). The company operates throughout Queensland and Northern Territory as part of the Sime Darby Industrial group.

Differentiator

Problem solved

Functional benefit

Brands

• HD360: Customer platform for order tracking, parts management, credit limits, invoices, and machine information.
• Cat Central
• Cat Certified Used

Products and services

• New Cat Equipment Sale of new Cat machines and equipment across Hastings Deering branches in Queensland and Northern Territory, including backhoe loaders, dozers, skid steer and compact track loaders, motor graders and attachments. Targeted at construction, mining and power/energy operators needing factory-fresh Cat equipment.
• Cat Certified Used Equipment Cat Certified Used equipment program offering Caterpillar reliability, technology and performance with value pricing for customers seeking pre-owned Cat machines through Hastings Deering.
• Cat Rental Equipment Cat rental equipment available for daily, weekly and long-term hire with on-site delivery, competitive rates and high-quality Cat equipment across Queensland and Northern Territory, including through the Salmon Earthmoving rental business.
• Cat Attachments Full range of Cat attachments including hammers, couplers, compactors, cold planers, buckets, augers, brooms, rippers and scarifiers for use with Cat carrier machines.
• Genuine Cat Parts Sale of genuine Cat parts, oils, fluids, filters, hose and couplings, and ground engaging tools through parts.cat.com and Cat Central, with 1.4 million genuine Cat parts available for online ordering.
• Equipment Servicing Flexible workshop or field-based support and repair services for Cat equipment, including 24/7 field service availability, for construction, mining and power/energy customers across QLD and NT.
• Customer Value Agreements (CVA) Capped-price servicing and planned maintenance kits that let customers focus on their business while Hastings Deering coordinates machine maintenance under a recurring service agreement.
• Equipment Protection Plans Cat CVA Equipment Protection Plans designed specifically for Cat machines, providing superior value and product support coverage for customers.
• Cat Certified Rebuilds Certified Cat rebuilds engineered to maximise uptime, lower cost, and extend equipment working life, with machine rebuild and components work performed by factory-trained technicians.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Caterpillar Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 1947Hastings Deering has been the authorized Caterpillar dealer since 1947, providing Cat equipment sales, rental, servicing and parts across Queensland and Northern Territory. The partnership grants exclusive rights to distribute Cat machinery, access to Cat's digital ecosystem (VisionLink, Cat Central), genuine Cat parts, and factory support.
• Sime Darby Industrial (Parent Company)coreOthersHastings Deering is a subsidiary of Sime Darby Industrial, part of the Sime Darby Group. The company logo displays Sime Darby Industrial endorsement. Career opportunities are managed through Sime Darby Workday portal.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Finning International: Finning is the world's largest Caterpillar dealer, operating in Canada, the UK, Ireland, and South America. It is directly comparable as a Cat-exclusive dealer with equipment sales, rental, parts, and digital service offerings across multiple geographies.
• Liebherr: Liebherr is a global manufacturer of construction, mining, and earthmoving equipment that competes with Caterpillar in the heavy equipment market. It serves similar end customers and overlaps with Hastings Deering's portfolio in mining trucks, excavators, and crawler cranes.
• Volvo Construction Equipment: Volvo Construction Equipment is a major OEM competitor to Caterpillar, offering wheel loaders, excavators, and articulated haulers used in construction, mining, and quarrying. It competes with Hastings Deering's Cat offerings for the same end customers.
• John Deere Construction & Forestry: John Deere is a major competing OEM in construction and forestry equipment, with a global dealer network serving mining and construction customers. It is a broad incumbent competitor to Caterpillar and therefore to Hastings Deering's product portfolio.
• Toromont Industries: Toromont is a major Caterpillar dealer in Eastern Canada and a leading equipment rental operator (CFO Rentals). It is highly comparable to Hastings Deering as a multi-segment Cat dealer with strong recurring service and rental revenue.

Direct peers

• Westrac: Westrac is another major authorized Caterpillar dealer in Australia, covering NSW, WA, ACT, and VIC. It is the closest direct peer to Hastings Deering, operating with the same Cat franchise model, similar equipment sales/rental/servicing/parts offering, and competing for the same mining and construction customers across Australian states.
• Holt Cat: Holt Cat is the largest Caterpillar dealer in the United States, serving Texas and surrounding regions. It operates the same Cat-exclusive equipment, parts, service, and rental model and serves comparable construction, mining, and power generation customers.
• Hitachi Construction Machinery Australia: Hitachi Construction Machinery Australia sells and supports excavators, dump trucks, and mining equipment directly to the same mining and construction customers served by Hastings Deering. It is a direct competitor in the heavy equipment category.
• Komatsu Australia: Komatsu Australia is the local arm of Komatsu Ltd., a direct competitor to Caterpillar in construction and mining equipment. It competes with Hastings Deering for the same end customers in QLD/NT's mining and construction markets, though it operates through its own dealer network rather than as a third-party Cat dealer.

Others

• Caterpillar of Australia (Cat Financial / Cat direct): Caterpillar Inc. is the OEM parent of the Cat brand and the counterparty to Hastings Deering's exclusive dealer agreement. While not a direct sales competitor, Cat's strategic decisions on dealer models, direct-to-customer offerings, and product roadmap directly shape Hastings Deering's economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hastings Deering