SENIOcare AG

What SENIOcare AG does

SENIOcare AG is a Swiss for-profit operator of residential and nursing homes, founded in 1983 and headquartered in Wattwil, operating under the Tertianum brand. The company runs 100+ locations across Switzerland, offering a tiered senior living portfolio that spans premium Seniorenresidenzen (all-inclusive residences with gourmet dining and amenities), independent Seniorenwohnungen (apartments with optional services), and Pflegezimmer (care rooms with round-the-clock nursing). Supplementary revenue comes from Ferienaufenthalte (holiday stays) and Probewohnen (trial living across 90+ properties), as well as on-site wellbeing services (therapy, fitness, indoor pool, hairdresser, massage, physician care), advisory services (financing and relocation), and pet-friendly accommodations.

The business model is direct-to-consumer and asset-light in part: revenue is generated through recurring monthly residency, rental, and care fees (subscription/recurring) charged to individual seniors and their families, with pricing quote-based and not publicly disclosed. Customer acquisition relies on the company's nationwide physical footprint, a Zuweiser referral network of physicians and hospitals, public-private partnerships with Swiss authorities for operating publicly-funded care facilities, and Bauherrentreuhand arrangements with property developers/owners that allow Tertianum to operate facilities without owning the underlying real estate. The firm also offers Betriebsübernahmen (successor-operator) solutions, taking over operations of independent senior care operators, and operates an internal HF-Studium Pflege nursing degree plus apprenticeships to secure labor supply. The most recent disclosed inorganic move was the May 2009 acquisition of Altega Betriebe; no further M&A, funding, or leadership data is available in the source material, and no proprietary AI/ML technology is disclosed.

Name

SENIOcare AG

Legal name

SENIOcare AG

Website

https://seniocare.ch

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SENIOcare AG, operating as Tertianum, runs 100+ premium senior residences, apartments, and nursing care homes across Switzerland under a recurring-fee, direct-to-consumer model serving affluent seniors and their families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Transitional Care Units (TCU) (HLAFAFAF)

Keywords

• Senior living services
• Nursing care services
• Assisted living facilities
• Residential care homes
• Elderly care services

Headquarters

HQ city

Wattwil

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Senior Living Residency Fees: Monthly fees for senior residences offering high-end independent living with all-inclusive service packages including gourmet meals, daily activities, and comprehensive amenities.
2. Senior Apartment Rentals: Rental income from senior apartments providing self-determined living with access to community services and events.
3. Nursing Care Services: Fees for nursing care and medical support services in care centers, providing round-the-clock care and individualized nursing services.
4. Trial Stay and Holiday Accommodations: Short-term trial living and vacation stay accommodations in furnished apartments for seniors wanting to experience the facilities before committing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SENIOcare AG operates under the Tertianum brand and provides senior living, assisted living, and nursing care services across more than 100 locations in Switzerland. Its core offerings include premium senior residences with all-inclusive hospitality services, independent senior apartments, and 24-hour nursing care rooms, supplemented by trial stays, holiday accommodations, wellbeing services, gastronomy, advisory, and pet-friendly living options.

Product overview

SENIOcare AG operates Tertianum, a comprehensive senior living and care platform offering a multi-tiered portfolio of residential and care services across 100+ locations in Switzerland. The core offering consists of Seniorenresidenzen (premium senior residences with all-inclusive services), Seniorenwohnungen (independent senior apartments), and Pflegezimmer (care rooms). These are supplemented by supplementary services including Ferienaufenthalte (holiday stays), Probewohnen (trial living), wellbeing offerings (therapy, fitness, hairdressing, massages, indoor pool), gastronomy/restaurants, advisory services, and pet-friendly accommodations. The integrated approach provides a continuum of care from independent living through to full nursing care, enabling seniors to remain within the Tertianum network as their needs evolve.

Differentiator

Problem solved

Functional benefit

Products and services

• Seniorenresidenzen (Senior Residences) Premium senior residences offering high comfort with all-inclusive services including daily gourmet menus, comprehensive service packages, and a rich events program in stylish ambiance, for self-sufficient seniors seeking a vibrant community and maintenance-free lifestyle.
• Seniorenwohnungen (Senior Apartments) Independent senior living apartments enabling self-determined living in old age, with access to diverse services, events, qualified staff, and needs-adapted infrastructure ensuring wellbeing and safety, for seniors who value independence with optional support.
• Pflegezimmer (Care Rooms) Care rooms with comprehensive care offerings addressing nursing and medical needs as well as personal wishes, prioritizing high quality of life, for seniors requiring 24-hour professional nursing and medical support.
• Ferienaufenthalte (Holiday Stays) Furnished holiday apartments with all amenities for seniors, available for short or extended stays in well-maintained, age-appropriate environments, for seniors seeking vacation experiences within Tertianum facilities.
• Probewohnen (Trial Living) Unbinding trial stays at over 90 properties allowing prospective residents to experience safe and comfortable living in old age before committing to a permanent residency.
• Beratung (Advisory Services) Advisory services including financing consultation and relocation support to help seniors and their families choose appropriate living arrangements and transition into them.

Quantifiable outcome

• Over 100 locations serving seniors across all of Switzerland
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Swiss Healthcare Providers (Zuweiser)coreChannel Partner/ Reseller/ DistributorNetwork of referring physicians, hospitals, and healthcare providers who refer patients and families seeking senior care to Tertianum facilities. This referral channel is critical for patient/customer acquisition in the nursing care segment.
• Public Authorities (Private Public Partnership)coreStrategic or Co-development PartnerTertianum engages in public-private partnerships with government authorities for the operation of care facilities. These partnerships involve strategic and operational management of publicly-funded nursing care infrastructure.
• Property Owners/Developers (Bauherrentreuhand)minorStrategic or Co-development PartnerCollaborative arrangements with property developers and building owners for senior living facility development and management. Tertianum provides operational expertise while partners provide real estate assets.
• Successor Operators (Betriebsübernahmen)minorStrategic or Co-development PartnerTertianum offers business succession solutions for operators looking to exit the senior care market, providing operational takeover and management of existing senior living facilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Senevita AG: Swiss operator of residential and nursing care homes. Directly comparable to SENIOcare/Tertianum as a domestic peer offering assisted living, residences and care services to Swiss seniors, competing for the same affluent private-pay customer base.
• Domicil Bern AG: Bern-based operator of senior residences and care centres. Comparable in product mix (residences, apartments, nursing care) and in its reliance on the Swiss German-speaking senior market, making it a like-for-like domestic competitor.
• Sonnweid AG: Swiss operator focused on premium senior living and dementia care. Comparable to Tertianum on premium positioning and continuum-of-care, with a similar emphasis on hospitality-grade amenities and high-end Swiss clientele.

Broad incumbents

• Clariane (formerly Korian/Orpea combined entity): Europe's largest listed senior care operator running thousands of nursing homes, assisted living and home care services across France, Germany, Italy, the Netherlands and beyond. Relevant as a pan-European scale benchmark for Tertianum's operating model, even though it does not currently focus on Switzerland.
• Alloheim Senior-Residenzen: One of Germany's largest private senior care operators. Comparable in business model (full-service residences plus nursing care) and provides a benchmark for what a German-speaking regional incumbent looks like at scale.
• Atria Senior Living: US operator of senior living communities with a strong emphasis on premium hospitality-driven residences. Comparable on the premium hospitality positioning and amenity-led differentiation that Tertianum uses in Switzerland.
• Sunrise Senior Living: UK/US operator of premium assisted living and dementia care communities. Comparable in its premium-segment go-to-market, multi-tier care model, and emphasis on hospitality-style service delivery in senior living.
• Brookdale Senior Living: Largest US senior living operator with a national multi-tier platform of independent living, assisted living and memory care. Comparable in scale, multi-site operating model and the broad continuum-of-care offering that Tertianum delivers in Switzerland.

Regional players

• Stiftung Alterswohnungen der Stadt Zürich (SAW): Zurich municipal foundation providing senior housing and care. Comparable on Swiss senior residential operations and on the continuum from independent living to care, although it operates as a non-profit in a more price-sensitive segment than Tertianum.

Others

• Mehrgenerationenhaus / local Swiss care foundations: Curaviva is the Swiss industry association for care institutions and represents many smaller Swiss residential and nursing operators. It is a useful industry-context peer for understanding the broader Swiss elder-care ecosystem in which Tertianum competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tertianum
• YouTubeyoutube.com/channel/UCz5J7FSQFKhKzPbQKkH7KxQ
• Facebookfacebook.com/Tertianum
• LinkedInlinkedin.com/company/seniocare
• Instagraminstagram.com/tertianum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SENIOcare AG