La Concha Resort

What La Concha Resort does

La Concha Resort is a privately held, luxury oceanfront resort located at 1077 Ashford Avenue in the Condado district of San Juan, Puerto Rico. Founded in 1958, the property spans Ocean Tower and Suite Tower with 473 keys, and operates as part of Marriott's Autograph Collection Hotels — the first Autograph Collection Resort in Puerto Rico, having transitioned from a 15-year affiliation with Marriott Renaissance Hotels in 2023. The resort is owned by The Condado Collection, a diversified parent portfolio that also includes Condado Vanderbilt and Condado Ocean Club, with cross-property charging and shared amenities across the three properties.

The property functions as a full-service integrated hospitality platform. Accommodation revenue is generated through direct booking, Marriott Bonvoy, and third-party channels. The resort operates nine dining and bar outlets (Aroma Cafe, AQA Oceanfront, Levant by Chef Michael White, Lobby Bar, Marena adults-only terrace, Serafina Restaurant, Solera Restaurant, Tekka Bar: Handroll & Sake, plus the Fifty-Eight nightclub), generating F&B revenue via à la carte, prix fixe, and event catering. Wellness revenue is produced through Elemara Spa & Salon (launched April 2024) using organic/vegan product lines. Casino del Mar (slots, table games) and a BetMGM mobile sports betting partnership (launched November 2025) form a gaming vertical. The resort also operates over 25,000 sq ft of meetings and event space across 21 venues and a destination weddings business.

Go-to-market is hybrid: direct-to-consumer via the website, social, email, and PR; plus enterprise field sales for corporate RFPs, weddings, and group bookings (Claribel Rivera and Loraine Santana). Target customer segments are leisure travelers, wedding couples, corporate/business groups, families, and groups/celebrations. Pricing is multi-tiered: room packages with Marriott Bonvoy point incentives (Suite Celebration, Sun Sip & Stay, Grand Getaways, Discover San Juan, AAA Summer Deals, Marriott Bonvoy Member Exclusive, Business Reimagined), unit-priced F&B menu items ranging $5-$57, and spa services ranging $250-$3,250. No proprietary technology platform is described; the underlying tech stack is the Marriott Bonvoy distribution layer plus OpenTable for restaurant reservations.

Name

La Concha Resort

Legal name

La Concha Resort

Website

https://laconcharesort.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

251–500 employees

Short description

La Concha Resort is a 473-key luxury oceanfront resort in San Juan, Puerto Rico, operating as the first Marriott Autograph Collection Resort on the island and owned by The Condado Collection. It serves leisure travelers, wedding couples, and corporate groups via integrated accommodations, nine dining outlets, a spa, casino, and event space.

Ownership category

akta.pro rank

Product category

Luxury Resort & Hospitality

NAICS

Casino Hotels (721120), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Luxury resort accommodations
• Hospitality dining services
• Destination wedding venues
• Spa wellness services
• Corporate meeting events

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Room and suite rentals across Ocean Tower and Suite Tower properties, with rates varying by season, room type, and package inclusions. Revenue generated through direct bookings, Marriott Bonvoy program, and third-party travel platforms.
2. Food & Beverage: Nine dining and bar outlets including restaurants (Serafina, Levant, AQA Oceanfront, Solera, Aroma Cafe), bars (Lobby Bar, Tekka Bar, Marena), and nightclub (Fifty-Eight). Revenue from cover charges, food sales, beverages, and private events.
3. Spa & Salon Services: Elemara Spa & Salon offers treatments including massages, facials, body treatments, manicures, pedicures, and wedding packages. Revenue generated through service fees and product sales.
4. Meetings & Events: Venues for weddings, corporate events, meetings, and social gatherings. Revenue from venue rental, catering services, and event planning.
5. Casino Operations: Casino del Mar operates on-property gaming including slots, table games, and sports betting through BetMGM partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

La Concha Resort operates a 473-room luxury oceanfront resort on Condado Beach in San Juan, Puerto Rico. The property delivers overnight accommodations across two towers (Ocean Tower and Suite Tower), nine distinct dining and bar outlets, a full-service spa and salon, on-site casino gaming, comprehensive wellness programming, nightclub entertainment, and meeting/event facilities exceeding 25,000 square feet. The resort operates under Marriott's Autograph Collection brand, integrating with the Marriott Bonvoy loyalty program for global distribution.

Product overview

La Concha Resort is a luxury oceanfront resort located in Condado, San Juan, Puerto Rico, operating as part of Marriott's Autograph Collection. The property offers a comprehensive hospitality portfolio including accommodations (Ocean Tower and Suite Tower with 473 rooms and suites), diverse dining venues (Aroma Cafe, AQA Oceanfront, Levant by Chef Michael White, Lobby Bar, Marena, Serafina Restaurant, Solera Restaurant, and Tekka Bar), Elemara Spa & Salon for wellness services, Fifty-Eight nightclub for nightlife entertainment, Casino del Mar for gaming, extensive meetings and events facilities spanning over 25,000 square feet, and wedding planning services. The resort positions itself as a lifestyle destination combining beachfront luxury with Caribbean hospitality, entertainment, and culinary experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Ocean Tower Accommodations Guest rooms with tropical modernism and panoramic ocean views, available with one king-sized bed or two double beds, located within La Concha Resort's Ocean Tower.
• Suite Tower Accommodations Luxurious suites with chic furnishings, European-style kitchens, custom carpets, soft architectural lighting, and inviting baths. Suite types range from city view to oceanfront plunge pool suites.
• Aroma Cafe

Quantifiable outcome

• Ranked #5 of 5 Favorite Resorts in Puerto Rico by Travel + Leisure Readers in 2025
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• BetMGM / Casino del MarcoreTechnology or Integration · 5 November 2025BetMGM launched mobile sports betting in Puerto Rico through partnership with Casino del Mar at La Concha Resort. The platform's launch marks BetMGM's second market for online gaming footprint expansion outside the United States. BetMGM and Paulson Puerto Rico have paid approximately $3 million in taxes and created nearly 50 jobs since their original sportsbook opening at the property.
• Chef Michael White / Levant RestaurantcoreStrategic or Co-development Partner · 10 September 2024Michelin-starred Chef Michael White curates Levant Mediterranean dining concept at La Concha Resort. This is Chef White's second Caribbean restaurant, bringing his signature Italian-influenced Mediterranean cuisine to San Juan.
• Marriott International / Autograph CollectioncoreChannel Partner/ Reseller/ DistributorLa Concha Resort is part of Marriott Bonvoy's Autograph Collection Hotels, a portfolio of independent hotels championing individuality. This provides global distribution through Marriott's 150+ million member loyalty program, Marriott.com platform, and international marketing reach. La Concha is the first Autograph Collection Resort in Puerto Rico, transitioning from 15 years with Renaissance Hotels.
• Bahia Beach ResortminorStrategic or Co-development PartnerGetaway to Paradise package offers combined experience at La Concha Resort and Bahia Beach Resort including one-bedroom oceanfront suite accommodations, daily American breakfast, champagne on arrival, and daytime experience with lunch credit and choice of spa or golf session.
• Takashi Segawa / Tekka BarcoreStrategic or Co-development PartnerTekka Bar concept developed by Las Vegas restaurateur Takashi Segawa, featuring Japanese-inspired handroll and sake venue. The concept draws inspiration from ancient Japanese gambling destinations with 'Tekka Ba' translating to 'old gambling place.'
• Condado CollectioncoreStrategic or Co-development PartnerLa Concha is part of The Condado Collection portfolio of luxury oceanfront properties including Condado Vanderbilt and Condado Ocean Club, all situated in San Juan's Condado district. The collection enables cross-property charging and shared amenities.
• Serafina Restaurant BrandminorStrategic or Co-development PartnerSerafina Italian restaurant brand operates at La Concha, bringing globally established Italian dining concept to the resort. The brand has established locations across the globe including San Juan.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• St. Regis Bahia Beach Resort, Puerto Rico: Luxury Marriott-flagged resort on Puerto Rico's northeast coast with comparable F&B, spa, and event offerings. Targets the same luxury leisure and group market and is reachable through the same Marriott Bonvoy distribution platform.
• Dorado Beach, a Ritz-Carlton Reserve: Ultra-luxury branded beachfront resort in Dorado, Puerto Rico with comparable room count, fine dining, and spa. Competes for the highest-end leisure and wedding demand on the island.
• Condado Vanderbilt Hotel: Adjacent luxury oceanfront hotel in San Juan's Condado district, owned by the same parent (The Condado Collection) and serving the same luxury leisure and group segment. Direct competitor for the same guest pool and corporate RFPs.
• Four Seasons Resort Puerto Rico at Coco Beach: Luxury beachfront resort with multiple pools, F&B outlets, spa, and casino. Direct competitor for luxury leisure travelers and group events seeking branded full-service experiences in Puerto Rico.
• Caribe Hilton: Large oceanfront resort in San Juan with extensive F&B, meeting facilities, and beachfront amenities. Comparable full-service luxury-leisure product competing for similar guests and group events in the San Juan market.
• The Ritz-Carlton, San Juan: Luxury branded beachfront resort in Isla Verde with casino, multiple restaurants, and large event space. Competes head-to-head with La Concha for luxury leisure travelers, weddings, and corporate group business in Puerto Rico.
• Condado Ocean Club: Adults-only boutique oceanfront property in Condado owned by the same parent collection. Operates as a sister property enabling cross-charging but competes for some luxury leisure travelers and group business.
• Fairmont El San Juan Hotel: Iconic 1960s-era luxury beachfront resort in Isla Verde/San Juan with comparable room count, multiple F&B outlets, casino, and large meeting space. Direct competitor for luxury leisure, weddings, and corporate groups in Puerto Rico.

Regional players

• Hyatt Regency Grand Reserve Puerto Rico: Full-service branded resort outside San Juan with comparable amenities and group capabilities. Competes for leisure and corporate group business but is geographically differentiated from La Concha's Condado Beach location.
• Wyndham Grand Rio Mar Puerto Rico Golf & Beach Resort: Large resort on Puerto Rico's east coast with extensive meeting and group facilities. Competes for some group and leisure demand but is geographically distinct from the San Juan Condado submarket where La Concha operates.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LaConchaResort
• Facebookfacebook.com/laconcharesort
• LinkedInlinkedin.com/company/laconcharesort
• Instagraminstagram.com/laconcharesort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Concha Resort