Altarocca Wine Resort

What Altarocca Wine Resort does

Altarocca Wine Resort is an Italian hospitality company operating as Italy Lodge S.r.l., based in Orvieto, Umbria. It runs an adults-only luxury wine resort built around 20 hectares of organic vineyards and olive groves, with on-site production through its own winery (Cantina Altarocca) and oil mill (Frantoio Altarocca), a 480 sqm spa, restaurant and bistrot operations. The company completed a strategic repositioning in January 2022 by transitioning to an adults-only policy, narrowing demand to couples and adult leisure travelers.

The company generates revenue through direct multi-night package bookings priced between €519 and €1,250, ancillary on-site experiences (Wine Experience, Truffle Experience, Cook & Taste, Piloga & Wine), spa and F&B, and a Smart Working Traveler offering targeting remote-work guests. Reservations run through a third-party SimpleBooking engine accessible via a multi-language website, supporting direct international demand. Headcount is in the 11-50 employee band, and the operating entity has historically accessed EU regional development funding under the POR-FESR 2014-2020 program.

Beyond the Umbrian estate, the company has extended its brand through the Altarocca Collection, which includes Embassy Rome apartments, Villa L'Uva e le Stelle, and Casa dei Dolci — collectively a multi-property, multi-geography hospitality portfolio targeting leisure travelers, wellness seekers, corporate groups, smart workers, and food and wine enthusiasts. The business model is asset-heavy and tourism-cycle exposed, with revenue dependent on discretionary travel demand and per-guest spend rather than enterprise contracts.

Name

Altarocca Wine Resort

Legal name

Italy Lodge S.r.l.

Website

https://altaroccawineresort.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Altarocca Wine Resort is an Italian adults-only luxury wine resort in Orvieto, Umbria, operated by Italy Lodge S.r.l., integrating on-site accommodation with a working winery, oil mill, spa, and curated guest experiences for couples and leisure travelers.

Ownership category

akta.pro rank

Product category

Luxury Hospitality and Wine Resort

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), All Other Traveler Accommodation (721199), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Hotel & Resort Restaurants (THAFACAH), Luxury All-Inclusive Resorts (THAGACAI)

Keywords

• Luxury hotel accommodation
• Wine tourism experiences
• Spa wellness retreats
• Organic winery hospitality
• Gourmet restaurant services

Headquarters

HQ city

Orvieto

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation: Room and suite rentals including various categories such as Wellness Suite, Prestige Suite, Romantic Suite, Gualtieri Suite, and Borghi Suite. Revenue generated through nightly rates with Bed & Breakfast or package inclusions.
2. Food & Beverage: Revenue from Invinum Gourmet Restaurant (dinner), Invinum Bistrot (lunch), pool snack bar, minibar, and wine/olive oil purchases from Cantina Altarocca.
3. Spa Services: Revenue from wine spa treatments, oil therapy, exclusive spa packages (Rilievo, Mosaico), and private spa experiences (Lavico, Albaco, Arcosesto, Librato).
4. Experiences: Curated experiences including wine tastings, winery tours, cooking classes (Cook & Taste), truffle experiences, picnic in vineyards, EVO experiences, and Piloga & Wine classes.
5. Events & Meetings: Corporate events, meetings, presentations, and small conferences hosted at the resort facilities.
6. Villa Rental: Exclusive villa rental of 'L'uva e le Stelle' farmhouse with private pool, sauna, Turkish bath, jacuzzi, and gym for groups up to 12 guests with minimum 7-night stay.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Altarocca Wine Resort is an adults-only luxury wine resort in Umbria, Italy (border with Tuscany) operating as a diffused resort across three interconnected villas set within 20 hectares of organic vineyards and olive groves. It provides integrated hospitality offerings including luxury suites and rooms, a 480 sqm Wine Spa offering wine and oil therapy treatments, the Invinum Gourmet Restaurant and Invinum Bistrot, on-site organic wine production at Cantina Altarocca, and curated experiences such as wine tastings, truffle hunts, cooking classes, and vineyard picnics. The Altarocca Collection also extends to exclusive-use Villa L'Uva e le Stelle, Casa dei Dolci apartment, and Embassy Rome apartments.

Product overview

Altarocca Wine Resort is an adults-only luxury resort in Umbria operating as a unified hospitality platform combining accommodation, wellness, and gastronomy. The core product includes suites and rooms across three interconnected villas (Villa Gualtieri, Borgo del Vino, Villa dell'Olio) surrounded by 20 hectares of organic vineyards and olive groves. Integrated with the accommodation are the Wine Spa (480 sqm facility featuring wine therapy, oil therapy, and exclusive couple spa packages), the Invinum Gourmet Restaurant and Bistrot (featuring Umbrian cuisine with Altarocca's own organic wines and olive oil), and Cantina Altarocca (the on-site organic winery). The resort also offers experiential add-ons including Wine Experience, Truffle Experience, Cook & Taste Class, Pic Nic in the Vineyards, and Oil & Spa treatments. Under the Altarocca Collection umbrella, the resort extends to Villa L'Uva e le Stelle (exclusive-use villa near Porano), Casa dei Dolci Apartment (city center), and Embassy Rome (Rome apartments).

Differentiator

Problem solved

Functional benefit

Brands

• Altarocca Collection: Collection of luxury hospitality properties including wine resort, city apartments, and villas in Italy
• Altarocca Embassy Rome
• L'Uva e le Stelle
• Casa dei Dolci
• Invinum Restaurant
• Altarocca Wine Spa

Products and services

• Altarocca Wine Resort Accommodation

Quantifiable outcome

• 480 sqm wine spa facility offering dedicated wellness experiences
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• AvisminorOthersCar rental partner recommended for guests arriving at Orvieto Scalo railway station who wish to rent a vehicle for transportation to the resort.
• HertzminorOthersCar rental partner recommended for guests arriving at Orvieto Scalo railway station who wish to rent a vehicle for transportation to the resort.
• TrenitaliaminorOthersNational railway operator with trains connecting Rome and Florence to Orvieto every two hours. Orvieto railway station is on the main north-south line.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adler Thermae Spa & Relax Resort: Luxury adults-oriented wellness resort in southern Tuscany (Bagno Vignoni), ~50km from Altarocca, offering thermal spa, fine dining, and curated countryside experiences to a similar couples/wellness demographic with comparable ADRs and package pricing.
• L'Andana: Tuscan estate resort (Castiglione della Pescaia) combining wine country setting, gourmet dining, ESPA spa, and curated experiences — directly comparable operating model to Altarocca's resort + spa + culinary + experiences structure.
• Rosewood Castiglion del Bosco: Ultra-luxury Tuscan vineyard estate in Montalcino with on-site Brunello winery, spa, villas, and Michelin-level dining. Closest concept-comparable to Altarocca's winery + villa + spa + restaurant model at the high end of the same segment.
• Il Borro: Tuscan organic wine estate owned by Ferragamo family operating as a luxury hospitality property with villas, spa, restaurants, and wine production — near-identical vertical integration of vineyard, agriculture, and hospitality.
• Castello di Casole, A Belmond Hotel: Belmond-managed Tuscan castle estate with spa, vineyard views, fine dining, and curated countryside experiences; comparable adults/couples luxury positioning in central Italy wine country.
• Fonteverde Lifestyle & Thermal Retreat: Luxury thermal spa resort in southern Tuscany focused on wellness, fine dining, and curated experiences targeting the same wellness-and-relaxation primary segment as Altarocca's spa-led offering.
• Borgo Pignano: Boutique countryside estate in Volterra (Tuscany) with villas, organic farm, cooking school, and wellness offerings; comparable small-scale Italian luxury estate hospitality model targeting couples and families.
• Castel Monastero: Medieval Chianti village converted to luxury resort with spa, wine experiences, and fine dining — directly comparable Tuscany wine-country luxury wellness resort structure.

Broad incumbents

• Les Sources de Caudalié: Pioneer of the 'vinothérapie' spa concept in Bordeaux, France; comparable integrated winery + wine-therapy spa + luxury accommodation model and the conceptual benchmark for Altarocca's wine spa positioning.
• Borgo Egnazia: Large-scale luxury resort in Puglia with extensive spa, multiple restaurants, and curated experiences; comparable luxury Italian countryside wellness/hospitality benchmark though at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/altaroccawineresort
• Instagraminstagram.com/altarocca_wine_resort
• Xx.com/AltaroccaResort
• LinkedInlinkedin.com/company/altarocca-wine-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altarocca Wine Resort