Fielding

What Fielding does

Fielding Estate Winery is a privately held, family-owned craft winery founded in 2005 and located on the Beamsville Bench sub-appellation in Niagara, Ontario. The winery produces cool-climate VQA wines using traditional winemaking methods under winemaker Richie Roberts (Brock University CCOVI graduate, in role since 2008), including extended lees aging for sparkling wines (30 months for the NV Traditional Method Brut), French oak aging of 12-20 months for premium reds, and unfined/unfiltered bottling for small-lot reserves. Premium production is intentionally constrained — e.g., 87 cases of the NV Traditional Method Brut, 104 cases of the 2020 Syrah, and 146 cases of the 2020 CHOSEN FEW — and the portfolio has earned significant critical recognition including 93 points from Decanter Magazine, a Lieutenant Governor Award of Excellence, and 15 awards at the 2026 Ontario Wine Awards. Sub-brands include Long Weekend Wine Co. (launched 2013, an accessible line for LCBO/grocery distribution) and Fielding Craft Ciders (launched 2019, a small-batch craft cider line).

The business operates a hybrid revenue model spanning direct-to-consumer and wholesale channels. DTC channels include on-site hospitality at three distinct venues (Wine Lodge year-round, Vineyard Lounge April-October, Wine Dome Lounge November-April), e-commerce delivery across Ontario (free shipping on $150+ orders), and the Club@Fielding wine club subscription at $425 annually (12 curated bottles shipped in two tranches, 10% off purchases, complimentary dome rentals, and member events). Wholesale channels are limited to Ontario: the Long Weekend Wine Co. line is distributed through LCBO, grocery retailers, and select restaurants, while a fundraising program enables not-for-profit organizations to earn 20% back on gift card sales. Ancillary experiential revenue includes yoga classes ($25), Firelight Yoga Nights ($45), wine dome rentals ($20), group experiences, and ticketed events such as Books on the Bench ($45-$68). The owners — Curtis Fielding (President, 2012/2013 Grape King) and Heidi Fielding (Director of Sales & Marketing, 2022 Women in Business Award winner) — personally drive community engagement and TV media appearances on CHCH Morning Live.

Name

Fielding

Legal name

Fielding Estate Winery

Website

https://fieldingwines.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Fielding Estate Winery is a family-owned, craft VQA winery on the Beamsville Bench in Ontario, producing small-lot cool-climate wines and craft ciders. It serves Ontario consumers through direct-to-consumer hospitality (on-site venues, wine club, e-commerce), LCBO/grocery wholesale, and a fundraising program.

Ownership category

akta.pro rank

Product category

VQA Winery and Craft Cidery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Shops (Off-Premise) (CRANAAAB), Wine Bars (CRANACAE)

Keywords

• Cool-climate VQA wines
• Wine tourism experiences
• Craft cider production
• Wine club membership
• Small-lot winemaking

Headquarters

HQ city

Beamsville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Wine & Cider Sales (On-site): The winery retails wine and craft cider directly to visitors at the Wine Lodge and through the Wine & Cider Shop. Visitors purchase flights, glasses, bottles, and merchandise on-site. Prices range from $10–$22 per glass, $18+ per flight, and $48–$140 per bottle.
2. E-commerce / Online Store: Customers can order wine and cider online for delivery within Ontario. The store offers a wide range of products including award-winning wines, cider, merchandise, and event tickets. Shipping is free on orders of $150 or more.
3. Wine Club Membership (The Club@Fielding): Annual membership at $425 provides 12 curated bottles (6 shipped in April, 6 in November), 10% off all purchases, 4 complimentary flight vouchers per year, unlimited complimentary Wine Dome rentals, invitations to member events, and seasonal double discount days. This is a recurring subscription model generating predictable annual revenue.
4. Fundraising Program: Not-for-profit organizations, sports teams, schools, and clubs in Ontario can purchase Fielding wines through a fundraising program. Organizations receive 20% back on gift card purchases. Drita Bastin coordinates the program as Fundraising Coordinator.
5. LCBO & Grocery Distribution: The Long Weekend Wine Co. line (launched 2013) is distributed through the LCBO and grocery stores. This provides broad retail distribution alongside direct-to-consumer channels.
6. Experiences & Events: Revenue from paid experiences including yoga classes ($25), Firelight Yoga Nights ($45), group exclusive experiences ($25/person), event tickets (e.g., Fielding Backyard Bash $15, Books on the Bench $45–$68), and Wine Dome rentals ($20 dome fee).

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

Fielding Estate Winery is a family-owned VQA winery on the Beamsville Bench sub-appellation in Niagara, Ontario that produces small-lot cool-climate wines and craft ciders. The winery sells its products through on-site hospitality venues (Wine Lodge, Vineyard Lounge, Wine Domes), an annual Wine Club subscription, an e-commerce store for Ontario delivery, and wholesale distribution via the LCBO and grocery retailers under the Long Weekend Wine Co. brand. Complementary paid experiences include yoga classes, group tastings, fundraising programs, and year-round visitor events.

Differentiator

Problem solved

Functional benefit

Brands

• Long Weekend Wine Co. An easy drinking wine collection launched in 2013, perfect for cottage, pool-side sipping and casual occasions. Fruit-forward, VQA blends delivering quality at a reasonable price. Available in LCBO, grocery, and select restaurants.
• Fielding Craft Ciders

Products and services

• Fielding Estate Winery VQA Wines
• CHOSEN FEW Reserve Blend

Quantifiable outcome

• 15 wines won awards at the 2026 Ontario Wine Awards, including Double Gold and Lieutenant Governor Award of Excellence for the 2023 Cabernet Syrah
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• LCBO (Liquor Control Board of Ontario)coreChannel Partner/ Reseller/ DistributorFielding Estate Winery distributes its Long Weekend Wine Co. line through the LCBO for broad retail coverage across Ontario. This partnership extends Fielding's reach to all LCBO locations, making their accessible-priced wines available province-wide alongside premium direct-to-consumer channels.
• Ontario Grocery RetailersminorChannel Partner/ Reseller/ DistributorThe Long Weekend Wine Co. collection is also distributed through select grocery retailers across Ontario, complementing LCBO distribution for the easy-drinking wine brand.
• Select Ontario RestaurantsminorChannel Partner/ Reseller/ DistributorLong Weekend Wine Co. wines are available at select restaurants across Ontario, providing on-premise presence alongside retail distribution.
• Ontario Honda Dealers Indy TorontocoreGTM or Marketing PartnerFielding Estate Winery has served as the Official Sparkling Wine & Cider Partner and Official Sparkling Wine of Victory Lane at the Ontario Honda Dealers Indy Toronto for three consecutive years (2023, 2024, 2025). The event takes over Exhibition Place in downtown Toronto July 18-20 annually, reaching large urban audiences. Curtis Fielding represents the winery at the event.
• Brock University (CCOVI – Cool Climate Oenology and Viticulture Institute)minorStrategic or Co-development PartnerWinemaker Richie Roberts is a proud Brock University graduate of CCOVI (Cool Climate Oenology and Viticulture Institute). This academic connection reflects the winery's commitment to Niagara's cool-climate viticulture expertise.
• Benchlands Wineries (Fall Wine Trail & Love The Bench)minorStrategic or Co-development PartnerFielding participates in collaborative winery events on the Beamsville Bench including the Fall Wine Trail (5 wineries, October) and Love The Bench (food and wine pairing event). These are joint marketing efforts among Benchlands wineries to drive tourism to the region.
• Lincoln Pelham Public LibraryminorGTM or Marketing PartnerThe 'Books on the Bench' event on July 10, 2026 is a fundraiser in support of Lincoln Pelham Public Library. Tickets at $45–$68 include a $20 tax receipt, with proceeds supporting the library's collections, programs, and services.
• ChzPlz (Food Partner)minorOthersChzPlz provides a lite bites menu for the Wine Dome Lounge and exclusive experiences, prepared by the specialty cheese/food provider. The Whipped Feta Dip ($16) is described as a fan favourite.
• Avella's Wood Fired Oven (Food Vendor)minorOthersAvella's Wood Fired Oven provides wood-fired pizza at the Vineyard Lounge on weekends from May 16th and at the Fielding Backyard Bash event on August 1st. The pizza is available for purchase alongside Fielding wines.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Thirty Bench Wine Makers: Beamsville Bench winery focused on premium small-lot VQA wines (Riesling, Cabernet Franc, Chardonnay) with on-site tasting room and DTC focus. Same sub-appellation, similar boutique scale, and overlapping customer base of wine tourists and enthusiasts.
• Stratus Vineyards: Niagara premium winery combining small-lot winemaking, on-site restaurant, and experiential DTC. Comparable boutique-to-mid scale with strong hospitality overlay and premium price points.
• Tawse Winery: Beamsville Bench winery producing premium, organic/biodynamic small-lot wines with on-site tasting room, cellar tours, and restaurant. Comparable sub-appellation, DTC-led model, and premium positioning to Fielding.
• Flat Rock Cellars: Twenty Mile Bench (adjacent Niagara sub-appellation) premium small-lot winery with on-site tasting room, restaurant (The Kitchen), and DTC-driven model. Same boutique premium scale and wine-tourism-led GTM as Fielding.
• Ravine Vineyard Estate Winery: Niagara farm-to-table estate winery with restaurant, event programming, and DTC tasting experiences. Aligns with Fielding's experiential/hospitality-first DTC approach and comparable family-operated estate scale.
• Pillitteri Estates Winery: Family-owned Niagara winery with on-site restaurant, tasting room, wine club, and award-winning VQA/icewine portfolio. Comparable family-owned DNA, hospitality-driven DTC, and multi-occasion (still + icewine) portfolio.
• Château des Charmes: Generational family-owned Niagara winery with vineyard tours, tasting room, and DTC premium VQA wines. Same family-owned, multi-decade premium positioning with overlapping visitor demographic.
• Hidden Bench Winery: Estate winery on the Beamsville Bench producing premium small-lot Riesling, Chardonnay and Pinot Noir. Tightly overlapping geography, premium small-lot positioning, and DTC tasting experience make it highly comparable.

Broad incumbents

• Inniskillin: Pioneering Canadian winery (now owned by Arterra Wines Canada) with broad retail distribution, icewine leadership, tasting room and DTC at meaningful scale. Serves as a benchmark incumbent for Ontario wine DTC and wholesale.
• Peller Estates: Large Niagara winery with full DTC hospitality (tours, restaurant, on-site hotel), broad LCBO/grocery distribution, and VQA portfolio at scale. Establishes the upper-bound incumbent comparable for hospitality depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FieldingWinery
• YouTubeyoutube.com/channel/UCRv-qjYX2wE4M3dAu75xO4g
• Facebookfacebook.com/FieldingWinery
• Instagraminstagram.com/fieldingwinery
• LinkedInlinkedin.com/company/fielding-estate-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fielding