ROSH

What ROSH does

ROSH is a privately held Brazilian digital intelligence agency headquartered in São Paulo, founded in 2008 by David Vianna. The firm operates on an interdisciplinary dedicated-squads model and delivers a 360° service portfolio organized into five pillars: CRIAÇÃO (creative production including art direction, audiovisual, animation, and video editing), CONTEÚDO (multichannel content management spanning social media, CRM, SEO, community management, and real-time event coverage), ESTRATÉGIA (strategic planning, research, branding, inbound, influence marketing, and business consulting), MÍDIA (campaign planning, setup, operation, optimization, and performance reporting), and ROSH INSIGHTS, a proprietary analytics tool that evaluates ad performance across 80+ visual and textual elements using statistical and predictive methodology to inform media and creative decisions.

The company's core technology layer is ROSH Insights, which combines computer vision and predictive analytics to assess creative assets and media performance, integrating data-driven guidance into both media planning and creative production workflows. No public API, SDK, or MCP is offered; the tool is embedded within the agency's service delivery rather than productized as a standalone platform.

ROSH generates revenue through professional services engagements delivered directly to brand clients, with custom/enterprise pricing that is not publicly disclosed. The agency employs between 11 and 50 people and reports a cumulative client base of 200+ brands across multiple countries, with named enterprise clients spanning technology/consumer electronics (Xiaomi), hospitality (Accor), travel (Decolar), banking (Bancorbras), healthcare (Cremer, Viveo), real estate (Trisul), and mid-market fitness/wellness and union segments (Allp Fit, Align, Sindicato). The go-to-market motion is direct enterprise and mid-market engagement through dedicated squads, with no disclosed distribution intermediaries, partnerships, or institutional investors.

Name

ROSH

Legal name

Rosh

Website

https://agenciarosh.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

ROSH is a privately held Brazilian digital intelligence agency founded in 2008 that delivers 360° strategy, creative, content, and media services to 200+ enterprise and mid-market brands globally through interdisciplinary squads, supported by a proprietary ROSH Insights analytics tool.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Agency Services Revenue: Professional services revenue generated through dedicated interdisciplinary squads providing strategic planning, creative production, data analysis, and digital marketing services to brand clients on a contractual basis.

Go-to-market motion1 record

Distribution channels1 record

Core offering

ROSH is a digital intelligence agency that delivers 360° marketing services through dedicated interdisciplinary squads, covering strategic planning, creative production (art direction, audiovisual, animation, video), multichannel content management (social media, CRM, SEO, campaigns), media planning and optimization, and ad performance analytics via its proprietary ROSH Insights tool that evaluates 80+ visual and textual elements using statistical and predictive methodology.

Product overview

ROSH is a digital intelligence agency operating with dedicated interdisciplinary squads, offering a 360° portfolio of services. The core offerings include five interconnected service pillars: CRIAÇÃO (creative production including art direction, video, animation), CONTEÚDO (multichannel content management including social media, CRM, SEO), ESTRATÉGIA (strategic planning and research), MÍDIA (campaign planning and optimization), and the proprietary ROSH INSIGHTS analytics tool. The services work together as an integrated system — from strategic planning and creative production through content management and media optimization, culminating in data-driven insights via their proprietary tool that analyzes 80+ visual and text elements to inform both media and creative decisions.

Differentiator

Problem solved

Functional benefit

Brands

• ROSH INSIGHTS: Proprietary analytical tool that analyzes ad performance based on 80+ visual and textual elements using statistical and predictive methodology to guide media and creative work.

Products and services

• CRIAÇÃO (Creation) Creative production service offering art direction, audiovisual capture, creation, animation and video editing for various formats, from key visual conception to digital or offline scale deployment. Targeted at brand clients seeking creative production support.
• CONTEÚDO (Content) Multichannel content production and management service covering social media, campaigns, CRM, SEO, rich materials, translation, customer service (SAC), community management, reporting, and real-time event coverage. Targeted at brand clients needing ongoing content operations.
• ESTRATÉGIA (Strategy) Strategic planning and research service to guide brands, covering content, campaigns, branding, inbound, influence marketing, and business consulting. Targeted at brand clients seeking strategic direction.
• MÍDIA (Media) Campaign planning, setup, operation and optimization service aligned with business objectives, with continuous analysis, performance reports and insights for result maximization. Targeted at brand clients running media campaigns.
• ROSH INSIGHTS Proprietary analytical tool that analyzes ad performance based on 80+ visual and textual elements using statistical and predictive methodology to guide media and creative work. Targeted at brand clients and ROSH's own internal teams for performance optimization.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Omnicom Group: Global holding company (BBDO, DDB, TBWA, Goodby Silverstein, Hearts & Science) operating full-service and digital agency networks. Comparable to ROSH at the industry level as an incumbent offering integrated marketing services to large enterprise brands.
• Interpublic Group: Global advertising holding company (parent of McCann, MullenLowe, FCB, R/GA, Mediabrands) competing for the same multinational marketing budgets as ROSH. Comparable as a broad incumbent with overlapping digital, creative, and media offerings.
• Dentsu: Japanese-headquartered global advertising holding company (Dentsu Creative, Merkle, Dentsu Media) competing in the same integrated digital marketing space. Comparable as a broad incumbent pursuing enterprise clients in Brazil and LatAm markets.
• Publicis Groupe: Global advertising holding group whose agencies (Publicis, Leo Burnett, Saatchi & Saatchi, Digitas, Sapient) compete in the same digital creative, data, and media space as ROSH. Relevant because its Power of One model packages strategy, creative, media, and data for the same enterprise CMOs ROSH targets.
• WPP: World's largest advertising holding company, operating agencies (Ogilvy, VMLY&R, AKQA, Grey, GroupM) that compete against ROSH for the same global enterprise brand marketing budgets. Comparable because it offers integrated digital strategy, creative, media, and analytics through agency subsidiaries — directly overlapping with ROSH's 360° model.

Direct peers

• R/GA: Independent digital creative and innovation agency owned by IPG, building brand experiences at the intersection of strategy, design, and technology. Highly comparable to ROSH due to its proprietary tech-platform heritage, integrated squad delivery model, and enterprise client roster.
• AKQA: WPP-owned digital agency focused on design, innovation, and predictive customer experiences for brands like Nike, Google, and Audi. Directly comparable to ROSH on the 360° digital service model, AI/data-driven creative optimization, and enterprise client delivery.
• DAVID The Agency: Brazilian independent advertising agency known for digitally-led creative work for brands like Burger King, Coca-Cola, and Samsung. Highly relevant as a São Paulo-headquartered mid-size independent that competes head-to-head with ROSH for Brazilian enterprise marketing budgets.
• Artplan: One of Brazil's largest independent full-service advertising agencies offering creative, media, content, and digital services. Directly comparable to ROSH as a Brazilian competitor with a similar integrated service portfolio and national client base.
• VMLY&R: WPP's creatively-led digital and commerce agency combining brand strategy with customer experience capabilities. Comparable to ROSH because it operates in the integrated creative + media + technology space and serves major brands across multiple geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROSH