Burgeon Outdoor

What Burgeon Outdoor does

Burgeon Outdoor is a privately held, Made-in-New-Hampshire technical outdoor apparel brand operating since 2019 out of Lincoln, NH. The company designs, sews, and tests a four-layer apparel system (base layers, mid layers, outer layers, accessories) for active outdoor consumers engaged in hiking, trail running, backpacking, skiing, and mountain activities. The catalog of 124 SKUs is anchored by the Polartec Alpha Direct mid-layer family (Alpha 60, 90, 120 hoodies and quarter-zips at $109.95), a TENCEL-blend Flume Tech base/tee line, sun-protection Sunseeker products, fleece layers (Highlander, Pemi, Hearthside, Campfire), and a Tuckerman hardshell range extending into $275-$399.99 waterproof outerwear. Manufacturing takes place in vertically integrated facilities in Lincoln and Gorham, NH, with hand-finishing of items like the Flume Tech T-Shirt done on-site.

The business model is direct-to-consumer. Sales occur through a Shopify-powered e-commerce site (with free U.S. shipping over $100 and international USPS shipping) and a single physical retail storefront at 25 South Mountain Drive, Lincoln, NH. Pricing is unit-based, ranging from $35 graphic tees to $399.99 hardshells, with a factory-sale channel offering 27-40% discounts on past-season inventory. The company donates 5% of every purchase to mountain community causes and maintains three White Mountains trails in partnership with the Appalachian Mountain Club, which doubles as a brand-building differentiator and grassroots marketing engine via content, social media, and an athlete ambassador program.

The company is founder-led (Matt Boothby and Eric Blanche per company history; Rudy Glocker listed in leadership data) with 11-50 employees, no disclosed institutional funding, no acquisitions, and no international legal footprint. Customer reviews exceed 1,958 on the website, suggesting an established but small consumer base, and the AMC Highlander co-branded product illustrates a model for mission-aligned commercial partnerships. No revenue, valuation, or financial performance figures are publicly disclosed.

Name

Burgeon Outdoor

Legal name

Burgeon Outdoor

Website

https://burgeonoutdoor.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Burgeon Outdoor is a privately held, Made-in-New-Hampshire technical outdoor apparel brand selling a four-layer clothing system (base, mid, outer, accessories) directly to consumers via e-commerce and a Lincoln, NH retail store, with 5% of every purchase going to mountain community causes.

Ownership category

akta.pro rank

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from selling technical outdoor apparel directly to consumers through their e-commerce platform and retail location. Products include base layers, mid layers, outer layers, hoodies, t-shirts, pants, and accessories. Single-item transactions with occasional factory sale discounted items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Burgeon Outdoor designs, sews, and sells technical outdoor apparel from Lincoln and Gorham, New Hampshire. The product line is built around a four-layer system — base layers, mid layers (Polartec Alpha Direct hoodies, fleeces), outer layers (hardshell jackets and pants), and accessories — sold direct-to-consumer via the company's e-commerce website and a retail store in Lincoln, NH.

Product overview

Burgeon Outdoor is a Made-in-New-Hampshire outdoor apparel company offering a comprehensive layering system of technical outdoor clothing. The product portfolio centers around a four-layer system: base layers (Flume baselayer collection), mid layers (including Alpha Direct hoodies in 60/90/120 weights, Highlander fleece hoodies, Bond mid layers, Campfire fleece), outer layers (Tuckerman and Huntington hardshell jackets, Tuckerman pants), and accessories. Key product lines include the Polartec Alpha Direct series (Alpha 60, 90, and 120 hoodies and quarter-zips), Sunseeker sun-protection series, Flume technical T-shirts and hoodies, and various fleece products (Highlander, Pemi, Hearthside, Campfire). The company also produces graphic t-shirts featuring White Mountains and New Hampshire themes. All products are designed, sewn, and tested in Lincoln and Gorham, NH, with a mission of giving 5% back to mountain communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunseeker T-Shirt Lightweight, breathable performance shirt with UPF 30 sun protection and quick-drying fabric for warm-weather hiking, running, and all-day outdoor activities. Sold in men's and women's versions.
• Sunseeker Hoodie Lightweight sun hoodie with UPF 30 protection, breathable fabric, and quick-drying properties for long hikes above treeline, paddling, and warm-weather outdoor activities. Sold in men's and women's versions.
• Flume Tech T-Shirt Lightweight performance shirt made from a TENCEL, recycled polyester, and spandex blend with four-way stretch, moisture-wicking, and odor-resistant properties for warm-weather, high-output activities. Sold in men's and women's versions.
• Flume Crewneck Baselayer Comfortable baselayer top providing warmth and moisture management for cold-weather activities, made with performance fabrics designed for layering systems. Sold in men's and women's versions.
• Flume 1/4 Zip Baselayer Quarter-zip baselayer top with temperature regulation and moisture-wicking properties for active cold-weather pursuits, providing versatile layering options. Sold in men's and women's versions.
• Flume Baselayer Bottoms Thermal baselayer bottoms designed for cold weather, providing warmth and moisture management as part of a complete layering system. Sold in men's and women's versions.
• Alpha Direct 60 Hoodie Ultralight breathable insulation powered by Polartec Alpha Direct 60, designed for high-output activities such as trail running and steep climbs where minimal warmth without overheating is needed. Unisex.
• Alpha Direct 90 Hoodie Lightweight warmth midlayer engineered with Polartec Alpha Direct 90 insulation, offering exceptional warmth-to-weight ratio, breathability, fast drying, and packability for hiking, backpacking, and skiing. Sold in men's and women's versions.
• Alpha Direct 120 Hoodie Heavier weight Polartec Alpha Direct 120 insulation hoodie providing maximum warmth for colder conditions while maintaining breathability and packability. Unisex.
• Alpha Direct 90 Quarter Zip Quarter-zip variant of the Alpha Direct 90 midlayer providing versatile temperature regulation with Polartec Alpha Direct 90 insulation for active outdoor pursuits. Men's.
• Highlander Hoodie Versatile go-to fleece hoodie suitable for everyday wear and outdoor activities, functioning as a standalone midlayer or as part of the Burgeon layering system. Sold in men's and women's versions.
• Highlander Hoodie Full Zip Full-zip variant of the Highlander fleece hoodie offering versatile temperature control and easy on/off functionality for active layering. Sold in men's and women's versions.
• Bond 1/4 Zip Technical quarter-zip midlayer providing versatile warmth for changing conditions, designed for layering under shells or wearing alone during moderate activity. Sold in men's and women's versions.
• Bond Mid Layer Vest Versatile vest providing core warmth with arm freedom for active pursuits and temperature regulation in variable conditions. Men's.
• Pemi Hoodie Lightweight fleece hoodie named after the Pemigewasset Wilderness area, providing comfortable warmth for cool conditions and everyday use. Sold in men's and women's versions.
• Franconia Versatile jacket functioning as both mid and outer layer, designed for variable mountain conditions with balanced warmth and weather protection. Sold in men's and women's versions.
• Hearthside Cowl Neck Fleece Cozy cowl neck fleece providing relaxed warmth for camp, town, and casual outdoor wear with a distinctive cowl neck design.
• Hearthside Hoodie Hooded variant of the Hearthside fleece offering the same cozy warmth with the added coverage of a hood for variable conditions.
• Campfire Fleece 1/2 Zip Lightweight half-zip fleece designed for camp and casual outdoor wear, providing comfortable warmth during cooler evenings. Sold in men's and women's versions.
• Campfire Fleece Jacket Full-zip fleece jacket for versatile warmth during camp and outdoor activities, providing comfortable insulation in a jacket format. Sold in men's and women's versions.
• Campfire Fleece Vest
• Old Fort Henley Performance henley combining outdoor functionality with everyday style, featuring technical fabrics for versatile year-round use. Men's.
• AMC Highlander Hoodie
• Tuckerman Hardshell Jacket
• Huntington Hardshell
• Tuckerman Pants
• Washington Outer Layer
• Mittersill Expedition Base Layer
• Power Wool Beanie
• Power Stretch Fleece Hat
• 4000-Footers T-Shirt
• eGift Card

Quantifiable outcome

• 5% of purchase price benefits community and environmental efforts including trail maintenance and local nonprofits

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Appalachian Mountain ClubcoreStrategic or Co-development PartnerBurgeon maintains three trails (Old Bridle Path, Pine Link, Willey Range) in the White Mountains in partnership with the Appalachian Mountain Club. This trail stewardship partnership demonstrates the company's commitment to mountain community investment and outdoor culture preservation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stio: Jackson Hole-based DTC outdoor apparel brand offering technical mountain apparel; highly comparable to Burgeon in premium-positioning, regional outdoor identity, and DTC-first channel mix.
• Cotopaxi: Mission-driven outdoor apparel brand with sustainability and giveback programs (e.g., Questival). Comparable to Burgeon in values-led marketing, technical apparel positioning, and DTC-first distribution.
• Duckworth: Montana-based outdoor apparel maker using US-grown and US-milled wool with US manufacturing. Closely comparable to Burgeon in Made-in-USA vertical integration in the premium outdoor category.
• Voormi: US-manufactured technical outdoor apparel brand focused on merino wool and domestic supply chain; comparable to Burgeon's commitment to American manufacturing and technical layering systems.

Broad incumbents

• Patagonia: Largest premium technical outdoor apparel brand with deep sustainability and US-manufacturing heritage; directly competes in Burgeon's mid/outer-layer category but operates at vastly greater scale and wholesale breadth.
• Outdoor Research: Established technical outdoor apparel brand selling mid-layers, shells, and base layers across wholesale and DTC; competes for the same active outdoor customer with a much broader product catalog.
• Smartwool: Performance apparel and sock brand emphasizing merino layering and outdoor use; overlaps with Burgeon's base-layer and hiking sock/accessory space but distributed through broader wholesale.
• Arc'teryx: Premium technical outerwear and mid-layer brand; competes head-to-head with Burgeon's hardshells (e.g., Tuckerman) and Alpha Direct midlayers at the high-end of the same buyer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJK8B2ewKJlbasFgLBWI7vA/shopify
• Facebookfacebook.com/burgeonoutdoor
• LinkedInlinkedin.com/company/burgeon-outdoor
• Instagraminstagram.com/burgeonoutdoor/shopify
• Xx.com/BurgeonOutdoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burgeon Outdoor