What ASC Building Products does

ASC Building Products is a privately held US manufacturer of metal roofing and metal siding products, founded circa 1970 and headquartered in West Sacramento, California. The company operates four manufacturing facilities across the West Coast (West Sacramento CA, Salem OR, Spokane WA, and Tacoma WA) producing concealed-fastener standing seam systems (Design Span hp, Skyline Roofing, Skyline Roofing hp) and exposed-fastener panels (2 1/2" Corrugated, Delta Rib, Delta Rib III, Nor-Clad, Nu-Wave Corrugated, PBR Panel, Strata Rib, IronOx Corrugated), in gauges from 29 to 22. Products are coated with proprietary Dura Tech paint systems (SMP and PVDF formulations) with cool-pigment technology, carry CRRC cool-roof accreditation on 20+ colors, and are independently certified to UL 790 (Class A fire), UL 2218 (Class 4 hail), UL 580 (wind uplift), and ASTM E1592/E1680/E1646 performance standards, with code compliance verified by IAPMO under IBC, IRC, CBC, and CRC.

The company generates revenue through wholesale hardware sales of metal panels, siding, trims, flashings, fasteners, accessories, and (since August 2025) S-5! snow retention systems sold exclusively through a network of distributors, lumberyards, and home improvement centers across the Western US and Western Canada. It does not sell direct to end users. Go-to-market is sales-led via nine territory-based outside sales representatives spanning Alaska through Arizona, supported by inside sales staff and an AI-powered Renoworks Product & Color Visualizer for homeowner demand generation. Pricing is not publicly disclosed.

ASC serves three primary vertical segments — residential (homeowners seeking durable, energy-efficient roofing), agricultural (barns, post-frame, and rural structures), and commercial (pre-engineered metal buildings, retail, civic) — and competes on certification breadth, 50+ year brand reputation, regional plant footprint, and an accessory ecosystem that increases attach rate per project.

Name

ASC Building Products

Legal name

ASC Building Products

Website

https://ascbp.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

ASC Building Products is a West Coast US manufacturer of metal roofing and siding panels serving residential, agricultural, and commercial customers via distributors across the Western US and Western Canada from four regional plants.

Ownership category

akta.pro rank

Product category

Metal Roofing and Siding Manufacturing

NAICS

Ornamental and Architectural Metal Products Manufacturing (33232), Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Work Manufacturing (332323)

SIC

Sheet Metal Work (3444), Fabricated Structural Metal Products (3440)

akta.pro primary industry

Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG)

akta.pro secondary industries

Flashing, Edge Metal & Roof Accessories (IMADAFAJ), Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM)

Keywords

• Metal roofing panels
• Metal siding products
• Standing seam roofing
• Exposed fastener panels
• Metal building materials

Headquarters

HQ city

West Sacramento

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Metal Roofing Panel Sales: Revenue generated from manufacturing and selling metal roofing panels and sheets through a network of distributors and home improvement centers. Products include standing seam panels (Design Span hp, Skyline Roofing, Skyline Roofing hp) and exposed fastener panels (Corrugated, Delta Rib, Delta Rib III, Nor-Clad, Nu-Wave Corrugated, PBR Panel, Strata Rib).
2. Metal Siding Panel Sales: Revenue from metal siding products sold through the same distributor network, including residential, commercial, and agricultural applications. Same product lines serve both roofing and siding applications.
3. Accessories and Trim Sales: Sales of complementary products including trims, flashings, fasteners, foam closure strips, polycarbonate panels, and snow retention systems to support installation of metal roofing and siding.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

ASC Building Products manufactures premium metal roofing and metal siding panels for residential, agricultural, and commercial construction. Its product portfolio includes concealed fastener (standing seam) systems such as Design Span hp, Skyline Roofing, and Skyline Roofing hp, along with exposed fastener panels including 2 1/2" Corrugated, Delta Rib, Delta Rib III, Nor-Clad, Nu-Wave Corrugated, PBR Panel, Strata Rib, and IronOx Corrugated. The company also supplies trims, flashings, fasteners, and complementary accessories, all coated with its proprietary Dura Tech paint systems and sold exclusively through distributors, lumberyards, and home improvement centers across the Western United States.

Product overview

ASC Building Products is a manufacturer of premium metal roofing and siding products serving residential, agricultural, and commercial segments for over 50 years. The product portfolio includes concealed fastener standing seam systems (Skyline Roofing, Skyline Roofing hp, Design Span hp) and exposed fastener panels (2 1/2" Corrugated, Delta Rib, Delta Rib III, Nor-Clad, Nu-Wave Corrugated, PBR Panel, Strata Rib, IronOx Corrugated). Products are offered with multiple paint systems (Dura Tech xl, Dura Tech nt, Dura Tech 5000, Dura Tech mx, ColorGuard 25, ZINCALUME Plus) and backed by 25-year to limited lifetime warranties. The company supplements its core offerings with trims, flashings, accessories, S-5! snow retention systems, and an AI-powered visualizer tool via Renoworks for product visualization. Products are independently tested to meet IBC, IRC, CBC, and CRC building codes, with manufacturing locations in Tacoma WA, West Sacramento CA, Spokane WA, and Salem OR.

Differentiator

Problem solved

Functional benefit

Brands

• AEP Span: Brand referenced in project listings and color chart documentation. Associated with Nu-Wave Corrugated products.
• ASCBP

Products and services

• Design Span hp High-performance structural standing seam metal roofing panel with 1-3/4 inch seam, clip attachment system, and factory-applied sealant. Available in 24 and 22 gauge with Dura Tech 5000 or Dura Tech mx paint systems. Tested to ASTM E1592 (wind uplift), ASTM E1680 (air infiltration), and ASTM E1646 (water infiltration). Used in residential and commercial applications with minimum 2:12 slope.
• Skyline Roofing Standing seam metal roofing product with 1 inch tall rib, snap-together interlock, concealed fastener design, and pre-punched nailing flange. 26-gauge profile with 16 or 12 inch coverage; minimum 3:12 slope. Features Dura Tech xl paint system with cool reflective pigments.
• Skyline Roofing hp High-performance standing seam metal roofing panel with thicker base steel and commercial-grade paint system (Dura Tech 5000/Dura Tech mx with PVDF/Kynar fluorocarbon). 24-gauge, 16-inch coverage, minimum 3:12 slope. Designed for enhanced durability in extreme climates.
• 2 1/2 Inch Corrugated Light-gauge exposed fastener corrugated metal panel with classic subtle ribbed appearance and 1/2 inch rib height. Available in 26 and 29-gauge steel with 32 inch coverage. Used for residential siding, wainscoting, and rural buildings.
• Delta Rib Versatile light-gauge exposed fastener ribbed metal roof and wall panel with 24-inch coverage. Available in 29 and 26-gauge options. Suitable for residential, light commercial, agricultural, retail, and civic projects.
• Delta Rib III Exposed fastener panel offering 36-inch broad coverage for faster installation. Available in 29 or 26-gauge with broad color range. Class 4 hail impact rated, ideal for agricultural and metal buildings.
• Nor-Clad Light-gauge exposed fastened 36-inch wide panel for residential roofing, light commercial, and agricultural projects. Available in 26 and 29-gauge with multiple color options.
• Nu-Wave Corrugated Classic exposed fastened metal panel with curved wavy ridges (7/8 inch depth, 2 11/16 inch rib spacing). Available in 22, 24, and 26-gauge with 32 or 34-2/3 inch coverage. Suitable for residential siding and commercial wainscoting.
• PBR Panel Metal roofing and siding panel ideal for pre-engineered metal, post-frame, and agricultural buildings. Recommended for light commercial, industrial, and DIY applications. Available in 26 and 24-gauge with 36-inch coverage and 1:12 minimum slope.
• Strata Rib Metal sheeting panels with 36-inch coverage width and reinforced 3/4-inch high major ribs. Available in 29 or 26-gauge steel for residential, light commercial, and agricultural projects.
• IronOx Corrugated Distinctive 22-gauge 36-inch wide unpainted panel creating a rusted aged metal appearance. Cold-rolled steel with natural iron oxide finish that develops over time. Used for residential siding, wainscoting, fencing, and garden buildings seeking vintage aesthetic.
• S-5! Snow Retention Systems Snow retention systems (ColorGard 2.0 bar-style, X-Gard 1.0 and 2.0 pipe-style) from partner S-5! that hold snow in place on metal roofs, allowing gradual melting. Feature non-penetrating clamps and color-matched options using the same painted steel as the roof panels. Compatible with ASC standing seam and exposed fastener panels.
• Trims, Flashings, and Accessories Comprehensive range of metal flashings, trims, fasteners, foam closure strips, polycarbonate light panels, and vented closures designed to provide seamless finishes and proper weather sealing for ASC metal roofing and siding installations.
• AI-Powered Product & Color Visualizer 2.0 Interactive online tool powered by Renoworks AI technology that allows customers to upload photos of homes and visualize metal roofing and siding products and colors in realistic settings. Includes 3D modeling and free Eagleview estimation reports to assist with project quoting.

Quantifiable outcome

• Cool Roof Rating Council (CRRC) accredited colors help lower building cooling costs through reflective pigments
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• S-5!coreTechnology or Integration · 21 August 2025ASC Building Products partnered with S-5! to offer snow retention systems compatible with their standing seam and exposed fastener panels. The partnership enables customers to order ColorGard 2.0 (bar-style), X-Gard 1.0, and X-Gard 2.0 snow retention systems directly when purchasing ASC panels. Systems feature non-penetrating clamps and color-matched options for seamless integration.
• RenoworkscoreTechnology or IntegrationAI-powered Product & Color Visualizer powered by Renoworks technology. Allows customers to upload photos and visualize metal panels and colors with AI functionality, including 3D modeling and free Eagleview estimation reports for quoting assistance.
• Cool Roof Rating Council (CRRC)coreOthersProducts feature CRRC-accredited cool colors with cool pigment technology that improves building energy efficiency. CRRC accreditation validates solar reflectance and thermal emissivity ratings for energy code compliance.
• IAPMOcoreOthersASC Building Products tests products with third-party agency IAPMO to assess fitness for purpose and longevity. Products are independently verified to meet building code structural and fire resistance properties.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ATAS International: ATAS International manufactures metal roofing, wall panels, and accessories with standing seam and exposed fastener systems, serving residential, commercial, and architectural segments through distributor channels—directly comparable to ASC's product mix and channel model.
• Metal Sales Manufacturing Corporation: Metal Sales is one of the largest national manufacturers of metal roofing and wall panels, producing exposed fastener and standing seam panels for commercial, agricultural, and residential markets—an overlapping product portfolio and customer base.
• Berridge Manufacturing Company: Berridge produces architectural metal roofing, wall panels, and soffit systems for residential and commercial applications with proprietary standing seam profiles and color-finished steel, directly competing with ASC's architectural panel lines.
• Fabral (Reverie Industries): Fabral is a major manufacturer of metal roofing and siding panels with a multi-brand portfolio including Alu-Koat and Perma-Clad, distributed through lumberyards and home centers—a directly comparable go-to-market and product set.
• MBCI (Cornerstone Building Brands): MBCI is one of the largest North American manufacturers of metal roof and wall systems for the commercial, architectural, and industrial construction markets, with overlapping standing seam and exposed fastener product lines.
• Firestone Metal Products (Firestone Building Products): Firestone Metal Products manufactures UNA-CLAD standing seam and Exposed Fastener metal roofing systems for commercial and architectural applications, competing directly with ASC's concealed fastener and exposed fastener panels.

Regional players

• Western States Metal Roofing: Western States Metal Roofing is a Western US-based manufacturer of metal roofing and siding panels sold through distributor and direct channels—a regional competitor with significantly overlapping product lines and territory.

Emerging players

• Bridger Steel: Bridger Steel offers online-direct metal roofing panels, soffits, and trims with a broad color palette and DIY-friendly options—an emerging competitor targeting some of the same residential and agricultural end-segments as ASC.
• Revere Copper Products: Revere Copper produces architectural metals including copper roofing and wall systems for residential and architectural applications—an adjacent metal roofing competitor for premium architectural projects.

Broad incumbents

• Nucor Building Systems: Nucor Building Systems is a broad incumbent metal building manufacturer producing pre-engineered steel buildings including metal roof and wall panels at significantly greater scale and national reach than ASC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC30tJWVJ6iZFr64A-K39aaw
• Facebookfacebook.com/ascbp
• LinkedInlinkedin.com/company/asc-building-products
• Instagraminstagram.com/asc_building_products
• Xx.com/ascbldgproducts

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASC Building Products