What Sushi Venture Partners does

Sushi Venture Partners (SushiVP) is a privately held advisory and investment firm headquartered in London with operations in Tel Aviv, founded in 2012 and focused exclusively on the media technology sector. The firm advises, develops, and invests in early-stage companies that are transforming digital media, serving entrepreneurial founders and CEOs building in music, advertising technology, and adjacent media verticals. Its core offering comprises three structured accelerator programs: Marathon Artists LABs (London, launched 2015, targeting product-ready music and media technology startups), Startupbootcamp Israel (Tel Aviv and Haifa, launched 2013, a three-month Media and Ad tech accelerator selecting up to ten teams per cohort), and The Valley Labs (Israel-based crowdfunding-enabled accelerator with pre-seed funding of up to $50,000 per startup and a six-month structured program). The firm is not a technology company and does not build proprietary technology platforms; its differentiation derives from a senior team of former major-label executives — including ex-heads of Sony Music France/Europe, Warner Music International, PolyGram, and EMI Music — and the industry relationships, deal flow, and credibility that follow from those careers.

The firm generates returns through advisory fees and carried interest on portfolio exits, with notable 2022 realizations including the acquisition of Musiio by SoundCloud and the acquisition of Musimap by Utopia Music. Active portfolio investments include Unhurd (seed-stage artist marketing), Cyanite (AI music tagging), InPlayer, Remixology, Knowwhatsloved, MySphera, and Dummy Mag, among others. Strategic partnerships with Startupbootcamp.org (global accelerator network, in place since 2013) and Marathon Artists (London-based indie label) provide recurring deal-flow pipelines and access to the recorded-music value chain. The firm markets primarily through its website, LinkedIn and Twitter presence, and Demo Day events, while distribution of services occurs via direct advisory relationships and accelerator cohorts. Customer concentration is dispersed across a growing portfolio, and the firm's economic model is episodic in nature, driven by the timing and scale of exit events.

Name

Sushi Venture Partners

Legal name

Sushi Venture Partners

Website

https://sushivp.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sushi Venture Partners is a London-based advisory and investment firm focused on media tech, operating accelerator programs including Marathon Artists LABs, Startupbootcamp Israel, and The Valley Labs to support early-stage media and music technology startups.

Ownership category

akta.pro rank

Product category

Startup Advisory and Investment Services

NAICS

Portfolio Management and Investment Advice (523940), Management Consulting Services (54161)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Accelerators & Incubators (Investor-Operated) (FSANAAAM)

akta.pro secondary industry

Corporate Venture Studios & Incubators (Build/launch ventures) (FSANAHAC)

Keywords

• Venture capital advisory
• Media tech investing
• Startup accelerator programs
• Music technology ventures
• Portfolio company development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advisory and Investment Services: SushiVP generates returns through investments in portfolio companies. As an advisory and investment firm focused on media tech, the firm likely earns returns through carried interest on successful portfolio exits and advisory fees.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Sushi Venture Partners is an advisory and investment firm that advises, develops, and invests in early-stage media technology companies. It operates accelerator programs including Marathon Artists LABs (music and media tech), Startupbootcamp Israel (Media and Ad tech in Tel Aviv), and The Valley Labs (crowdfunding-based pre-seed accelerator offering up to $50,000), and provides tailored hands-on advisory support to portfolio companies.

Product overview

Sushi Venture Partners is an advisory and investment firm focused on the media tech sector. Rather than a unified product platform, the company offers a portfolio of accelerator programs and advisory services: Marathon Artists LABs (accelerator for music and media technology startups), Startupbootcamp Israel (Media and Ad tech accelerator in Tel Aviv), and The Valley Labs (crowdfunding-based accelerator with pre-seed funding). These programs are complemented by direct investment in portfolio companies transforming digital media.

Differentiator

Problem solved

Functional benefit

Brands

• Marathon Artists LABs: Music technology accelerator program that accelerates startup product development in music and media technology, focusing on applications for artist managers and the music business.
• Startupbootcamp Israel
• The Valley Labs

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Startupbootcamp.orgcoreStrategic or Co-development Partner · 1 January 2013SushiVP is a global partner of Startupbootcamp.org, Europe's leading startup accelerator program. The partnership focuses on Startupbootcamp Israel, an accelerator exclusively focused on Media and Ad tech startups based in Tel Aviv and Haifa. Each three-month program features up to ten teams selected from a 12-week application and filtering process, with Demo Day presentations to investors.
• Marathon ArtistscoreStrategic or Co-development PartnerMarathon Artists is a portfolio indie label that developed Marathon Artists LABs, an accelerator initiative supported by Sushi Venture Partners. The accelerator focuses on applications for artist managers and the music business, accelerating business development and lead generation for mature startups with demonstrable traction.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MassChallenge: Global non-equity accelerator with programs in multiple countries and verticals including media. Directly comparable cohort-based model and founder support approach.
• 500 Global: Large global accelerator and seed fund (formerly 500 Startups) operating programs across multiple geographies. Directly comparable in accelerator mechanics, equity investment model, and founder ecosystem support.
• Techstars: Operates a global network of accelerator programs and previously ran Techstars Music, a music-tech-focused accelerator. Most directly comparable in terms of accelerator model, equity-for-services offering, and access to corporate partners.
• Startupbootcamp: SushiVP is a global partner of Startupbootcamp.org and runs Startupbootcamp Israel. Operates city/vertical-specific three-month accelerator programs with similar structure (selection process, mentor network, Demo Day).
• Antler: Global early-stage VC and accelerator with multiple programs and a founder-first approach. Competes for the same pre-seed/seed media-tech founder pool with comparable residency-style programs.
• SOS Ventures: Operates accelerator programs and is an early-stage investor with comparable cohort-based approach. Competes for similar founder segments across consumer and media verticals.

Broad incumbents

• Plug and Play: Large global innovation platform running vertical-specific accelerator programs (including media/advertising) with corporate partnerships. Operates at significantly greater scale and geographic breadth than SushiVP.
• Y Combinator: Largest and most well-known global startup accelerator. Not vertical-specific but the dominant benchmark against which all niche accelerators (including SushiVP) compete for early-stage founders.

Emerging players

• Hype: Music industry-focused digital innovation and investment platform. Overlaps with SushiVP in targeting music-tech founders and providing industry expertise and capital.
• Backstage Capital: Early-stage venture fund focused on underrepresented founders, with growing activity in media and creator economy. Competes in the same early-stage media-tech deal flow with a more mission-driven approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/pralbertini
• LinkedInlinkedin.com/company/sushi-venture-partners

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments23 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sushi Venture Partners