The Crocodile
The Crocodile is a Seattle-based, privately held multi-venue entertainment complex operating a 750-capacity music showroom, two smaller venues, a restaurant, and a 17-room boutique hotel within one Belltown building, serving concert-goers, tourists, corporate event clients, and hotel guests since 1991.
- Company typePrivate
- Founded1991
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Crocodile does
The Crocodile is a privately held, multi-venue live entertainment and hospitality company headquartered in Seattle's Belltown neighborhood, founded in 1991 as The Crocodile Cafe. Following its December 2021 reopening at 2505 1st Ave, the company operates five interconnected venues within a single 30,000 square foot, three-story building: a flagship 750-capacity live music showroom, the 300-capacity Madame Lou's, the 100-seat Here-After comedy and film theater, The Society street-level restaurant and bar, and the 17-room boutique Hotel Crocodile. The company generates revenue across five streams — ticket sales (via TicketWeb and an on-site box office), food and beverage, hotel accommodations, merchandise, and private event rentals — serving local Seattle residents, tourists, touring artists, corporate event organizers, and hotel guests.
The business model is a multi-vertical direct-to-consumer hospitality operation rather than a technology platform. Pricing varies by event for ticketed performances, with supplementary all-access products such as the Golden Ticket (cross-venue evening pass) and bundled Room + A Show hotel packages designed to capture incremental per-visitor spend. Distribution is largely domestic and Seattle-centric, executed through the company's own website, the Hotel Crocodile booking site, Toast Tab for F&B and gift cards, and a partnership with SpotHero for parking. The underlying technical stack is composed of standard third-party SaaS integrations rather than proprietary technology. Strategic positioning leans heavily on the venue's 30-year grunge-era heritage, its 2013 Rolling Stone ranking as the 7th best U.S. club, and an ownership group that includes Alice in Chains drummer Sean Kinney and other Seattle music figures, providing cultural credibility as a destination for both touring and emerging artists.
The Crocodile firmographics
Firmographics- Name
- The Crocodile
- Legal name
- The Crocodile
- Website
- https://thecrocodile.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Crocodile is a Seattle-based, privately held multi-venue entertainment complex operating a 750-capacity music showroom, two smaller venues, a restaurant, and a 17-room boutique hotel within one Belltown building, serving concert-goers, tourists, corporate event clients, and hotel guests since 1991.
- Ownership category
- akta.pro rank
The Crocodile industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)
- akta.pro secondary industry
- Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where The Crocodile is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Crocodile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Ticket Sales: Primary revenue from ticket sales for concerts and events across multiple venues (The Crocodile main showroom, Madame Lou's, and Here-After theater). Tickets sold through box office and online via TicketWeb.
- Food and Beverage: Revenue from bars and restaurants within the venue complex including The Society bar, Here-After lobby lounge, and Hotel Crocodile lobby bar. Gift cards available for food, beverage, and merchandise purchases.
- Hotel Accommodations: 17-room Hotel Crocodile generates room revenue with packages combining hotel stays with show tickets (Room + A Show).
- Merchandise: Sale of venue merchandise including apparel and memorabilia.
- Private Event Rentals: Venue spaces available for private events including weddings, corporate events, and parties. Flexible spaces accommodate groups from 10 to 1,200 people.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Gift Cards |
| Transaction based/ take rate | Pay-as-you-go | Golden Ticket |
| Subscription | Multi-year contract | Room + A Show Package |
| Subscription | Multi-year contract | An Evening With Package |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
The Crocodile product offering
Product offeringCore offering
The Crocodile is a multi-venue live entertainment complex in Seattle's Belltown neighborhood, operating a 750-capacity flagship music showroom, the 300-capacity Madame Lou's live music venue, the 100-seat Here-After comedy club and movie theater, The Society restaurant and bar, and a 17-room boutique Hotel Crocodile, all within a single 30,000 square foot facility. Revenue is generated through ticket sales for concerts, comedy, and cinema; food and beverage service; hotel accommodations and bundled show-and-stay packages; merchandise; and private event rentals for groups from 10 to 1,200 guests.
Product overview
The Crocodile is a multi-venue entertainment complex operating as a single unified offering centered on live music and hospitality. The portfolio includes The Crocodile main showroom (750-capacity flagship music venue), Madame Lou's (300-capacity live music venue), Here-After (100-seat comedy club and movie theater), The Society (street-level restaurant and bar), Hotel Crocodile (17-room boutique hotel), and supporting services including venue experiences (gift cards, VIP tickets, hotel packages), private event rentals, and The Crocodile Zine editorial content. All venues share the same Belltown, Seattle location at 2505 1stst Ave and are interconnected within a single 30,000 square foot facility spanning three stories.
Differentiator
Problem solved
Functional benefit
Brands
- The Golden Ticket: A ticket granting entry to any show in the building for the evening, with access to all three venues and skip-the-line privileges.
- Room + A Show
Products and services
- The Crocodile Main Showroom
- Madame Lou's
- Here-After
- The Society
- Hotel Crocodile
- Private Event Rentals
- Venue Experience Packages
Companies that use The Crocodile
Customer profileSegments3 records
Ideal customer profiles3 records
The Crocodile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
The Crocodile partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TicketWebcorePrimary third-party ticketing platform for online ticket sales. Handles digital ticket delivery and box office operations.
- SpotHerominorParking convenience partnership offering discounted parking for venue guests. Code CROCOHERO10 provides 10% off for new users (up to $5).
- WANMA (Washington Music Nightlife Coalition)minorThe Crocodile was part of the coalition of Seattle independent music venues that formed in response to the COVID-19 pandemic to support venue survival and reopening efforts.
- Simona BressicoreCrocodile investor, Hell's Bells drummer, and hospitality veteran (Via Tribunali, Spinasse, Lecosho, Vito's). Led development of The Society bar and restaurant, designing cocktail menus with European influences.
- Hunter MottocoreTalent Buyer and General Partner of The Crocodile. Key figure in booking and venue operations for the multi-venue entertainment complex.
- Adam WakelingcoreGeneral Manager and General Partner of The Crocodile. Led the venue's reopening and transition to new location.
Scale indicators7 records
Recent moves11 records
Expansion highlights5 records
The Crocodile competitors and assessment
Company assessmentDirect peers
- 9:30 Club: Iconic Washington DC live music venue (1,200-cap) operated by I.M.P. Comparable in artist-booking prestige, capacity tier, and historic venue status to The Crocodile.
- Belly Up Tavern: Solana Beach (San Diego area) live music venue (600-cap main + 250-cap) with comparable historic legacy, multi-venue format, and integrated restaurant/bar operations.
- Bowery Ballroom: NYC Lower East Side live music venue (575-cap) with comparable intimate capacity, indie/rock programming focus, and reputation for breaking emerging artists.
- The Showbox: Historic Seattle live music venue (1,800-cap main room + 500-cap SoDo) that directly competes with The Crocodile for the same touring artists and Seattle concert audiences. Both are iconic Seattle institutions in the downtown corridor.
- The Neptune Theatre: U-District Seattle theater and live music venue (~800-cap) operated by STG Presents. Directly competes for the same Seattle touring acts and university-area concert audiences.
- Music Hall of Williamsburg: Bowery Presents-operated Brooklyn venue (~600-cap) with comparable indie/rock programming focus, similar capacity tier, and similar urban live music venue positioning.
- The Troubadour: Historic LA live music venue (500-cap) on the Sunset Strip with comparable iconic status, similar artist-development legacy (Eagles, Elton John, etc.), and similar indie/rock programming focus.
- First Avenue & 7th Street Entry: Iconic Minneapolis live music venue complex (1,550-cap main + 250-cap Entry) with similar historic legacy and multi-format model. Comparable in brand recognition, capacity tier, and multi-venue programming to The Crocodile.
- Neumos: Capitol Hill Seattle live music venue (650-cap) co-founded by Marcus Charles — also a Crocodile investor. Directly competes for indie/rock touring acts in the Seattle market.
Broad incumbents
- House of Blues: Multi-city chain of live music venues with integrated food/beverage operations owned by Live Nation. Larger and broader footprint than The Crocodile, but competes for the same touring artists across multiple markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Crocodile social profiles
Digital presenceThe Crocodile financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Crocodile leadership team
Management profileNumber of profiles
Profiles10 records
The Crocodile subsidiaries and ownership
Company hierarchySubsidiaries4 records
The Crocodile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Crocodile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Crocodile
What does The Crocodile do?
The Crocodile is a multi-venue live entertainment complex in Seattle's Belltown neighborhood, operating a 750-capacity flagship music showroom, the 300-capacity Madame Lou's live music venue, the 100-seat Here-After comedy club and movie theater, The Society restaurant and bar, and a 17-room boutique Hotel Crocodile, all within a single 30,000 square foot facility. Revenue is generated through ticket sales for concerts, comedy, and cinema; food and beverage service; hotel accommodations and bundled show-and-stay packages; merchandise; and private event rentals for groups from 10 to 1,200 guests.
Is The Crocodile a public or private company?
The Crocodile is a private company. It is classified as unknown and is currently operating.
When was The Crocodile founded?
The Crocodile was founded in 1991. It employs 51 to 100 people.
Where is The Crocodile based?
The Crocodile is headquartered in Seattle, United States, in the North America region.
How does The Crocodile make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are food and Beverage, hotel Accommodations, merchandise and private Event Rentals.
Who are The Crocodile's main competitors?
Direct peers on record are 9:30 Club, Belly Up Tavern, Bowery Ballroom, The Showbox, The Neptune Theatre, Music Hall of Williamsburg, The Troubadour, First Avenue & 7th Street Entry and Neumos. House of Blues is listed as a broad incumbent.
Does The Crocodile have an API?
No public API is recorded for The Crocodile.
What industry is The Crocodile in?
The Crocodile's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAGALAE, Multipurpose Event Center Operations (Civic Centers, Community Event Complexes), with a secondary code of MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions). Its NAICS code is 711 and its SIC code is 7900.