Active Floor
ActiveFloor is a Danish interactive learning technology company developing motion-tracking floor, wall, and table systems with the cloud-based MyFloor platform. It serves schools, daycare, hospitals, senior care, and museums across 35+ countries via direct sales and resellers.
- Company typePrivate
- Founded2015
- HeadquartersGlostrup, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Active Floor does
ActiveFloor (legal entity ActiveFloor ApS) is a Danish interactive learning technology company founded in 2015 and headquartered in Taastrup, Denmark. It develops and sells motion-tracking projection systems that convert floors, walls, and tables into interactive learning environments, deployed across schools, daycare centers, hospitals, senior care facilities, museums, and other institutions in 35+ countries. The product portfolio includes nine hardware models (e.g., ONE3, PRO3, FLAT PRO3, MobileMAX3, MAX3 Premium, SPORTsWall PRO3, SPORTsWall HALO, SPORTsWall MAX3 Premium, Table Solution) ranging in price from approximately DKK 27,500 to DKK 88,800 (~USD 3,700-15,400), with sub-brands including MyFloor, Playducation, SPORTsWall, and ActiveFloor Senior.
The technical core combines a projector, motion tracking camera, Windows 10 PC, vinyl floor surface, and the cloud-based MyFloor software platform. The platform hosts a content library of games and activities (hundreds of titles, co-developed with educators) plus tools for teachers to copy, adapt, and design their own games, supporting customization by age group, subject, and language. New hardware variants (e.g., SPORTsWall HALO) and game titles are released on a quarterly cadence through 2024-2025, including curriculum-aligned content for primary schools and daycare.
The business model blends one-time hardware sales (entry-level ONE3 at DKK 27,500 to premium MAX3 Premium at DKK 66,800) with recurring software subscriptions priced at DKK 7,800-35,400 for 12-60 month terms, plus professional services (installation, training, custom content). Go-to-market is a hybrid of direct sales (regional account managers in Denmark, Sweden, and the USA) and an authorized reseller network covering 25+ countries. The company is family-owned, privately held, and operates with 1-10 employees; it has received consecutive Børsen Gazelle awards (2023, 2024) and industry recognition including Tech and Learning and GESS awards. No external venture funding or M&A activity is disclosed.
Active Floor firmographics
Firmographics- Name
- Active Floor
- Legal name
- ActiveFloor ApS
- Website
- https://activefloor.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ActiveFloor is a Danish interactive learning technology company developing motion-tracking floor, wall, and table systems with the cloud-based MyFloor platform. It serves schools, daycare, hospitals, senior care, and museums across 35+ countries via direct sales and resellers.
- Ownership category
- akta.pro rank
Active Floor industry classification
Industry- Product category
- Interactive Learning Hardware & Software
- akta.pro primary industry
- Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG)
- akta.pro secondary industries
- Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), Online Learning Content & Course Publishing Platforms (BPAMAJAL), Course Authoring, Hosting & Delivery Tools (LMS for Creators) (MPACALAJ)
Keywords
Where Active Floor is headquartered
LocationHeadquarters
- HQ city
- Glostrup
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Active Floor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Hardware Sales: Sale of interactive floor, wall, and table systems. Multiple models available (MobileMAX3, MAX3 Premium, PRO3, ONE3, FLAT PRO3, SPORTsWall variants). Hardware includes projector kit, tracking camera, PC, speakers, and installation materials. Prices range from DKK 27,500 to DKK 88,800 depending on model.
- Software Licenses: Subscription-based access to MyFloor platform, game library, service & support, and software/game updates. License terms of 12, 24, 36, or 60 months available. Pricing from DKK 7,800 (12 months) to DKK 35,400 (60 months).
- Professional Services: Add-on services including installation (local expert installation), training (personalized courses online or on-site), custom content development, and shipping/logistics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | ONE3 - Entry-level floor solution for small spaces |
| One time/ perpetual license | Multi-year contract | PRO3 - Mid-range floor solution for schools and libraries |
| One time/ perpetual license | Multi-year contract | FLAT PRO3 - Low ceiling optimized floor solution |
| One time/ perpetual license | Multi-year contract | MobileMAX3 - Portable laser floor solution |
| One time/ perpetual license | Multi-year contract | MAX3 Premium - Premium laser floor with highest image quality |
| One time/ perpetual license | Multi-year contract | SPORTsWall PRO3 - Wall-mounted physical training solution |
| One time/ perpetual license | Multi-year contract | SPORTsWall MAX3 Premium - Premium wall solution |
| Subscription | Annual | 12-Month Software License |
| Subscription | Multi-year contract | 24-Month Software License |
| Subscription | Multi-year contract | 36-Month Software License |
| Subscription | Multi-year contract | 60-Month Software License |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Active Floor product offering
Product offeringCore offering
ActiveFloor manufactures and sells interactive projection systems (floor, wall/SPORTsWall, and table models) that combine a projector, motion-tracking camera, PC, and proprietary MyFloor cloud software to turn any flat surface into a movement-controlled learning environment. The offering is sold primarily to schools, daycare centers, hospitals, senior care facilities, and museums across 25+ countries, with hardware sold up front and recurring MyFloor software subscriptions on 12- to 60-month terms.
Product overview
ActiveFloor is an interactive learning solution provider offering a modular ecosystem centered on three hardware form factors (interactive floor, wall/SPORTsWall, and table) combined with the cloud-based MyFloor software platform. The hardware lineup includes nine models ranging from entry-level (ONE3) to premium (MAX3 Premium), available in portable and fixed configurations. The MyFloor Platform serves as the unified software layer providing game library access, content customization tools, and game creation capabilities. Content is distributed through themed collections including the Game Universe and Playducation Learning Pathways, with new games regularly added. Specialized solutions target specific segments including ActiveFloor Senior for elderly care.
Differentiator
Problem solved
Functional benefit
Brands
- MyFloor: Cloud-based platform for managing games, activities, and learning content on ActiveFloor interactive solutions.
- Playducation
- ActiveFloor Senior
- SPORTsWall
Products and services
- ActiveFloor Interactive Floor Interactive floor solution that transforms any floor surface into a sensory learning environment by projecting games and tracking body movements with a motion sensor camera; designed for schools, daycare, healthcare, senior care, and museums.
- ActiveFloor Wall (SPORTsWall) Wall-mounted interactive solution that uses a projector and motion sensor to enable physical-activity games; requires throwing and catching balls against the projected wall display for physical education and sports training.
- ActiveFloor Table Solution
Quantifiable outcome
- 8,000 students positively impacted in Port Arthur school district transformation
- +2 more outcomes
Companies that use Active Floor
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Active Floor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Active Floor partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SMILfonden (The SMILE Foundation)coreCharitable organization that donates ActiveFloor units to Danish hospitals for pediatric wards. 6 of 10 Danish hospitals with ActiveFloor received their floors through SMILfonden donations. Partnership focuses on bringing joy and distraction to hospitalized children. Sisse Fisker founded SMILfonden after her own children's hospital experiences.
- Ellab FoundationminorFoundation that co-funded SMILfonden's donation of ActiveFloor to Hillerød Hospital. Contributed to enabling the interactive play floor for children's ward.
- ICT voor SchoolcoreDutch reseller partner for the Netherlands market. Partnered with ActiveFloor to showcase products at the NOT education exhibition in Holland. Primarily handles Dutch-speaking customers and explains the concept and games to visitors.
- MiLifecorePartner in developing socio-emotional learning (SEL) playlist for MyFloor platform. Joint development of SEL games focused on children's social-emotional development including body awareness, senses, emotions, positive mindset, and social skills.
- Jesper Albinus / Geekster.dkcoreMathematics teacher and publisher who creates math learning content for ActiveFloor. Creating content covering early years through high school, including for students with various special needs (addicts, students with diagnoses, autism, brain damage, physical disabilities, dyslexia, dyscalculia). Content aligns with curriculum and exam requirements.
- René Toft HansenminorProfessional handball player serving as ambassador for ActiveFloor's SPORTsWall product. Ambassador highlights the combination of movement, learning, and physical skill development that SPORTsWall provides, particularly for sports training and hand-eye coordination.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Active Floor competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Active Floor social profiles
Digital presenceActive Floor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Floor leadership team
Management profileNumber of profiles
Profiles5 records
Active Floor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Floor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Floor
What does Active Floor do?
ActiveFloor manufactures and sells interactive projection systems (floor, wall/SPORTsWall, and table models) that combine a projector, motion-tracking camera, PC, and proprietary MyFloor cloud software to turn any flat surface into a movement-controlled learning environment. The offering is sold primarily to schools, daycare centers, hospitals, senior care facilities, and museums across 25+ countries, with hardware sold up front and recurring MyFloor software subscriptions on 12- to 60-month terms.
Is Active Floor a public or private company?
Active Floor is a private company. It is classified as family owned and is currently operating.
When was Active Floor founded?
Active Floor was founded in 2015. It employs 1 to 10 people.
Where is Active Floor based?
Active Floor is headquartered in Glostrup, Denmark, in the Europe region.
How does Active Floor make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Licenses and professional Services.
Does Active Floor have an API?
No public API is recorded for Active Floor.
What industry is Active Floor in?
Active Floor's product category is Interactive Learning Hardware & Software. Its primary akta.pro industry code is EDAFAJAG, Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History), with a secondary code of EDAFAJAL, Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows).