Lola Cosmetics
- Company typePrivate
- Founded2011
- HeadquartersRio De Janeiro, Brazil
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Lola Cosmetics firmographics
Firmographics- Name
- Lola Cosmetics
- Legal name
- Lola Cosmetics
- Website
- https://lolacosmetics.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Ownership category
- akta.pro rank
Lola Cosmetics industry classification
Industry- Product category
- Hair Care Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
- akta.pro secondary industries
- Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Hair Fragrance & Finishing (Mists, Shine, Anti-frizz) (CRABABAM), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Kids Haircare (Shampoo, Styling, Detanglers) (CRABAJAJ)
Keywords
Where Lola Cosmetics is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Lola Cosmetics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Direct Product Sales: Lola Cosmetics generates revenue through direct-to-consumer sales of hair care products including shampoos, conditioners, masks, leave-in treatments, oils, styling products, and kits. Products are sold primarily through their e-commerce website with multiple payment options including installment plans up to 3x without interest.
- Loyalty Cashback Program: CRM Bônus program where 10% of purchase value is returned as cashback for use on future purchases, driving customer retention and repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual hair care products (shampoos, conditioners, masks, treatments) |
| Unit Pricing | Pay-as-you-go | Product kits and bundles |
| Transaction based/ take rate | Monthly | Cashback loyalty rewards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lola Cosmetics product offering
Product offeringCore offering
Lola Cosmetics manufactures and sells an extensive portfolio of vegan, cruelty-free hair care products including shampoos, conditioners, treatment masks, leave-in products, oils, styling creams, and complete kits across 40+ collections. The brand organizes its offering around the Cronograma Capilar (hair scheduling) methodology with hydration, nutrition, and reconstruction pillars, addressing specific needs for straight, wavy, curly, and coily hair as well as scalp concerns such as dandruff and oiliness. Products are sold direct-to-consumer via the company's own e-commerce website, physical retail stores, and WhatsApp ordering within Brazil.
Product overview
Lola Cosmetics is a Brazilian hair care brand offering a comprehensive portfolio of products organized around a Cronograma Capilar (hair scheduling) system with three treatment pillars: Hydration, Nutrition, and Reconstruction. The product lineup includes shampoos, conditioners, masks, styling creams, leave-in treatments, oils, and complete kit solutions across multiple sub-brands and collections. Key collections include Bossa (curly/coily hair), A Fórmula (lamellar shine technology), Cuca Fresca (scalp care), Tannic Acid (strengthening), Danos Vorazes (damage repair), and Death Súbita (intensive hydration). Products are categorized by hair type (straight, wavy, curly, coily) and treatment needs (daily use, hair scheduling, SOS repair, shine, strengthening, finishing, and specific care). The brand emphasizes vegan, cruelty-free formulations with natural active ingredients and recyclable packaging.
Differentiator
Problem solved
Functional benefit
Products and services
- Bossa Collection Hair care collection for curly and coily hair featuring Gelatina Modeladora, Creme Modelador, Máscara, and Shampoo for nutrition and curl definition.
- A Fórmula Collection Collection featuring lamellar technology products that deliver mirror-like shine, immediate smoothness, and frizz control with immediate absorption.
- Cuca Fresca Collection Collection for specific scalp care including anti-dandruff and oil control products with refreshing and purifying formulas.
- Danos Vorazes Collection Intensive damage repair line for extremely damaged hair using Hair Kombucha and probiotic complex formulas to restore hair fiber, reduce chemical damage, and restore strength, shine, and softness.
- Morte Súbita Collection Super hydrating mask line for dry, damaged, and lifeless hair that instantly restores the natural hydration barrier of hair, available in sizes up to 950g.
- Lola Kids Collection Specialized product line for children's hair care addressing gentle cleansing, hydration, and styling for children's hair.
- Cronograma Capilar System Hair scheduling system with three treatment steps — Hydration, Nutrition, and Reconstruction — delivered through specialized kits to maintain healthy, strong, soft, and shiny hair.
- Kit Tannic Acid — Linha Completa Strengthening kit with tannic acid that promotes deep fiber strengthening, helps prevent damage, protects, seals, and increases hair resistance. Includes Shampoo, Acidifier, Mask, and Leave-in.
- Kit Danos Vorazes — Shampoo + Booster + Leave-in Intensive repair kit for extremely damaged hair combining Hair Kombucha and probiotic complex formulas to restore hair fiber, reduce chemical damage, and restore strength, shine, and softness.
- Kit Liso, Leve and Solto — Linha Completa Complete anti-frizz line kit including Shampoo, Mask, and Spray for continuous use that progressively aligns hair and provides long-lasting straightening effect.
- Be(m)dita Ghee Cronograma Kit Three-mask kit developed for the essential steps of hair scheduling: hydration, nutrition, and reconstruction. Inspired by nutrient-rich foods and plant-based actives.
- CRM Bônus Cashback Program Customer loyalty program offering 10% cashback on purchases, valid for 60 days, with SMS or WhatsApp notifications; minimum purchase requirement of 4x the bonus value.
Quantifiable outcome
- 10% cashback on all purchases through loyalty program
- +1 more outcomes
Companies that use Lola Cosmetics
Customer profileSegments3 records
Ideal customer profiles3 records
Lola Cosmetics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lola Cosmetics partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights6 records
Lola Cosmetics competitors and assessment
Company assessmentBroad incumbents
- Natura &Co (Natura): Brazil's largest beauty conglomerate with extensive hair care lines including Lumina and Plant. Operates through direct sales, retail, and e-commerce; broader portfolio and far larger scale than Lola.
- Pantene Brasil (P&G): Global mass-market shampoo/conditioner brand; competes with Lola in daily-use and treatment categories with much larger marketing spend and omnichannel distribution across Brazilian drugstores and supermarkets.
- TRESemmé Brasil: Unilever-owned salon-quality mass brand; competes with Lola in treatment masks, keratin lines, and styling products with strong drugstore and supermarket distribution.
- L'Oréal Brasil (Elseve): Global haircare leader's Brazilian arm; Elseve is a mass-market shampoo/conditioner staple competing directly with Lola's basics but with vastly greater marketing and distribution scale.
- Seda (Unilever): Unilever's flagship mass-market shampoo brand in Brazil; a major competitor to Lola's Basicão line on price, shelf availability, and brand awareness.
Emerging players
- DevaCurl: US-based curly hair specialist brand with comparable methodology-driven marketing (curl routines, no-poo, etc.) and treatment kit structure; comparable on product philosophy and curly-hair positioning, though US-focused.
Direct peers
- Inoar Cosméticos: Brazilian professional and consumer hair care brand with comparable vegan/cruelty-free positioning and treatments like keratin and reconstruction. Competes with Lola on Brazilian botanicals, Brazilian-inspired branding, and multi-channel distribution.
- Embelleze: Brazilian mass-market hair care manufacturer with popular treatment lines (Novinha da Pele, Maionese Capilar). Direct competitor in affordable Brazilian hair masks, kits, and Cronograma-style treatment positioning.
- Widi Care: Brazilian hair care brand with playful naming and curl/textured-hair focus, similar in audience and product mix to Lola. Competes on shampoo, conditioner, and styling products targeted at Brazilian curly hair consumers.
- Salon Line: Brazilian hair care brand targeting textured/curly hair with extensive kits and treatment lines. Closest direct competitor to Lola in the Brazilian mass-market curly/coily hair care segment with similar Cronograma Capilar-aligned product strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Lola Cosmetics social profiles
Digital presenceLola Cosmetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lola Cosmetics leadership team
Management profileNumber of profiles
Lola Cosmetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lola Cosmetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lola Cosmetics
What does Lola Cosmetics do?
Lola Cosmetics manufactures and sells an extensive portfolio of vegan, cruelty-free hair care products including shampoos, conditioners, treatment masks, leave-in products, oils, styling creams, and complete kits across 40+ collections. The brand organizes its offering around the Cronograma Capilar (hair scheduling) methodology with hydration, nutrition, and reconstruction pillars, addressing specific needs for straight, wavy, curly, and coily hair as well as scalp concerns such as dandruff and oiliness. Products are sold direct-to-consumer via the company's own e-commerce website, physical retail stores, and WhatsApp ordering within Brazil.
Is Lola Cosmetics a public or private company?
Lola Cosmetics is a private company. It is classified as unknown and is currently operating.
When was Lola Cosmetics founded?
Lola Cosmetics was founded in 2011.
Where is Lola Cosmetics based?
Lola Cosmetics is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Lola Cosmetics make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are loyalty Cashback Program.
Who are Lola Cosmetics's main competitors?
Broad incumbents on record are Natura &Co (Natura), Pantene Brasil (P&G), TRESemmé Brasil, L'Oréal Brasil (Elseve) and Seda (Unilever). DevaCurl is listed as an emerging player. Direct peers are Inoar Cosméticos, Embelleze, Widi Care and Salon Line.
Does Lola Cosmetics have an API?
No public API is recorded for Lola Cosmetics.
What industry is Lola Cosmetics in?
Lola Cosmetics's product category is Hair Care Products. Its primary akta.pro industry code is CRADANAE, Hair Care (Shampoo, Conditioner, Styling, Treatments), with a secondary code of CRABABAA, Shampoo & Scalp Cleansers. Its NAICS code is 456120 and its SIC code is 2844.