We The People

What We The People does

We The People is a privately-held Legal Document Assistant (LDA) service company founded in 1985 and headquartered in California, specializing in the preparation of standardized court-approved legal documents for self-represented (pro se) consumers in uncontested legal matters. The company operates eight physical retail storefronts across Southern California - in Anaheim, Granada Hills, Lancaster, Norwalk, Pasadena, Rancho Cucamonga, Riverside, and Torrance - where customers receive in-person document preparation services for a flat per-transaction fee with no cost or obligation until they sign up.

The product portfolio spans roughly 30 service lines organized across personal/family law (divorce, legal separation, paternity, adoption, conservatorship, guardianship, name change, probate, deeds, power of attorney), wills and living trusts, business formation (incorporation, LLC packages, partnership agreements, fictitious business name statements, S-corp elections, EIN applications), and intellectual property (copyright registration, trademark application and search). Pricing is structured as one-time flat fees ranging from approximately $129 for a Grant Deed to $799-$1,350 for premium incorporation or trademark search packages, with no recurring subscription component; typical savings of 50-70% versus attorney fees are positioned as the core economic value proposition. The underlying technology is a document preparation system using standardized California court-approved forms and templates; the company is registered, bonded, and insured, and is explicitly not a law firm and does not practice law.

Revenue is generated transactionally, one document package at a time, through walk-in retail service at the eight storefronts and online ordering via the company website, with payment processing handled through Authorize.Net. Customer acquisition relies on a combination of in-store visibility, word-of-mouth referrals, an active blog, and social media presence across Facebook, Twitter, LinkedIn, YouTube, and Pinterest. The company is founder/owner-operated with no disclosed private equity, venture, or institutional investors, and reports serving hundreds of thousands of customers over its nearly 40-year operating history.

Name

We The People

Legal name

We The People

Website

https://wethepeopleoffice.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

We The People is a privately-held legal document preparation firm founded in 1985 that helps California consumers represent themselves in uncontested legal matters by preparing standardized court-approved documents across family law, estate planning, business formation, and IP categories, delivered through eight Southern California retail storefronts and online ordering at flat per-transaction fees.

Ownership category

akta.pro rank

Product category

Legal Document Preparation Services

NAICS

Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Document Preparation & Recording Services (Deeds, Liens) (BPAJAOAG)

akta.pro secondary industries

Family & Private Client (Trusts & Estates) Law (BPAHAAAK), Estate Administration & Probate Services (FSAAANAE), Estate & Probate Administration Services (FSAEAKAD)

Keywords

• Legal document preparation
• Estate planning documents
• Business incorporation services
• Family law documents
• Probate document preparation

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Legal Document Preparation Services: One-time flat fees for preparation of legal documents at customers' specific direction and to court standards. Services include wills, living trusts, divorce, legal separation, incorporation, LLC formation, deeds, probate, paternity, power of attorney, and other legal document preparation. Customers represent themselves (pro se) in uncontested legal matters.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

We The People prepares standardized legal documents for consumers representing themselves (pro se) in uncontested legal matters in California, including wills, living trusts, divorce, legal separation, probate, deeds, incorporation, LLC formation, fictitious business names, partnership agreements, name changes, adoption, paternity, conservatorship, guardianship, power of attorney, small claims, and copyright/trademark filings. Services are delivered through in-person consultations at eight Southern California retail storefronts and online ordering, with flat per-package fees ranging from $99 to $1,350 plus pass-through state filing and recording fees.

Product overview

We The People is a legal document preparation service company operating since 1985, offering a portfolio of standardized legal document preparation services for consumers representing themselves (pro se) in uncontested legal matters. The company provides services through physical store locations in California. The core offering consists of document preparation packages across personal/family matters (Divorce, Living Trusts, Wills, Probate, Deeds, Power of Attorney, Adoption, Paternity, Guardianship, Conservatorship, Name Change, Small Claims) and business services (Incorporation, LLC Formation, Fictitious Business Name, Partnership Agreements, Copyright & Trademark). Documents are prepared at customer directions to court standards, with pricing ranging from approximately $129 to $799 per service package. The company is not a law firm and does not practice law.

Differentiator

Problem solved

Functional benefit

Products and services

• Divorce Document Preparation Preparation of court-standard documents for uncontested divorce, including packages for divorces with or without minor children, response packages, amendments, and marital settlement agreements; served to pro se consumers.
• Living Trust Packages Living trust document preparation including the Joint Living Trust Package ($699) and Single Living Trust Package ($599), with modifications and amendments; intended for individuals planning estate distribution.
• Incorporation Packages Business incorporation document preparation with Premium Package ($799) and Basic Package options, including Articles of Incorporation, Bylaws, Resolutions, and Corporate Seal Kits; intended for small business owners forming a corporation.
• Will Preparation Will preparation including Simple Will ($179), Simple Will Codicil ($199), Simple Will Package (Single) ($449), and Simple Will Package (Joint) ($549); intended for individuals planning testamentary distribution.
• LLC Formation Packages Limited Liability Company formation packages including Start-up Package ($249) and Small Business Package ($629), including Articles of Organization and Operating Agreements; intended for entrepreneurs forming an LLC.
• Probate Document Preparation Probate document preparation including Probate with Will, Probate without Will, Letters of Administration, Spousal Property Transfer, and Inventory and Appraisal packages; intended for personal representatives handling estates.
• Deed Document Preparation Property deed preparation including Grant Deed ($129), Quitclaim Deed, Interspousal Transfer Deed, Correcting Deed, and Deed of Trust documents; intended for individuals transferring real property.
• Power of Attorney Document Preparation Power of Attorney document preparation ($199) including Advanced Health Care Directive, General Power of Attorney, Limited Power of Attorney, and Uniform Statutory Form Power of Attorney; intended for individuals delegating authority to an agent.
• Legal Separation Document Preparation Legal separation document preparation with packages for cases with ($629) or without minor children, including amendments and responses; intended for spouses formalizing separation without divorce.
• Paternity Document Preparation Paternity establishment document preparation ($669) including Response to Establishing Paternity packages for family law cases; intended for parents establishing legal paternity.
• Conservatorship Document Preparation Conservatorship document preparation ($699-$749) for adults, including packages with or without temporary orders for person and/or estate; intended for family members or conservators of incapacitated adults.
• Guardianship Document Preparation Guardianship document preparation for minors, including packages with or without temporary orders for person and/or estate; intended for caregivers of minor children needing legal guardianship.
• Name Change Document Preparation Name change document preparation including Adult Package ($289), Family Package ($399), and Minor Child Package for legal name changes; intended for individuals changing their legal name.
• Adoption Document Preparation Stepparent adoption document preparation ($689) including Minor Child and Adult Child adoption packages; intended for families finalizing a stepparent adoption.
• Copyright & Trademark Document Preparation Copyright registration ($349) and trademark application services including Federal Trademark Search options for federal trademark registration; intended for individuals and small businesses protecting intellectual property.
• Partnership Agreement Document Preparation Partnership Agreement document preparation for documenting terms between business partners; intended for multi-owner business entities formalizing operations.
• Fictitious Business Name Statement (DBA) Preparation Fictitious Business Name Statement preparation ($139) for corporations and LLCs operating under assumed names; intended for business entities registering a DBA.
• Articles of Incorporation (Professional) Professional corporation Articles of Incorporation preparation ($299) for licensed professionals; intended for licensed professionals forming a professional corporation.
• IRS Form 2553 (S-Corp Election) IRS Form 2553 preparation ($109) for corporations electing S-corp tax status; intended for incorporated small businesses electing pass-through taxation.
• Employer Identification Number (EIN) Application IRS Form SS-4 preparation for applying for employer identification numbers for businesses; intended for new businesses obtaining a federal EIN.
• Small Claims Document Preparation Small claims court document preparation ($249) for court actions up to $10,000 and response packages; intended for individuals pursuing or defending small claims actions.
• Order to Show Cause Document Preparation Order to Show Cause document preparation ($449) including Request for Order and Responsive Declaration packages for custody, support, and visitation matters; intended for family law litigants seeking orders.
• Mechanic's Lien Filing Preparation Mechanic's Lien filing preparation ($229) for contractors and service providers to file liens against real estate for unpaid work; intended for contractors securing payment through liens.
• Writ of Execution Document Preparation Writ of Execution document preparation ($149) for enforcing money judgments from court cases; intended for judgment creditors seeking enforcement.
• CalSupport Formal Report California Judicial Council certified child and spousal support guideline calculation report ($99); intended for parties needing an official support calculation in family law proceedings.
• Judgment Package Divorce and legal separation judgment finalization package to terminate marital status; intended for parties finalizing a dissolution.
• Other Court Filing Documents (Request to Enter Default, Publication of Summons, Substitution of Attorney, Stipulation and Order, Status Only Dissolution) Preparation of various civil and family court filing documents including Request to Enter Default, Publication of Summons, Substitution of Attorney, Stipulation and Order, and Status Only Dissolution packages; intended for pro se litigants in ongoing proceedings.
• Affidavit of Death Form Preparation Affidavit of Death forms for property title transfer upon death of a joint tenant, spouse, or trustee; intended for heirs transferring property out of a deceased person's estate.
• Family Law Wage Garnishment Package Family law wage garnishment package for automatic child or spousal support deductions; intended for support obligees collecting ordered support.
• Promissory Note Form Preparation Promissory Note form preparation documenting borrower promises to repay loans with specified terms; intended for personal or small-business lenders formalizing loan terms.
• Mobile Home Transfer Documents Mobile home ownership transfer documents for transferring title to another party or into a living trust; intended for mobile home owners updating title.
• Travel Permission Letter for Minors Travel permission letter for minor children traveling with non-custodial parents or relatives; intended for custodial parents providing travel authorization.

Quantifiable outcome

• Consumers typically save 50-70% of typical fees and costs

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Trust & Will: Online estate planning service focused specifically on wills and living trusts. Competes most directly with the highest-ticket portion of We The People's catalog (Single/Joint Living Trust Packages at $599–$699) but via a digital-first consumer experience.
• SoloSuit: Digital service helping consumers respond to debt collection lawsuits and small claims filings. Adjacent product overlap in small claims/response packages and targets the same pro-se self-filer demographic.
• People Clerk: Online service focused on providing court forms and filing assistance for self-represented litigants. Targets an overlapping pro-se customer base in uncontested matters but with a digital-first delivery model in contrast to We The People's retail storefronts.
• Incfile (now Northwest Registered Agent): Online business formation service offering LLC and incorporation filings plus registered agent services. Directly comparable on the small-business formation side of We The People's catalog.

Direct peers

• LawDepot: Online legal forms provider offering wills, living trusts, divorce, real estate, and small-business formation documents. Closely comparable product catalog to We The People, operating through a digital self-serve model rather than in-person service.
• LegalZoom: Online legal document preparation service offering incorporation, wills, trusts, divorce, and other similar packages at national scale. Directly competes with We The People on the same product categories, but delivers exclusively through a digital channel rather than retail storefronts.
• Nolo: Legal information and do-it-yourself legal publisher selling books, software, and downloadable forms covering wills, trusts, divorce, bankruptcy, and small-business topics. Comparable on the self-help legal documents category, including adjacent publication-based revenue streams.
• Rocket Lawyer: Subscription-based online legal document service providing wills, LLC formation, divorce documents, and a range of small-business and personal legal forms. Competes head-to-head on price and convenience with We The People's standardized document packages.

Others

• Avvo: Legal directory and Q&A platform connecting consumers with attorneys. Adjacent rather than directly competitive, but addresses the same consumer need for affordable access to legal services and could divert traffic away from in-person LDA services.

Broad incumbents

• LegalShield: Subscription-based legal service plan providing access to attorneys for consultations, document review, and basic legal matters across personal and small-business use cases. Overlaps with We The People's consumer legal-document positioning as part of a broader membership model rather than a single transaction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WTPLegal
• YouTubeyoutube.com/user/WeThePeopleStore
• Facebookfacebook.com/We-The-People-Document-Preparation-Services-262438217212489/timeline
• LinkedInlinkedin.com/company/we-the-people/about
• Pinterestpinterest.com/wethepeople1300

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We The People