Teilor

What Teilor does

Teilor is a Romanian fine jewelry retailer founded in 1999 and headquartered in Bucuresti, Romania, operating as a private direct-to-consumer business. The company sells gold (14K and 18K in yellow, white, rose, and mixed), platinum, and titanium jewelry across a catalog of more than 7,000 SKUs, including rings, earrings, bracelets, necklaces, pendants, brooches, engagement rings, wedding bands, and themed collections such as Simplicity, Reverie, Pure Diamonds, Flight, and a co-branded line with tennis legend Ilie Năstase. Customer-facing services include the CLUB TEILOR loyalty program, gift cards, a Gold Exchange program that values old jewelry against international gold prices, and in-store repair centers.

Teilor generates revenue through one-time retail sales denominated in Romanian Lei, with price points spanning approximately 500–1,000 RON entry-level gold pieces with zirconia, 1,500–5,000 RON mid-range gold and diamond jewelry, and 10,000–50,000+ RON high jewelry with significant diamond weight, plus gold bars for investment. Distribution is omnichannel and domestic to Romania: a proprietary e-commerce platform at teilor.ro combined with a network of physical retail stores and repair/service centers, supported by customer service via phone and email Monday–Friday 9:00–18:00. Marketing is primarily organic and content-led through Instagram, Facebook, Pinterest, LinkedIn, YouTube, and a blog with jewelry guides.

The company is led by founder and CEO Florin Enache, employs 101–250 people, and operates with no disclosed external funding, parent company, subsidiaries, or M&A history in the available data. Reported strategic positioning emphasizes brand recognition in the domestic Romanian market, broad assortment across price tiers and use cases (personal, bridal, gift), and a service ecosystem (loyalty, exchange, repair, gift cards) intended to drive repeat purchase rather than one-off transactional sales.

Name

Teilor

Legal name

TEILOR

Website

https://teilor.ro

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Teilor is a Romanian fine jewelry retailer, founded in 1999, that sells gold, diamond, platinum, and titanium jewelry through its own e-commerce platform and physical stores across Romania, serving consumers for personal, bridal, and gifting purchases.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (339910)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro industry

PRIMARYCRAKAAAD

Precious Metal Jewelry (Gold/Platinum/Silver)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

Keywords

• Fine jewelry retail
• Gold jewelry
• Diamond jewelry
• Engagement rings
• Wedding bands

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry retail sales: Teilor generates revenue through the sale of gold, diamond, and gemstone jewelry including rings, earrings, bracelets, necklaces, pendants, brooches, engagement rings, and wedding bands. Products are sold at one-time purchase prices in Romanian Lei (RON). The company also operates a gold exchange program where customers can bring in old gold items and receive credit toward new purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Teilor is a Romanian fine jewelry retailer that designs, sources, and sells branded gold, diamond, platinum, and titanium jewelry through its own e-commerce site and a national chain of physical stores. Its assortment covers rings, earrings, bracelets, necklaces, pendants, brooches, engagement rings, wedding bands, gold bars, and themed collections, complemented by a Gold Exchange trade-in program, jewelry repair services, gift cards, and the CLUB TEILOR loyalty program.

Product overview

TEILOR is a Romanian fine jewelry retailer offering a comprehensive portfolio of gold, platinum, and titanium jewelry. The core product line includes general jewelry (rings, earrings, bracelets, necklaces, pendants, brooches), engagement rings, and wedding bands. The company specializes in diamond jewelry featuring various diamond colors (colorless, black, blue, yellow, pink, brown) and precious stones (amethyst, sapphire, emerald, topaz, ruby, pearls). Jewelry is available in multiple metal types including 14K and 18K gold (yellow, white, rose, mixed), platinum, and titanium. TEILOR also offers gold bars for investment and a loyalty program (CLUB TEILOR). The brand operates a Gold Exchange program allowing customers to trade old jewelry for new pieces. Collections range from everyday elegance (Simplicity, Reverie) to premium high jewellery, including a collaboration line with Ilie Năstase (TENNIS).

Differentiator

Problem solved

Functional benefit

Brands

• FUNDATIA TEILOR: Charitable foundation operated by TEILOR

Products and services

• Fine Jewelry Collection (Bijuterii) Core fine jewelry assortment of rings, earrings, bracelets, necklaces, pendants, and brooches for women, men and children, available in 14K and 18K gold (yellow, white, rose, mixed), platinum and titanium, with diamonds and colored gemstones. Sold directly to Romanian consumers via teilor.ro and Teilor retail stores.
• Engagement Rings (Inele de Logodnă) Engagement rings in 14K/18K gold and platinum, available in Solitaire, Pavé, and Microsetting styles, including the Love Stories and Perpetual Love collections, sold to couples in Romania.
• Wedding Bands (Verighete) Gold wedding bands with customization options (verighete personalizate), including Eternity rings, sold to couples in Romania for weddings and commitments.
• Diamond Jewelry (Bijuterii cu Diamante) Diamond-set jewelry including rings, earrings, bracelets, tennis bracelets, necklaces, pendants and brooches in colorless, black, blue, yellow, pink, brown and colored diamonds, set in 14K/18K gold, platinum or titanium, with diamond authenticity certification and 4C grading.
• High Jewellery Collection Premium high-end jewelry pieces including high-jewellery rings, earrings, bracelets, tennis bracelets, necklaces, pendants and brooches, typically priced above 10,000 RON up to 50,000+ RON.
• Gold Bars (Lingouri de Aur) Investment-grade gold bars sold to Romanian consumers for investment purposes, with pricing tied to international gold quotations.
• Gift Cards (Carduri Cadou) Teilor-branded gift cards redeemable for purchases of jewelry across Teilor's stores and teilor.ro online platform.
• Gold Exchange Program (Aur la Schimb) Trade-in service allowing customers to bring old gold jewelry into Teilor stores and receive credit toward new purchases. Evaluation is based on international gold quotation, weight and purity, minus refining costs.
• CLUB TEILOR Loyalty Program Loyalty program for Teilor customers offering repeat-purchase benefits across the Teilor retail and online store.
• Jewelry Repair Services After-sales jewelry repair services offered through Teilor's physical stores and dedicated repair centers in Romania.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ilie NăstaseminorGTM or Marketing PartnerTeilor collaborated with Romanian tennis legend Ilie Năstase to create the TENNIS by Ilie Năstase collection, featuring tennis bracelets designed in partnership with the athlete. This is a brand ambassador / co-branded collection collaboration targeting consumers who associate with the athlete's legacy and brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cartier: Richemont-owned luxury jewelry maison with deep bridal and high-jewelry heritage; competes with Teilor at the top of the market (engagement rings, wedding bands, high jewelry) and is digitally accessible to Romanian premium consumers.
• Damiani: Italian fine jewelry group producing and retailing branded gold and diamond jewelry across multiple maisons; comparable to Teilor as a vertically integrated, branded fine jewelry group targeting gift and bridal occasions.
• Bvlgari: Italian luxury fine jewelry and watchmaker (LVMH) with strong bridal and high-jewellery positioning; overlaps with Teilor's high-jewellery, diamond and bridal assortment at the prestige end of the category.
• Chopard: Swiss luxury fine jewelry and watchmaker with high-jewelry, bridal and diamond collections sold through own boutiques and digital channels; competes with Teilor in the same premium and high-jewellery occasion-driven segments.
• Tiffany & Co. Global fine jewelry leader (now part of LVMH) with iconic engagement rings, wedding bands and high jewelry across all price tiers; competes for the same bridal and fine jewelry occasions that drive Teilor's premium and high-jewellery categories via global digital reach.

Direct peers

• Swarovski: Austrian-headquartered crystal and jewelry maison with proprietary collections, owned e-commerce and a global retail network including Romania; comparable to Teilor as a branded jewelry retailer with multi-channel distribution and signature designer collections.
• Pandora: Danish global jewelry brand that designs, manufactures and retails branded jewelry (rings, earrings, bracelets, necklaces) through a combination of concept stores and e-commerce — directly comparable to Teilor's owned-brand, multi-channel fine-jewelry retail model.

Regional players

• YES: Polish jewelry retail chain with multi-store presence and own e-commerce, focused on gold and diamond jewelry for weddings, gifts and self-purchase — comparable to Teilor as a Central European mid-market fine jewelry specialist.
• Apart: Poland's largest dedicated jewelry retail chain, offering gold, diamond and gemstone jewelry across an extensive store network and e-commerce platform — the closest regional analog to Teilor's gold-led, multi-store jewelry retail model in Central/Eastern Europe.
• Sokolov: Major Russian jewelry manufacturer and retailer combining gold and silver jewelry production with branded retail; comparable to Teilor as a vertically integrated precious-metal jewelry company serving a large regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/BijuteriaTeilorFineJewellery
• Facebookfacebook.com/TeilorRomania
• LinkedInlinkedin.com/company/teilor
• Instagraminstagram.com/teilor_finejewellery
• Pinterestro.pinterest.com/teilor_finejewellery/_created
• Xx.com/teilorjewellery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teilor