Faulkner Haynes

What Faulkner Haynes does

Faulkner Haynes & Associates is a Carolinas-based manufacturer's representative and factory-direct service provider specializing in commercial HVAC systems and IT infrastructure power and cooling solutions. Founded in 1987 (evolved from Richard E. Faulkner & Associates) and headquartered in Raleigh, NC, the company operates eight offices across North and South Carolina supported by two warehouses totaling 55,000 sq ft. Its product portfolio centers on Vertiv/Liebert equipment — including TAA-compliant UPS systems (Liebert PSI5, GXT4, GXT5), Vertiv Geist rack PDUs, precision cooling, thermal management, and Vertiv VR rack systems — alongside an extensive catalog from over 40 represented HVAC manufacturers such as Greenheck, LG, Mitsubishi, Titus, and Yaskawa. The company is a factory-authorized service provider for Vertiv/Liebert, Desert Aire, Mitsubishi, and Yaskawa equipment, offering 24/7 emergency response, preventive maintenance, factory startup, commissioning, and professional data center assessments (electrical efficiency, thermal analysis, arc flash studies).

The business model is B2B enterprise field sales with a hybrid hardware-distribution and professional-services revenue mix. Revenue is generated through HVAC and IT infrastructure equipment sales, factory-direct parts (including via the FH247 e-commerce platform), preventive maintenance contracts, technical installation and commissioning services, and professional assessments — with pricing delivered through custom quotes tied to credit-approved customer accounts and multi-year service contracts. The go-to-market targets three primary verticals: Government & Critical Infrastructure (leveraging TAA compliance), Distribution & Logistics, and general Commercial & Industrial. Marketing is driven by the company website, organic social media, manufacturer co-marketing with Vertiv, and hands-on training events hosted at the Fran McDowell Center for Learning in Raleigh. The company is privately held and founder-controlled, with no disclosed external investment, M&A, or expansion outside the Carolinas.

Name

Faulkner Haynes

Legal name

Faulkner Haynes & Associates

Website

https://faulknerhaynes.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Faulkner Haynes & Associates is a Carolinas-based manufacturer's representative and factory-direct service provider specializing in commercial HVAC and IT infrastructure power and cooling solutions, primarily representing Vertiv/Liebert and 40+ HVAC manufacturers across eight regional offices.

Ownership category

akta.pro rank

Product category

Commercial HVAC and IT Infrastructure Power & Cooling Distribution and Services

NAICS

Hardware Merchant Wholesalers (423710), Other Commercial Equipment Merchant Wholesalers (42344), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

akta.pro secondary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

Keywords

• Commercial HVAC distribution
• IT infrastructure cooling
• Power distribution solutions
• Data center equipment
• Manufacturer representative

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. HVAC Equipment Sales: Sale of commercial HVAC products including precision cooling, air handlers, variable refrigerant flow systems, dampers, louvers, fans, and related components from manufacturer partners
2. IT Infrastructure Power & Cooling Equipment: Sale of UPS systems, power distribution units, rack systems, DC power systems, and thermal management products primarily from Vertiv/Liebert
3. Preventive Maintenance Services: Factory-recommended preventive maintenance, firmware updates, field change notices, and battery testing services for UPS and power systems
4. Technical Services: Installation, commissioning, factory startup, and proactive maintenance for HVAC and IT infrastructure equipment
5. Professional Assessments: Data center assessments including electrical efficiency analysis, thermal analysis, and infrastructure gap identification
6. Parts Sales: Factory direct parts for HVAC and power equipment, available through online ordering and warehouses

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Faulkner Haynes & Associates is a manufacturer's representative and factory-direct Vertiv/Liebert service provider that sells, installs, and maintains commercial HVAC equipment and IT infrastructure power and cooling solutions for government, distribution/logistics, and commercial/industrial customers in the Carolinas. The company combines equipment distribution (UPS, rack PDUs, rack systems, precision cooling, commercial HVAC components) with technical services including preventive maintenance, commissioning, 24/7 emergency response, and data center professional assessments. Sales are supported by an online parts ordering platform (FH247) backed by 55,000 sq ft of warehouse space and a direct field sales team.

Product overview

Faulkner Haynes & Associates is a premier provider of commercial HVAC and IT Infrastructure Power and Cooling solutions in the Carolinas, serving for over 35 years. The company's product portfolio is centered around Vertiv/Liebert branded power and cooling solutions, complemented by an extensive range of commercial HVAC products from multiple manufacturers. Core offerings include TAA-compliant UPS systems (Liebert PSI5, GXT4, and GXT5 product lines), rack PDUs, thermal management solutions, and rack systems. The FH247 e-commerce platform provides 24/7 online ordering and warehouse stock access. Services include HVAC technical services, DC power maintenance, battery testing, performance optimization, and professional assessments. The company operates as a factory-direct Vertiv/Liebert service provider with locations across North Carolina (Asheville, Charlotte, Greensboro, Raleigh, Wilmington) and South Carolina (Charleston, Columbia, Greenville).

Differentiator

Problem solved

Functional benefit

Products and services

• Vertiv Power Assist
• Liebert PSI5 UPS (TAA-Compliant)
• Liebert GXT5 UPS (TAA-Compliant)
• Liebert GXT4 UPS (TAA-Compliant)
• Vertiv Geist Rack PDU Line
• Vertiv VR Rack Systems
• Liebert EC Fan Upgrade Service
• Liebert iCOM Control Upgrade Service
• Arc Flash Studies
• Data Center Professional Assessment Services
• UPS Preventive Maintenance Services
• HVAC Technical Services
• HVAC Thermal Management Services
• FH247 Warehouse Stock & Online Ordering

Quantifiable outcome

• Energy savings of 28-40% from Liebert iCOM control upgrades
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Vertiv (Liebert)coreTechnology or IntegrationFactory-direct service provider and Local Vertiv Office. Faulkner Haynes is the authorized Vertiv/Liebert service provider in the Carolinas, providing access to national inventory depots, competitive pricing, factory training, and technical support. Offers full range of Vertiv products including precision cooling, UPS, power distribution, and rack systems.
• GreenheckcoreChannel Partner/ Reseller/ DistributorNow representing Greenheck, a manufacturer of fans, louvers, dampers, ERVs, and related HVAC products. Provides high-quality ventilation and air movement equipment for commercial applications.
• LG ElectronicscoreChannel Partner/ Reseller/ DistributorAuthorized LG HVAC products representative offering Multi V systems and related products. Provides installation training courses (MLV-01 Multi V Installation Essentials) required for warranty eligibility.
• TituscoreChannel Partner/ Reseller/ DistributorAuthorized Titus products representative focusing on technologically advanced HVAC products that create the highest degree of comfort.
• Various HVAC ManufacturerscoreChannel Partner/ Reseller/ DistributorAuthorized representative for over 40 HVAC manufacturers including ACME, Active Air, Aircuity, Armstrong World Industries, Cambridge Air Solutions, Desert Aire, EBAC USA, Ebtron, Energy Wall, Friedrich, Hunter Fans, Mason Industries, Mitsubishi, Monoxivent, Neptronic, Quest, Systemair, Yaskawa, and others.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Johnstone Supply: Johnstone Supply is a cooperative wholesaler of HVAC, refrigeration, and related parts serving independent contractors across the U.S. It competes with Faulkner Haynes in HVAC parts distribution and contractor service, with a national footprint and cooperative buying power.
• Carrier Enterprise: Carrier Enterprise is a joint venture between Carrier and Watsco distributing Carrier, Bryant, Payne, and other HVAC brands across the U.S. It is comparable as a national HVAC distributor serving contractor and commercial customers, with overlapping product lines to what Faulkner Haynes represents.
• Watsco Inc. Watsco is the largest U.S. distributor of HVAC equipment, plumbing, and refrigeration products with ~$7B+ in revenue. It competes with Faulkner Haynes in HVAC distribution at a national scale, with broader manufacturer relationships and significantly larger purchasing leverage.
• Ferguson Enterprises: Ferguson is one of the largest U.S. distributors of plumbing, HVAC, and related water-management products, serving contractors and commercial customers. It overlaps with Faulkner Haynes' HVAC distribution model at greater scale and broader category reach, including data center infrastructure.

Direct peers

• Bell & McCoy Company: Bell & McCoy is a manufacturer's representative firm focused on HVAC and plumbing products, operating as an authorized rep for multiple manufacturers in a regional territory. It is directly comparable in business model (rep agency + distribution) and customer base (contractors, engineers, commercial accounts).
• R.E. Marrs Company: R.E. Marrs is a manufacturer's representative firm representing HVAC and building products manufacturers across the Southeast U.S. It mirrors Faulkner Haynes' rep-firm model, territory-overlap with the Carolinas market, and authorized-reseller status for multiple OEM lines.

Peers

• Graybar Electric Company:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/faulknerhaynes
• Facebookfacebook.com/faulknerhaynes
• LinkedInlinkedin.com/company/1389468

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faulkner Haynes