The Smart Energy Company

What The Smart Energy Company does

The Smart Energy Company is an independent UK business energy broker and consultancy, founded in 2014 and headquartered in Liverpool (operating as Smart En Co LTD, Company number 12171015). It serves UK businesses — from single-site shops, cafés, and offices through to multi-site hospitality groups, manufacturers, and schools — by comparing 28+ UK business energy suppliers, advising on contract timing, and managing renewals, billing disputes, half-hourly metering, and kVA capacity assessments. The company's core technology is the proprietary Smart Energy Market Desk™, a daily wholesale gas and power tracking tool that surfaces forward-curve positioning, 7-day and 30-day price trajectories, and renewal timing signals across multiple delivery periods; this platform underpins a published library of 160+ daily, weekly, and monthly market reports that double as the firm's primary demand-generation channel.

Name

The Smart Energy Company

Legal name

Smart En Co LTD

Website

https://smart-energy.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Smart Energy Company is an independent UK business energy broker, founded in 2014, that compares 28+ UK suppliers and uses a proprietary daily wholesale market tracking platform to advise businesses on when to lock in gas and power contracts and to manage renewals and disputes.

Ownership category

akta.pro rank

Product category

Business Energy Brokerage

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric & Other Services Combined (4931)

akta.pro industry

PRIMARYEUAGAEAD

Auto-Switching & Price Comparison Platforms

Energy, Utilities & Environment/Energy Trading, Marketing & Retail Supply/Energy Brokerage, Aggregation & Switching Services

SECONDARYBPAHAIAG

Energy Systems & Power Engineering Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Engineering & Technical Consulting

Keywords

• Business energy brokerage
• Energy procurement services
• Wholesale energy markets
• Supplier comparison services
• Energy contract advisory

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Supplier Commission: Commission is built into the supplier's rate and disclosed to clients in writing before they sign. The company compares 28+ UK suppliers on behalf of clients and earns a commission from the chosen supplier. This is the primary revenue stream.
2. Advisory and Management Services: Ongoing account management for renewals, billing disputes, meter reviews, and capacity assessments. Services like energy disputes (e.g., backbilling challenges) and half-hourly meter/kVA reviews generate professional services revenue as part of the broker relationship.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Smart Energy Company is an independent UK business energy broker and adviser that compares 28+ UK energy suppliers on behalf of business clients and uses a proprietary daily wholesale-market intelligence tool (the Smart Energy Market Desk™) to advise clients not just on price but on the optimal timing to lock in gas and power contracts. It also provides ongoing post-sale account management covering renewals, billing disputes (including Ofgem backbilling challenges), half-hourly metering and kVA reviews, multi-site portfolio management, and change-of-tenancy support.

Product overview

The Smart Energy Company is an independent UK business energy consultancy and broker operating since 2014. It offers a unified energy advisory service centred on two core capabilities: (1) The Smart Energy Market Desk — a proprietary market intelligence tool that tracks wholesale gas and power prices every trading day to advise clients on when to buy; and (2) Energy Procurement — fixed, flexible and long-term contracts tendered across 28+ UK suppliers with transparent commission disclosure. These are supported by a portfolio of specialist modules: Supplier Comparison (28+ supplier rate comparison), Beat My Broker (quote benchmarking), When to Renew (renewal timing advice tied to live market data), Energy Disputes (backbilling and billing dispute resolution including Ofgem protections), Change of Tenancy, Water Contract Management, Energy Bill Calculator, Half-Hourly & kVA Reviews, Change of Measurement Class, Multi-Site Energy Management, and Metering & Connections. The company also publishes a library of free daily, weekly, and monthly market reports (160+ articles) covering UK gas, power, and oil wholesale prices, which doubles as a client acquisition and retention tool. Clients receive a dedicated adviser throughout the process and after contract signature.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Energy Market Desk: A proprietary market intelligence tool that tracks wholesale gas and power prices daily, showing where the market sits for client renewals.

Products and services

• Energy Procurement Fixed, flexible, and long-term energy contracts tendered across the market, sourcing gas and electricity from 28+ UK suppliers with independent market advice for UK businesses.
• Supplier Comparison Side-by-side comparison of 28+ UK business energy suppliers presented in plain English, enabling clients to evaluate rates and contract terms across the whole market.
• Beat My Broker Benchmarking service that compares an existing broker or supplier quote against the whole market, telling clients whether they are already getting a fair deal.
• When to Renew Timing advice tied to a client's specific renewal date and the live wholesale market, backed by The Smart Energy Market Desk daily tracking of gas and power prices.
• Smart Energy Market Desk Proprietary market intelligence tool that tracks wholesale gas and power prices every trading day, showing clients the live market position for their renewal window, price trajectory, and supplier rates across future delivery periods.
• Change of Tenancy Energy contract and supply transfer services for businesses moving into or out of premises, handled end-to-end.
• Energy Disputes Billing and supply dispute resolution service, including challenging incorrect bills and invoking Ofgem backbilling protections on behalf of clients.
• Water Contract Management Water supply contract procurement and management services to secure better water rates for business clients.
• Energy Bill Calculator Online tool allowing businesses to enter meter readings and receive an approximate bill estimate within minutes.
• Half-Hourly & kVA Reviews Half-hourly metering assessment and kVA capacity reviews for larger energy users to optimise contracted capacity and avoid unnecessary charges.
• Change of Measurement Class Technical assessment and application management for sites moving between CT (current transformer) and whole-current metering measurement classes.
• Multi-Site Energy Management Portfolio-level energy management for clients with multiple sites, aligning renewals across all locations through one point of contact.
• Metering & Connections Project management of new energy connections and meter installation work for businesses.
• Market Updates Subscription (Daily, Weekly, Monthly) Free email subscription (daily, weekly, or monthly cadence) delivering the same UK wholesale gas and power market intelligence the firm uses to time client contracts.
• Out-of-Contract Rates Monitoring Ongoing monitoring of supplier out-of-contract rates, alerting clients to avoid accidentally rolling onto unfavourable rates when contracts lapse.

Quantifiable outcome

• £5M+ saved for clients
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• 28+ UK Energy Suppliers (aggregated)coreChannel Partner/ Reseller/ DistributorThe company works as a broker with 28+ UK business energy suppliers, obtaining quotes on behalf of clients and earning commission from the supplier the client selects. This is the core of their service model — they are an intermediary between businesses and suppliers, not a direct provider. Suppliers include major UK energy companies such as EDF (referenced in client disputes), and the company references totalenergies in their navigation links.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smartenco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Smart Energy Company